Eureki

What Eureki does

Eurekii is a Maryland-based private education services company that delivers high-impact tutoring, professional development, and supplemental learning programs to K-12 schools, post-secondary institutions, and families. Founded by Phyllis Hillwig (CEO), the company employs 11-50 people and is headquartered in Phoenix (Baltimore County), Maryland, with sales activity extending to federal engagements (DODEA) and a growing national conference footprint. Its product portfolio centers on the proprietary "Eurekii Way" methodology, which combines motivational psychology, the Socratic method, and productive struggle to drive engagement and measurable academic outcomes.

Core offerings include High-Impact Tutoring delivered in 4:1 student-to-tutor ratios, the MyVirtualTAs On-Demand platform providing 24/7/365 access to over 1,000 tutors across 250+ subjects at session pricing from $16, the customizable EurekiiFlex program for schools and districts, self-paced tutor training courses ($497 one-time), Professional Development with Math Culture Reports, and free Starter Kits. The methodology is recognized by Stanford University's National Student Support Accelerator, and the company reports customer-outcome metrics such as 90% of students improving 1-2 grade levels on test scores and 17% higher state-test performance versus district averages.

Revenue is generated across five streams: one-time course sales, usage-based on-demand tutoring, multi-year subscription school/district contracts, professional services fees for PD, and direct-to-consumer family tutoring packages (minimum 5 sessions, monthly billing). Distribution combines enterprise field sales to school districts, channel partnerships with afterschool providers, sports organizations and universities, and a self-serve e-commerce storefront for families, with marketing driven by education-conference presence, the Eurekii Corner content hub, and free pilot-to-paid conversion in schools.

Name

Eureki

Legal name

Eurekii

Website

https://eurekii.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurekii is a Maryland-based education services company delivering proprietary high-impact tutoring, on-demand tutoring, and professional development to K-12 schools, post-secondary institutions, and families, using a Stanford-recognized methodology anchored in motivational psychology and the Socratic method.

Ownership category

akta.pro rank

Product category

K-12 Tutoring and Educator Professional Development Services

NAICS

Educational Support Services (6117), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• K-12 tutoring services
• High-impact tutoring
• Educator professional development
• On-demand tutoring platform
• Math instruction services

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course Sales: Self-paced math tutor training course sold as a one-time purchase through the e-commerce storefront. Course includes four modules for training math tutors.
2. On-Demand Tutoring Sessions: Per-session pricing for live, personalized tutoring. Starting at $16/session with access to over 1,000 expert tutors across 250+ subjects. Available 24/7/365.
3. School/District Tutoring Contracts: B2B contracts with school districts, charter schools, and educational institutions for high-impact tutoring, professional development, and EurekiiFlex programs. Includes free pilot periods leading to paid engagements.
4. Professional Development Services: Custom onsite and virtual professional development training for educators, including Math Culture Reports and paraeducator training programs.
5. Family Tutoring Packages: Direct-to-consumer tutoring services for families, with packages starting at 5 sessions minimum. Includes one-on-one tutoring and homework help.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Eureki is a private K-12 and post-secondary education services company that delivers high-impact tutoring, on-demand tutoring, self-paced tutor training courses, and educator professional development. Its services are grounded in the proprietary Eurekii Way methodology, combining motivational psychology and the Socratic method with data-driven progress monitoring. Offerings are sold directly to school districts, charter schools, and families, and through channel partners such as afterschool providers and sports organizations.

Product overview

Eureki is an educational tutoring and professional development company offering a suite of services built around its proprietary 'Eurekii Way' methodology — combining engagement, challenge, and data-driven results. The core product portfolio includes High-Impact Tutoring (1:1 and small-group sessions with certified tutors), On-Demand Tutoring via MyVirtualTAs (24/7 access to 1,000+ tutors across 250+ subjects), Self-Paced Courses, and Professional Development programs. EurekiiFlex serves as a customizable wrapper combining tutoring, training, and Math Culture Reports. Starter Kits provide free supplemental resources. The company serves K-12 students, post-secondary learners, families, and institutional partners including schools, districts, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Impact Tutoring Research-based high-impact tutoring delivered through consistent 1:1 and small-group sessions with a maximum 4:1 student-to-tutor ratio. Includes personalized learning plans, pre- and post-testing, certified tutors, and both online and in-person delivery options with a minimum of 90 minutes per week. Targeted at K-12 schools, districts, and post-secondary institutions.
• On-Demand Tutoring 24/7/365 tutoring access providing over 1,000 expert tutors across 250+ subjects, with personalized live sessions, on-demand scheduling, session recordings, and a guaranteed confidence improvement. Available directly to consumers, schools, and partners as a supplemental academic service.
• EurekiiFlex Customizable program combining tutoring, homework help, and professional development with a Math Culture Report that directs resources to build learning capacity for educators and students. Includes teacher training, paraprofessional training, and on-demand homework support. Sold to schools and districts under multi-year contracts.
• Professional Development Customized onsite and virtual training programs for educators including self-paced courses, Math Culture Reports, and paraeducator training. Topics include productive struggle, math anxiety, and increasing rigor. Nationally recognized by Stanford University's National Student Support Accelerator as research-based best practice. Sold to schools and districts.
• Self-Paced Math Tutor Training Course Interactive, self-paced professional development course for educators covering math mindsets, content and pedagogy strategies for K-2, 3-5 and 6-8, student engagement, and accountability. Recognized and used nationally for training math tutors, sold as a one-time $497 purchase.

