Datecs

What Datecs does

Datecs Ltd. is a Bulgarian designer, manufacturer, and seller of point-of-sale (POS) solutions, headquartered in Sofia and operating continuously since 1990. The company produces a 220-device catalog spanning mobile payment terminals (BluePad, BluePad-5000, BluePad-5500 Plus, BlueLite), iPhone/iPad-integrated readers (LineaPro, InfineaTab), Android-based terminals (BlueCash-500) and a software-only SoftPOS (BlueCash-05), thermal receipt and label printers (DPP, FP, EP, WPP series), Windows and Android electronic cash registers (WP series), handheld and Bluetooth barcode scanners (BlueScan, DBS-55, and distributed Z/NLS/BR lines from Zebra, Newland, Zebex, and HPRT), and supporting peripherals (iHub connectivity hub, DPD customer displays, charging docks). Core terminals carry PCI PTS 3.x, 4.x, and 5.x certifications along with EMV Level 1/2, Apple MFi, FCC, and CE approvals.

The company monetizes primarily through quote-based direct B2B hardware sales via dedicated domestic and international sales teams, complemented by accessory and peripheral revenue, plus emerging software/services revenue from Virtual POS (VPOS) — integrated with WordPress, OpenCart, and Magento — and the DatecsPay payment-processing service. Customer segmentation is hybrid: SMBs in retail, hospitality, and field-services are the primary target, with secondary segments in enterprise retail/pharmacy, GIS and mapping professionals served by the Datecs GIS Center subsidiary (95+ specialists operating in Bulgaria, Germany, and France via partnerships with MapInfo and Intergraph), and online merchants enabled by VPOS. Go-to-market is direct sales (no public pricing, no channel resellers named) plus a small physical showroom/restaurant (Hanami) at HQ; there is no external funding, the entity is privately held, and the leadership team comprises co-founders and a chief commercial officer.

Name

Datecs

Legal name

Datecs Ltd.

Website

https://datecs.bg

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Datecs Ltd. is a Bulgaria-based manufacturer of POS hardware and software serving SMB and enterprise retailers across 36 years with mobile payment terminals, thermal printers, cash registers, barcode scanners, and related payment services.

Ownership category

akta.pro rank

Product category

Point of Sale Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Merchant Acquiring & Processing Platforms (BPAMAFAB), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Point of sale hardware
• Mobile payment terminals
• Electronic cash registers
• Thermal receipt printers
• Barcode scanners

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (POS terminals, printers, scanners, registers): Datecs generates revenue primarily from the sale of physical POS hardware devices including mobile payment terminals (BluePad series, LineaPro series, InfineaTab series), thermal printers, electronic cash registers, barcode scanners, and accessories/peripherals.
2. Software and Integration Services: Revenue from software solutions including Virtual POS (VPOS) integration with WordPress, OpenCart, and Magento platforms, as well as GIS software and services through the Datecs GIS Center division.
3. Accessories and Peripheral Devices: Sale of charging docks, printer docks, adapters, cases, holsters, stands, and other peripheral devices compatible with their POS hardware product lines.
4. mPOS Market Expansion: Datecs operates in the global mPOS terminals market, which was valued at US$3,974 million in 2025 and projected to reach US$7,274 million by 2032, growing at 9.2% CAGR. The market is expanding in emerging economies across Asia Pacific, Latin America, and Africa, particularly in regions with limited access to traditional banking infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Datecs designs, manufactures, and sells point-of-sale hardware including mobile payment terminals (BluePad, BlueCash, LineaPro, InfineaTab series), thermal printers, electronic cash registers, and barcode scanners, alongside software services such as Virtual POS (VPOS) for e-commerce and DatecsPay payment processing. The company operates a 220+ device product portfolio with PCI-certified security and supports retail, hospitality, and field-service businesses globally through direct sales channels in Bulgaria and international markets.

