Smarter Systems

What Smarter Systems does

Smarter Systems is a commercial audio-visual integrator founded in 2008 and headquartered in Charlotte, North Carolina, providing AV design, installation, programming, and ongoing support for conference rooms, classrooms, auditoriums, training rooms, houses of worship, and government facilities across the Carolinas and broader North America. Integrations span interactive displays (SMART, Samsung, NEC), video conferencing (Poly, Microsoft Teams), audio systems (Biamp Tesira DSP, Cambridge Sound Management Qt sound masking, acoustic design), control systems (Crestron, Extron), digital signage, and conferencing infrastructure, delivered through a documented six-phase methodology (Discovery, Design, Project, Implementation, Commissioning, Support) by an AVIXA APEx-certified, CTS-, CTS-D-, and CTS-I-credentialed engineering team.

The company's core productized offering is JUMPSTART ROOMS, a turnkey subscription bundle with three tiers (THE READY, THE SET, THE MEET) across six room sizes from huddle to training, starting at $50/month on 60-month contracts and inclusive of concierge technical support and solution replacement guarantees. Component solutions (displays, audio, control systems, motorized shades, custom furniture) and a recurring K-12 'Peace of Mind' maintenance agreement complement project-based professional services. Hardware vendor relationships span roughly 25 partners including Crestron, Poly, SMART, Barco, Biamp, Nureva, Samsung, NEC, Extron, Microsoft, Shure, Audio-Technica, Atlas IED, Allen & Heath, BrightSign, Christie, Chief, Da-Lite, Kramer, Legrand, Middle Atlantic, and Vaddio, positioning Smarter Systems as a multi-vendor integration house rather than a single-platform reseller.

Revenue is generated through hardware resale, project-based professional services, and recurring subscription contracts, with go-to-market anchored by Business Development Managers in Charlotte and Winston-Salem, an SEO-driven blog and vertical case-study pipeline, third-party industry recognition (AVIXA APEx, Commercial Integrator 2026 'Integrator of the Year'), and the South Carolina State Contract (#4400038970, valid May 2026–May 2031) which provides pre-approved pricing for state agencies and cooperative purchasers. The firm employs 11-50 staff and opened a second office in Winston-Salem in March 2026, its first multi-location footprint.

Name

Smarter Systems

Legal name

Smarter Systems

Website

https://smartersys.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Smarter Systems is a Charlotte-based commercial audio-visual integrator founded in 2008 that designs, installs, and supports AV systems for conference rooms, classrooms, houses of worship, and government facilities across the Carolinas, combining project-based integration with subscription bundles.

Ownership category

akta.pro rank

Product category

Commercial Audio-Visual Integration Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)

akta.pro secondary industry

Remote Instruction Hardware & Classroom AV Control (Cameras, Mics, Smart Pods) (EDAFABAI)

Keywords

• Audio-visual integration
• Conference room technology
• Classroom AV solutions
• Commercial AV systems
• Video conferencing integration

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional AV Services: Comprehensive audio-visual integration services including AV design and engineering, installation and implementation, AV programming, AV training and consulting, and AV service and support. Services are delivered through a six-phase methodology.
2. JUMPSTART ROOMS Subscription: Monthly subscription pricing for turnkey conference room solutions that bundle materials, design, and installation. Starting at $50/month, with 60-month contract terms. Includes concierge technical support and solution replacement guarantee.
3. Display Solutions: Sale and installation of display solutions including interactive displays, flat panel displays, projection systems, and video wall displays along with associated components.
4. Audio System Solutions: Audio systems including acoustic design, sound masking, public address systems, and background music solutions (SiriusXM Business) with associated equipment sales.
5. Control System Solutions: AV control systems and room scheduling solutions with installation, programming, and ongoing support services.
6. Additional Services and Products: Motorized window shades and custom conference room furniture as add-on products and installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smarter Systems is a commercial audio-visual integrator that designs, sells, installs, and supports AV systems for conference rooms, classrooms, huddle spaces, training rooms, auditoriums, digital signage, and houses of worship. Core offerings include the JUMPSTART ROOMS subscription bundle (The Ready, The Set, The Meet) and a full suite of professional AV services — design and engineering, installation, programming, training and consulting, and ongoing service and support — delivered through a six-phase methodology.

Product overview

Smarter Systems is a commercial audio-visual integrator providing turn-key AV solutions. Their core offerings include JUMPSTART ROOMS (bundled conference room packages in three tiers: THE READY, THE SET, and THE MEET), along with specialized room solutions for huddle rooms, conference rooms, training rooms, open spaces, digital signage, houses of worship, K-12/higher education, and auditoriums. They also offer component solutions including displays, audio systems, and control systems, complemented by professional services for AV design, installation, programming, training, and ongoing support. Their six-phase approach (Discovery, Design, Project, Implementation, Commissioning, Support) ensures comprehensive project delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Jumpstart Rooms: Turn-key, worry-free conference room designs bundled with materials, design, and installation at an affordable monthly price. Available in three tiers: The Ready, The Set, and The Meet.

