Affordable Housing
AffordableHousing.com operates the largest U.S. online marketplace for affordable rentals, connecting low- and middle-income renters with property owners, managers, and 700+ Public Housing Authorities via listings, HUD-compliant rent-reasonableness tools, and property management system integrations.
- Company typePrivate
- Founded2003
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Affordable Housing does
AffordableHousing.com operates the largest U.S. online marketplace for affordable rental housing, connecting three user groups on a single web platform: low- and middle-income renters searching for apartments, houses, townhouses, and Section 8 / income-restricted housing; property owners and managers seeking qualified tenants and vacancy fill; and Public Housing Authorities (PHAs) managing housing assistance programs. Founded in 2003 and headquartered in Boca Raton, FL, the platform has operated for more than two decades and reports partnerships with 700+ housing authorities and use by 10M+ renters. The technology stack is a listings marketplace layered with native API integrations into incumbent property management systems (Yardi, Entrata, ShowMojo, EliseAI, Salesforce live; RealPage and AppFolio planned for 2026), automated listing sync, pre-screened lead delivery, and HUD-compliant rent-reasonableness tooling (RentWatch, RentWatch Quick Certify). Supporting modules include eLeases with state-specific templates, QuikMatch proactive lead matching, Trusted Owner verification, and a statewide electronic Request for Tenancy Approval system launched in Delaware. An AI Housing Navigator is in co-development with Learning Collider under an $8.5M Public Benefit Innovation Fund grant.
The business model is freemium on the renter side (free registration, search, applications, alerts) and tiered subscription on the supply side: a Free listing plan, monthly Premium tiers for individual landlords (1-2, 3-9, and 10+ units) offering enhanced visibility (claimed up to 10X more inquiries), renter scoring, text/auto-responder tools, QuikMatch, eLeases, and a Trusted Owner badge; a custom-priced Enterprise tier for multi-unit operators with CRM import, API bulk upload, dedicated account manager, consolidated billing, and unlimited leases; and standalone Market Rent Reports for HUD rent reasonableness. GTM combines product-led growth (self-serve landlord sign-up), enterprise field sales (dedicated account managers targeting large operators and PHAs), and event-driven marketing (Apartmentalize 2026). Distribution is nationwide U.S. across a separate renter site, owner portal, and info.affordablehousing.com agency portal. No revenue, headcount, funding round, or M&A figures are publicly disclosed; the company is privately held with founder/CEO Richard Cupelli leading since inception.
Affordable Housing firmographics
Firmographics- Name
- Affordable Housing
- Legal name
- AffordableHousing.com
- Website
- https://affordablehousing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AffordableHousing.com operates the largest U.S. online marketplace for affordable rentals, connecting low- and middle-income renters with property owners, managers, and 700+ Public Housing Authorities via listings, HUD-compliant rent-reasonableness tools, and property management system integrations.
- Ownership category
- akta.pro rank
Affordable Housing industry classification
Industry- Product category
- Affordable Housing Marketplace
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
- akta.pro secondary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Affordable Housing is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Markets served
Affordable Housing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Premium Property Owner Subscriptions: Tiered subscription plans for property owners providing enhanced listing visibility (up to 10X more inquiries), renter analytics and scoring, communication tools (text messages, auto-responders, bulk messaging), QuikMatch proactive lead matching, eLease digital signing, Trusted Owner badge, and priority support.
- Enterprise Property Management Solutions: Custom enterprise pricing for multi-unit property owners including largest ad sizes, top search placement, CRM lead import, API bulk upload capabilities, dedicated account manager, unlimited leases and QuikMatch leads, account linking for consolidated billing.
- Market Rent Reports: HUD-compliant rent assessments for property owners to justify rent reasonableness and streamline Section 8 approvals, available as standalone or bundled with premium plans.
