TUP

What TUP does

TUP GmbH & Co. KG is a German, family-owned software and services firm headquartered in Stutensee (Karlsruhe region) that develops warehouse management and intralogistics control software for enterprise customers. Founded in 1980 (formerly DR. THOMAS GMBH, rebranded in 2022), the company sells a modular platform built around two core products — TUP.WMS, a customizable warehouse management system, and TUP.MFC, a manufacturer-independent material flow control system — complemented by a mobile device system, IoT/AGV integrations, and Digital Twin capabilities. The architecture follows a 'Software follows function' philosophy with combinable modules deployed into customer-specific process landscapes, supported by an in-house AI ecosystem for predictive analytics, anomaly detection, and process automation.

TUP generates revenue primarily through one-time software licenses (TUP.WMS, TUP.MFC), implementation and consulting services, hardware/infrastructure consulting, and recurring maintenance contracts including 24/7 support. Its go-to-market is direct enterprise field sales, with no channel partners or self-service procurement, and the company positions itself as a long-term partner rather than a transactional vendor — emphasizing direct developer access and continuous system evolution through its 'Permanent Retrofit' concept.

The customer base spans 7 primary verticals (e-commerce/retail, logistics/3PL, manufacturing/industrial, automotive, fashion, pharma, chemicals) and includes Adidas, Zalando, Bosch, DHL, Pfizer, Lidl, Otto, GRASS (Würth Group), Hermes Fulfilment, Arvato, Breuninger, Canyon Bikes, and Emil Frey. Marquee engagements include the €70 million GRASS central warehouse in Hohenems, Austria, and the multi-crane modernization ('Goliath 61') at Hermes Fulfilment in Haldensleben. The company has 1,000+ completed projects, 45+ years of operating history, ~140 employees (target 160), and no disclosed external funding or institutional investors.

Name

TUP

Legal name

TUP GmbH & Co. KG

Website

https://tup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

TUP GmbH & Co. KG is a German, family-owned software firm providing customizable warehouse management (TUP.WMS) and material flow control (TUP.MFC) systems, plus consulting and AI-enabled intralogistics services, to enterprise customers across retail, 3PL, manufacturing, pharma, and automotive.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Warehouse management software
• Material flow control
• Intralogistics solutions
• Warehouse modernization
• Logistics consulting services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses - TUP.WMS: Individual warehouse management software solutions sold as licenses with customization for specific customer requirements. Follows 'Software follows function' philosophy where processes determine software design.
2. Material Flow Control - TUP.MFC: Material flow control software for connecting intralogistics operations including conveyor technology, AGVs, and employee coordination
3. Implementation Services: Project implementation including IT planning and execution, system integration, and consulting for intralogistics solutions. Specialists work from engineering perspective with domain experts.
4. Maintenance and Support: Ongoing maintenance services including 24/7 customer support, system training, and continuous development support
5. Hardware Consulting: Consulting services for IT infrastructure including hardware selection and system hosting

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TUP develops and sells adaptive warehouse management software (TUP.WMS) and material flow control software (TUP.MFC) for enterprise intralogistics, based on a modular "Software follows function" architecture. The company complements these software products with implementation services, IT planning and consulting, system integration, hardware consulting, system hosting, training, and 24/7 customer support for complex warehouse and logistics operations.

Product overview

TUP offers a combinable warehouse management software portfolio based on an adaptive software model with modular, interchangeable software components. The core products are TUP.WMS (Warehouse Management System) for comprehensive inventory and process optimization, and TUP.MFC (Material Flow Control) for real-time material flow orchestration. These are complemented by the Mobile Aviation System for mobile data capture and various extensions. The platform follows a 'Software follows function' philosophy where combinable software building blocks can be customized to individual customer needs, with additional IT services including consulting, system integration, hardware consultation, hosting, training, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• TUP.WMS (Warehouse Management System) An individually customizable, lean, and process-oriented Warehouse Management Software (WMS) that goes beyond classical warehouse management. It optimizes warehouse processes through inventory management, automated storage, picking, dynamic route planning, and comprehensive analytics, and integrates flexibly into existing enterprise systems. Targeted at enterprise customers in retail, e-commerce, manufacturing, logistics, automotive, pharmaceutical, and chemical sectors (e.g., Adidas, Zalando, Bosch, Lidl, Otto, Pfizer).
• TUP.MFC (Materialflusssteuerung / Material Flow Control) Material flow control software that connects intralogistics into a unified whole, ensuring efficient utilization of all available resources including fixed conveyor technology, forklifts, AGVs, and personnel. Scales with unlimited reporting points, operates manufacturer-independently, in real-time, from goods receipt to goods issue. Targeted at enterprise warehouse and distribution-center operators, including Zalando's fulfillment center in Lahr and Hermes Fulfilment's Haldensleben distribution center (Goliath 61 project).
• TUP Mobile Aviation System (Mobile Device System) A mobile device system for capturing and managing logistics data at point-of-activity locations, including warehousing, shipping, and inventory operations, enabling smooth logistics processes at the operational edge. Targeted at enterprise warehouse operators such as Lusini and other fashion and textile customers requiring mobile data capture across warehouse activities.
• TUP Erweiterungen (Extensions) Additional modules and extensions that complement the core WMS and MFC products, providing specialized functionality for specific warehouse operations. Targeted at enterprise customers of TUP.WMS and TUP.MFC who require tailored additional capabilities beyond the standard core modules.
• Logistics Services (IT Planning, Implementation, Consulting, Integration, Hosting, Training, 24/7 Support) A bundled set of professional services supporting TUP's software products, including IT planning and execution (IT-Planung und Umsetzung), system integration, software consulting, hardware consulting, system hosting, training, maintenance, and 24/7 customer support. Targeted at enterprise customers implementing TUP.WMS and TUP.MFC who require end-to-end project support from planning through long-term operations.

Quantifiable outcome

• Over 1,000 successfully completed projects
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Stöcklin GroupcoreStrategic or Co-development Partner · 1 November 2022Stöcklin Group, a Swiss manufacturer of storage and material handling equipment, partnered with TUP for the Goliath 61 project at Hermes Fulfilment. The partnership involved collaborative redesign of the retrofit approach for modernizing 61 stacker cranes in a high-bay warehouse. TUP and Stöcklin presented unified recommendations to the customer, combining software and hardware expertise for optimal solutions.
• GRASS (Würth Group)coreImplementation/ SI/ Consulting PartnerGRASS, a subsidiary of the Würth Group and global leader in furniture motion systems, partnered with TUP for their central warehouse in Hohenems, Austria. The €70 million project consolidated logistics for all European production facilities into a single, high-performance distribution center. TUP provided comprehensive warehouse management and material flow solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Manhattan Associates: US-headquartered provider of supply chain and warehouse management solutions (Manhattan Active WM) for large enterprises. Directly comparable to TUP's TUP.WMS offering, competing for complex, high-volume distribution-center deployments in retail, e-commerce, and logistics.
• Blue Yonder: Global supply chain planning and execution platform with a leading WMS, serving enterprise retail, manufacturing, and logistics customers. Comparable to TUP as a cross-vertical WMS provider pursuing large, complex intralogistics transformation projects.
• SAP Extended Warehouse Management (EWM): SAP EWM is the most widely deployed enterprise WMS, deeply integrated with the SAP ERP and S/4HANA stack. Competes head-to-head with TUP.WMS for large European enterprise wins where SAP is the system of record.
• Körber (Supply Chain / HighJump): Körber's supply chain division (formerly HighJump) offers a WMS/WCS portfolio targeting complex distribution and manufacturing customers across Europe and the US. Direct comparable on WMS customization, AGV/AMR integration, and DACH enterprise footprint.
• PSI Software (PSI Logistics): PSI Logistics is a German-headquartered peer offering WMS, WCS, and production logistics software to industrial, retail, and energy customers. Closely comparable to TUP on geography, vertical mix (industry, retail), and customization-led positioning.
• Generix Group: European SaaS and on-premise WMS provider (Generix WMS) targeting manufacturing, retail, and 3PL customers. Comparable as a Europe-anchored WMS competitor with overlapping customer verticals.
• IGZ (Inconso) / Software AG Logistics: German WMS/WCS vendor (IGZ, formerly part of Inconso/Software AG) focused on SAP-integrated warehouse and material flow solutions. Comparable as a DACH-based WMS/WCS specialist serving similar enterprise and 3PL segments to TUP.

Broad incumbents

• Dematic: Global intralogistics automation supplier (now KION) combining AS/RS, conveyors, AGVs with its own WMS/WCS software. Adjacent competitor to TUP for large greenfield automated DC projects, where software is bundled with material handling hardware.
• Swisslog (KUKA): Swisslog, part of KUKA, supplies automated warehouse systems and orchestration software (SynQ) integrating AS/RS, conveyors, and robotics. Comparable as an automation-first WMS/WCS vendor competing with TUP.MFC in greenfield and major-retrofit projects.
• Knapp AG: Austrian family-owned intralogistics specialist combining material handling automation (OSR shuttles, A-frame) with KiSoft WMS/WCS software. Comparable to TUP on DACH Mittelstand heritage, family ownership, and integrated software+hardware go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tup-warehouse-management
• Xx.com/tup_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUP