What GEOCONCEPT Group does

GEOCONCEPT Group, now operating under the unified Nomadia brand, is a French B2B software company founded in 1990 and headquartered in Bagneux, France, that builds AI-powered GIS-based optimization platforms for managing field operations. The platform combines geographic information system technology with real-time route planning, territory sectorization, and field team coordination capabilities, and is delivered as cloud-based SaaS with supporting professional services for implementation and customization. The company's stated scale is 4,000+ customer companies across 92 countries, with AI coordinating approximately 200,000 field professionals daily.

The product portfolio spans core optimization engines (Nomadia TourSolver for route optimization, Nomadia Territory Manager for commercial sectorization) and a set of vertical solutions including Nomadia Field Service Management, Nomadia Field Sales, Nomadia OpenPharma (for pharmaceutical sales representatives), Nomadia Delivery (last-mile logistics), Nomadia Protect (lone worker safety), and Nomadia Geoconcept SIG (GIS). The company also retains several acquired brands (Synchroteam for cloud FSM, Gazoleen for HVAC/chimney sweep trades, Coredinate for security patrols, MobileDev/Fi360 for refrigerant transport) under the Nomadia corporate umbrella. Named enterprise customers include Pfizer Japan, General Mills, Colis Privé, GRDF, and Franprix, spanning pharmaceuticals, consumer goods, logistics, utilities, and retail.

The revenue model combines SaaS subscription licensing (with annual billing and tiered offerings by team size) and professional services revenue. Go-to-market is enterprise-led through direct sales and demo requests, supplemented by self-serve trials and publicly accessible pricing pages for certain solutions. The company is privately held with no public listing; the most recent disclosed funding was approximately $11.5 million raised across two 2012 rounds from Bpifrance and Crédit Mutuel Innovation. Leadership is founder-led, with Eric Lanzi serving as Founder, CEO and Chairman. The company holds ISO 27001 information security certification, supporting enterprise and regulated-industry sales.

Name

GEOCONCEPT Group

Legal name

Nomadia

Website

https://en.geoconcept.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

GEOCONCEPT Group (now Nomadia) is a French software company providing AI-powered GIS-based route optimization and field operations management SaaS to 4,000+ enterprises across 92 countries, serving pharmaceutical, logistics, utilities, retail, and security verticals.

Ownership category

akta.pro rank

Product category

Field Operations Optimization Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Field operations optimization
• Route planning software
• Geographic information systems
• Field service management
• Territory management software

Headquarters

HQ city

Bagneux

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Licensing: Cloud-based software solutions sold on subscription basis with tiered pricing for different team sizes and feature sets. Solutions include route optimization, field service management, delivery logistics, and territory planning.
2. Professional Services: Implementation, customization, and consulting services to deploy solutions tailored to specific business challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GEOCONCEPT Group (now operating as Nomadia) designs and sells AI-powered cloud software for optimizing field operations across multiple industries. Its platform combines GIS technology with real-time route optimization, territory planning, field service management, field sales CRM, last-mile delivery, and lone worker protection solutions. The company sells to enterprises with mobile workforces, including pharmaceutical, logistics, consumer goods, retail, energy, and security sectors, deployed in 92 countries.

Product overview

Nomadia (formerly GEOCONCEPT Group) is a field mobility solutions provider offering an AI-powered platform ecosystem for managing mobile teams across multiple industries. The portfolio centers on the core optimization engine used by Nomadia TourSolver and Nomadia Territory Manager, complemented by vertical solutions including Nomadia Field Service Management for technical interventions, Nomadia Sales and Nomadia OpenPharma for field sales teams, Nomadia Delivery for last-mile logistics, and Nomadia Protect for lone worker safety. The company also maintains acquired brands including Synchroteam (cloud FSM), Gazoleen (HVAC trades), Coredinate (security patrols), and MobileDev F.i360° (refrigerant transport) under the unified Nomadia brand. The platform serves 4,000+ companies, coordinates 200,000+ professionals daily, and is deployed across 92 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Nomadia TourSolver: Route optimization solution for field operations and logistics.
• Nomadia Territory Manager
• Nomadia Field Service Management
• Nomadia Field Sales
• Nomadia OpenPharma
• Nomadia Delivery
• Nomadia Protect
• Nomadia Geoconcept SIG
• Synchroteam
• Gazoleen
• Coredinate
• MobileDev F.i360°

Products and services

• Nomadia TourSolver Route optimization solution that develops optimized visit route plans in real time, taking into account geographical data and business constraints. Used by delivery, field sales, and service operations teams.
• Nomadia Territory Manager

Quantifiable outcome

• More visits per day
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Salesforce Field Service: Salesforce's Field Service Lightning extends its CRM platform into workforce scheduling, routing, and mobile dispatch. Comparable to Nomadia as a field service and CRM-suite alternative, but anchored in a much broader enterprise software portfolio.
• Esri ArcGIS: Esri's ArcGIS platform provides enterprise GIS, spatial analytics, and field operations mapping capabilities. Comparable to Nomadia Geoconcept SIG and Territory Manager on spatial analytics and territory planning, but as part of a much broader GIS platform.
• ServiceNow Field Service Management: ServiceNow's FSM offering integrates scheduling, dispatch, and mobile workflows into its enterprise workflow platform. It competes with Nomadia's field service capabilities but as part of a broader IT/operations suite, not a focused field-mobility specialist.
• HERE Technologies: HERE provides location platform services, mapping data, and route optimization APIs. Comparable to Nomadia's underlying GIS and route optimization capabilities, but operating as a broader infrastructure/data provider rather than vertical SaaS.
• Microsoft Dynamics 365 Field Service: Microsoft's field service solution combines scheduling, resource optimization, and IoT-driven remote diagnostics within Dynamics 365. Comparable in functional scope to Nomadia's Field Service Management and Delivery products, but bundled with a broader ERP/CRM stack.

Emerging players

• Routific: Routific offers route optimization software for delivery and field service fleets, with comparable AI-driven optimization to Nomadia TourSolver. Smaller and narrower in scope, focused primarily on last-mile delivery rather than multi-vertical field mobility.

Direct peers

• OptimoRoute: OptimoRoute is a route optimization and dispatch platform focused on last-mile delivery and field service teams. Comparable to Nomadia TourSolver and Nomadia Delivery on core routing functionality and SaaS delivery model, targeting similar mid-market buyers.
• PTV Group: PTV Group provides routing, optimization, and GIS-based mobility software for logistics and field operations. Comparable to Nomadia TourSolver and Geoconcept SIG on map-based optimization for fleet and field teams, with similar European heritage.
• WorkWave ServiceTechnician: WorkWave provides field service management, routing, and CRM software for service-oriented SMBs. Closely comparable to Nomadia's FSM portfolio (Synchroteam, Nomadia Field Service Management) on target customer, feature set, and delivery model.
• Badger Maps: Badger Maps is a route planning and field sales CRM for outside sales teams, with strong adoption in consumer goods and pharma. Highly comparable to Nomadia Field Sales and OpenPharma on target buyer (field sales reps) and route optimization use cases.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geoconcept-group
• YouTubeyoutube.com/nomadia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOCONCEPT Group