RhinoFit

What RhinoFit does

RhinoFit is a cloud-based gym management software provider serving fitness facilities, martial arts academies, yoga and Pilates studios, CrossFit boxes, personal training studios, and 24/7 gyms across the United States and Canada. The platform combines membership management, automated billing, class scheduling, attendance tracking, digital waivers (RhinoSign), email and SMS communication, point-of-sale, and workout/belt-tracking capabilities, delivered through a web application plus native iOS and Android apps and a complementary in-house manufactured 24/7 door access control hardware unit. The product is sold on a flat-rate subscription of $57 per month with no member caps or tiered pricing, supplemented by add-on modules for branded white-label mobile apps and POS hardware, and includes an optional integrated payment processing stack via its parent company Gulf Management Systems, Inc. (GMS), which offers discounted credit card and ACH rates.

The company operates as a DBA (Rhino Software / RhinoFit) under Gulf Management Systems, Inc., a privately held Florida corporation with 30+ years in payment processing. Founded in 2012 and headquartered in Clearwater, Florida, RhinoFit runs a product-led go-to-market motion anchored by a 30-day free trial with no credit card required, supplemented by inside-sales-assisted demos and phone-based customer support. The 1-10 employee organization serves a fragmented SMB customer base, with no public funding events, no disclosed revenue, and no international expansion outside North America.

RhinoFit's value proposition centers on operational consolidation (replacing multiple point solutions), predictable flat pricing for cash-flow-conscious gym owners, and tight vertical integration between software, hardware, and payments under one corporate umbrella. Differentiators include domain-specialized features such as pre-loaded martial arts belt ranking templates and CrossFit WOD/leaderboard tooling, as well as customer service reputation reflected in a 4.8-star Google rating across 184 reviews. The company competes against larger, better-capitalized platforms (MINDBODY/ABC Fitness Solutions, Technogym) by targeting the affordable end of the market for independent single-location and small-chain operators.

Name

RhinoFit

Legal name

Gulf Management Systems, Inc.

Website

https://rhinofit.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

RhinoFit is a North American cloud-based gym management software provider serving SMB fitness facilities, martial arts academies, yoga studios, and 24/7 gyms at a flat $57/month subscription, with integrated payment processing via parent Gulf Management Systems and an in-house manufactured door access control hardware product.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscription: Standard flat-rate subscription pricing at $57/month with no member limits or tiers. Provides all core gym management features including membership management, billing, scheduling, attendance tracking, and reporting. Add-on features available for 24/7 door access control and branded mobile apps.
2. Payment Processing: Integrated payment processing through Gulf Management Systems (GMS), a preferred payment provider. GMS offers discounted rates averaging 2.3-2.5% for credit cards and flat $0.50 per ACH transaction. Works under the same roof as RhinoFit for direct issue resolution. RhinoFit's parent company is GMS.
3. Branded Mobile Applications: Branded Android and iOS mobile applications offered as an add-on for gym owners to cultivate brand identity. Available through booking a demo to learn more about pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

RhinoFit provides an all-in-one, cloud-based gym and fitness facility management software platform priced at a flat $57/month with no member limits. The platform unifies membership management, automated recurring billing, class scheduling, attendance tracking, sign-in kiosk, digital waivers, POS, and member communications, and is supplemented by optional 24/7 door access control hardware and white-label branded mobile applications for iOS and Android.

Product overview

RhinoFit offers an all-in-one gym management software platform designed for fitness businesses including health clubs, martial arts academies, personal training studios, yoga and Pilates centers, boot camps, sports facilities, and 24/7 gyms. The core product is the RhinoFit Gym Management Software, a cloud-based platform accessible via web and mobile devices. The platform operates on a modular architecture with the core software at $57/month flat-rate pricing, supplemented by optional add-on modules including: 24/7 Door Access Control, RhinoFit Hub Mobile App (free for Android and iOS), Touch-Screen Point of Sale, Workout Tracking with leaderboards, Belt Tracking for martial arts, Member Management, Automatic Billing, Class Calendar, Sign-In Kiosk, Attendance Tracking, RhinoSign Digital Waivers, Product Store, Member Communication tools, and Gym Email Marketing. The platform also includes branded app options and integrates with third-party services like Smartwaiver, DailyStory, and MailChimp for expanded functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• RhinoFit Gym Management Software All-in-one cloud-based gym and fitness facility management software for gym owners, studio operators, and personal trainers in North America; unifies membership management, recurring billing, class scheduling, attendance tracking, sign-in kiosk, digital waivers, member communications, POS, and reporting.
• 24/7 Door Access Control Networked, integrated door access control hardware and software that enables automated 24/7 unmanned gym operation by allowing only current paid members to enter while doors remain locked.
• RhinoFit Hub Mobile App and Branded Mobile Apps Native mobile applications for iOS and Android that let members sign in, register for and attend classes, purchase memberships, and update their profile without staff interaction; available both as the standard RhinoFit Hub app and as a white-label branded app for gym owners.
• Automatic Billing with Integrated Payment Processing Automated recurring billing supporting weekly, bi-weekly, monthly, or annual charges via credit card or ACH, with payment reminders and failed-payment retries; payment processing is delivered through parent Gulf Management Systems (GMS).
• Belt Tracking for Martial Arts Vertical-specific belt ranking and student progression tracking software for martial arts academies and MMA gyms, with pre-loaded ranking templates, custom belt support, automatic test scheduling, and rank reporting.
• Workout Tracking with Leaderboard (WOD) Workout tracking software for affiliate gyms and CrossFit boxes featuring fitness assessments, an exercise library, programming tools, workout-of-the-day display, built-in timer with buzzer, and live leaderboard for member competition.

