Daymark Recovery Services

What Daymark Recovery Services does

Daymark Recovery Services, Inc. is a North Carolina nonprofit behavioral health provider headquartered in Concord, operating continuously since January 2004, when it assumed services from the Davidson County Mental Health Center. The organization delivers a full continuum of mental health, substance use, and crisis services across all 100 North Carolina counties through 45+ service locations, including 28 outpatient clinics, seven facility-based crisis (FBC) units with 110 inpatient beds, multiple 24/7 Behavioral Health Urgent Care (BHUC) sites, and an inpatient psychiatric unit at Good Hope Hospital that Daymark assumed in January 2025. Daymark reports serving more than 50,000 individuals annually and 349,645 unduplicated persons since inception, and is nationally certified as a Certified Community Behavioral Health Clinic (CCBHC) and CARF accredited.

The clinical portfolio spans outpatient therapy, substance use intensive outpatient with medication-assisted treatment, residential treatment, intensive in-home services for children, Assertive Community Treatment (ACT), IPS supported employment, psychosocial rehabilitation, mobile crisis response, school-based day treatment, and Tailored Care Management (TCM). The underlying technology stack supports rather than differentiates care delivery: telehealth via 18 hub/end-user sites and 5 organizational hubs funded by a $635,886 USDA Rural Development grant, the Medfusion and NextMD patient portals for scheduling, refills, and secure messaging, Zoom for virtual sessions, the Connections recovery-support app launched September 2024, and the Recite Me accessibility layer. No proprietary AI, clinical analytics platform, or data product is disclosed.

Revenue is overwhelmingly reimbursement-based. Daymark is in-network with eight North Carolina Medicaid managed care plans (AmeriHealth Caritas, HealthyBlue, United Healthcare, WellCare) and the four behavioral health tailored plans (Alliance Health, Partners Health Management, Trillium Health Resources, Vaya Health), accepts Medicare and most commercial insurance, and operates a sliding fee scale for uninsured patients. Network-adequacy contracts with Alliance Health (~470,000 Medicaid lives across 7 counties) and Vaya Health (32 counties) are the two largest single relationships. Funding is supplemented by federal and state grants for 24/7 crisis services, county-government capital contributions for specific sites (Harnett, Rowan, Sandhills), and private philanthropy (e.g., $25,000 from Steve Smith Sr.; Bloomerang-managed individual giving). Growth is driven by facility expansion, operations takeovers, and CCBHC federal funding rather than pricing power.

Name

Daymark Recovery Services

Legal name

Daymark Recovery Services, Inc.

Website

https://daymarkrecovery.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Daymark Recovery Services is a North Carolina nonprofit behavioral health provider operating 45+ locations across all 100 NC counties, delivering mental health, substance use, and crisis services to 50,000+ individuals annually through outpatient, urgent care, and inpatient channels, holding CCBHC and CARF certifications.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Vocational Rehabilitation Services (62431)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Cognitive Support Day Programs (Geriatric Mental Health) (HLADAIAF)

akta.pro secondary industry

Therapeutic & Behavioral Health School Programs (Day Treatment) (EDAJAEAE)

Keywords

• Behavioral health services
• Mental health treatment
• Substance abuse treatment
• Crisis intervention services
• Community mental health

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medicaid Reimbursement: Daymark accepts Medicaid managed care plans including AmeriHealth Caritas, HealthyBlue, United Healthcare, WellCare, Alliance Health, Partners Health Management, Trillium Health Resources, and Vaya Health. This forms the primary revenue stream for behavioral health services.
2. Medicare Reimbursement: Medicare coverage for behavioral health and psychiatric services
3. Private Insurance: Accepts most private insurance plans for outpatient, crisis, and psychiatric services
4. Sliding Fee Scale: Financial assistance program for individuals without insurance coverage, based on ability to pay
5. Charitable Donations: Private donations from individuals and foundations to support medication access and general operations (e.g., $25,000 from Steve Smith Sr.)
6. Government Grants: Federal funding such as USDA Rural Development Distance Learning and Telemedicine Grants ($635,886) and state allocations for crisis services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Daymark Recovery Services is a nonprofit behavioral health provider delivering mental health counseling, substance use treatment, crisis intervention, and psychiatric care to individuals across North Carolina. Services are delivered through 28 outpatient clinics, multiple 24/7 Behavioral Health Urgent Care (BHUC) centers, Facility-Based Crisis (FBC) units with inpatient beds, residential treatment, mobile crisis response, and telehealth across 45+ locations serving all 100 NC counties.

Product overview

Daymark Recovery Services operates as a comprehensive behavioral health provider offering a unified portfolio of mental health, substance use, and crisis services across North Carolina. The core service architecture includes 28 outpatient clinics, 7+ Behavioral Health Urgent Care (BHUC) centers (operating 24/7/365 walk-in crisis services), 7 Facility-Based Crisis (FBC) units, and psychiatric hospital services at Good Hope. Key service lines include outpatient treatment, assessment and referral, intensive in-home services for children, IPS supported employment, Assertive Community Treatment (ACT), Psychosocial Rehabilitation (PSR), Substance Abuse Intensive Outpatient (SAIOP), residential treatment, and Tailored Care Management (TCM). The organization also offers a free mobile application called Connections for peer support and recovery tracking. Services span from walk-in crisis care to long-term outpatient therapy, with care delivered through 45+ locations across all 100 North Carolina counties, serving over 50,000 individuals annually.

Differentiator

Problem solved

Functional benefit

Brands

• Connections App: A free recovery-focused app with 24/7 peer support, a supportive recovery community, and tools to help track and celebrate milestones

Products and services

• Behavioral Health Urgent Care (BHUC) Fast, walk-in access to mental health and substance use support for individuals needing immediate, non-emergency care. Available 24/7/365 with assessment, stabilization, and referrals.
• Facility-Based Crisis (FBC) Immediate, short-term inpatient care for individuals experiencing a mental health or substance use crisis, with 24/7 support, assessment, and stabilization in a structured setting.
• Outpatient Treatment