Products and services

• JUMPSTART ROOMS

Quantifiable outcome

• Highest growth since company inception in 2022
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationStrategic technology partner for AV control systems, room scheduling, and wireless presentation (AirMedia). Crestron is listed among the highest quality equipment manufacturers partnered with for customized AV solutions.
• PolycoreTechnology or IntegrationVideo conferencing and collaboration technology partner. Provides Poly Studio X30, X50 devices, Poly TC8 touch panels, and Poly Pano wireless presentation solutions used in JUMPSTART ROOMS and custom installations.
• SMART TechnologiescoreTechnology or IntegrationInteractive display partner providing SMART Board interactive whiteboards and flat panels used extensively in K-12 education projects. Includes SMART Learning Suite software.
• BarcocoreTechnology or IntegrationWireless presentation systems (ClickShare, WePresent) and video wall solutions partner. Products featured in JUMPSTART ROOMS bundles and enterprise conference room projects.
• BiampcoreTechnology or IntegrationAudio DSP and processing partner. Biamp Tesira DSP and speakers used in government, enterprise, and house of worship audio system installations.
• NurevacoreTechnology or IntegrationAudio conferencing and collaboration partner providing HDL300 microphone array systems and Span Wall interactive displays used in higher education projects.
• Cambridge Sound ManagementcoreTechnology or IntegrationSound masking solutions partner providing Qt series products for speech privacy applications in open office environments, healthcare, and government settings.
• SamsungcoreTechnology or IntegrationCommercial display partner providing 4K displays, large format displays, and interactive panels for conference rooms, huddle spaces, and digital signage applications.
• NECcoreTechnology or IntegrationDisplay and projector partner providing commercial displays and projectors for training rooms, auditoriums, and large venue applications.
• ExtroncoreTechnology or IntegrationAV signal distribution and control partner providing extenders, switchers, and control systems for professional AV installations.
• EpsoncoreTechnology or IntegrationProjector partner providing laser and standard projectors for training rooms, auditoriums, and large meeting spaces.
• Da-LitecoreTechnology or IntegrationProjection screen partner providing Da-Lite and Premier Mounts for ceiling-recessed, motorized, and parallax screens.
• VaddiocoreTechnology or IntegrationVideo conferencing camera partner providing professional cameras for conference rooms and huddle spaces.
• Middle AtlanticcoreTechnology or IntegrationAV furniture and rack systems partner providing equipment racks, support systems, and cable management solutions.
• ChiefcoreTechnology or IntegrationMounting solutions partner providing display mounts, wall mounts, and mobile stands for commercial AV installations.
• MicrosoftcoreTechnology or IntegrationEcosystem partner for Teams Room solutions and related video conferencing integration in enterprise environments.
• ChristiecoreTechnology or IntegrationProfessional projection and display partner providing high-end projectors and display solutions for large venue applications.
• FrontRow (Legrand)coreTechnology or IntegrationAudio enhancement and classroom audio systems partner providing FrontRow Juno audio systems for educational environments.
• KramercoreTechnology or IntegrationAV signal distribution and wireless presentation partner providing VIA wireless collaboration solutions.
• Allen & HeathcoreTechnology or IntegrationProfessional audio mixer and processor partner for South Carolina State Contract providing amplifiers and audio processing equipment.
• Atlas IEDcoreTechnology or IntegrationCommercial audio and PA system partner for South Carolina State Contract providing speakers and public address equipment.
• Audio-TechnicacoreTechnology or IntegrationMicrophone partner for South Carolina State Contract providing wired and wireless microphones.
• ShurecoreTechnology or IntegrationProfessional microphone and audio system partner for South Carolina State Contract providing wireless microphone systems.
• BrightSigncoreTechnology or IntegrationDigital signage media player partner for South Carolina State Contract providing connectivity solutions for digital signage.
• LegrandcoreTechnology or IntegrationAV infrastructure and cable management partner for South Carolina State Contract providing Luxor products and system racks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AVI Systems: One of the largest North American commercial AV integrators offering design, integration, and managed services across enterprise, education, and government. Directly comparable to Smarter Systems in business model and customer verticals, though at much larger national scale.
• Ford Audio-Video: Commercial AV integrator serving enterprise, education, government, and worship markets with design-build and managed services. Directly comparable business model and vertical mix to Smarter Systems.
• Diversified: National AV and media technology integrator serving enterprise, education, and public sector. Comparable core offering of AV design, integration, and managed services, but with significantly broader geographic and capability footprint than Smarter Systems.
• HB Communications: Mid-Atlantic commercial AV integrator offering design, integration, and managed services to enterprise and education clients. Closely aligned with Smarter Systems in size, vertical mix, and solution portfolio.
• CCS Presentation Systems: Commercial AV integrator focused on conference rooms, classrooms, and collaboration spaces across multiple U.S. regions. Directly comparable in offering (display, control, conferencing) and customer verticals.
• Spinitar: Commercial AV integrator serving K-12, higher education, enterprise, and government with design, installation, and managed services. Strongly comparable in vertical focus and solution mix to Smarter Systems.
• Vistacom: Commercial AV integration and control room specialist serving enterprise, government, and education. Comparable in core integration services and mid-market regional positioning.
• Avidex: AV integrator and managed services provider for enterprise, education, and government customers. Similar business model with design, integration, and ongoing support offerings.
• TRITECH Communications: Commercial AV and unified communications integrator serving enterprise and public sector in the Mid-Atlantic and Southeast. Comparable in offering and customer base to Smarter Systems.

Broad incumbents

• Crestron Electronics: Major manufacturer of AV control, video conferencing, and room scheduling hardware that Smarter Systems integrates. Not a direct competitor, but a key technology vendor whose direct-channel moves would significantly impact Smarter Systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/maria-cline-440446a4
• Xx.com/smartersystems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Systems