Red Currant Collective

What Red Currant Collective does

Red Currant Collective LLC is a Seattle-based, founder-operated professional services firm that provides OKR (Objectives and Key Results) coaching, training, and facilitation to mid-market organizations, executive teams, and operators. Its core offering is delivered through the founder, Sara Lobkovich, and is structured around two primary engagements: one-on-one OKR Facilitation for executives building company-level OKRs, and OKR Training for organizations seeking to deploy OKR capability across teams. Adjacent offerings include speaking engagements, the Thinkydoers podcast, the book "You Are a Strategist," and free 25-minute Q&A qualification calls. The firm claims cumulative reach of 2,000-4,000 OKR practitioners trained across 300+ organizations globally, and cites a Fortune 500 case study showing a 70% reduction in quarterly review meeting time.

The firm's underlying intellectual property is the "No-BS OKRs" methodology, a proprietary framework positioned as a behavioral-change approach to OKR implementation rather than a goal-setting template. Differentiation is reinforced by Sara Lobkovich's professional credentials (NBC-HWC board certification, TKI conflict-resolution certification, OKR Master Coach recognition) and by third-party visibility including a 2025 Forbes Leadership Careers feature and a World OKR Summit 2025 speaking slot. Named clients include Pearson (VP Higher Education) and Slate (founder/CEO).

The business model is high-touch professional services sold directly to clients on a quote-based, multi-year contract basis. Distribution is entirely direct — no channel partners, resellers, or intermediaries — and go-to-market combines content marketing (blog, podcast, book) with event-driven demand (conference speaking) and a free consultation offer. The firm is privately held, founder-owned, bootstrapped, and operates without disclosed institutional investment, additional practitioners, or productized/self-serve offerings.

Name

Red Currant Collective

Legal name

Red Currant Collective LLC

Website

https://redcurrantco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Currant Collective is a Seattle-based boutique consulting practice operated by founder Sara Lobkovich, providing OKR coaching, training, and facilitation to executives, chiefs of staff, and mid-market enterprises using the proprietary No-BS OKRs methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAPAF

Performance Management & OKRs

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• OKR consulting
• Strategy execution
• Executive coaching
• OKR training
• Organizational alignment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. OKR Coaching & Facilitation: Direct consulting engagements providing OKR coaching for executives and strategy execution support. Services include OKR facilitation (building company-level OKRs) and OKR training (enabling teams across organizations). Revenue generated through professional services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Red Currant Collective provides OKR coaching, training, and facilitation services for executives and organizations using the proprietary No-BS OKRs methodology. The firm helps mid-market and enterprise clients translate corporate strategy from presentations and documents into daily team decisions through one-on-one executive coaching, organizational OKR capability deployment, and keynote speaking engagements.

Product overview

Red Currant Collective is a professional services company offering a portfolio of OKR (Objectives and Key Results) consulting services. The core offerings consist of OKR Facilitation/Coaching for individual executive clients and OKR Training for organizational deployment. These services are delivered using the proprietary No-BS OKRs Methodology developed by founder Sara Lobkovich. Additional offerings include Speaking & Keynotes, the Thinkydoers Podcast, and the book "You Are a Strategist." The company operates primarily through Sara Lobkovich's personal website, saralobkovich.com, which also features free resources, a blog (No-BS OKRs), and case studies demonstrating client outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• No-BS OKRs: A methodology developed by Sara Lobkovich for implementing OKRs without unnecessary complexity.

Products and services

• OKR Facilitation / Coaching One-on-one OKR coaching for executives who need best-practice OKRs, whether starting fresh or rebooting what is not working. Clients walk away with a complete draft of company-level OKRs ready to implement.
• OKR Training Organizational OKR capability deployment through workshops, coaching, and hands-on practice. Teams learn to create, align, and own their own OKRs across the organization.
• Speaking & Keynotes Keynote presentations and speaking engagements on OKRs and strategy execution for industry events and corporate audiences.
• You Are a Strategist (Book) A book authored by Sara Lobkovich covering OKRs and strategic thinking, sold to practitioners and leaders.

Quantifiable outcome

• 4-hour quarterly review meetings reduced to 1 hour — 70% reduction
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Range: Team performance platform combining meetings, OKRs, and check-ins. Represents the software-native approach to the same problem Red Currant solves through consulting, making it a category competitor rather than a direct service peer.
• Strategyzer: Strategy execution and business model innovation firm offering workshops, certification, and advisory. Comparable buyer (executives needing to translate strategy into action) and similar methodology-plus-coaching positioning.
• Reforge: Professional development and strategy/growth programs for product and strategy leaders. Comparable persona (senior leaders at tech-forward companies) and overlapping content-plus-program monetization model.

Broad incumbents

• Microsoft Viva Goals: OKR module within the Microsoft Viva employee experience platform, integrated with the broader Microsoft 365 ecosystem. Represents the platform-led approach that risks disintermediating independent OKR coaches over time.
• WorkBoard: Established OKR strategy execution platform serving large enterprises. Competes for the same enterprise OKR budget through a software-led approach; a structural threat to consulting-driven OKR implementations.
• Quantive (formerly Gtmhub): Strategy execution and OKR platform with enterprise customers. Targets the same executive buyers Red Currant serves but through product rather than consulting, making it a category competitor.
• Perdoo: OKR and strategy execution SaaS used by mid-market and enterprise customers. Adjacent offering category with overlapping buyer (Chiefs of Staff, executives) but software-based delivery versus Red Currant's services model.

Direct peers

• The Ready: Transformation and strategy execution consulting firm working with leadership teams on operating model and cultural change. Comparable buyer (executives, leadership teams) and adjacent delivery model (coaching, facilitation).
• Felipe Castro: OKR author, trainer, and coach running OKR-focused consulting and certification programs for enterprises. Closely aligned with Red Currant on the OKR coaching/training category and the use of methodology-driven offerings.
• Christina Wodtke: Independent OKR and radical focus consultant, author, and Stanford lecturer. Operates as a solo practitioner offering OKR implementation and strategy execution services to executives - directly comparable to Red Currant's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redcurrant_co
• Facebookfacebook.com/redcurrantco
• LinkedInlinkedin.com/company/red-currant-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Currant Collective