What MapInfo does

MapInfo is a US-based for-profit software company headquartered in Stamford, Connecticut, founded in 1986. The company focuses on the geographic information systems (GIS) sector, developing desktop mapping applications, map and demographic data products, and a portfolio of web-based applications. Its product offering spans the mapping value chain from authoring and visualization on the desktop to delivery of underlying map and demographic datasets and web-accessible applications, indicating a hybrid platform-plus-data business model serving users who require spatial analysis and location-based insights.

The company operates with a headcount in the 501-1000 range, placing it as an established mid-market enterprise software vendor rather than an early-stage startup. With nearly four decades of continuous operation since founding, MapInfo has had time to accumulate specialized GIS product capabilities, demographic and mapping data assets, and an installed base of customers across government, commercial, and analytical user communities. Its product mix (desktop software, data products, web applications) suggests multi-revenue-stream economics blending license, data subscription, and possibly usage-based components, though specific pricing mechanics are not disclosed in the available information.

The company maintains a private ownership and for-profit status per firmographic data, and a founder (Michael Marvin) is associated with the company's origin as founder and CEO. Beyond this, the available source data does not disclose current revenue, customer concentration, geographic footprint, or recent funding activity specific to MapInfo, limiting the depth to which competitive positioning and growth trajectory can be assessed from this dataset.

Name

MapInfo

Website

https://mapinfo.com

Company type

Private

Founded year

1986

Headcount range

501–1,000 employees

Short description

MapInfo is a US-based software company, headquartered in Stamford and founded in 1986, that develops desktop mapping applications, map and demographic data products, and web-based applications for users requiring spatial analysis and location-based insights.

Ownership category

akta.pro rank

Product category

Location Intelligence and Data Integrity Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Desktop mapping software
• Location intelligence software
• Geographic information systems
• Spatial analytics software
• Demographic data products

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Integrity Solutions: Enterprise subscription-based data integrity solutions including software licenses, APIs, and cloud services. Revenue derived from Data Integrity Suite, location intelligence, and data enrichment products targeting Fortune 100 and global enterprise clients.
2. API and Developer Services: Usage-based API access and developer portal services for data integration, verification, and enrichment. Includes free trial offerings transitioning to paid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MapInfo develops desktop mapping applications, map and demographic data products, and many web-based applications. Its current commercial portfolio centers on a Data Integrity Suite (covering Integrate, Verify, Locate, Enrich, and Engage pillars) combined with MCP-enabled APIs that deliver accurate, consistent, contextual data for enterprise AI and business operations. Complementary offerings include Precisely Automate for SAP process automation, EnterWorks for master data management, Ironstream for IBM systems optimization, and EngageOne RapidCX for customer communications.

Product overview

Precisely offers a platform-plus-modules architecture centered on the Data Integrity Suite, which provides the core data integrity capabilities for Agentic AI. The main product pillars include Integrate (data connectivity), Verify (data validation), Locate (location intelligence), Enrich (data enhancement), and Engage (customer communications). Additional specialized solutions include Precisely Automate for SAP process automation, EnterWorks for master data management, Ironstream for IBM systems optimization, and EngageOne RapidCX for customer communications. The company also provides APIs, a developer portal, and data strategy consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Precisely Data Integrity Suite Flagship platform that delivers accurate, consistent, contextual data to business wherever and whenever it is needed, including the data integrity required for agentic AI; sold to enterprise customers running complex, multi-system data programs.
• Precisely Integrate Data integration and connectivity solution that connects existing enterprise infrastructure with modern technology targets, for organizations needing to link diverse data sources.
• Precisely Verify Data verification and validation solution that enables enterprise users to trust and understand their data for confident decisions across operational systems.
• Precisely Locate Location intelligence solution that turns enterprise data into actionable insights through geocoding, mapping, and spatial analysis, for use cases including network planning, site selection, and customer engagement.
• Precisely Enrich Data enrichment solution that enhances decisions with business, location, and consumer data layered onto enterprise records.
• Precisely Engage Customer communication management solution for building personalized, timely communication across many channels to enterprise customers and their end users.
• Precisely APIs API access to data integrity capabilities including pre-linked data and MCP-enabled APIs for agentic AI workflows, offered with a free API trial via the Developer Portal.
• Precisely Automate (SAP Process Automation) Process automation solution for SAP environments that enables automation of enterprise business workflows, targeted at organizations running SAP.
• Precisely EnterWorks (Master Data Management) Enterprise master data management solution for managing critical business data assets across domains for large enterprises.
• Precisely Ironstream (IBM Systems Optimization) IBM systems optimization solution for IT operations management and mainframe data integration with IBM Z and Power Systems environments.
• EngageOne RapidCX Customer communication management product for rapid customer experience improvements across enterprise communication channels.
• Precisely Data Experience Platform for data experience and self-service data access, enabling business users to find and consume trusted data.
• Precisely AI Agent and Data Product Marketplace New AI agent capability and data product marketplace that extends the platform with agentic-AI-ready data access and curated data products for enterprise users.
• Data Strategy Consulting Data strategy consulting services delivered by Precisely Global Services to help enterprise customers plan and execute data integrity programs.

Quantifiable outcome

• 95 of Fortune 100 companies choose Precisely
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS partnership providing cloud data solutions. Precisely solutions are available through AWS marketplace with integration capabilities for enterprise customers building on AWS infrastructure.
• Google CloudcoreTechnology or IntegrationStrategic partnership for cloud data and location intelligence solutions. Enables customers to leverage Precisely data products within Google Cloud environment.
• Microsoft AzurecoreTechnology or IntegrationAzure partnership for enterprise data solutions. Solutions available through Microsoft Azure marketplace with deep integration into Microsoft ecosystem.
• SnowflakecoreTechnology or IntegrationData cloud partnership enabling Precisely location and verification data to be integrated into Snowflake's Data Cloud platform for enterprise analytics.
• DatabrickscoreTechnology or IntegrationPartnership for lakehouse architecture integration, enabling Precisely data products within Databricks' unified analytics platform.
• SAPcoreTechnology or IntegrationSAP process automation partnership with Precisely Automate solution. Deep integration with SAP enterprise systems for business process automation.
• ServiceNowcoreTechnology or IntegrationIntegration partnership enabling Precisely data and location intelligence within ServiceNow's workflow platform for enterprise operations.
• ConfluentsupportingTechnology or IntegrationData streaming integration partnership for real-time data integration and event-driven architecture capabilities.
• Dun & BradstreetsupportingTechnology or IntegrationBusiness data partnership combining Precisely location data with Dun & Bradstreet's business intelligence and credit data.
• IBM Z & Power SystemssupportingTechnology or IntegrationIBM systems optimization partnership including Precisely Ironstream for mainframe data integration with IBM Z and Power Systems.
• MatillionsupportingTechnology or IntegrationData integration partnership for cloud data warehouse and ETL capabilities using Matillion's data integration platform.
• SplunksupportingTechnology or IntegrationObservability and IT operations partnership enabling Precisely data integration within Splunk's security and observability platform.
• Huwise (formerly Opendatasoft)supportingTechnology or IntegrationData portal and open data partnership for location and spatial data sharing solutions.

Scale indicators4 records

Recent moves1 record

Direct peers

• Informatica: Closest direct peer in enterprise data integration, data quality, and master data management; competes head-to-head with Precisely's Data Integrity Suite across large enterprise accounts.
• Talend (Qlik): Data integration and data quality platform now under Qlik; competes with Precisely on data quality, integration, and governance for analytics and AI use cases.
• ESRI: Dominant GIS and location intelligence vendor; competes directly with the MapInfo/Precisely Locate product line for enterprise spatial analytics and mapping workloads.
• Alteryx: Data preparation and analytics automation platform; overlaps with Precisely's data integration and enrichment capabilities for analytics-oriented buyers.

Emerging players

• Collibra: Data intelligence and governance platform; overlaps with Precisely's data catalog, governance, and AI-readiness positioning, particularly for regulated enterprises.
• Ataccama: AI-powered data quality and master data management vendor; competes with Precisely Verify and EnterWorks in data quality automation.

Broad incumbents

• SAP Master Data Governance: Embedded MDM and data governance within the SAP ecosystem, overlapping with Precisely EnterWorks and Automate for SAP-centric customers.
• IBM InfoSphere QualityStage: Legacy enterprise data quality and integration stack within IBM's data platform; competes with Precisely on data integrity for mainframe and large enterprise customers.
• Microsoft Purview / Fabric: Microsoft's unified data governance and analytics platform; bundles data quality, catalog, and lineage, increasingly competing with Precisely's standalone suite.
• SAS Data Quality: Long-standing data quality and data management offering from SAS; competes with Precisely in regulated industries such as banking, insurance, and government.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapInfo