Simploy

What Simploy does

Simploy, Inc. is a privately held Professional Employer Organization (PEO) headquartered at 13023 Tesson Ferry Road, Suite 105, in St. Louis, Missouri, operating in the local market since 1997 under the tagline "Simplified Employment." The company provides co-employment services to small and mid-sized businesses in the St. Louis metropolitan area, becoming the employer of record for tax and benefits purposes while clients retain operational control over their workforce. Service offerings are organized as a core "All-Inclusive Services" bundle — covering HR, payroll processing, benefits administration, and tailored workers' compensation — augmented by three add-on modules: Technology (cloud-based employee/client portals), Hemploy (employer-of-record and workforce administration), and Simploy Outsourcing Services (business process outsourcing for HR functions).

The technology backbone is the third-party PrismHR platform, which powers Simploy's client and employee login portals; the company does not disclose a proprietary HRIS of its own. Simploy markets an "ease of use" differentiator through its Hemploy module, and emphasizes a local presence (a 314 area code versus 1-800 national call centers) and dedicated specialist assignment per client as core positioning. The firm's stated value proposition is up to $24,000 in annual savings for a 60-employee client via pooled benefits purchasing power and reduced administrative burden.

Revenue is generated through recurring service fees embedded in the co-employment cost-sharing arrangement (payroll, benefits, workers' compensation), billed on an annual cadence but not publicly disclosed in tiered pricing. The go-to-market is consultative direct sales (free consultation, referral program, phone-based inside sales) targeting SMBs lacking in-house HR infrastructure, with visible customer concentration in construction/trade verticals (masonry, concrete, towing, landscaping) alongside healthcare and events. Leadership is a four-person executive team (CEO Carson King, COO Chassie Smith, Director of Operations Katy Lukens, Business Development's Lewis Marty), and the company is independently owned with no disclosed institutional investors or parent entity.

Name

Simploy

Legal name

Simploy, Inc.

Website

https://simployonline.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Simploy is a St. Louis-based Professional Employer Organization providing co-employment, payroll, HR, benefits administration, and workers' compensation services to small and mid-sized businesses in the St. Louis metropolitan area, operating since 1997 on the PrismHR platform.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)

Keywords

• Professional employer organization
• HR outsourcing services
• Payroll processing services
• Benefits administration
• Workers compensation management

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. PEO Services: Simploy operates as a Professional Employer Organization (PEO), providing co-employment services where they become the employer of record for tax and benefits purposes while clients retain operational control. Revenue is generated through service fees embedded in the cost-sharing arrangement for payroll processing, HR administration, benefits management, and workers' compensation coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simploy is a full-service Professional Employer Organization (PEO) that provides co-employment arrangements for small and mid-sized businesses in the St. Louis region. Its core offering bundles human resources, payroll processing, benefits administration, and tailored workers' compensation under a single integrated service model, supplemented by add-on services such as Hemploy (employer of record), Simploy Outsourcing Services (HR BPO), and a cloud-based technology platform powered by PrismHR.

Product overview

Simploy is a full-service Professional Employer Organization (PEO) offering a unified platform-plus-modules architecture. The core All-Inclusive Services bundle provides comprehensive HR, Payroll, Benefits Administration, and Workers' Compensation services as an integrated solution. This core offering is augmented by add-on modules including Technology (cloud-based HR software and self-service portals), Hemploy (employer of record services), and Simploy Outsourcing Services (business process outsourcing). The company serves St. Louis businesses since 1997 with a personalized, tailored approach rather than one-size-fits-all solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Hemploy: A service offering under the Simploy brand.
• Simploy Outsourcing Services

Products and services

• All-Inclusive Services Comprehensive PEO service bundle combining HR, payroll, benefits administration, and workers' compensation under one roof, providing a single-point-of-contact solution for small and mid-sized businesses.
• Human Resources HR services including compliance, risk management, employee relations, and strategic HR guidance tailored to business needs.
• Payroll Full-service payroll processing including tax filing, direct deposit, and payroll tax compliance management.
• Tailored Workers' Compensation Customized workers' compensation insurance programs designed to meet specific business risk management needs.
• Benefits Benefits administration services including health insurance, retirement plans, and other employee benefit programs.
• Hemploy Specialized HR service offering focused on employer of record services and workforce administration.
• Simploy Outsourcing Services Business process outsourcing solutions for HR functions, allowing companies to delegate specific HR tasks to Simploy's team of specialists.