Quantifiable outcome

• 90% of students increased test scores by at least 1-2 grade levels after tutoring sessions
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DODEA (Department of Defense Education Activity)coreStrategic or Co-development PartnerEurekii provides High-Impact Tutoring to selected DODEA schools. Participating schools show over 95% growth in confidence and student outcomes.
• University of Maryland School of NursingcoreStrategic or Co-development PartnerEurekii provides tutoring for the CURE scholars program supporting high school students in STEM subjects. 100% of students reported increased confidence.
• Club Sports OrganizationsminorChannel Partner/ Reseller/ DistributorEurekii provides SAT prep and tutoring for athletes. Over $500,000 worth of scholarships awarded to players through the partnership.
• Private and Public Schools (On-Demand Partners)coreChannel Partner/ Reseller/ DistributorSchools use Eurekii On-Demand as academic supplement with access to 1,000+ tutors across 250+ subjects.
• Afterschool ProviderscoreChannel Partner/ Reseller/ DistributorAfterschool providers integrate Eurekii tutoring to add academic components to their programs.
• Trade SchoolsminorChannel Partner/ Reseller/ DistributorTrade schools use Eurekii On-Demand for student support in technical programs.
• MyVirtualTAscoreTechnology or IntegrationPlatform providing 24/7/365 on-demand tutoring access with over 1,000 expert tutors for Eurekii's on-demand services.
• National Student Support Accelerator (Stanford)coreStrategic or Co-development PartnerEurekii's professional development recognized as research-based best practices. NSSA endorses Eurekii's Quality Program Design.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paper: Paper provides high-impact, unlimited 1:1 tutoring to K-12 school districts, closely matching Eurekii's High-Impact Tutoring core product and district sales motion. Both compete on the same ESSER-funded, district-RFP landscape and use outcome-based positioning.
• Yup: Yup provides on-demand math tutoring for middle and high school students via a mobile/network model, overlapping with Eurekii's math-centric on-demand offering. Both target families and schools with STEM-heavy, just-in-time tutoring.
• Tutor.com: Tutor.com provides on-demand 1:1 tutoring sold into schools, libraries, and the military (DODEA), matching Eurekii's on-demand and government-segment contracts. Tutor.com's on-demand, 24/7 model competes head-to-head with Eurekii/MyVirtualTAs for district and DoD business.
• Mathnasium: Mathnasium is a franchised in-center math tutoring company serving K-12 students — same subject focus and small-group instructional model (4:1-style ratios) as Eurekii. Both compete for parents seeking dedicated math outcomes for their children.
• Varsity Tutors (Nerdy): Varsity Tutors is a large online tutoring marketplace offering 1:1 and on-demand tutoring across many subjects, directly overlapping with Eurekii's On-Demand and family tutoring offerings. Both sell into schools and families and leverage a distributed tutor network.
• Wyzant: Wyzant is an online marketplace connecting families to private tutors across subjects — a direct comparable for Eurekii's direct-to-consumer tutoring packages. Both rely on distributed tutor networks and per-session/usage pricing.
• Sylvan Learning: Sylvan Learning is a national franchise tutoring brand serving K-12 with personalized instruction across math, reading, and STEM. Overlaps with Eurekii's K-12 family and school tutoring offerings and competes for similar parent and district customers.

Emerging players

• Newsela: Newsela provides differentiated instructional content and assessments for K-12, increasingly bundling tutoring-style supports. It addresses the same district pain points (engagement, unfinished learning) as Eurekii and competes for similar supplemental budgets.

Broad incumbents

• Curriculum Associates (iReady): Curriculum Associates provides iReady, a widely adopted K-8 diagnostic and instruction platform that districts already use to measure gains like those Eurekii reports. It is a competitor/complement for school-level math outcomes and procurement budget.
• Imagine Learning: Imagine Learning is a large, established K-12 supplemental services provider offering intervention, assessment, and tutoring products to districts. Overlaps with Eurekii's school sales motion and competes for the same Title I / supplemental services RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eurekii
• LinkedInlinkedin.com/company/eurekii
• Instagraminstagram.com/eurekii.math.tutoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureki