TrackMaster
TrackMaster, an Equibase subsidiary, provides proprietary handicapping data and analytics for North American horse racing across Thoroughbred, Harness, and Quarter Horse breeds. It sells PDF reports, data files, mobile apps, and selection products to individual bettors via subscriptions and pay-per-download.
- Company typePrivate
- Founded1998
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What TrackMaster does
TrackMaster, operating as a subsidiary of Equibase Company LLC under the legal entity AXCIS Information Network, Inc., provides proprietary handicapping data and analytics products for the North American horse racing industry. It is positioned as the only provider offering comprehensive data across all three major breeds of racing (Thoroughbred, Harness, and Quarter Horse), serving individual recreational and professional handicappers through PDF past performance reports, data files, mobile apps, and selection products distributed directly via its website and major app stores.
The company's core technology rests on a proprietary handicapping algorithm stack that produces Speed Figures, Class Ratings, Power Ratings, Pace Figures, and the Predictability Index. Speed figures normalize race times across tracks, distances, surfaces, and conditions using Inter Track Variant (ITV) and Daily Track Variant (DTV) methodologies with 30+ variables and track-specific weighting factors. Class ratings measure field strength from the last six months of speed figures, while Power Ratings combine speed, class, pace, and other factors into a profitability-oriented composite. CompuBet Pro allows users to customize factor weights, and outputs are delivered as Condensed or 12-Line PDF reports, XML/EXE data files for third-party software integration, and free/paid iOS and Android mobile apps including the Pocket/Tablet Handicapper and the Pocket Handicapper Suite.
TrackMaster operates a direct-to-consumer, digital-first revenue model with no physical retail or dealer network. Revenue streams include monthly/quarterly/annual subscriptions (e.g., PowerPicks Regular at $49.95/month, CompuBet at $149.95/month, PowerPicks Unlimited at $99.95/month), pay-per-download a la carte purchases (e.g., $5 per PowerPicks card, $3 per Pace card), mobile in-app subscriptions, and a freemium Virtual Stable service that converts to a $9.95/month Virtual Stable Plus tier. Free offerings (Virtual Stable, Players Club, free race of the day, free mobile app) drive top-of-funnel acquisition into a horizontal segmentation of beginner-to-professional handicappers, with registration credentials shared across trackmaster.com and equibase.com following the company's integration into Equibase.
TrackMaster firmographics
Firmographics- Name
- TrackMaster
- Legal name
- AXCIS Information Network, Inc.
- Website
- https://trackmaster.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrackMaster, an Equibase subsidiary, provides proprietary handicapping data and analytics for North American horse racing across Thoroughbred, Harness, and Quarter Horse breeds. It sells PDF reports, data files, mobile apps, and selection products to individual bettors via subscriptions and pay-per-download.
- Ownership category
- akta.pro rank
TrackMaster industry classification
Industry- Product category
- Horse Racing Data Analytics & Handicapping Software
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where TrackMaster is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrackMaster business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Downloads: Regular subscription plans offering monthly downloads (20-40 per month) at tiered pricing with billing monthly, quarterly, semi-annual, or annual.
- Unlimited Subscriptions: No download limits with unlimited access subscriptions at monthly or longer billing periods.
- Pay-Per-Download (A la carte): Single race card or report purchases billed as used with no minimum commitments.
- Software Licensing: Desktop software (TrackMaster Plus Pro, CompuBet Pro) with associated data file access. Software is free but requires subscription for data.
- Freemium Virtual Stable: Free Virtual Stable service drives conversion to Virtual Stable Plus paid subscription ($9.95/month).
