Sweetgrass Properties

What Sweetgrass Properties does

Sweetgrass Properties is a locally-owned, boutique vacation rental management company headquartered in Johns Island, South Carolina, curating a portfolio of 250+ beach-access rental homes and condos across four Charleston Coast barrier islands: Kiawah Island, Seabrook Island, Isle of Palms, and Wild Dunes. The company targets leisure travelers and snowbirds seeking luxury, family-sized island accommodations (4–6+ bedroom configurations), as well as homeowners seeking full-service property management, housekeeping, and real estate services; it has operated under the "Sweetgrass Properties" brand with consistent guest activity and reviews spanning 2019 through 2026.

Name

Sweetgrass Properties

Legal name

Sweetgrass Properties

Website

https://sweetgrassvacationrentals.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweetgrass Properties is a locally-owned, boutique vacation rental management company based in Johns Island, SC, curating 250+ beach-access homes and condos across Kiawah Island, Seabrook Island, Isle of Palms, and Wild Dunes for leisure travelers, snowbirds, and homeowners seeking full-service property management on the Charleston Coast.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), Residential Property Managers (531311)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industries

Eco/Nature-Based Campgrounds (Sustainable/Off-Grid) (THAMAJAK), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Vacation rental management
• Beach house rentals
• Property management services
• Luxury island rentals
• Charleston coast rentals

Headquarters

HQ city

Johns Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vacation Rental Booking Commissions: Sweetgrass earns a commission/markup on short-term vacation rental bookings made through its platform on Kiawah Island, Seabrook Island, Isle of Palms, and Wild Dunes. Nightly rates vary by property, season, and length of stay; flexible 3–4 night summer stay options offered. Recurring per-booking revenue from guest stays.
2. Property Management Services: Full-service property management program for homeowners including listing, marketing, reservations, housekeeping, owner services, and guest relations. Recurring managed-services revenue stream on a portfolio basis.
3. Guest Perks Partner Referrals: Affiliate/referral relationships with local Charleston vendors (chefs, bike rentals, charters, baby gear, photographers) where Sweetgrass guests receive discounts via custom promo codes and Sweetgrass earns referral visibility/affiliate economics from the partner network.
4. Promotional / Discount Marketing Campaigns: Targeted discount promotions (e.g., Repeat Guest 5% off with RETURN5, Military 5% off, $200 credit on 7-night stays with 7SILVER) drive repeat bookings and fill shoulder-season inventory.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Sweetgrass Properties is a locally-owned, boutique vacation rental management company that curates and rents a portfolio of 250+ island homes and condos across four Charleston, South Carolina barrier islands — Kiawah Island, Seabrook Island, Isle of Palms, and Wild Dunes. The company also operates a full-service property management program for homeowners (listing, reservations, housekeeping, owner services) and complementary real estate brokerage and housekeeping services.