Product overview

Datecs is a leading manufacturer and developer of innovative POS (Point of Sale) solutions based in Bulgaria with 36 years of experience. The company's product portfolio consists of six main product lines: (1) Electronic Cash Registers including WP-series (WP-500, WP-65, WP-50, WP-25) and BlueCash-series models for traditional retail and hospitality environments; (2) Thermal Printers including DPP-series (DPP-250, DPP-350, DPP-450, DPP-255), FP-series (FP-2000, FP-950, FP-700, FP-60, FP-50), EP-series, WPP-series, LP-50, FMP-350, DK1-series, and Alpha printers for receipt and label printing; (3) Payment Terminals including BluePad-series mPOS devices (BluePad-50, BluePad-55, BluePad-5500 Plus, BluePad-5000 series), BlueCash-series, LineaPro-series (LineaPro 5/6/7 and Industrial variants), InfineaTab-series for iPad/iPhone integration, DKS-500, DAKT-50, DKT-50, and BlueLite-series for card payment processing; (4) Barcode Scanners including Z-series (Z-3100, Z-3102, Z-3151HS, Z-3152SR, Z-3190, Z-3191 BT, Z-3192, Z-3250, Z-6010, Z-5190, Z-6182, Z-9000), BlueScan-series (BlueScan-55, BlueScan-5500 Plus), NLS-series from Newland, BR-series from HPRT, DBS-55, DS2208 from Zebra, and A-series for omnidirectional scanning; (5) Accessories including charging docks (KMH-series), interface boxes (USB2RS, USB2LAN), cases, holsters, stands, iHub connectivity hub, and power adapters; (6) Peripheral Devices including DPD-series customer displays. The company also offers a Virtual POS (VPOS) service integrated with WordPress, OpenCart, and Magento e-commerce platforms, plus DatecsPay for payment processing. A dedicated GIS Center provides mapping and GPS solutions.

Differentiator

Problem solved

Functional benefit

Brands

• DatecsPay: Mobile payment and POS solution service offered by Datecs
• Datecs GIS Center
• VPOS (Virtual POS)

Products and services

• BluePad-50 mPOS payment terminal with secure ARM Cortex M3 processor, smart card reader, NFC contactless support, and Bluetooth connectivity. PCI PTS 4.x, EMV Level 1 and 2, Apple MFi, and MasterCard TQM certified. Supports VISA payWave, MasterCard PayPass, and regional payment schemes. For retail, hospitality, and field payment acceptance.
• BluePad-55 mPOS terminal with enhanced features compared to BluePad-50, supporting multiple payment methods and connectivity options. For businesses requiring upgraded mobile payment acceptance over the base BluePad-50 model.
• BluePad-5500 Plus Advanced mPOS terminal featuring Android 10 OS, 5-inch touchscreen, 4G LTE connectivity, 2D barcode scanner, and integrated thermal printer. Equipped with 4x ARM Cortex-A53 processor, 1GB RAM, and 8GB Flash storage. Designed for retail and hospitality operations requiring full POS functionality in a single device.
• BluePad-5000 v2 Terminal with built-in thermal printer (100mm/s, 58mm paper), physical keypad, Wi-Fi, 4G, and Bluetooth connectivity. PCI PTS 5.x certified. Suitable for intensive daily use in stores, pharmacies, cafes, and mobile POS. For enterprise retail and hospitality operations.
• BluePad-5000 v5 Lower-end version of the BluePad-5000 terminal without printing mechanism, designed for PC POS software solutions. For retail and hospitality setups where receipts are handled through a separate system.
• BlueCash-05 SoftPOS Software-based POS solution turning compatible mobile devices into payment terminals without additional hardware. For merchants and field workers needing low-cost payment acceptance on existing smartphones or tablets.