- Mobile App Purchases: iOS/Android apps with in-app purchases and subscriptions through iTunes accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | PowerPicks A la carte - Single race card downloads |
| Subscription | Monthly | PowerPicks Regular Subscription - 40 downloads/month |
| Subscription | Monthly | PowerPicks Unlimited Subscription - No download limits |
| Subscription | Monthly | CompuBet Regular Subscription - 20 downloads/month |
| Subscription | Pay-as-you-go | F.A.S.T. Sheets |
| Subscription | Monthly | Pocket/Tablet Handicapper |
| Usage-based | Monthly | Lifetime Past Performances |
| Usage-based | Monthly | Pace Past Performances |
| Subscription | Monthly | Virtual Stable Plus |
| Subscription | Monthly | Pocket Handicapper Suite (iPhone) |
| Subscription | Pay-as-you-go | Winner's Circle Selections |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TrackMaster product offering
Product offeringCore offering
TrackMaster sells proprietary horse racing handicapping data, analytics reports, and software for Thoroughbred, Harness, and Quarter Horse racing. Its product portfolio spans past performance reports, selection and pace analysis reports, advanced handicapping desktop software, mobile applications, and XML/EXE data files distributed via direct self-serve downloads through trackmaster.com and major mobile app stores.
Product overview
TrackMaster, an Equibase Company, provides a comprehensive portfolio of horse racing handicapping products and services for both Thoroughbred and Harness racing. The product lineup includes multiple tiers of past performance reports (Standard, Platinum, and Pace formats), advanced handicapping software (TrackMaster Plus Pro, HarnessPro, CompuBet, CompuBet Pro), selection reports (F.A.S.T. Sheets, Winner's Circle Selections, PowerPicks, TrackMaster Greg, Flashnet, Valuline), mobile applications (Pocket/Tablet Handicapper, Pocket Handicapper Suite, iPPs By Equibase), and data file subscriptions (XML and EXE formats) designed for third-party program integration. Free services include Virtual Stable, TrackMaster Players Club, and downloadable entries and results. The products range from beginner-friendly basic packages to professional-grade software with custom weighting options, providing exclusive speed/pace figures, class ratings, power ratings, and driver/jockey/trainer statistics across virtually every North American track.
Differentiator
Problem solved
Functional benefit
Brands
- Virtual Stable: A free notification service for harness racing that automatically sends alerts via email and text message for entries and results.
- CompuBet
- F.A.S.T. Sheets
- TrackMaster Greg
- PowerPicks
- Pocket/Tablet Handicapper
- HarnessPro
Products and services
- Past Performances (Harness) Traditional harness race programs in Condensed, 10-Line, or Large Type formats featuring exclusive TrackMaster speed and class ratings, sold as PDF downloads to harness racing handicappers.
- Platinum Past Performances (Harness) Enhanced harness race programs adding power ratings, conditional statistics, pedigree location info, and additional format options (Condensed, 12-Line, 12-Line Xtra) for advanced handicappers.
- Pace Past Performances (Harness) Comprehensive harness race programs providing individual horse split times, fractional speed ratings, pace figures and pace styles for detailed pace analysis.
- HarnessPro All-in-one harness handicapping tool that combines sophisticated software power with the simplicity of a printed race program for harness racing handicappers.
- CompuBet (Harness) Statistical analysis-based selection reports for harness racing offered in Standard, Graph Style, and Race Program Analysis versions, built on over 15 years of research.
- CompuBet Pro (Harness) Customizable version of CompuBet that lets users adjust weights of five handicapping factors (class, form, speed, post, driver) from 0 to 15 to create personalized harness race analysis.
- TrackMaster Greg (Harness) Selection reports ranking harness horses by total points calculated from a proprietary formula, including best bet and longshot plays.
- F.A.S.T. Sheets (Harness) Computer-generated handicapping reports analyzing pace scenarios along with speed and class ratings, providing a contenders list with acceptable odds lines for harness wagering.
- PowerPicks (Harness) Harness race analysis reports in Basic, Plus, and Ultra versions for recreational to experienced handicappers, presenting detailed statistical summaries for each entry.
- Winner's Circle Selections (Harness) Expert picks and analysis from TrackMaster-endorsed handicappers providing selections for virtually every harness track daily.
- Flashnet (Harness) Beginner-friendly harness handicapping report that surfaces key statistics and information within each race card.
- TrackMaster PPs Data (Harness) Electronic past performance data files for harness racing in EXE and XML formats for use with third-party handicapping programs, plus PDF race programs.
- Pocket/Tablet Handicapper (Harness) Free mobile app for iOS and Android providing harness handicapping information on the go with exclusive speed and class ratings, PDF race programs, and driver/trainer statistics.
- Virtual Stable (Harness) Free notification service sending email and text alerts for entries and results of harness horses added to the user's stable, with customizable delivery options.
- Virtual Stable Plus (Harness) Enhanced paid notification service at $9.95/month tracking harness horses, drivers, trainers, sires, and dams with entry and result email alerts.
- Lifetime Past Performances (Harness) Complete career past performance records for individual harness horses with exclusive speed and class ratings, yearling prices, stud fees, auction results, claims, and trainer changes.
- Results Charts (Harness) Harness race result charts with win, place, and show payoffs available in text, XML, and comma-delimited formats.
- PowerPicks (Thoroughbred) Thoroughbred handicapping enhancement reports in Classic, Plus, and Ultra versions with jockey statistics, trainer changes, workout data, and distance/surface analysis.
- Past Performances (Thoroughbred) Traditional past performance reports with exclusive speed figures and class ratings for thoroughbred racing.
- Platinum Past Performances (Thoroughbred) Enhanced thoroughbred past performances with power ratings, conditional statistics, and additional handicapping angles beyond standard offerings.
- Race Lens (Thoroughbred) Statistical analysis tool providing new perspectives for handicapping thoroughbred races.
- TrackMaster Plus Pro (Thoroughbred) Premium desktop software offering enhanced PDF past performances, performance cycles, XML data files, custom power ratings, pace analysis, and lifetime past performances with sorting and filtering options for thoroughbred handicappers.
- EquiGraphix (Thoroughbred) Advanced handicapping tool with graphical race analysis capabilities for thoroughbred racing.
- MPH Pro (Thoroughbred) Speed and performance analysis tool for thoroughbred handicapping.
- RDSS (Thoroughbred) Race Day Software Solution providing comprehensive race day analysis and data for thoroughbred racing.
- WagerMate (Thoroughbred) Wagering analysis and assistance tool for thoroughbred races.
- Performance Cycles (Thoroughbred) Graphical analysis of thoroughbred horse performance history showing how well a horse should perform based on historical patterns.
- TRIPS Reports (Thoroughbred) Reports analyzing trips and running patterns for thoroughbred horses.
- On-Target Performance Ratings (Thoroughbred) Performance rating system for thoroughbred horses indicating consistency and targeting ability.
- True Odds (Thoroughbred) Beginner-oriented report calculating fair odds estimates for thoroughbred races.
- Flashnet (Thoroughbred) Beginner thoroughbred handicapping report presenting key statistics and information for quick race analysis.
- Performance Cycles Lite (Thoroughbred) Simplified version of Performance Cycles aimed at beginner thoroughbred handicappers.
- Winner's Circle Selections (Thoroughbred) Expert thoroughbred selection reports from Walker's Group and Turf Club Analysts.
- F.A.S.T. Sheets (Thoroughbred) Pace scenario modeling selection reports with contenders list and acceptable odds lines for thoroughbred races.
- Valuline (Thoroughbred) Value-oriented selection analysis for thoroughbred racing.
- CompuBet (Thoroughbred) Statistical analysis-based selection reports adapted for thoroughbred racing.
- TrackMaster Plus (Thoroughbred) Entry-level data subscription providing access to TrackMaster data files for thoroughbred racing.
- TrackMaster Basic (Thoroughbred) Basic tier data subscription for thoroughbred racing information.
- TrackMaster PPs (Thoroughbred) Past performance data files for thoroughbred racing in electronic format for third-party program integration.
- Results Charts (Thoroughbred) Complete thoroughbred race result charts with payoffs and detailed race information.
- Race Replays (Thoroughbred) Video replay access for thoroughbred races available with additional charges.
- Pocket/Tablet Handicapper (Thoroughbred) Free mobile app for iOS and Android providing thoroughbred handicapping information on the go with jockey and trainer statistics, PDF past performances, and exclusive ratings.
- Pocket Handicapper Suite All-in-one iPhone app providing access to multiple TrackMaster products including Pocket Handicapper PPs, Turf Club Analysts, FlashNet, F.A.S.T. Sheets, Railbird, and Chatsworth for both thoroughbred and harness racing.
- iPPs By Equibase Interactive Past Performances mobile app by Equibase accessible through the TrackMaster platform.
- TrackMaster Players Club Free membership program providing daily free selections, handicapping articles, and promotional offers to drive customer acquisition.
- Harness Entries Free downloadable harness racing entries.
- Harness Results Free downloadable harness racing results.
Quantifiable outcome
- Top ranked horse wins 20-40% of time and finishes in-money 50-70% of time
- +1 more outcomes
Companies that use TrackMaster
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
TrackMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
TrackMaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Equibase Company LLCcoreEquibase Company LLC is the parent company of TrackMaster. Registration information is shared between trackmaster.com and equibase.com, allowing customers to use the same credentials to purchase products on both platforms. TrackMaster data and technology is integrated with Equibase offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TrackMaster competitors and assessment
Company assessmentDirect peers
- Daily Racing Form (DRF): Long-standing direct competitor offering past performances, handicapping analysis, and selections for thoroughbred and harness racing. Like TrackMaster, DRF monetizes handicapping data through subscriptions and digital products aimed at the same end-bettor customer.
- Brisnet: Direct peer providing thoroughbred past performances, speed figures, and handicapping data products on a subscription basis. Brisnet competes head-to-head with TrackMaster in the thoroughbred past-performance market.
- Horse Racing Nation: Digital racing content and data platform offering handicapping tools, selections, and analysis for thoroughbred racing. Overlaps with TrackMaster on past-performance content and free/digital distribution channels serving similar handicapper customers.
Broad incumbents
- Equibase Company LLC: TrackMaster's parent company and a broader industry incumbent that itself sells thoroughbred/harness past performances and data products. Equibase is the official industry data platform and offers overlapping handicapping capabilities at a wider portfolio scale.
Others
- The Blood-Horse: Long-established thoroughbred industry media brand offering news, analysis, statistics, and some handicapping content. Comparable as a horse racing information provider serving overlapping audiences, though its primary focus is editorial coverage rather than proprietary handicapping data products.
- TwinSpires: Advance-deposit wagering platform owned by Churchill Downs that distributes racing content, past performances, and handicapping materials to its wagering customers. Adjacent ecosystem participant that integrates handicapping data to drive betting handle.
Regional players
- Racing Post: UK-based horse racing media and data powerhouse offering form, racecards, and handicapping content primarily for British and Irish racing. Comparable in product type (data-driven handicapping content for bettors) but operates in a separate geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TrackMaster social profiles
Digital presenceTrackMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackMaster leadership team
Management profileNumber of profiles
Profiles3 records
TrackMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackMaster
What does TrackMaster do?
TrackMaster sells proprietary horse racing handicapping data, analytics reports, and software for Thoroughbred, Harness, and Quarter Horse racing. Its product portfolio spans past performance reports, selection and pace analysis reports, advanced handicapping desktop software, mobile applications, and XML/EXE data files distributed via direct self-serve downloads through trackmaster.com and major mobile app stores.
Is TrackMaster a public or private company?
TrackMaster is a private company. It is classified as corporate owned and is currently operating.
When was TrackMaster founded?
TrackMaster was founded in 1998. It employs 11 to 50 people.
Where is TrackMaster based?
TrackMaster is headquartered in Lexington, United States, in the North America region.
How does TrackMaster make money?
Six revenue lines are on record. Subscription Downloads are the primary driver. The others are unlimited Subscriptions, pay-Per-Download (A la carte), software Licensing, freemium Virtual Stable and mobile App Purchases.
Who are TrackMaster's main competitors?
Direct peers on record are Daily Racing Form (DRF), Brisnet and Horse Racing Nation. Equibase Company LLC is listed as a broad incumbent. Others are The Blood-Horse and TwinSpires. Racing Post is listed as a regional player.
Does TrackMaster have an API?
No public API is recorded for TrackMaster.
What industry is TrackMaster in?
TrackMaster's product category is Horse Racing Data Analytics & Handicapping Software. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its SIC code is 7948.