What Growth99 does

Growth99 is a privately held, Salt Lake City-headquartered SaaS company that operates a full-stack marketing automation platform built exclusively for the US aesthetic and elective wellness vertical — primarily medical spas, plus wellness, plastic surgery, dermatology, dental, laser hair removal, and salon practices. The platform unifies website hosting, local SEO, paid advertising management, social media graphic design, a multi-channel unified inbox, CRM, automated review generation, and an AI-powered 24/7 lead response agent (Gia, launched May 2026) that engages inbound inquiries across text, web, Facebook, Instagram, and phone in under 60 seconds.

The product architecture combines a subscription software core (Client Messaging & Automation, Client Relationship Manager, 5-Star Review Generator, Website Accessibility & Compliance, and Gia add-on) with a done-for-you professional services layer (Web Design & Hosting, Digital Paid Advertising, SEO, Social Media Graphic Design). Integrations with Boulevard, Zenoti, and CallRail connect the platform into practice management and call attribution stacks, and a HIPAA-compliant solution (unveiled January 2024) addresses regulated healthcare data handling.

The company monetizes through monthly subscription tiers bundled with managed services, with pricing set via consultation rather than disclosed publicly. GTM combines direct sales and inside sales for mid-market practices with self-service onboarding supported by an India-based operations team (Poonam Mali, Head of Operations) and a US execution layer. The company reports serving practices in all 50 US states, with stated customer metrics ranging from 150+ directly served practices to 1,000+ platform users and 2,300+ owners/providers/staff touched. Following an undisclosed 2024 funding round led by Pracinco with Search Fund Partners, Growth99 rebranded and repositioned as a category-specific growth platform led by CEO Rob Pickell.

Name

Growth99

Legal name

Growth99

Website

https://growth99.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Growth99 is a private SaaS company headquartered in Salt Lake City that operates a full-stack marketing automation and AI-driven lead response platform built exclusively for US medical spas, wellness, and elective aesthetic practices.

Ownership category

akta.pro rank

Product category

Marketing Automation Software for Aesthetic Practices

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Aesthetic practice marketing
• Medical spa software
• Marketing automation platform
• Patient acquisition software
• Reputation management software

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Monthly subscription-based access to the Growth99 marketing automation platform with various service tiers. Platform includes lead management, marketing automation, CRM, review generation, and integrations.
2. Professional Services: Done-for-you execution services including web design and hosting, digital paid advertising management, SEO services, and social media graphic design. These are managed services with ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Growth99 provides a full-stack SaaS marketing automation platform built exclusively for aesthetic and elective wellness practices, combining website design and hosting, SEO, paid advertising management, social media graphic design, a unified lead-capture inbox, CRM, automated review generation, and AI-powered lead response (Gia). The company also delivers done-for-you professional services around its platform, including managed Google and Meta advertising campaigns, local SEO, and custom website development tailored to medical spas and similar elective care practices.

Product overview

Growth99 is a full-stack SaaS growth platform built exclusively for aesthetic and elective wellness practices. The platform operates as a unified system combining a core marketing automation hub with integrated services and AI-powered add-ons. The core platform includes Client Messaging & Automation (unified inbox + automated follow-up), Client Relationship Manager (CRM), and 5-Star Review Generator (reputation management). Add-on modules include Gia AI Front Desk Assistant (autonomous AI agent for 24/7 lead response) and Website Accessibility & Compliance (ADA). The integrated service layer covers Web Design & Hosting, Digital Paid Advertising, SEO, and Social Media Graphic Design. All components share a unified data layer and work together: lead generation services bring traffic, Gia converts inquiries, the CRM captures and enriches profiles, and automated messaging maintains engagement throughout the patient journey.

Differentiator

Problem solved

Functional benefit

Brands

• Gia AI Front Desk Assistant: AI-powered lead response system for aesthetic practices that responds to inquiries in under 60 seconds across multiple channels including texts, forms, Instagram, Facebook, phone, and website chat.

Products and services

• Client Messaging & Automation

Quantifiable outcome

• Gia AI responds to leads in under 60 seconds, 20X more likely to convert vs hours for manual response
• +4 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• Shelby MillerstrategicStrategic or Co-development Partner · 1 January 2025Shelby Miller, DNP, FNP-C, Founder and Owner of RUMA Medical Aesthetics, appointed as Strategic Advisor to Growth99 in 2025 to better serve med spa practices and advance the platform.
• Dr. Brian HarrisstrategicStrategic or Co-development Partner · 1 January 2025Dr. Brian Harris, leading aesthetic practitioner, appointed as Strategic Advisor to Growth99 to help advance the platform and serve cosmetic dentistry practices.
• BoulevardcoreTechnology or IntegrationBooking system integration with Boulevard for seamless appointment scheduling from lead capture to booked consultation.
• ZenoticoreTechnology or IntegrationIntegration with Zenoti spa and salon management platform for appointment booking and practice management connectivity.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PatientPop (Tebra): PatientPop, now part of Tebra, provides digital marketing and practice management specifically for medical practices including website design, SEO, reputation management, and patient communication - directly competing with Growth99 in adjacent medical verticals.
• Birdeye: Birdeye is a customer experience and reputation management platform with AI-powered review generation, messaging, and listings management for multi-location local businesses including healthcare practices - directly overlapping Growth99's 5-Star Review Generator and unified inbox.
• Podium: Podium offers a messaging, lead response, and AI employee platform for local businesses with strong penetration in healthcare and aesthetics - competing head-to-head with Growth99's Gia AI and unified inbox on lead conversion.
• Solutionreach: Solutionreach provides patient relationship management including text messaging, automated reminders, reputation management, and recall for healthcare practices - directly competing with Growth99's CRM, messaging, and re-engagement automation.
• Weave Communications: Weave is a patient communication platform for small and mid-market healthcare practices with two-way texting, review requests, and call tracking - directly comparable to Growth99's client messaging and review-generation stack.
• Doctor Logic: Doctor Logic builds custom websites, SEO, paid advertising, and reputation management exclusively for medical practices - a near-identical offering to Growth99's services arm and a direct vertical competitor.
• Zenoti: Zenoti is a SaaS platform for med spas, salons, and wellness practices offering booking, CRM, marketing automation, and payments - overlapping Growth99 in messaging and CRM while also being an integration partner.
• Demandforce: Demandforce (part of Internet Brands) provides automated patient recall, reputation management, and messaging for healthcare and wellness practices - directly competing with Growth99's automation and review products.

Emerging players

• Boulevard: Boulevard provides booking, client management, and payments for med spas and salons; while also a Growth99 integration partner, its expanding client engagement features overlap with Growth99's messaging and CRM products.

Broad incumbents

• HubSpot: HubSpot is a general-purpose CRM and marketing automation platform used by many SMBs including practices; while not aesthetic-specific, it represents the horizontal incumbent threat and the higher-end of the market Growth99 could see prospects graduate to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/growth99
• Facebookfacebook.com/growth99

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth99