What Kombuchery does

Kombuchery GmbH is a Berlin-based raw kombucha producer founded in 2019 by Maximilian Seedorf ("Max") alongside co-founders Amelie, Christina, Linda, and Louise. The company produces unpasteurized, EU Organic (IT-BIO-006) and German Organic (DE-ÖKO-037) certified kombucha using a proprietary multi-stage SCOBY fermentation process anchored by its trade-secret PrioBiotic Complex — a formulation combining over 100 million microencapsulated active cultures per bottle, "smart bio-ingredients," and Vitamin C from Acerola. The output is a shelf-stable raw kombucha containing 2.3g of sugar per 100ml (60% less than typical kombuchas and 80% less than soft drinks), packaged in 400ml 100% recycled rPET bottles across four flavors (Original, Ginger, Mango, Orange).

The company operates a hybrid direct-to-consumer and retail distribution model. DTC sales run through a Shopify-powered storefront (kombuchery.de) offering one-time purchases, the "Spar-Abo" subscription with a 15% recurring discount, and the Mix & Save 30-bottle monthly bundle at EUR 45.89 (~EUR 2.33/bottle with free shipping). Retail distribution covers over 1,000 dm-drogerie markt stores across Germany and additional listings in Billa, tegut, EDEKA, REWE, budni, and coop in Germany and Austria, supported by DHL for last-mile and EU-wide shipping to 30+ countries. Customer base has reached over 100,000 consumers with multiple million bottles sold cumulatively.

Target segments include health-conscious consumers, athletes and fitness enthusiasts (with Bundesliga pro Nicolai Rapp, Hyrox athlete Kim Höcht, and IronMan athlete Linda Thalheim as ambassadors), and mainstream beverage consumers seeking low-sugar alternatives. The product set extends beyond beverages via co-branded Prebiotic and Probiotic Bundles with Austrian microbiome startup myBioma, a Nicolai Rapp "Power Bundle," and reusable Signature Wave Straws accessories. Sustainability positioning is anchored by partnerships with Viva con Agua, 1% for the Planet, Plastic Bank, and The Climate Pledge. Brand credibility is reinforced by 8 Great Taste Awards from the Guild of Fine Food.

Name

Kombuchery

Legal name

Kombuchery GmbH

Website

https://kombuchery.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kombuchery GmbH, founded in 2019 in Berlin, produces unpasteurized raw kombucha built on its proprietary PrioBiotic Complex and sells through DTC subscriptions plus over 1,000 dm-drogerie markt stores across Germany and Austria.

Ownership category

akta.pro rank

Product category

Raw Kombucha / Functional Beverages

SIC

Beverages (2080)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)

Keywords

• Raw kombucha
• Fermented tea beverages
• Probiotic drinks
• Unpasteurized kombucha
• Organic functional beverages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time and subscription purchases through kombuchery.de online shop. Products sold include individual kombucha bottles (12, 18, 24, 36 bottle packs), Mix & Save bundles (30 bottles monthly), and specialty bundles (Power Bundle, Prebiotic Bundle, Probiotic Bundle). Subscription model provides recurring revenue with 15% discount.
2. Retail Distribution: Sales through major retail chains including dm-drogerie markt (1,000+ stores), Billa, tegut, EDEKA, REWE, budni, and coop. Products distributed through physical retail outlets in Germany and Austria.
3. Bundle and Accessory Sales: Sale of complementary products including Signature Wave Straws (stainless steel drinking straws), myBioma collaboration bundles (prebiotic and probiotic bundles), and Nikolais Power Bundle. Upsell opportunities beyond core kombucha product.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kombuchery produces and sells raw, unpasteurized kombucha beverages under its proprietary PrioBiotic Complex formulation, featuring four flavored variants (Original, Ginger, Orange, Mango) plus a mix bundle. Products are sold directly to consumers through the company's Shopify-powered online shop and Spar-Abo / Mix & Save subscriptions, and through physical retail chains including dm-drogerie markt (1,000+ stores), Billa, and tegut across Germany and Austria. Complementary bundles (myBioma Prebiotic and Probiotic Bundles, the Nicolai Rapp Power Bundle) and reusable stainless steel drinking straws extend the offering.

Product overview

Kombuchery is a Berlin-based raw kombucha company founded in 2019, offering a portfolio of unpasteurized, bio-certified kombucha beverages centered on its proprietary PrioBiotic Complex — a blend of over 100 million active cultures, smart bio-ingredients, and Vitamin C from Acerola per bottle. The core product line consists of four flavored Raw Kombucha variants (Ginger, Mango, Orange, and Original), sold individually or as the Mix Raw Kombucha bundle. These are complemented by subscription services (Spar-Abo and Mix & Save), co-branded bundles with myBioma (Prebiotic Bundle and Probiotic Bundle), the Power Bundle featuring Bundesliga pro Nicolai Rapp's preferred flavors, and the Signature Wave Straws accessory. All products share the PrioBiotic Complex positioning, low-sugar formulation (2.3g per 100ml), and are distributed both online and in retail chains including dm, Billa, and tegut.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix Raw Kombucha A multi-flavor mix bundle containing all four Kombuchery kombucha variants (Ginger, Mango, Orange, Original) for consumers who want variety and the full range of PrioBiotic Complex health benefits in one package.
• Ginger Raw Kombucha Raw kombucha fermented with 3% Peruvian bio ginger juice, providing immune support and cellular protection from oxidative stress with a fine citrus note and gentle ginger spiciness.
• Mango Raw Kombucha Raw kombucha made with 5% bio mango purée, supporting collagen formation and energy metabolism with naturally occurring Vitamin C, delivering tropical sweetness and natural fizziness.
• Orange Raw Kombucha Raw kombucha with 12% bio orange juice from Italian oranges, supporting normal energy metabolism and reducing fatigue with natural fizziness and juicy sweetness.
• Original Raw Kombucha Pure raw kombucha made with Chinese sencha green tea, supporting nervous system function and cellular protection from oxidative stress with a fine-herbal, sparkling, and naturally refreshing taste.
• Mix & Save Bundle Monthly Mix & Save subscription delivering 30 bottles (five 6-packs) of individually customizable kombucha flavors with free shipping, 15% discount, and flexible cancellation from the second delivery onward.
• Spar-Abo (Subscription) Recurring delivery subscription (Spar-Abo) offering 15% discount on every order with flexible flavor switching, interval adjustment (every 2, 4, 6, or 8 weeks), pause, or cancellation from the second delivery onward.
• Prebiotic Bundle (myBioma x Kombuchery) Co-branded product bundle combining 12 bottles of kombucha with 22 daily servings of myBioma Balance prebiotic fiber complex (guar kernel flour, acacia fiber, wild blueberry, ginger), covering 25% of daily fiber needs to support gut flora balance.
• Probiotic Bundle (myBioma x Kombuchery) Co-branded product bundle combining 12 bottles of kombucha with 30 sachets of myBioma Comfort probiotic supplement containing 10 billion CFU of Lactobacillus plantarum 299v, supporting gut bacteria collaboration and microbiome balance.
• Power Bundle (Nicolai Rapp Edition) Exclusive 12-bottle bundle featuring Bundesliga professional Nicolai Rapp's favorite kombucha flavors — 6 bottles of Ginger and 6 bottles of Orange — with free DHL delivery at a special promotional price.
• Signature Wave Straws Set of six reusable stainless steel (304) drinking straws with an exclusive wave design, featuring laser engraving of the 'Happy Belly. Happy You.' slogan, handmade and marketed as a Kombuchery accessory for sustainable drinking enjoyment.

Quantifiable outcome

• 60% less sugar than other kombuchas
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Viva con AguacoreStrategic or Co-development PartnerKombuchery is a proud member of Viva con Agua de Sankt Pauli e.V., a Hamburg-based NGO. Every bottle of Kombuchery contributes to building drinking water and sanitation facilities in Africa. This partnership provides clean water access to communities while building brand differentiation through social impact.
• The Climate PledgecoreStrategic or Co-development PartnerOne of the first German members of The Climate Pledge. Commits to sustainability and resource conservation from raw materials to finished bottles. Uses 100% recycled rPET bottles.
• Plastic BankminorStrategic or Co-development PartnerFor every bottle placed on the market, plastic is recovered from the environment before it can enter the ocean, in partnership with Plastic Bank. Also supports local collection structures and creates additional income opportunities.
• 1% for the PlanetminorStrategic or Co-development PartnerKombuchery is a member of 1% for the Planet, pledging to donate 1% of annual sales to environmental causes worldwide.
• myBiomacoreStrategic or Co-development PartnerProduct bundles combining Kombuchery with myBioma Balance (prebiotic fiber complex) and myBioma Comfort (probiotic with Lactobacillus plantarum 299v). Joint marketing and product development for gut health synergy.
• dm-drogerie marktcoreChannel Partner/ Reseller/ DistributorFirst raw kombucha available in over 1,000 dm-drogerie markt stores across Germany. Major retail distribution partnership enabling mass market access for the product.
• BillaminorChannel Partner/ Reseller/ DistributorAustrian retail chain distribution for Austrian market presence alongside dm stores.
• tegutminorChannel Partner/ Reseller/ DistributorGerman regional grocery chain with focus on organic products, providing regional distribution.
• DHLminorOthersDHL Prime and DHL Express shipping partner for domestic and international delivery. DHL handles order fulfillment and delivery to end consumers.
• ShopifycoreTechnology or IntegrationE-commerce platform powering kombuchery.de online store. Handles payment processing, order management, customer accounts, and subscription management for the direct-to-consumer channel.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Health-Ade Kombucha: US-based premium kombucha brand built on a proprietary culture blend and functional-positioning messaging, with multi-channel D2C + grocery retail. Closest direct analog in product positioning and category to Kombuchery.
• Remedy Kombucha: Australia/UK-based raw, unpasteurized kombucha brand with strong D2C subscription, retail, and low-sugar positioning. Directly comparable on raw/unpasteurized production, gut-health messaging, and D2C subscription mechanics.
• Brew Dr. Kombucha: US craft kombucha brand emphasizing organic, raw, unpasteurized production with multi-flavor range and broader retail presence. Comparable on raw positioning, organic certifications, and multi-flavor SKU strategy.
• Equinox Kombucha: UK craft kombucha producer focused on raw, organic, live-culture kombucha with D2C and independent retail distribution. Direct comparable on European raw-kombucha positioning and organic certification.
• Counter Culture Kombucha: UK-based craft kombucha brand with raw, unpasteurized, organic-certified production and D2C/retail distribution. Comparable on craft raw kombucha positioning and European organic-certification stack.

Broad incumbents

• GT's Living Foods (Synergy Kombucha): Largest US kombucha brand by retail share, offering raw, unpasteurized kombucha plus broader fermented/functional portfolio. Broad incumbent in the same functional, raw kombucha category Kombuchery competes in across Europe.
• Vita Coco: Global functional-beverage incumbent with established grocery shelf relationships and retail-marketing scale across Europe. Adjacent competitor for health-conscious beverage shelf space and gut/wellness positioning.

Emerging players

• Lo Bros: UK/Australia-based fermented drinks brand expanding into kombucha and functional beverages with strong design and gut-health positioning. Comparable on D2C/retail hybrid and gut-health D2C marketing approach.
• Inko Drinks (Inkognito Kombucha): European-inspired kombucha brand producing fermented, low-sugar functional beverages for retail and foodservice. Comparable on low-sugar, functional-beverage positioning in European retail.

Others

• Keelings: Irish-based food producer with growing kombucha and functional beverage portfolio. Comparable on perishable/fresh health-beverage production infrastructure relevant as a potential manufacturing partner or adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kombuchery
• Instagraminstagram.com/kombuchery
• TikToktiktok.com/@kombuchery
• Xx.com/kombuchery_de
• LinkedInlinkedin.com/company/kombuchery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kombuchery