Van De Pol
Van De Pol Petroleum is a family-owned petroleum distributor (founded 1947) that supplies bulk fuels (gasoline, diesel, renewable diesel, DEF) and branded lubricants across automotive, heavy duty, industrial, and aviation segments to commercial, agricultural, and retail customers throughout California, Nevada, and Arizona.
- Company typePrivate
- Founded1947
- HeadquartersStockton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van De Pol does
Van De Pol Enterprises, Inc. (doing business as Van De Pol Petroleum) is a privately held, family-owned petroleum distributor founded in 1947 and headquartered in Stockton, California. The company is controlled and operated by the Atwater and Van De Pol families across multiple generations and employs 150+ staff across ten distribution centers spanning California, Nevada, and Arizona, including a wholly owned operating subsidiary (Silver State Petroleum) serving Nevada from Sparks and Winnemucca. Van De Pol supplies bulk fuel (gasoline, diesel, renewable diesel, DEF) and a broad portfolio of branded lubricants—automotive, heavy duty, industrial, and aviation—from major manufacturers including Shell, Quaker State, Pennzoil, Phillips 66, Eastman, Houghton, Royal Purple, Kendall, and Service Pro. The company holds Shell Distributor Product Quality Assurance (DPQA) certification for bulk lubricant handling across 121 inspection items.
Van De Pol generates revenue through four primary streams: bulk fuel delivery to commercial and industrial customers (deliveries of 500–8,800 gallons), cardlock fleet fueling through CFN, Pacific Pride, and Fuelman networks (access to 50,000+ locations), wholesale branded/unbranded fuel distribution to 80+ independently operated retail gasoline stations, and direct sales of lubricants across automotive, heavy duty, industrial, and aviation segments. Customer segments span transportation and trucking fleets, agriculture operations (San Joaquin Valley), industrial manufacturing and food processing, aviation operators, and independent station owners; pricing is quote-based with credit applications, EFT authorizations, and tax exemption programs for farming, aviation, and out-of-state export accounts.
The go-to-market motion combines an enterprise field sales team (organized by department—commercial, wholesale, cardlock, order desk) with channel partnerships for branded fuels and cardlock networks. Operational technology is limited to tank monitoring systems, an eBizCharge payment portal, and photovoltaic solar at the Stockton headquarters, with no disclosed AI, software platform, or proprietary technology stack beyond the standard fuel distribution and cardlock integration infrastructure. The company faces a class action wage lawsuit (Case No. 26CV004847) in Sacramento County Superior Court alleging California Labor Code violations.
Van De Pol firmographics
Firmographics- Name
- Van De Pol
- Legal name
- Van De Pol Enterprises, Inc.
- Website
- https://vandepol.us
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Van De Pol Petroleum is a family-owned petroleum distributor (founded 1947) that supplies bulk fuels (gasoline, diesel, renewable diesel, DEF) and branded lubricants across automotive, heavy duty, industrial, and aviation segments to commercial, agricultural, and retail customers throughout California, Nevada, and Arizona.
- Ownership category
- akta.pro rank
Van De Pol industry classification
Industry- Product category
- Petroleum and Lubricant Distribution
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Van De Pol is headquartered
LocationHeadquarters
- HQ city
- Stockton
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Van De Pol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Bulk fuel delivery including gasoline, diesel, and renewable diesel. Supplies branded and unbranded fuels to 80+ independently operated retail gasoline stations.
- Lubricant Sales: Distributes automotive, heavy duty, industrial, and aviation lubricants from Shell, Quaker State, Pennzoil, Aeroshell, Phillips 66, Eastman and other brands.
- Cardlock Fueling Services: Fleet fueling programs through Pacific Pride, CFN, and Fuelman networks with commercial fueling accounts, transaction monitoring, and driver identification controls.
- Branded Fuels Distribution: Authorized distributor of retail gasoline brands supplying independently operated stations with branded and unbranded fuels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for commercial fuel and lubricant accounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Van De Pol product offering
Product offeringCore offering
Van De Pol Petroleum is a family-owned petroleum distributor that supplies commercial and industrial customers with bulk fuels (gasoline, diesel, renewable diesel) and lubricants across California, Nevada, and Arizona. The company serves as an authorized distributor for Shell, Pennzoil, Quaker State, AeroShell, Phillips 66, Eastman, and other lubricant brands, operating a network of 10 distribution centers and a cardlock fueling program providing access to 50,000+ locations through Pacific Pride, CFN, and Fuelman networks.
Product overview
Van De Pol Petroleum is a family-owned petroleum distribution company (operating since 1947) offering a diversified portfolio of fuel and lubricant products and services across California, Nevada, and Arizona. The product portfolio consists of two main categories: Commercial Fuels (Bulk Fuel Delivery, Cardlock Fuels, Branded Fuels, Renewable Diesel, and Fuels for Your Station) and Lubricants (Automotive, Heavy Duty, Industrial, and Aviation). The company supplies lubricants from major brands including Shell, Quaker State, Pennzoil, AeroShell, Kendall, Phillips 66, Eastman, Houghton, Royal Purple, and Purus. The commercial fueling operations integrate with third-party fuel card networks (CFN, Pacific Pride, Fuelman) to provide fleet management solutions, while the renewable diesel and DEF offerings represent additive specialty fuel products.
Differentiator
Problem solved
Functional benefit
Brands
- Silver State Petroleum: Nevada fuel distribution brand operating in Winnemucca and Sparks, NV
Products and services
- Automotive Lubricants Full line of automotive lubricants including Pennzoil, Quaker State, and Kendall motor oils (full synthetic, synthetic blend, conventional, high mileage), filters, wiper blades, transmission fluids, and coolants/antifreeze for quick lubes, car dealerships, and fast-fit service centers.
- Heavy Duty Lubricants Commercial-grade lubricants for heavy-duty applications including Shell Rotella, Kendall, and Service-Pro products covering motor oils, greases, gear oils, hydraulic oils, transmission fluids, and coolant/antifreeze for agriculture, transportation, trucking, and construction sectors.
- Industrial Lubricants Comprehensive industrial lubricant offerings including Shell, Houghton, Royal Purple, and Purus products for hydraulic fluids, industrial greases, turbine oils, compressor oils, biodegradable lubricants, food-grade lubricants (ISO 21469), machine cutting oils, coolants, transformer oils, and heat transfer oils serving manufacturing, food processing, power generation, and refining industries.
- Aviation Lubricants Piston and turbine engine oils, greases, hydraulic fluids, preservatives, and smoke oils from AeroShell, Phillips 66, and Eastman (including Turbo Oil 2197, 2380, 2389, 25, and HALO 157) for general aviation and military applications.
- Bulk Fuel Delivery On-site bulk diesel and gasoline delivery service with deliveries ranging from 500 to 8,800 gallons, tank monitoring, wet hosing, job-site delivery, and professional driver service for commercial customers.
- Cardlock Fuels Commercial fleet fueling program providing 24/7 access to over 50,000 locations through Commercial Fueling Network (CFN), Pacific Pride, and Fuelman networks, with customized driver profiles, transaction limits, time-of-day controls, and online account management.
- Branded Fuels Authorized distribution of retail gasoline brands to independently operated stations, supplying over 80 locations with branded and unbranded fuels and brand image consulting services.
- Renewable Diesel Neste MY Renewable Diesel, a CARB-approved direct drop-in replacement for conventional diesel (ASTM D975), cutting greenhouse gas emissions by up to 75%, with superior cetane rating of 75-85 for clean combustion.
- Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid for SCR-equipped diesel vehicles, delivered in bulk (truck, trailer, bobtail), totes, drums, and 2.5-gallon cases, with tank monitoring and bulk dispensing solutions.
- Fuels for Your Station Fuel supply services for retail gas stations including access to CFN, Fuelman, and Pacific Pride networks for independent station operators.
Quantifiable outcome
- Reduces greenhouse gas emissions by up to 75-80%
- +3 more outcomes
Companies that use Van De Pol
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Van De Pol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Van De Pol partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ShellcoreVan De Pol is an authorized distributor of Shell lubricants and is DPQA certified for bulk lubricant handling. They supply Shell, Quaker State, Pennzoil and Aeroshell lubricants throughout California.
- NestecoreDistributor of Neste MY Renewable Diesel, a 100% renewable and sustainable fuel that reduces greenhouse gas emissions by up to 75%. CARB approved direct drop-in replacement for diesel.
- Pacific PridecorePartnership for cardlock fueling programs open 24/7 with access to fueling locations. Pacific Pride network part of the cardlock services offered.
- Commercial Fueling Network (CFN)coreCFN Fleetwide network providing unrivaled diesel network, industry leading security controls and online account access for commercial fleet customers.
- FuelmanminorFuelman network part of the cardlock fueling options available to commercial customers.
- EastmancoreAuthorized distributor of Eastman turbo oils including Turbo Oil 2197, 2380, 2389, 25, and HALO 157 for aviation turbine engines and APU systems.
