What Tamboro Educacional does

Tamboro Educacional S/A is a privately held Brazilian B2B SaaS company founded circa 2012 in Rio de Janeiro by Samara Werner (CEO) and Maíra Pimentel (Director of Projects), operating from registered headquarters in Botafogo, Rio de Janeiro and a São Paulo office at Cubo Itaú. The company sells an enterprise learning and talent development platform branded as Tamboro Match, which combines an AI-driven algorithm for large-scale talent identification and skill mapping with a proprietary gamification methodology and a library of ready-made soft skills courses covering communication, creativity, decision-making, problem-solving, financial planning, and public speaking. Around this core, Tamboro layers adjunct products including the Conversaria virtual-room subscription for corporate diversity, equity and inclusion programming (launched 2023), the Barômetro organizational climate diagnostic co-developed with Amélie Consulting, and a free professional profile assessment tool. Distribution is direct enterprise field sales targeted at large Brazilian corporations with 200+ employees; pricing is quote-based subscription, tiered by user count up to 5,000+ seats on an annual billing cadence. Named enterprise customers include Nestlé, Swiss Re, Kroton (Ser Educacional), Natura, Kinross, Farfetch, Anima and Ancar, with additional presence in Mozambique. Revenue of R$37 million was reported by Brazilian media for ~2017; cumulative disclosed funding is approximately R$6 million with Vox Capital and BrazilLAB among institutional backers, and the company is recognized through Endeavor Scale-Up Transforma (2019), Unreasonable Goals/UN SDG, and GIIRS impact certifications.

Name

Tamboro Educacional

Legal name

TAMBORO EDUCACIONAL S/A

Website

https://tamboro.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamboro Educacional is a Brazilian B2B SaaS company that sells an AI-driven, gamified learning and talent identification platform - Tamboro Match - plus soft skills courses and DEI virtual rooms, serving large Brazilian enterprises such as Nestlé, Swiss Re, Kroton, Natura and Kinross.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B SaaS Platform Subscription (Enterprise): The company operates as a B2B SaaS platform providing companies access to its learning management system, courses, and talent assessment tools on a per-seat or enterprise subscription basis. Clients include large corporations like Nestlé, Kinross, Kroton, and Swiss Re.
2. Conversaria - Virtual Rooms Subscription: Conversaria is a virtual room subscription product offering themed online rooms (starting with 'Antirracismo na Prática') on diversity and inclusion topics. Companies can book rooms for any number of people, suitable for onboarding new employees or ongoing DEI initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tamboro provides a B2B SaaS platform (Tamboro Match) that uses an AI-based algorithm and gamified methodology to assess, train, and develop employee skills at scale. The offering combines ready-made soft skills courses (communication, financial planning, public speaking, creativity, problem-solving, decision-making), custom content creation, organizational climate diagnostics (Barômetro), and diversity & inclusion virtual rooms (Conversaria), targeted at HR and L&D teams of large enterprises.

Product overview

Tamboro Educacional operates as a unified platform-plus-modules edtech offering, anchored by the Tamboro Match platform for AI-driven recruitment, selection, competency evaluation, and talent development. The platform uses AI-based algorithms to identify and develop employee attributes at scale. Around this core, Tamboro layers ready-made soft skills courses (communication, financial planning, public speaking, creativity, problem-solving, decision-making), a subscription-based virtual room service called Conversaria for diversity and inclusion discussions, and a complementary organizational climate diagnostic tool (Barometro) co-developed with Amelie Consulting. Custom content creation and gamified engagement features round out the offering for corporate training needs.

Differentiator

Problem solved

Functional benefit

Brands

• Tamboro Match: The company's interactive online platform for recruitment, selection, skills assessment, and competency development of people, incorporating gamification and adaptive learning features.
• Conversaria

Products and services

• Tamboro Match Primary interactive platform for recruitment, selection, evaluation, and competency development of employees, using AI-driven data intelligence, gamified activities, and adaptive learning features. Targeted at HR and L&D teams of large enterprises.
• Soft Skills Courses (Non-violent Communication, Organize your financial life, Everyone can speak well, Unlock your creativity, How to solve problems, Decision Making) Ready-made online courses developed by specialists covering 21st-century soft skills such as non-violent communication, financial planning, public speaking, creativity, problem-solving, and decision-making. Offered via the Tamboro Match platform and Android mobile app, for corporate learners.
• Conversaria Virtual themed-room subscription service offering online discussion spaces on diversity, anti-racism, and ESG topics, managed by specialists. Suitable for onboarding new employees or ongoing DEI initiatives at companies of any size.
• Barômetro (Organizational Climate Diagnostic) Organizational climate diagnostic tool co-developed with Amélie Consulting that maps how well collaborators feel cared for within an organization. Used by HR and people-management teams to inform culture and engagement decisions.
• Professional Profile Test Free online assessment tool for discovering employee profiles to optimize human resource management and team composition. Targeted at HR managers and individual professionals evaluating career fit.

Quantifiable outcome

• 3% increase in sales revenue per 1% increase in gender diversity rate
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amélie ConsultingcoreStrategic or Co-development PartnerCo-developed the 'Barômetro' organizational climate diagnostic tool with Amélie Consulting. The tool helps companies map how well collaborators feel cared for within the organization. Anne Hamon and Olga Garcia from Amélie Consulting participated in Tamboro's webinar on organizational culture and purpose during the pandemic.
• Div.AminorStrategic or Co-development PartnerContent partnership for the Conversaria platform, specifically for the 'Antirracismo na Prática' virtual room. Div.A contributed content expertise for diversity and inclusion discussions.
• Amélie Consulting (Conversaria)coreStrategic or Co-development PartnerStrategic content partnership for the Conversaria virtual rooms, developing thematic online discussion spaces for topics like diversity and anti-racism in corporate environments.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kahoot!: Gamified learning platform used in education and corporate training. Comparable to Tamboro's gamification methodology and engagement-driven course design.
• Udemy Business: Enterprise subscription to a large catalog of on-demand courses, including soft skills. Comparable to Tamboro's ready-made course bundles and per-seat enterprise pricing.
• Docebo: AI-powered enterprise LMS with custom content, gamification, and analytics. Closely comparable to Tamboro's platform-plus-modules model and enterprise subscription motion.
• Degreed: Enterprise learning experience platform with skill-development, content aggregation, and capability mapping. Directly comparable to Tamboro Match in targeting enterprise L&D buyers with skill-graph capabilities.
• Coursera for Business: Enterprise learning platform offering curated content, skill measurement, and analytics. Comparable to Tamboro in targeting corporate L&D with ready-made content plus data intelligence.

Emerging players

• Workramp: Modern all-in-one LMS with AI-powered learning for enterprise customers. Comparable as a focused, AI-enabled emerging player in the same enterprise training category.
• Sana Labs: AI-native learning and knowledge platform for enterprises. Comparable to Tamboro Match's AI-based recommendation engine and enterprise data intelligence angle.

Broad incumbents

• Skillsoft: Established enterprise learning and talent development platform with content, coaching, and AI. Comparable to Tamboro's enterprise L&D scope, though at materially larger scale.
• Cornerstone OnDemand: Large enterprise talent and learning management suite. Comparable as a broader incumbent in the same enterprise L&D category where Tamboro competes.
• LinkedIn Learning: Microsoft-owned enterprise learning platform bundled with LinkedIn talent data. Comparable as a broad enterprise L&D incumbent, with stronger capital and data assets but less specialization than Tamboro's gamified soft-skills focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tamboroeducacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamboro Educacional