Product overview

Sweetgrass Properties is a single, unified vacation-rental platform (rather than a multi-product platform) that delivers one core offering — boutique, locally-owned vacation rentals on the Charleston coast — organized as four destination sub-products: Kiawah Island Vacation Rentals, Seabrook Island Vacation Rentals, Isle of Palms Vacation Rentals, and Wild Dunes Vacation Rentals. Layered on top of that core are a curated Featured Properties / Featured Amenities filtering module (covering 17+ amenity taxonomies such as Ocean Front, Pool Access, Pet Friendly, Golf View, Elevator, and Hot Tub), a Specialized Monthly Winter Rentals program, an Owner's Portal powered by StreamlineVRS, and a Guest Perks & Partners Program that connects guests to local discount partners (bikes, boats, chefs, photography, wellness). The company also offers a Join Our Program (property management service) for homeowners, alongside ancillary Real Estate and Housekeeping services, and runs a Specials & Promotions engine that publishes property-specific offers (e.g., 7 Silver Moss $200 Credit, Repeat Guest Discount RETURN5, Military Discount). The booking experience itself is delivered through a Rezfusion-powered inquiry and reservation platform built by Bluetent.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiawah Island Vacation Rentals Curated vacation rental homes and condos on Kiawah Island, a private barrier island with 10 miles of beaches and world-renowned golf courses (Ocean, Turtle Point, Osprey Point, Cougar Point, Oak Point). Inventory spans properties such as 7 Silver Moss, 4 Silver Moss, 5512 Cypress Point, and Sea/Marsh/Ocean Green neighborhoods. Targets leisure families and golf travelers.
• Seabrook Island Vacation Rentals Vacation rental homes on Seabrook Island, a barrier island with unspoiled beaches, golf courses, tennis, and calm fishing waters. Properties include units such as 2211 Seabrook Island Road and various Bohicket Marina villas. Targets leisure families and tennis/golf travelers.
• Isle of Palms Vacation Rentals Vacation rentals on Isle of Palms, a 7-mile beachfront barrier island with championship golf, historic sites, bike trails, local boutiques, and fishing waters. Inventory includes properties along Palm Boulevard and surrounding IOP residential streets. Targets beach leisure travelers and families.
• Wild Dunes Vacation Rentals Vacation rentals within the Wild Dunes Resort on the northeast tip of Isle of Palms, offering two Tom Fazio-designed golf courses (Links Course 6,722 yards / Slope 131 and Harbor Course 6,446 yards) and a top-tier tennis and pickleball program. Inventory spans Grand Pavilion, Seagrove, Shipwatch, and Mariners Watch villas and homes. Targets golf and tennis leisure travelers.
• Property Management Services (Join Our Program) Full-service property management for homeowners, including marketing, reservations, housekeeping coordination, and owner relationship management across Kiawah, Seabrook, Isle of Palms, and Wild Dunes. Targets second-home owners and real estate investors on the Charleston Coast.
• Real Estate Services Real estate brokerage services tied to the vacation rental program on the Charleston coast, helping owners buy or sell properties in Kiawah, Seabrook, Isle of Palms, and Wild Dunes. Targets homeowners and prospective investors in barrier-island real estate.
• Housekeeping Services Professional housekeeping and turnover services for managed rental properties on the Charleston coast. Targets homeowners participating in the property management program.
• Monthly Winter Rentals Extended-stay winter rental program (November through mid-March) offering discounted rates for 30+ nights across Kiawah, Seabrook, Isle of Palms, and Wild Dunes. Stays of 91 nights or more are offered tax-free. Targets snowbirds and long-stay leisure travelers.
• Guest Perks & Partners Program Discount and concierge partnership program offering Sweetgrass guests negotiated rates with 39+ local Charleston vendors spanning chefs, bike and beach gear, boat rentals, baby gear, photography, wellness, and tours. Targets staying guests seeking curated on-island experiences.
• Vacation Rental Inquiry & Booking Platform Online inquiry and reservation workflow covering the Sweetgrass portfolio with searchable availability calendars, contact form, and newsletter opt-in, powered by the Rezfusion platform and built by Bluetent. Targets prospective guests researching and booking stays.

Quantifiable outcome

• 4 distinct island markets served (Kiawah, Seabrook, Isle of Palms, Wild Dunes)
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

40 partnerships are on record, tiered core, minor and flagship.