Quantifiable outcome

• ACH payments can cut processing fees by 75% or more compared to credit card processing (credit card fees can reach 3.5% vs flat $0.50 for ACH)
• +5 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gulf Management Systems (GMS)coreStrategic or Co-development PartnerGulf Management Systems is RhinoFit's parent company with over 30 years of industry experience. GMS serves as the preferred payment processing provider for RhinoFit customers, offering discounted credit card processing rates (averaging 2.3-2.5%) and flat-rate ACH transactions ($0.50 per transaction). All payment issues are handled directly under the same roof as RhinoFit, providing seamless customer support for billing and payment concerns.
• Strategic Payment Systems, Inc (SPS)minorOthersSPS is a registered ISO/MSP of Wells Fargo Bank, N.A. (Walnut Creek, CA) and First National Bank of Omaha (Omaha, NE). SPS is mentioned as the registered payment processor for Gulf Management Systems, enabling payment processing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindbody: The largest SMB fitness and wellness management platform, covering gyms, studios, and salons. Directly comparable to RhinoFit because both serve boutique fitness operators with subscription billing, class scheduling, and member apps; Mindbody is the primary incumbent RhinoFit competes against in North America.
• ClubReady: Cloud-based gym management software for boutique fitness and franchise gyms, with member management, billing, and scheduling. Closely comparable to RhinoFit because both target fitness studios and small chains with similar pricing and feature depth.
• Wodify: CrossFit-affiliate-focused gym management platform with WOD tracking, performance benchmarking, and member engagement. RhinoFit's WOD/leaderboard module directly competes with Wodify, making this one of the closest functional peers in the CrossFit gym segment.
• PushPress: Gym management software (PushPress Pro) and integrated payments plus member apps for boutique and affiliate gyms. Comparable to RhinoFit on billing, member engagement, and integrated payments, though PushPress has moved more aggressively into hybrid gym management.
• Zen Planner: Fitness studio and martial arts management software with membership billing, scheduling, and belt-rank tracking. Highly comparable to RhinoFit because Zen Planner is one of the main competitors in martial arts schools, an area where RhinoFit's belt tracking is a core differentiator.
• Pike13: Cloud-based studio management software for boutique fitness, yoga, and pilates businesses with scheduling, billing, and reporting. Directly competes with RhinoFit's yoga/pilates and small studio offering across similar use cases and price points.
• Glofox: Boutique gym and studio management platform with member apps, booking, and integrated payments. Comparable to RhinoFit because both sell a member-facing branded app combined with billing and scheduling for SMB studios.
• Vagaro: All-in-one salon, spa, and fitness business management software with scheduling, payments, and member apps. Overlaps with RhinoFit on SMB fitness studio billing, scheduling, and POS in a comparable price tier.

Broad incumbents

• ABC Fitness Solutions: PE-backed, multi-product fitness SaaS platform serving health clubs, boutique studios, and corporate fitness. Comparable because it overlaps with RhinoFit on membership management, billing, and access control at a much larger scale, but it operates as a broad portfolio platform rather than a focused vertical SMB solution.
• Technogym: Global fitness equipment manufacturer with a digital ecosystem (Mywellness cloud platform) serving clubs, trainers, and end consumers. Comparable because it offers overlapping software capabilities (club management, member apps, billing, access control), but anchored in hardware rather than pure SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEFguOuwdfrUlzb28rOFThQ
• Xx.com/rhinofit
• Facebookfacebook.com/RhinoSoftware
• LinkedInlinkedin.com/company/rhinofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RhinoFit