EZ Way

What EZ Way does

EZ Way, Inc. is a US-based, family-owned manufacturer and distributor of safe patient handling and bathing equipment, founded in 1994 and headquartered in Clarinda, Iowa. The company designs and builds mobile floor lifts (EZ Effort series at 500-1,000 lb capacity, EZ Smart, EZ Classic, EZ Light), fixed and portable ceiling lifts (up to 1,000 lb), sit-to-stand devices, vehicle extraction lifts, lateral transfer and repositioning systems (BridgeSTAR, BridgeAIR, Gold Rollboard, SlideMate, BridgeRoller, Patient Transfer Scale), platform walkers, showering and bathing equipment (including bariatric solutions), and a broad accessories line (slings, harnesses, batteries, absorbent pads). Its core technology combines electromechanical lift engineering (e.g., optimized 4-inch casters, Liberty-Mutual-spec push-pull forces) with "Smart Technology" features such as backlit LCD displays, usage-time capture, inspection reminders, and actuator overload protection, plus adjacent proprietary systems like the air-assisted BridgeAIR mattress (reducing transfer force by 80-90%) and the BridgeSTAR single-patient-use turning system. Products are sold through an enterprise field sales model with reps distributed across the continental United States, each maintaining local inventory for rapid response, supported by a 24/7 service hotline, website Quote Cart, in-service training, and a digital training ecosystem (QR-coded videos, OneConnect app, competency quizzes). Customers are primarily acute care hospitals and long-term care facilities, with secondary segments in OR/imaging departments and bariatric care settings; channel access is expanded through GPO contracts (Vizient, Premier), GSA Advantage for federal purchasers, and regional distributors. Revenue is generated via direct hardware sales on a quote-based pricing model, with no public price disclosure and no disclosed financials.

Name

EZ Way

Legal name

EZ Way Inc.

Website

https://ezlifts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ Way, Inc. is a family-owned US manufacturer founded in 1994, designing and distributing safe patient handling and bathing equipment — including mobile lifts, ceiling lifts, sit-to-stands, lateral transfer systems, and accessories — sold to acute care hospitals and long-term care facilities through a US-wide enterprise field sales force.

Ownership category

akta.pro rank

Product category

Patient Handling Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)

Keywords

• Patient handling equipment
• Medical lifting devices
• Ceiling lift systems
• Lateral transfer systems
• Bariatric care equipment

Headquarters

HQ city

Clarinda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Manufacture and distribution of safe patient handling equipment including mobile lifts, ceiling lifts, sit-to-stands, lateral transfer devices, bariatric equipment, showering/bathing solutions, and accessories. Products are sold with pricing based on quote requests through direct sales contact.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EZ Way, Inc. manufactures and distributes a comprehensive line of safe patient handling and bathing equipment for healthcare facilities, including mobile floor lifts, ceiling-mounted lift systems, sit-to-stand devices, lateral transfer and repositioning aids, vehicle extraction lifts, platform walkers, shower and bathing solutions, and patient transfer scales. Products are sold through a direct enterprise sales force to hospitals, long-term care facilities, and surgical/imaging departments across the continental United States.

Product overview

EZ Way, Inc. is a manufacturer and distributor of safe patient handling equipment, offering a comprehensive portfolio of products designed to reduce caregiver injuries and improve patient outcomes. The product lineup centers around mobile lifts (EZ Effort series in 500-1,000 lb. capacities and Smart Lift), ceiling lift systems (fixed and portable options up to 1,000 lb.), and sit-to-stand devices (EZ Smart Stand up to 800 lb., EZ Classic Stand, EZ Stand Aid). The company provides specialized solutions for lateral transfer and repositioning including the BridgeSTAR turning system, BridgeAIR air-assisted mattresses (reducing transfer force by 80-90%), Gold Rollboard (75% lighter than metal boards), SlideMate slide sheets, and the Patient Transfer Scale (PTS) with integrated weighing. Additional offerings include vehicle extraction lifts (EZ Xtract), platform walkers including bariatric electric models, shower and bathing equipment, and a full range of accessories including slings, harnesses, BreatheDRY absorbent pads, and batteries/chargers. The company also provides training resources, competency checklists, and online training tools to support implementation.

Differentiator

Problem solved

Functional benefit

Brands

• EZ Effort: A lift series featuring mobile floor lifts with weight capacities of 500 lb, 750 lb, and 1,000 lb, designed with optimized caster technology for lower rolling resistance and reduced push-pull force.
• EZ Smart
• EZ Classic
• BridgeSTAR
• BridgeAIR
• SlideMate
• Gold Rollboard
• BreatheDRY
• Patient Transfer Scale (PTS)