Quantifiable outcome

• Up to $24,000 per year in potential savings for businesses with 60 employees

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PrismHRcoreTechnology or IntegrationPrismHR provides the technology platform powering Simploy's employee and client portals. Simploy's client login and employee login direct to prismhr.com, indicating PrismHR is the core technology infrastructure provider for payroll, benefits, and HR administration processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Justworks: Justworks is a PEO providing payroll, benefits, HR compliance, and workers' comp to small and mid-sized businesses across the US. It is a direct peer because it delivers the same co-employment service model as Simploy, differentiated by a technology-first platform and broader geographic reach.
• TriNet: TriNet is a major PEO serving small and medium-sized businesses with HR, payroll, benefits administration, and risk mitigation services. It is a direct peer in the PEO/co-employment category, primarily serving SMB clients like Simploy, though with a national footprint and broader technology stack.
• FrankCrum: FrankCrum is a PEO and HR outsourcing provider serving SMBs with co-employment, payroll, benefits, and workers' comp services, with a strong presence in the Southeast US. It is a direct peer in the PEO category, comparable to Simploy in service model and SMB focus, though operating in a different US region.
• Insperity: Insperity is one of the largest publicly traded PEOs in the US, providing co-employment HR, payroll, benefits, and workers' comp services to SMBs and mid-market companies. It is a direct peer because it competes head-to-head with Simploy in the PEO/co-employment category, though at significantly larger scale and broader geographic reach.
• ExtensisHR: ExtensisHR is a mid-market PEO offering co-employment HR, payroll, benefits, workers' comp, and risk management services to businesses across multiple US regions. It is a direct peer because it competes in the same PEO service category with similar target customers, though at a larger geographic footprint than Simploy.
• Sequoia One: Sequoia One is a PEO providing payroll, benefits, HR compliance, and workers' comp services to small and mid-sized businesses across multiple US regions. It is a direct peer in the PEO/co-employment service category, serving the same SMB customer segment as Simploy with similar bundled HR service offerings.
• Oasis Outsourcing: Oasis Outsourcing (Oasis a Paychex Company) is a PEO offering HR, payroll, benefits, and risk management to SMBs. It is a direct peer because it delivers the same co-employment PEO service model as Simploy to similar small business clients, though at significantly larger scale.
• G&A Partners: G&A Partners is a PEO providing HR outsourcing, payroll, benefits administration, and workers' compensation to SMBs primarily across the South and Midwest US. It is a direct peer in the PEO/co-employment category, comparable to Simploy in business model and target SMB segment, with overlapping Midwest geographic interest.

Broad incumbents

• ADP TotalSource: ADP TotalSource is the PEO division of ADP, offering co-employment HR outsourcing, payroll, benefits, and compliance to SMBs nationally. It is a broad incumbent peer: same PEO service model as Simploy, but operating at massive scale as part of ADP's broader HCM portfolio.
• Paychex PEO/HR Outsourcing: Paychex's PEO/HR Outsourcing division provides co-employment HR, payroll, benefits, and workers' compensation services to SMBs. It is a broad incumbent peer to Simploy, offering the same core PEO services as part of Paychex's broader payroll and HR portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/simployinc
• Facebookfacebook.com/simplifiedemployment
• LinkedInlinkedin.com/company/simploy-inc-
• Instagraminstagram.com/simploypeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simploy