Quantifiable outcome

• Over 1 million BluePad-50 mPOS terminals sold since 2014
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MapInfocoreTechnology or IntegrationDatecs GIS Center is a partner of MapInfo, one of the world's leading GIS technology providers. This partnership enables Datecs to offer MapInfo's GIS software solutions as part of their geographic information systems and services portfolio, particularly for projects in Germany, France, and Bulgaria.
• IntergraphcoreTechnology or IntegrationDatecs GIS Center is a certified partner of Intergraph, another major global leader in GIS technology. This partnership complements the MapInfo relationship, giving Datecs access to multiple enterprise GIS platforms for their specialized geographic information system projects.
• GIS Alliance BulgariacoreStrategic or Co-development PartnerDatecs is a founding member of GIS Alliance Bulgaria, an industry consortium also including Techlogika, Mapex, DataMap, Bitmap, and GAP Consult. The alliance collaborates on GIS projects, shares expertise, and jointly promotes the GIS industry in Bulgaria and Southeast Europe through events like World GIS Day.
• Newland (Scanner Distributor)minorChannel Partner/ Reseller/ DistributorDatecs is a certified distributor of Newland scanners. Multiple products carry the Newland brand (NLS-FM100, NLS-HR32, NLS-HR1550, NLS-HR1580-CE, BR-130, BR-130 BT, BR-200, N-101), resold under the Datecs product catalog with Datecs branding and distribution support.
• Zebra (Scanner Distributor)minorChannel Partner/ Reseller/ DistributorDatecs is a certified distributor of Zebra scanners, including the DS2208 general-purpose handheld scanner. Products are distributed under Datecs branding in their Bulgarian and international markets.
• Zebex (Scanner Distributor)minorChannel Partner/ Reseller/ DistributorDatecs is a certified distributor of Zebex scanners including the Z-3100, Z-3151HS, Z-3152SR, Z-3190, Z-5190, Z-6010, Z-3250, Z-3191 BT, Z-6182, Z-3192, Z-6112, Z-9000, Z-3052, Z-3060, and A-50M scanner models.
• HPRT (Scanner Distributor)minorChannel Partner/ Reseller/ DistributorDatecs is a certified distributor of HPRT scanners including BR-80, BR-130, BR-130 BT, BR-200, and N-101 models. These are rebranded and distributed through Datecs' scanner product line.
• WordPresscoreTechnology or IntegrationDatecs Virtual POS (VPOS) is fully integrated with the WordPress platform, enabling online businesses running WordPress to accept payments through Datecs' payment infrastructure.
• OpenCartcoreTechnology or IntegrationDatecs Virtual POS (VPOS) is fully integrated with the OpenCart e-commerce platform, allowing OpenCart online store operators to seamlessly incorporate Datecs payment processing.
• Magento (Adobe Commerce)coreTechnology or IntegrationDatecs Virtual POS (VPOS) is fully integrated with Magento (Adobe Commerce), one of the leading enterprise e-commerce platforms, enabling large-scale online retailers to use Datecs payment services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Zebra Technologies: Zebra Technologies is a global leader in barcode scanning, mobile computing, and POS peripherals — overlapping with Datecs' scanner product line (Datecs is a Zebra scanner distributor) and competing for enterprise retail technology budgets.

Direct peers

• PAX Global Technology: PAX Global is one of the world's largest POS terminal manufacturers, with a strong presence in emerging markets and a comparable Android-based smart terminal roadmap. It directly overlaps with Datecs' BluePad and BlueCash product lines.
• Verifone: Verifone is one of the largest global manufacturers of POS payment terminals and PIN pads, directly competing with Datecs across countertop and mPOS categories. Both serve retail, hospitality, and SMB merchants with PCI-certified hardware.
• SumUp: SumUp provides compact mPOS card readers and payment processing targeted at micro-merchants and SMBs across Europe — overlapping closely with Datecs' BluePad-50 and BlueLite product positioning.
• Ingenico (Worldline): Ingenico, now part of Worldline, is a leading POS terminal manufacturer with a comparable portfolio of countertop and mobile payment devices. It competes head-on with Datecs in European SMB and enterprise retail channels.
• BBPOS: BBPOS specializes in mobile POS terminals and payment acceptance hardware, including chip-and-PIN and NFC readers. It is a direct competitor in the mPOS hardware category where Datecs sells BluePad.
• Castles Technology: Castles Technology manufactures a full range of POS terminals including Android-based smart terminals and unattended payment devices. Its product portfolio and certifications are highly comparable to Datecs' BluePad series.

Emerging players

• Newland Payment Technology: Newland Payment Technology manufactures POS terminals and barcode scanning solutions. It is both a Datecs partner (scanner distribution) and a competitor in the broader POS hardware market.
• Sunmi: Sunmi produces Android-based smart POS terminals and integrated retail hardware, competing in the same smart-terminal category as Datecs' BluePad-5500 Plus. Sunmi is a fast-growing challenger in EMEA and APAC.

Broad incumbents

• Square (Block): Square's hardware (Square Reader, Square Terminal) and integrated payments stack compete directly with Datecs' mPOS offering in the SMB segment. Square is a broader incumbent spanning hardware, software, and financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datecsltd

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datecs