• Baby's AwaycoreGTM or Marketing PartnerBaby gear rental partner serving Charleston area. Sweetgrass guests can rent baby equipment (cribs, high chairs, etc.) delivered to their rental. Listed across Kiawah, Seabrook, Isle of Palms, and Wild Dunes 'Services & Essentials' categories. Contact: (843) 881-3007; babysaway.com/locations/charleston-south.
• Alligator BikecoreGTM or Marketing PartnerBeach-cruiser, kids' bike, and trailer rentals delivered to vacation homes on Kiawah and Seabrook Islands. Sweetgrass guests receive 10% off by mentioning 'Sweetgrass'. Phone: 843-559-8200.
• Charleston Bag ValetcoreGTM or Marketing PartnerLuggage storage and delivery service in Charleston. Sweetgrass guests receive 10% off by mentioning Sweetgrass via the dedicated booking link. Contact: 843-737-3116; charlestonbagvalet.com.
• Quarterdeck Boat RentalscoreGTM or Marketing PartnerBoat rental partner for cruising, sightseeing, and fishing from Charleston's marinas. Sweetgrass guests receive 10% off with code SWEETGRASS. Phone: 854-222-7340; thequarterdeck.com/marinas.
• Groceries AheadcoreGTM or Marketing PartnerPre-arrival grocery delivery service to Kiawah, Seabrook, Wild Dunes, and Isle of Palms rentals. Sweetgrass guests receive $20 off with code sweetgrass20. Phone: (843) 216-7630; groceriesahead.com.
• Charleston Harbor SailingcoreGTM or Marketing PartnerPrivate captain-led sailing charters on a 35 ft sailboat from The Harborage at Ashley Marina. Sweetgrass guests receive $25 off with code SWEETGRASS25 via direct booking or phone (843-256-6225). Up to 6 guests, 2.5-hour charters.
• Port City MopedcoreGTM or Marketing PartnerScooter and golf cart rentals on Isle of Palms. Sweetgrass guests receive 15% off scooter rentals with code Sweetgrass25 at checkout. Phone: (843) 242-8739; portcitymoped.com.
• Bum Beach RentalscoreGTM or Marketing PartnerPremium beach gear (Shibumi shade, chairs, curated essentials) delivered directly to vacation rentals across the Charleston coast. Supports Lowcountry conservation; a portion of every rental is donated. bumboachrentals.com/rentals.
• Carolina Surf + Supply (Carolina Salt)coreGTM or Marketing PartnerBeach gear partner offering surf and beach essentials. Phone: 843-452-4833; carolinasurfandsupply.com. Listed under Bike & Beach Gear across Kiawah, Seabrook, Isle of Palms, and Wild Dunes.
• Beach & Games ToGocoreGTM or Marketing PartnerDelivered beach games and gear for Kiawah, Seabrook, and Isle of Palms guests. Phone: 843-304-1270; beachandgamestogo.com.
• Atlyss Food Co.coreGTM or Marketing PartnerLocal organic café and food partner for the Charleston Coast. Phone: 854-213-6910; atlyssfoodco.com. Listed under Services & Essentials and Dining & Chefs.
• Hamby CateringcoreGTM or Marketing PartnerCharleston catering staple with 47 years of trusted service. Listed under Services & Essentials and Dining & Chefs. hambycatering.com.
• 4EverYoung Mount PleasantcoreGTM or Marketing PartnerWellness partner offering 15% off any IV or Hydrafacial service, 10% off products, and free B12 vitamin shot for Sweetgrass guests. 4everyoungantiaging.com/mt-pleasant-sc.
• Drip Wellness – Concierge IV ServicescoreGTM or Marketing PartnerIV therapy partner offering in-lounge service at Mount Pleasant and concierge IV at Isle of Palms Sweetgrass properties. Sweetgrass guests waive the $199 travel fee and receive 15% off all IV services. Phone: (843) 919-4700; thedriplounge.com.
• C. Natalia PhotographycoreGTM or Marketing PartnerProfessional vacation photographer for family beach portraits, couples, and candid sessions. Phone: 843-274-5365; cnataliaphotography.shootproof.com.
• BabyquipcoreGTM or Marketing PartnerBaby gear rental partner enabling families to travel light with full baby equipment delivered. babyquip.com?a=sweetgrass.
• Chef Roland EventscoreGTM or Marketing PartnerPrivate chef partner offering intimate farm-to-table dinners, brunches, cooking classes, and corporate events at Sweetgrass properties. Featured on The Food Channel, The Today Show, and Southern Charm. Sweetgrass guests receive 15% off and complimentary apps. chefrolandevents.com.
• Dinners by Devin (Dinners by Derin)coreGTM or Marketing PartnerCharleston-based private chef offering farm-to-table dinners and cooking classes. Sweetgrass guests receive complimentary apps upon booking. dinnersbyderin.com.
• The Secret Recipe Chef ServicescoreGTM or Marketing PartnerPrivate chef services led by Chef John Simon Jr. with 29+ years of culinary experience, offering in-home dining, catering delivery, breakfast, and holiday catering across the Lowcountry. Sweetgrass guests receive complimentary dessert upon booking. thesecretrecipes.net.
• Willow & SmokecoreGTM or Marketing PartnerCharcuterie and grazing board partner offering three styles delivered to vacation homes before arrival. Sweetgrass guests receive 10% off and complimentary sparkling water with code TEN4U. willowandsmokecharcuterie.com.
• Honey & FigcoreGTM or Marketing PartnerBoutique Charleston catering business specializing in luxury charcuterie grazing tables for birthdays, bachelorette parties, weddings, and baby showers. honeyandfigchs.com.
• Jeffs Bagel RunminorGTM or Marketing PartnerScratch bakery serving New York-style bagels, house-made cream cheese, and craft coffee on Isle of Palms. Open daily 6:30 AM–2 PM. jeffsbagelrun.com.
• The Outpost (Isle of Palms Marina)coreGTM or Marketing PartnerMarina-side shopping, fresh bites, and sweet treats partner at 50 41st Ave, Isle of Palms. Sweetgrass guests receive 10% off ice cream orders. Phone: (843) 886-0209.
• AbbracciminorGTM or Marketing PartnerItalian restaurant on Isle of Palms / Sullivan's Island focused on authentic cuisine and community connection. Phone: 843-779-8300; abbraccichs.com.
• The Obstinate DaughterminorGTM or Marketing PartnerCoastal dining destination on Sullivan's Island blending Southern ingredients with Mediterranean and French influences; known for wood-fired pizzas and fresh seafood. Phone: 843.416.5020; theobstinatedaughter.com.
• Beardcat's Sweet ShopminorGTM or Marketing PartnerArtisanal gelato and dessert shop located just below The Obstinate Daughter on Sullivan's Island. Phone: (843) 416-5025.
• Chucktown ScootersminorGTM or Marketing PartnerScooter rental partner for exploring Isle of Palms. Phone: 843-405-7225; chucktownscooters.com.
• Surfscooter Bike RentalscoreGTM or Marketing PartnerBike rental partner delivering well-maintained beach cruisers to Kiawah and Seabrook Island guests. Phone: 843-768-9585; surfscooter.com.
• Haunted Charleston (US Ghost Adventures)minorGTM or Marketing PartnerGuided ghost tour partner in downtown Charleston. usghostadventures.com.
• Fly In HelicopterminorGTM or Marketing PartnerHelicopter tour partner offering aerial Lowcountry experiences. flyinhelicopters.com.
• Palmetto BreezeminorGTM or Marketing PartnerSailing catamaran charter partner — the Lowcountry's largest — offering harbor tours. palmettobreeze.com.
• CHS Mobile MassageminorGTM or Marketing PartnerMobile massage partner founded in 2023, offering in-rental massage services. chsmobilemassage.com.
• Frankie's Fun ParkminorGTM or Marketing PartnerCharleston amusement park partner featuring go-karts, mini golf, laser tag, arcade, and rides at 5000 Ashley Phosphate Rd, North Charleston. Phone: (843) 767-1376; frankies.com/charleston.
• The Goatery at Kiawah RiverminorGTM or Marketing PartnerLocal goat farm and gift shop offering Sweetgrass guests 15% off plus an extra perk. thegoateryatkiawahriver.com.
• Palmetto CarriageworksminorGTM or Marketing PartnerFamily-owned carriage tour operator in Charleston since 1971. Phone: 843-484-2893; palmettocarriage.com.
• Wild Dunes Links CourseminorStrategic or Co-development PartnerTom Fazio-designed championship golf course at Wild Dunes Resort (Hyatt). Par 72, 6,722 yards, slope 131. Listed as a guest activity for Sweetgrass renters staying at Wild Dunes. wilddunesresort.com/activities/golf/.
• Wild Dunes Harbor CourseminorStrategic or Co-development PartnerWild Dunes Resort golf course — par 70, 6,446 yards. Listed as a guest activity for Sweetgrass renters. wilddunesresort.com/activities/golf/.
• Wild Dunes Tennis & Pickleball (Hyatt)minorStrategic or Co-development PartnerSweetgrass guests enjoy a complimentary hour on Wild Dunes tennis courts after 12:00 PM at the Hyatt-operated Wild Dunes Resort tennis program. hyatt.com/destination-by-hyatt/wilddunes-charleston-island-resort/experiences/tennis.
• Bluetent (Rezfusion platform)flagshipTechnology or IntegrationTechnology platform partner that powers and built the Sweetgrass Properties website, providing the Rezfusion vacation rental platform including property listings, search, availability, image optimization, and booking. Integrated with StreamlineVRS owner portal. bluetent.com.
• StreamlineVRSflagshipTechnology or IntegrationVacation rental software provider powering the Owner Portal (ownerx.streamlinevrs.com) used by Sweetgrass homeowners to manage listings, reservations, statements, and property performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiawah Island Golf Resort: Operates managed vacation rentals directly on Kiawah Island, the same primary market Sweetgrass anchors. Most direct overlap in inventory, geography, and luxury family-travel positioning, though it also runs resort hotel operations.
• Vacasa: National full-service vacation rental management company operating a similar boutique property-management model at vastly greater scale. Comparable business model (commission-based managed rentals + homeowner services) and increasingly overlapping destinations in the Carolinas.
• Evolve: Light-asset vacation rental manager with a national footprint that handles marketing, booking, and guest support similar to Sweetgrass' full-service offering. Comparable homeowner-side service model targeting similar boutique-property owners.
• AvantStay: Tech-enabled luxury vacation rental manager with a curated portfolio and high-end positioning closely aligned with Sweetgrass' Kiawah/Seabrook/luxury island inventory. Overlaps on target guest (affluent families, group travelers) and amenity-rich properties.

Broad incumbents

• Vrbo (Expedia Group): Largest U.S. vacation rental marketplace and Sweetgrass' primary OTA competitor for Charleston Coast demand. While Vrbo is a distribution channel/OTA rather than a manager, it competes for the same guest bookings and pricing.
• Airbnb: Global short-term rental platform with significant inventory on Kiawah, Seabrook, Isle of Palms, and Wild Dunes. Competes directly with Sweetgrass for guest bookings and increasingly for property management services via Airbnb-friendly housing programs.
• Wild Dunes Resort (Hyatt): Resort operator on the northeast tip of Isle of Palms offering both vacation rentals and hotel accommodations — Sweetgrass manages a number of homes within the Wild Dunes community. Competes for the same guest pool within the resort.

Regional players

• Coastal Vacation Properties: Regional vacation rental manager serving the South Carolina coast including Charleston-area beaches. Comparable boutique property-management model with overlapping geography but smaller inventory and less luxury focus than Sweetgrass.

Others

• Bluetent (Rezfusion): Technology platform provider powering Sweetgrass' booking website and Rezfusion platform. While not a direct competitor, Bluetent serves many comparable boutique vacation rental managers and is a critical technology partner for Sweetgrass.
• StreamlineVRS: Vacation rental software provider powering Sweetgrass' Owner Portal and back-office operations. An enabling technology vendor for boutique managers rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SweetgrassProp
• YouTubeyoutube.com/@SweetgrassVacations
• Facebookfacebook.com/sweetgrassprop
• LinkedInlinkedin.com/company/sweetgrassproperties
• Instagraminstagram.com/sweetgrassproperties

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetgrass Properties