- Free Platform Access: Free unlimited listings for property owners with basic features including rental applications with renter data and secure messaging. Free access for renters to search listings and connect with property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free listings for property owners with basic features |
| Subscription | Monthly | Enhanced visibility and analytics for individual property owners |
| Subscription | Multi-year contract | Custom enterprise solution for multi-unit property management companies |
| Subscription | Annual | HUD-compliant rent assessments for Section 8 approvals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Affordable Housing product offering
Product offeringCore offering
AffordableHousing.com operates the largest online marketplace in the United States for affordable housing, connecting low- and middle-income renters with property owners and housing agencies. The platform offers free rental search for renters and tiered subscription plans (Premium and Enterprise) for property owners, along with HUD-compliant Market Rent Reports, electronic RFTA processing for housing authorities, and direct API integrations with leading property management systems. Founded in 2003, the platform has served over 10 million renters and partnered with 700+ housing authorities nationwide.
Product overview
AffordableHousing.com operates as a unified marketplace platform serving three primary user segments: renters seeking affordable housing options, property owners/managers listing rental units, and housing agencies managing assistance programs. The core product is the AffordableHousing.com Marketplace, a listings platform that has operated since 2003. The platform offers tiered subscription plans: Free Listing (with ads and basic features), Premium (with enhanced visibility, analytics via Renter Scores, QuikMatch lead matching, eLeases digital signing, and Trusted Owner badge), and Enterprise (with API access, CRM integration, dedicated support, and bulk listing management). Supporting products include Market Rent Reports powered by RentWatch for Section 8 rent reasonableness, RentWatch Quick Certify for housing agency approvals, the AI Housing Navigator (developed with Learning Collider for the Public Benefit Innovation Fund), and the Total Monthly Lease Price fee transparency feature. The platform also recently expanded integrations with property management systems (Yardi, Entrata, ShowMojo, EliseAI, Salesforce, with RealPage and AppFolio planned) and launched an electronic RFTA system for Delaware housing authorities.
Differentiator
Problem solved
Functional benefit
Brands
- RentWatch: A tool that helps Public Housing Agencies approve rent reasonableness submissions faster using verified market data. Includes RentWatch Quick Certify feature for accelerating HCV rent reasonableness approvals.
Products and services
- AffordableHousing.com Marketplace The core online marketplace connecting low- and middle-income renters with property owners and housing agencies; serves millions of visitors annually with listings of apartments, houses, townhouses, condos, Section 8, and tax credit properties across the United States.
- Premium Plan
Quantifiable outcome
- Property listings automatically sync between PMS and marketplace, eliminating manual data entry and duplicate workflows
- +4 more outcomes
Companies that use Affordable Housing
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Affordable Housing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature5 records
Affordable Housing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and planned.
- YardicoreDirect API integration allowing property managers to automatically sync available unit listings directly through their existing Yardi property management system, eliminating manual data entry and streamlining workflows for faster vacancy filling.
- EntratacoreDirect API integration allowing property managers to automatically sync available unit listings directly through their existing Entrata property management system, eliminating manual data entry and streamlining workflows for faster vacancy filling.
- ShowMojocoreDirect API integration allowing property managers to automatically sync available unit listings directly through their existing ShowMojo property management system, eliminating manual data entry and streamlining workflows for faster vacancy filling.
- SalesforcecoreIntegration allowing property managers to receive pre-screened leads directly within their existing Salesforce CRM, with leads flowing into customers' workflows.
- EliseAIcoreDirect integration with EliseAI property management platform allowing automatic inventory sync and pre-screened lead flow into existing workflows.
- Learning ColliderstrategicJoint development of AI Housing Navigator under $8.5 million Public Benefit Innovation Fund grant led by Center for Civic Futures. The AI tool will help families find and qualify for housing assistance more efficiently, reducing administrative friction in housing programs.
- RealPageplannedAdditional integration with RealPage property management system planned for later in 2026.
- AppFolioplannedAdditional integration with AppFolio property management system planned for later in 2026.
- Delaware Housing Access AssociationcoreLaunched statewide electronic Request for Tenancy Approval (RFTA) system for all five Delaware Public Housing Authorities, modernizing the landlord and family leasing process to reduce administrative barriers and enable faster access to affordable housing.
- U.S. Department of Housing and Urban Development (HUD)coreLong-standing partnership with HUD since 2003 for expanding access to affordable housing for millions of low- and middle-income families.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Affordable Housing competitors and assessment
Company assessmentDirect peers
- GoSection8: GoSection8 is a rental marketplace focused specifically on Section 8 and voucher-accepting landlords, the closest direct competitor to AffordableHousing.com in the affordable/subsidized rental marketplace segment.
- Apartment List: Apartment List is a renter-facing apartment search marketplace that connects renters with property managers and offers paid placement to landlords, competing head-on with AffordableHousing.com's owner-paid subscription model.
- Rentable: Rentable is an online apartment rental marketplace that allows landlords to list properties and reach renters, providing a similar owner-paid subscription model and renter search experience to AffordableHousing.com.
- SocialServe: SocialServe is an affordable housing platform used by housing authorities to manage waiting lists, applicant eligibility, and HCV programs, competing with AffordableHousing.com's PHA-facing portal and waiting-list tools.
- HotPads: HotPads is a map-based rental search marketplace owned by Zillow Group that connects renters with apartments and houses, competing in the same online rental listing category as AffordableHousing.com.
Broad incumbents
- Apartments.com (CoStar): Apartments.com, owned by CoStar, is one of the largest rental listing marketplaces in the U.S. with massive marketing reach, competing for property owner paid-spend and renter attention alongside AffordableHousing.com.
- Realtor.com Rentals: Realtor.com operates a major rental and real estate marketplace with significant organic search visibility, competing for both renter acquisition and property owner paid listings against AffordableHousing.com.
- Zillow Group: Zillow Group operates the largest portfolio of U.S. real estate marketplaces including Zillow, Trulia, HotPads, and StreetEasy, dwarfing AffordableHousing.com in traffic and competing for the same property owner marketing budgets.
- Zillow Rental Manager: Zillow's rental marketplace and Rental Manager product allows landlords to list properties and reach a national renter audience, representing a broad incumbent that overlaps with AffordableHousing.com's owner-side value proposition.
Regional players
- HousingLink: HousingLink is a regional affordable housing resource platform operating primarily in the upper Midwest, providing affordable rental listings and housing resource information comparable to a regional slice of AffordableHousing.com's marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affordable Housing social profiles
Digital presenceAffordable Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affordable Housing leadership team
Management profileNumber of profiles
Profiles1 record
Affordable Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affordable Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affordable Housing
What does Affordable Housing do?
AffordableHousing.com operates the largest online marketplace in the United States for affordable housing, connecting low- and middle-income renters with property owners and housing agencies. The platform offers free rental search for renters and tiered subscription plans (Premium and Enterprise) for property owners, along with HUD-compliant Market Rent Reports, electronic RFTA processing for housing authorities, and direct API integrations with leading property management systems. Founded in 2003, the platform has served over 10 million renters and partnered with 700+ housing authorities nationwide.
Is Affordable Housing a public or private company?
Affordable Housing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affordable Housing founded?
Affordable Housing was founded in 2003. It employs 11 to 50 people.
Where is Affordable Housing based?
Affordable Housing is headquartered in Boca Raton, United States, in the North America region.
How does Affordable Housing make money?
Four revenue lines are on record. Premium Property Owner Subscriptions are the primary driver. The others are enterprise Property Management Solutions, market Rent Reports and free Platform Access.
Who are Affordable Housing's main competitors?
Direct peers on record are GoSection8, Apartment List, Rentable, SocialServe and HotPads. Broad incumbents are Apartments.com (CoStar), Realtor.com Rentals, Zillow Group and Zillow Rental Manager. HousingLink is listed as a regional player.
Does Affordable Housing have an API?
Yes. AffordableHousing.com offers an API for Enterprise tier customers enabling bulk upload and automatic revision of listings. The API allows importing leads directly into CRM systems and integrates with property management platforms including Yardi, Entrata, ShowMojo, and Salesforce for automated inventory syncing and pre-screened lead management.
What industry is Affordable Housing in?
Affordable Housing's product category is Affordable Housing Marketplace. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage, with a secondary code of BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 531311 and its SIC code is 6531.