Van De Pol

What Van De Pol does

Van De Pol Enterprises, Inc. (doing business as Van De Pol Petroleum) is a privately held, family-owned petroleum distributor founded in 1947 and headquartered in Stockton, California. The company is controlled and operated by the Atwater and Van De Pol families across multiple generations and employs 150+ staff across ten distribution centers spanning California, Nevada, and Arizona, including a wholly owned operating subsidiary (Silver State Petroleum) serving Nevada from Sparks and Winnemucca. Van De Pol supplies bulk fuel (gasoline, diesel, renewable diesel, DEF) and a broad portfolio of branded lubricants—automotive, heavy duty, industrial, and aviation—from major manufacturers including Shell, Quaker State, Pennzoil, Phillips 66, Eastman, Houghton, Royal Purple, Kendall, and Service Pro. The company holds Shell Distributor Product Quality Assurance (DPQA) certification for bulk lubricant handling across 121 inspection items.

Van De Pol generates revenue through four primary streams: bulk fuel delivery to commercial and industrial customers (deliveries of 500–8,800 gallons), cardlock fleet fueling through CFN, Pacific Pride, and Fuelman networks (access to 50,000+ locations), wholesale branded/unbranded fuel distribution to 80+ independently operated retail gasoline stations, and direct sales of lubricants across automotive, heavy duty, industrial, and aviation segments. Customer segments span transportation and trucking fleets, agriculture operations (San Joaquin Valley), industrial manufacturing and food processing, aviation operators, and independent station owners; pricing is quote-based with credit applications, EFT authorizations, and tax exemption programs for farming, aviation, and out-of-state export accounts.

The go-to-market motion combines an enterprise field sales team (organized by department—commercial, wholesale, cardlock, order desk) with channel partnerships for branded fuels and cardlock networks. Operational technology is limited to tank monitoring systems, an eBizCharge payment portal, and photovoltaic solar at the Stockton headquarters, with no disclosed AI, software platform, or proprietary technology stack beyond the standard fuel distribution and cardlock integration infrastructure. The company faces a class action wage lawsuit (Case No. 26CV004847) in Sacramento County Superior Court alleging California Labor Code violations.

Name

Van De Pol

Legal name

Van De Pol Enterprises, Inc.

Website

https://vandepol.us

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Van De Pol Petroleum is a family-owned petroleum distributor (founded 1947) that supplies bulk fuels (gasoline, diesel, renewable diesel, DEF) and branded lubricants across automotive, heavy duty, industrial, and aviation segments to commercial, agricultural, and retail customers throughout California, Nevada, and Arizona.

Ownership category

akta.pro rank

Product category

Petroleum and Lubricant Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel distribution
• Lubricant supply
• Bulk fuel delivery
• Commercial petroleum
• Cardlock fueling

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Bulk fuel delivery including gasoline, diesel, and renewable diesel. Supplies branded and unbranded fuels to 80+ independently operated retail gasoline stations.
2. Lubricant Sales: Distributes automotive, heavy duty, industrial, and aviation lubricants from Shell, Quaker State, Pennzoil, Aeroshell, Phillips 66, Eastman and other brands.
3. Cardlock Fueling Services: Fleet fueling programs through Pacific Pride, CFN, and Fuelman networks with commercial fueling accounts, transaction monitoring, and driver identification controls.
4. Branded Fuels Distribution: Authorized distributor of retail gasoline brands supplying independently operated stations with branded and unbranded fuels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Van De Pol Petroleum is a family-owned petroleum distributor that supplies commercial and industrial customers with bulk fuels (gasoline, diesel, renewable diesel) and lubricants across California, Nevada, and Arizona. The company serves as an authorized distributor for Shell, Pennzoil, Quaker State, AeroShell, Phillips 66, Eastman, and other lubricant brands, operating a network of 10 distribution centers and a cardlock fueling program providing access to 50,000+ locations through Pacific Pride, CFN, and Fuelman networks.

Product overview

Van De Pol Petroleum is a family-owned petroleum distribution company (operating since 1947) offering a diversified portfolio of fuel and lubricant products and services across California, Nevada, and Arizona. The product portfolio consists of two main categories: Commercial Fuels (Bulk Fuel Delivery, Cardlock Fuels, Branded Fuels, Renewable Diesel, and Fuels for Your Station) and Lubricants (Automotive, Heavy Duty, Industrial, and Aviation). The company supplies lubricants from major brands including Shell, Quaker State, Pennzoil, AeroShell, Kendall, Phillips 66, Eastman, Houghton, Royal Purple, and Purus. The commercial fueling operations integrate with third-party fuel card networks (CFN, Pacific Pride, Fuelman) to provide fleet management solutions, while the renewable diesel and DEF offerings represent additive specialty fuel products.

Differentiator

Problem solved

Functional benefit

Brands

• Silver State Petroleum: Nevada fuel distribution brand operating in Winnemucca and Sparks, NV

Products and services

• Automotive Lubricants Full line of automotive lubricants including Pennzoil, Quaker State, and Kendall motor oils (full synthetic, synthetic blend, conventional, high mileage), filters, wiper blades, transmission fluids, and coolants/antifreeze for quick lubes, car dealerships, and fast-fit service centers.
• Heavy Duty Lubricants Commercial-grade lubricants for heavy-duty applications including Shell Rotella, Kendall, and Service-Pro products covering motor oils, greases, gear oils, hydraulic oils, transmission fluids, and coolant/antifreeze for agriculture, transportation, trucking, and construction sectors.
• Industrial Lubricants Comprehensive industrial lubricant offerings including Shell, Houghton, Royal Purple, and Purus products for hydraulic fluids, industrial greases, turbine oils, compressor oils, biodegradable lubricants, food-grade lubricants (ISO 21469), machine cutting oils, coolants, transformer oils, and heat transfer oils serving manufacturing, food processing, power generation, and refining industries.
• Aviation Lubricants Piston and turbine engine oils, greases, hydraulic fluids, preservatives, and smoke oils from AeroShell, Phillips 66, and Eastman (including Turbo Oil 2197, 2380, 2389, 25, and HALO 157) for general aviation and military applications.
• Bulk Fuel Delivery On-site bulk diesel and gasoline delivery service with deliveries ranging from 500 to 8,800 gallons, tank monitoring, wet hosing, job-site delivery, and professional driver service for commercial customers.
• Cardlock Fuels Commercial fleet fueling program providing 24/7 access to over 50,000 locations through Commercial Fueling Network (CFN), Pacific Pride, and Fuelman networks, with customized driver profiles, transaction limits, time-of-day controls, and online account management.
• Branded Fuels Authorized distribution of retail gasoline brands to independently operated stations, supplying over 80 locations with branded and unbranded fuels and brand image consulting services.
• Renewable Diesel Neste MY Renewable Diesel, a CARB-approved direct drop-in replacement for conventional diesel (ASTM D975), cutting greenhouse gas emissions by up to 75%, with superior cetane rating of 75-85 for clean combustion.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid for SCR-equipped diesel vehicles, delivered in bulk (truck, trailer, bobtail), totes, drums, and 2.5-gallon cases, with tank monitoring and bulk dispensing solutions.
• Fuels for Your Station Fuel supply services for retail gas stations including access to CFN, Fuelman, and Pacific Pride networks for independent station operators.

Quantifiable outcome

• Reduces greenhouse gas emissions by up to 75-80%
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ShellcoreChannel Partner/ Reseller/ DistributorVan De Pol is an authorized distributor of Shell lubricants and is DPQA certified for bulk lubricant handling. They supply Shell, Quaker State, Pennzoil and Aeroshell lubricants throughout California.
• NestecoreChannel Partner/ Reseller/ DistributorDistributor of Neste MY Renewable Diesel, a 100% renewable and sustainable fuel that reduces greenhouse gas emissions by up to 75%. CARB approved direct drop-in replacement for diesel.
• Pacific PridecoreChannel Partner/ Reseller/ DistributorPartnership for cardlock fueling programs open 24/7 with access to fueling locations. Pacific Pride network part of the cardlock services offered.
• Commercial Fueling Network (CFN)coreChannel Partner/ Reseller/ DistributorCFN Fleetwide network providing unrivaled diesel network, industry leading security controls and online account access for commercial fleet customers.
• FuelmanminorChannel Partner/ Reseller/ DistributorFuelman network part of the cardlock fueling options available to commercial customers.
• EastmancoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Eastman turbo oils including Turbo Oil 2197, 2380, 2389, 25, and HALO 157 for aviation turbine engines and APU systems.
• Phillips 66coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Phillips 66 aviation and heavy duty lubricants including Kendall brand motor oils.
• Royal PurpleminorChannel Partner/ Reseller/ DistributorDistributor of Royal Purple industrial lubricants.
• Houghton InternationalminorChannel Partner/ Reseller/ DistributorDistributor of Houghton industrial lubricants.
• M.S. PurusminorChannel Partner/ Reseller/ DistributorDistributor of Purus products including Diesel Exhaust Fluid (DEF) solutions.
• Service ProminorChannel Partner/ Reseller/ DistributorDistributor of Service Pro heavy duty lubricants.
• Bel-RayminorChannel Partner/ Reseller/ DistributorDistributor of Bel-Ray lubricants including motorcycle and powersport products.
• KendallminorChannel Partner/ Reseller/ DistributorDistributor of Kendall motor oils under Phillips 66 Lubricants.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SC Fuels: Southern California-based regional distributor of gasoline, diesel, and lubricants serving commercial fleets, retail stations, and industrial customers — closely mirrors Van De Pol's product mix, channel structure, and California footprint.
• Pester Marketing: Regional wholesale fuel distributor supplying branded fuels to independent retail stations across the western U.S. — highly comparable in the branded-fuels-to-independents model.
• Offen Petroleum: Regional wholesale fuel distributor supplying branded and unbranded gasoline and diesel to independent retail stations and commercial accounts — analogous business model of supplying independents via authorized distribution.
• R.F. MacDonald Co. California-based regional distributor of industrial fuels, lubricants, and specialty fluids serving industrial and commercial customers across the western U.S. — directly comparable in product breadth, customer verticals, and regional scope.
• Mansfield Oil: Regional fuel marketer and distributor providing bulk fuel delivery, cardlock, and lubricant services to commercial fleets and retailers — directly comparable in commercial sales motion and product portfolio.
• Foster Fuels: Regional fuel and lubricant distributor serving commercial, industrial, and government customers with bulk delivery and cardlock — directly comparable in customer verticals and distribution model.

Broad incumbents

• Global Partners LP: Northeast U.S. fuel distribution and terminaling company (NYSE: GLP) with wholesale, commercial, and retail fuel operations — a broad incumbent in the same industry space with terminal infrastructure overlap.
• World Fuel Services: Global fuel marketing and lubricants distributor with significant U.S. land-based operations — a broad incumbent competing in commercial fuels, lubricants, and specialty products with much greater scale.
• Sunoco LP: Large publicly traded fuel distribution company (NYSE: SUN) operating a nationwide network of fuel distribution, terminals, and wholesale supply — a broad incumbent that competes with regional distributors for branded fuel supply and commercial accounts.

Regional players

• Brenner Oil: Mid-Atlantic regional fuel and lubricant distributor serving commercial fleets and independent retailers — comparable business model but operating in a different geography than Van De Pol.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Van-De-Pol-Petroleum-Sac-DC-1451169825187742
• LinkedInlinkedin.com/company/van-de-pol-petroleum/?viewAsMember=true
• Instagraminstagram.com/vandepol.us

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van De Pol