Alianza

What Alianza does

Alianza is a privately held, healthcare-vertical growth consulting firm that installs complete patient-acquisition and conversion systems inside private clinics and medical centers across Iberoamerica. The company was founded around 2008 by Hernán Millas (CEO) and is legally domiciled as Alianza Consulting LLC in Delaware, USA, with operational roots in Santiago, Chile. Its core offering — branded the "Sistema Completo de Crecimiento para Clínicas" / ALIANZA Intensive Program — combines paid demand generation (Meta and Google Ads targeting high-value patients), CRM and WhatsApp Business automation for 24/7 lead follow-up and appointment scheduling, commercial-team training, and weekly data-driven optimization delivered over a ~120-day engagement (Implementation → Optimization → Scalability → Consolidation). The technology stack is therefore a hybrid of third-party marketing/CRM platforms (Meta Ads, Google Ads, WhatsApp Business) and a proprietary 3-pillar methodology (Motor de Demanda Premium, Arquitectura Comercial, Dirección de Escalamiento), supplemented with AI-driven text automation for lead classification, follow-up suggestion, and patient engagement.

The company operates 100% remotely with a distributed team of 11–50 employees across Latin America and reports serving 200+ clinics across 15+ countries including Chile, Mexico, Colombia, Spain, and the United States. The go-to-market is exclusively direct sales: prospective clinic owners book a free strategic advisory session, are qualified for fit (the company declines prospects it judges unsuitable), and are then sold a custom-priced multi-year professional-services engagement with a 4-month recommended minimum and a 15-day refund-backed trial. Pricing is not publicly disclosed; average client outcomes cited include 2–5x billing growth in 6–12 months, up to 80% reduction in cost per patient, and client-reported ROI of 11–30x. Alianza has never raised external institutional capital and remains founder-controlled. Notable public case studies include Clínica Iden (Mexico, 15x revenue in 4 months), Ultravisión (Chile, 10x surgeries), Clínica Témpora (Chile, +170% surgeries in year one), and Clínica Mendel (8x ROI via lead-quality optimization, CPS from $182.97 to $21.12).

Name

Alianza

Legal name

Alianza Consulting LLC

Website

https://alianza.la

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Alianza is a healthcare-specialized growth consulting firm that installs complete patient acquisition, conversion automation, and sales optimization systems in private clinics across Iberoamerica, targeting SMB clinics and scaling them from $10K–$20K to $50K–$100K+ monthly revenue within 120 days.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Consulting & Growth System Implementation: Alianza installs a complete growth system in clinics, including strategy, campaigns, CRM implementation, commercial training, and ongoing optimization. Revenue is generated through consulting fees for implementing and managing the system. They screen clients for commitment (minimum 4-month engagement recommended). They offer a 15-day trial with refund.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Alianza installs a complete growth system in private healthcare clinics, combining paid digital demand generation (Meta/Google Ads), CRM and WhatsApp Business automation for 24/7 patient follow-up, commercial team training, and weekly data-driven optimization. The 120-day implementation is structured as a four-phase engagement (Implementation, Optimization, Scalability, Consolidation) designed to scale clinic revenue from US$10K-$20K/month to $50K-$100K+/month. The offering is delivered as a single unified consulting engagement customized per clinic rather than as discrete software modules.

Product overview

Alianza is a consulting firm specialized in growth and scaling systems for health clinics and healthcare companies across Iberoamerica. The company operates a single, unified consulting service — not a modular software product — comprising strategy development, demand generation via paid digital campaigns (Meta/Google Ads), CRM setup with WhatsApp Business automation, commercial team training, and weekly data-driven optimization. The offering is delivered as a full-system implementation that the company installs in the client's clinic over approximately 120 days, with the stated goal of scaling monthly revenue to $50K–$100K+. No discrete named sub-products, branded modules, or standalone software tools were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Intensivo para Clínicas (ALIANZA Intensive Program for Clinics) A 120-day full-system growth implementation for private healthcare clinics that bundles premium demand generation campaigns, CRM and WhatsApp Business automation for 24/7 patient qualification, commercial team training, and weekly data-driven optimization. Delivered as a single consulting engagement (recommended 4-month minimum: Implementation, Optimization, Scalability, Consolidation) with a 15-day refund-guaranteed trial, priced custom per clinic, targeting mid-market clinics currently generating US$10K-$20K/month and seeking to scale to $50K-$100K+/month.

Quantifiable outcome

• 200+ clinics attended across Iberoamerica with the system
• +8 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor.

• SalcobrandminorStrategic or Co-development PartnerPartnership referenced in a 2015 blog article titled 'Salcobrand y Alianza: Innovación en el mercado farmacéutico' indicating collaboration on pharmaceutical market innovation in Chile. No further details on scope or duration of the partnership.
• MedsminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• TerreminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• MegaminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• Clínica Universidad de los Andes (UV)minorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• ColmenaminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• Cruz BlancaminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• MerkminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• Clínica VespuciominorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• METminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• SalcominorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.
• Clínica MujerminorOthersLogo appears in a client/partner section on the specialists page. No specific partnership details provided beyond the logo display.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Growth99: Growth99 is a digital marketing agency that specializes exclusively in healthcare and medical practices, providing patient acquisition, CRM automation, and reputation management — directly comparable to Alianza's clinic growth system.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused performance marketing agency offering paid media, SEO, and patient acquisition services to multi-location medical groups — analogous to Alianza in vertical specialization and outcome-driven positioning.
• Intrepy Healthcare Marketing: Intrepy is a healthcare-exclusive marketing agency serving private practices and specialty clinics with patient acquisition and growth strategy — a close comparator in terms of vertical focus and SMB clinic target customer.
• PbJ Health: PbJ Health is a healthcare marketing agency that builds patient acquisition systems for specialty practices and medical groups, making it a direct peer to Alianza's methodology-driven clinic growth model.
• ClinicGrower: ClinicGrower is a marketing agency purpose-built for medical and dental clinics, delivering patient acquisition, web presence and CRM integrations — overlapping with Alianza's full-stack growth system offering.
• Doctoralia (Docplanner Group): Doctoralia is the leading patient acquisition and online booking platform in Iberoamerica for healthcare professionals, serving the same private clinic segment as Alianza but via a software/marketplace model rather than consulting.
• Practina: Practina provides AI-driven marketing automation and patient engagement tools for healthcare practices, competing with Alianza's CRM + WhatsApp + automation stack from a software-first angle.

Broad incumbents

• PatientPop (Tebra): PatientPop, now part of Tebra, is an established US healthcare practice growth platform offering patient acquisition, reputation and website solutions — a broader incumbent whose practice growth product overlaps with Alianza's offering.
• Doctor.com: Doctor.com is a healthcare marketing and patient experience platform serving large provider organizations with online scheduling, listings and patient acquisition — a broader incumbent competing for the same end-customer (medical practices).

Regional players

• MedRank Interactive: MedRank Interactive is a Canadian healthcare digital marketing agency serving clinics and specialty practices — comparable to Alianza in vertical focus and SMB clinic target, but operating in a different geography (Canada rather than Iberoamerica).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/alianzalatam
• Facebookfacebook.com/alianzalatam
• LinkedInlinkedin.com/company/alianza-latam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alianza