Quantifiable outcome

• Over 50,000 individuals served annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Alliance HealthcoreStrategic or Co-development Partner · 26 November 2024Alliance Health is a public managed care organization serving 470,000 Medicaid-eligible individuals across 7 counties. Partnership involves financial support and collaboration for Daymark to expand behavioral health services in Harnett County, including assumption of Good Hope Hospital psychiatric unit operations.
• Rowan County United WaymajorStrategic or Co-development Partner · 20 May 2024RCUW partnered with Daymark to establish a Behavioral Health Urgent Care in Salisbury. RCUW helped secure $1.5 million in Vaya Health grant funding and coordinated with county commissioners and state legislators.
• Vaya HealthcoreStrategic or Co-development Partner · 20 May 2024Vaya Health is a managed care organization overseeing behavioral health services across 32 North Carolina counties. They wrote a $1.5 million grant on behalf of Rowan County United Way for the BHUC and continues to support Daymark's services.
• Good Hope HospitalcoreStrategic or Co-development Partner · 1 January 2024Daymark assumed operations of the psychiatric unit at Good Hope Hospital on January 1, 2025. Both services operate on the Good Hope Hospital campus in Erwin, NC, with Good Hope board collaborating on behavioral health needs.
• N.C. Department of Health and Human ServicescoreStrategic or Co-development Partner · 1 December 2023NC DHHS supports Daymark's Tailored Care Management (TCM) program, a community-based service launched December 1, 2022, allowing eligible clients to work with care managers to address physical, behavioral, and social health needs.
• Cardinal Innovations Healthcare SolutionscoreChannel Partner/ Reseller/ Distributor · 15 May 2018Cardinal Innovations (now part of Alliance) is the state's largest behavioral health managed care organization. They oversee the lease and coordinated with Daymark to provide expanded 24/7 crisis services at the Highland facility.
• Sandhills CentercoreStrategic or Co-development Partner · 2 August 2017Sandhills Center is an LME-MCO that manages public mental health services in central NC. Purchased the Daymark building at 110 W. Walker Ave. in Asheboro and contracted Daymark to operate the 24/7 facility-based crisis center.
• Novant Health Inc.majorStrategic or Co-development Partner · 25 July 2017Novant Health partnered with Wake Forest Baptist Medical Center in a joint venture to operate an 8,339-square-foot primary care center within the 43,000-square-foot behavioral health crisis center building at 650 Highland Ave, Winston-Salem.
• Wake Forest Baptist Medical CentermajorStrategic or Co-development Partner · 25 July 2017Joint venture with Novant Health to provide physical health care within the Highland Avenue behavioral health center, supporting whole-body care approach.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Centerstone: Centerstone is a large national nonprofit behavioral health and substance use provider operating across multiple states with a similar service mix (outpatient, crisis, residential, CCBHC-certified). It serves as a peer benchmark for scale, federal funding access, and operational best practices for community-based behavioral health.
• Pyramid Healthcare: Pyramid Healthcare is a behavioral health provider offering inpatient, residential, outpatient, and school-based services across multiple states. It is directly comparable to Daymark in service portfolio and patient mix, and serves as a useful peer for assessing operating efficiency in nonprofit/Medicaid-funded behavioral health.
• RHA Health Services: RHA Health Services is a North Carolina-headquartered behavioral health and substance use provider serving individuals with mental illness, intellectual/developmental disabilities, and substance use disorders. It directly competes with Daymark for state Medicaid funding and operates a comparable mix of outpatient, residential, and community-based services.
• Monarch (NC): Monarch is a North Carolina-based nonprofit behavioral health provider offering similar services including outpatient mental health, substance use treatment, supported employment, and residential services. It is one of Daymark's closest in-state peers competing for the same Medicaid contracts and patient populations across overlapping counties.
• Devereux Advanced Behavioral Health: Devereux is a large nonprofit behavioral health provider serving individuals with emotional, behavioral, and cognitive differences, with a service mix (outpatient, residential, school-based, crisis) that closely mirrors Daymark's continuum of care. Both are CARF-accredited nonprofits operating under similar Medicaid funding models.

Emerging players

• BrightView Health: BrightView Health is a rapidly growing addiction treatment provider offering outpatient MAT, intensive outpatient, and counseling services. It overlaps with Daymark's SAIOP and SUD residential lines and represents the type of well-capitalized, scale-focused operator entering the Medicaid SUD market.
• Easterseals PORTICO: Easterseals PORTICO is a nonprofit disability and behavioral health services provider with comparable outpatient, school-based, and case management offerings. It overlaps with Daymark's child/adolescent and TCM services, particularly for individuals with developmental disabilities.

Broad incumbents

• Universal Health Services (Behavioral Health Division): Universal Health Services operates one of the largest behavioral health networks in the U.S., including acute psychiatric hospitals and residential facilities. It is a broad incumbent competing with Daymark for higher-acuity psychiatric patients and trained clinicians in overlapping geographies.
• Acadia Healthcare: Acadia Healthcare is one of the largest publicly traded behavioral health operators in the U.S., with a portfolio that includes psychiatric hospitals, residential treatment, and outpatient services. It is a broader incumbent that competes with Daymark in the higher-acuity inpatient psychiatry and residential SUD segments, particularly as it expands into North Carolina.

Others

• Alliance Health: Alliance Health is a North Carolina managed care organization (LME/MCO) that contracts with Daymark for behavioral health services. While not a direct competitor, Alliance is a critical payer and partner, and its contract economics directly drive Daymark's unit revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Daymark-Recovery-Services-1724054837873643
• Xx.com/DAYMARKRecovery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daymark Recovery Services