Name

HOLA! USA

Legal name

HOLA! S.L.

Website

https://us.hola.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The website generates advertising revenue through display ads and sponsored content placements across its celebrity news, entertainment, and lifestyle coverage.
2. HOLA+ Subscription: Premium subscription service offering exclusive content, photoshoots, and behind-the-scenes access to subscribers. The subscription model provides recurring revenue from engaged readers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HOLA! USA is a digital news publication delivering daily celebrity news, royal family coverage, entertainment updates, fashion trends, beauty tips, recipes, and lifestyle content. It serves English-speaking Hispanic and Latino consumers in the U.S. through a bilingual (English/Spanish) website, with monetization driven by digital advertising and the HOLA+ premium subscription service offering exclusive photoshoots and behind-the-scenes access.

Product overview

HOLA! USA is a digital media platform operated by HOLA S.L. offering celebrity news, royal coverage, entertainment, fashion, beauty, lifestyle, and food content. The company provides content through its main English-language website (hola.com/us/) with a parallel Spanish-language version (hola.com/us-es/). Key products include the core HOLA! USA website providing multimedia content across multiple verticals (Celebrities, Entertainment, Royals, Beauty, Fashion, Lifestyle, Food, Photos), the HOLA+ premium subscription service, the Latina Powerhouse content vertical, and Digital Covers featuring exclusive celebrity photoshoots. The platform operates as a bilingual property with content available in both English and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• HOLA+: Subscription/premium content service mentioned on the website navigation
• Latina Powerhouse
• Digital Cover

Products and services

• HOLA! USA Website A digital media platform delivering daily celebrity news, royal family coverage, entertainment updates, fashion trends, beauty tips, recipes, and lifestyle content to U.S. audiences, with sections across Celebrities, Entertainment, Royals, Beauty, Fashion, Lifestyle, Food, Photos, and the Latina Powerhouse editorial vertical. Targeted at English-speaking Hispanic and Latino consumers.
• HOLA+ Premium Subscription A premium subscription service offering exclusive content, photoshoots, and behind-the-scenes celebrity access to subscribers, providing recurring revenue from engaged readers. Targeted at highly engaged HOLA! readers seeking premium content beyond the free editorial site.
• HOLA! Américas (Spanish-language edition) The Spanish-language edition of HOLA! USA providing localized celebrity, entertainment, royal, beauty, fashion, and lifestyle content for Spanish-speaking audiences across the Americas. Operates as a parallel bilingual property to the English-language HOLA! USA site.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Hello! UKminorOthersHello! UK is the UK edition of the Hello! magazine brand. The HOLA! USA website links to Hello! UK as a sister publication within the same international media network, suggesting a loose affiliation or shared corporate structure under the broader HOLA!/Hello! brand family.
• Hello! USminorOthersHello! US is the American edition of the Hello! magazine brand. The HOLA! USA website links to Hello! US as a related publication within the same international media network, suggesting brand affiliation and content sharing within the Hello!/HOLA! family of publications.
• Hello! CanadaminorOthersHello! Canada is the Canadian edition of the Hello! magazine brand. Referenced alongside Hello! UK and Hello! US as part of the linked media brand network on the HOLA! USA website footer.

Recent moves4 records

Expansion highlights5 records

Direct peers

• People: People is the leading US celebrity, royals, and lifestyle publication and the most direct competitor to HOLA! USA. Both cover celebrity news, royal families (including British royals), fashion, and lifestyle — People at substantially larger scale, HOLA! USA with a more Hispanic/Latino and Spanish-royal tilt.
• Us Weekly: Us Weekly is a US celebrity news and lifestyle magazine with a strong digital presence. It directly competes with HOLA! USA on celebrity coverage, fashion, and lifestyle content for a similar female-skewing consumer audience.
• TMZ: TMZ is a high-velocity celebrity news outlet covering entertainment, royals, and lifestyle. While its tone differs from HOLA! USA's editorial style, it competes for the same consumer attention and advertising dollars in the celebrity-news category.
• Hello!: Hello! is the UK counterpart within the same HOLA!/Hello! international media network. It is both a corporate sister publication and a direct competitor — covering the same celebrity, royal, and lifestyle categories in English for overlapping audiences.
• E! News: E! News is a major entertainment and celebrity news outlet with both editorial and video properties. It competes with HOLA! USA for celebrity news audiences and brand-partnership advertising revenue, though at significantly larger scale.
• InStyle: InStyle covers celebrity style, fashion, beauty, and lifestyle — overlapping directly with HOLA! USA's fashion, beauty, and lifestyle verticals for a similar female, style-conscious audience.
• Entertainment Tonight: Entertainment Tonight is a long-running entertainment news brand with a large digital footprint. It competes with HOLA! USA for celebrity news traffic and entertainment advertising, with stronger video capabilities.
• mitú: mitú is a digital media brand targeting young Latino Americans with culturally relevant content including entertainment and celebrity coverage. It is the closest Hispanic-focused peer to HOLA! USA's niche positioning.
• Remezcla: Remezcla is a Latino-focused digital publication covering Latin music, culture, celebrities, and lifestyle. It is a peer in the underserved US Hispanic digital media category where HOLA! USA also competes.
• Access Hollywood: Access Hollywood covers celebrity entertainment news across digital and video. It competes for the same entertainment-adjacent advertising budget and shares a focus on celebrity profiles and lifestyle coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usahola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLA! USA