Products and services

• EZ Effort Lift Series Mobile floor lifts available in 500 lb, 750 lb, and 1,000 lb weight capacities featuring optimized 4-inch casters for reduced push-pull force, smart technology with usage tracking and inspection reminders, and backlit LCD screens. Designed for caregiver use in acute and long-term care settings.
• Smart Lift Mobile lift with up to 1,000 lb weight capacity featuring Smart Technology with backlit LCD screen, usage time capture, inspection reminders, and actuator overload protection.
• EZ Classic Lift Classic mobile lift model for patient handling in healthcare environments.
• EZ Smart Stand Sit-to-stand device for pivot transfers, ambulation, and early mobility exercises, available with 800 lb weight capacity, wider footplate, cushioned shin pad, and adjustable footplate to three different height levels.
• EZ Classic Stand Sit-to-stand device for patient transfers and ambulation support.
• EZ Fixed Ceiling Lift Fixed ceiling lift systems available in 650 lb and 1,000 lb weight capacities with all-metal drive train, high-torque motors, 10-year warranty on chassis, and smart technology with usage tracking and inspection reminders.
• EZ Portable Ceiling Lift Portable ceiling lift motor option for flexible deployment across different rooms.
• EZ Xtract Vehicle Extraction Lift Vehicle extraction lift designed for safely removing patients from vehicles in emergency situations.
• BridgeSTAR Safe Turning and Repositioning System Comprehensive single-patient-use turning and repositioning system including repositioning sheets, foam wedges, and BreatheDRY absorbent pads with 800-1,000 lb weight capacity.
• BridgeAIR Air-Assisted Lateral Transfer Mattress Air-assisted transfer device using blower to create low-friction air cushion for lateral transfers and repositioning, reducing physical force by 80-90%. Available in reusable and single-patient use models with up to 1,200 lb weight capacity. MRI and X-ray compatible.
• Gold Rollboard Lightweight lateral transfer device up to 75% lighter than metal roll boards, featuring antimicrobial surfaces and internal rollers for effortless patient movement. Available in Standard, Birthing, OR, Radiology, and EMS configurations.
• SlideMate Slide Sheets Single-patient-use slide tube for quick lateral transfers and repositioning, made of silicone-coated material, color-coded, radiolucent, and latex-free. Available in small, standard, and bariatric sizes.
• Patient Transfer Scale (PTS) Hospital-grade transfer board with integrated medical scale providing immediate weight readings during patient transfers. Weighs up to 550 lb, features backlit LCD display, rechargeable battery, and can reduce door-to-needle time for stroke patients.
• Bariatric Electric Platform Walker Electric platform walker with 529 lb weight capacity and power rise feature for early mobility programs.
• EZ 4000W Bariatric Shower Trolley Bariatric shower trolley with 1,000 lb weight capacity, extra-wide 42 inch bed, and dual actuators for smooth height adjustments.
• Bariatric Shower Chair Sturdy construction shower chair with wider seating area for bariatric patients.
• Slings, Harnesses and Lift Accessories Full range of accessories including transfer slings, gait training slings, harnesses, limb lift straps, repositioning sheets, batteries, chargers, and absorbent pads available in sizes up to XXXXL.

Quantifiable outcome

• 30%-95% reduction in work-related musculoskeletal disorders with comprehensive SPHM programs using mechanical lifting devices
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Kerma MedicalminorChannel Partner/ Reseller/ DistributorHealthcare distributor partner for medical products. Listed as one of EZ Way's partner organizations on the company's partners page.
• GSA AdvantagecoreChannel Partner/ Reseller/ DistributorGovernment Services Administration marketplace providing access to federal government purchasers. EZ Way products available through GSA Advantage catalog.
• VizientcoreChannel Partner/ Reseller/ DistributorHealthcare performance improvement company offering supply chain solutions. Vizient members have access to EZ Way products through their contracted pricing.
• Premier Inc.coreChannel Partner/ Reseller/ DistributorHealthcare improvement company providing group purchasing services. EZ Way products available through Premier's contracted supplier network.
• Get A LiftminorChannel Partner/ Reseller/ DistributorLift equipment distributor. Listed as partner organization on EZ Way website.
• HPSI OnlineminorChannel Partner/ Reseller/ DistributorHealthcare purchasing solutions provider. Listed as partner organization on EZ Way website.
• The SilverliningminorChannel Partner/ Reseller/ DistributorHealthcare supply chain partner. Listed as partner organization on EZ Way website.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Invacare: Invacare manufactures and distributes DME including patient lifts, slings, and transfer equipment serving hospitals, long-term care, and home health. Highly comparable to EZ Way's safe patient handling focus with overlapping product categories.
• Guldmann: Guldmann is a Danish manufacturer of ceiling hoist systems, mobile lifts, and transfer aids. Comparable in product specialization to EZ Way, with strong presence in Europe and a growing US footprint through direct sales.
• Joerns Healthcare: Joerns Healthcare is a direct US-based competitor in patient handling and wound care, offering ceiling lifts, mobile lifts, and transfer aids. Comparable mid-sized competitor with similar acute and post-acute care customer base.
• Arjo: Arjo is a global direct competitor in patient lifts, transfer aids, and safe handling solutions for hospitals and long-term care. Highly comparable product portfolio to EZ Way across mobile lifts, ceiling lifts, sit-to-stands, lateral transfer, and bathing equipment, with significantly larger scale.
• Handicare: Handicare (now part of Savaria) manufactures patient lifts, ceiling hoists, and transfer equipment for healthcare and accessibility markets. Direct comparable to EZ Way in product scope with international distribution.

Others

• AliMed: AliMed is a US-based medical supply distributor and manufacturer offering patient handling, positioning, and DME products. Adjacent competitor with overlapping product lines and similar hospital/long-term care customer channels.

Broad incumbents

• Hillrom (Baxter): Hillrom, now part of Baxter, is a broad incumbent medical device company offering hospital beds, lifts, and therapy surfaces. Its patient handling product line directly competes with EZ Way in mobile lifts and ceiling lifts within the same acute-care customer base.
• Stryker: Stryker's Medical division offers stretchers, hospital beds, and select patient handling equipment. While broader in scope, Stryker competes with EZ Way for capital equipment budgets at large IDNs and acute care hospitals.
• Savaria: Savaria is a Canadian accessibility and patient handling company with lifts, ceiling hoists, and transfer equipment. Competes with EZ Way in healthcare patient handling and broader accessibility markets, with public-company scale.

Emerging players

• HoverTech International: HoverTech specializes in air-assisted lateral transfer and repositioning devices, directly competing with EZ Way's BridgeAIR product line. Smaller and more focused competitor with strong positioning in the air-transfer category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EZWayInc
• Facebookfacebook.com/ezlifts
• LinkedInlinkedin.com/company/ez-way-inc-
• Xx.com/EZWay_EZLifts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Way