- Phillips 66coreAuthorized distributor of Phillips 66 aviation and heavy duty lubricants including Kendall brand motor oils.
- Royal PurpleminorDistributor of Royal Purple industrial lubricants.
- Houghton InternationalminorDistributor of Houghton industrial lubricants.
- M.S. PurusminorDistributor of Purus products including Diesel Exhaust Fluid (DEF) solutions.
- Service ProminorDistributor of Service Pro heavy duty lubricants.
- Bel-RayminorDistributor of Bel-Ray lubricants including motorcycle and powersport products.
- KendallminorDistributor of Kendall motor oils under Phillips 66 Lubricants.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Van De Pol competitors and assessment
Company assessmentDirect peers
- SC Fuels: Southern California-based regional distributor of gasoline, diesel, and lubricants serving commercial fleets, retail stations, and industrial customers — closely mirrors Van De Pol's product mix, channel structure, and California footprint.
- Pester Marketing: Regional wholesale fuel distributor supplying branded fuels to independent retail stations across the western U.S. — highly comparable in the branded-fuels-to-independents model.
- Offen Petroleum: Regional wholesale fuel distributor supplying branded and unbranded gasoline and diesel to independent retail stations and commercial accounts — analogous business model of supplying independents via authorized distribution.
- R.F. MacDonald Co. California-based regional distributor of industrial fuels, lubricants, and specialty fluids serving industrial and commercial customers across the western U.S. — directly comparable in product breadth, customer verticals, and regional scope.
- Mansfield Oil: Regional fuel marketer and distributor providing bulk fuel delivery, cardlock, and lubricant services to commercial fleets and retailers — directly comparable in commercial sales motion and product portfolio.
- Foster Fuels: Regional fuel and lubricant distributor serving commercial, industrial, and government customers with bulk delivery and cardlock — directly comparable in customer verticals and distribution model.
Broad incumbents
- Global Partners LP: Northeast U.S. fuel distribution and terminaling company (NYSE: GLP) with wholesale, commercial, and retail fuel operations — a broad incumbent in the same industry space with terminal infrastructure overlap.
- World Fuel Services: Global fuel marketing and lubricants distributor with significant U.S. land-based operations — a broad incumbent competing in commercial fuels, lubricants, and specialty products with much greater scale.
- Sunoco LP: Large publicly traded fuel distribution company (NYSE: SUN) operating a nationwide network of fuel distribution, terminals, and wholesale supply — a broad incumbent that competes with regional distributors for branded fuel supply and commercial accounts.
Regional players
- Brenner Oil: Mid-Atlantic regional fuel and lubricant distributor serving commercial fleets and independent retailers — comparable business model but operating in a different geography than Van De Pol.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Van De Pol social profiles
Digital presenceVan De Pol compliance and trust
Trust signalCompliance1 record
Van De Pol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van De Pol leadership team
Management profileNumber of profiles
Profiles7 records
Van De Pol subsidiaries and ownership
Company hierarchySubsidiaries1 record
Van De Pol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van De Pol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van De Pol
What does Van De Pol do?
Van De Pol Petroleum is a family-owned petroleum distributor that supplies commercial and industrial customers with bulk fuels (gasoline, diesel, renewable diesel) and lubricants across California, Nevada, and Arizona. The company serves as an authorized distributor for Shell, Pennzoil, Quaker State, AeroShell, Phillips 66, Eastman, and other lubricant brands, operating a network of 10 distribution centers and a cardlock fueling program providing access to 50,000+ locations through Pacific Pride, CFN, and Fuelman networks.
Is Van De Pol a public or private company?
Van De Pol is a private company. It is classified as family owned and is currently operating.
When was Van De Pol founded?
Van De Pol was founded in 1947. It employs 101 to 250 people.
Where is Van De Pol based?
Van De Pol is headquartered in Stockton, United States, in the North America region.
How does Van De Pol make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are lubricant Sales, cardlock Fueling Services and branded Fuels Distribution.
Who are Van De Pol's main competitors?
Direct peers on record are SC Fuels, Pester Marketing, Offen Petroleum, R.F. MacDonald Co., Mansfield Oil and Foster Fuels. Broad incumbents are Global Partners LP, World Fuel Services and Sunoco LP. Brenner Oil is listed as a regional player.
Does Van De Pol have an API?
No public API is recorded for Van De Pol.
What industry is Van De Pol in?
Van De Pol's product category is Petroleum and Lubricant Distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 424710 and its SIC code is 5172.