Nureva
Nureva develops patented Microphone Mist audio conferencing systems (HDL and HDX series) that fill rooms with thousands of virtual microphones, serving enterprises, education institutions, and government customers in 35+ countries via a global dealer and integrator channel.
- Company typePrivate
- Founded2015
- HeadquartersCalgary, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nureva does
Nureva Inc. is a Calgary-based private company founded in 2015 by Nancy Knowlton and David Martin, the team that previously built SMART Technologies. The company designs and sells audio conferencing systems for meeting rooms, classrooms, training spaces, and other large or acoustically challenging environments, with its core intellectual property being Microphone Mist technology — a patented approach that fills a room with thousands of virtual microphones and applies continuous autocalibration, noise reduction, position-based gain control, and Intelligent Sound Targeting to deliver full-room pickup without dead zones.
The product portfolio spans the HDL series (HDL200, HDL300, HDL310, HDL410) for small through extra-large spaces, the newer HDX series for plug-and-play mid-market deployments, and Nureva XT, an integrated audio + video + services solution for hybrid and HyFlex classrooms. Nureva monetizes primarily through one-time hardware sales (MSRP ranging from approximately $1,099 to $10,799 in the US), supplemented by Nureva Pro multi-year subscriptions (3- or 5-year terms) that bundle extended warranty, advanced device management, technical support, and advance hardware replacement. Additional revenue comes from extended warranty purchases and Developer Toolkit API licensing. Nureva distributes through a global network of value-added dealers and resellers supplemented by regional distributors and systems integrators, and sells into certified ecosystems including Microsoft Teams Rooms, Zoom, Barco ClickShare, Lumens, AVer, Extron, Logitech, Sony, and MAXHUB.
Nureva primarily targets corporate/enterprise buyers (Fortune 500 logos including Google, Intel, Deloitte, BBC, P&G, RBC) and education institutions (notable deployments at UNC-Chapel Hill since 2017, Oxford, MIT, Universidad Europea with 400+ systems, and University of Chester with 65 rooms), with a secondary government vertical. The company reports representation in 35+ countries across 6 continents and continues to expand through new certifications, channel partnerships, and product launches.
Nureva firmographics
Firmographics- Name
- Nureva
- Legal name
- Nureva Inc.
- Website
- https://nureva.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nureva develops patented Microphone Mist audio conferencing systems (HDL and HDX series) that fill rooms with thousands of virtual microphones, serving enterprises, education institutions, and government customers in 35+ countries via a global dealer and integrator channel.
- Ownership category
- akta.pro rank
Nureva industry classification
Industry- Product category
- Professional Audio Conferencing Equipment
- NAICS
- Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industry
- Soundbars (CRACANAG)
Keywords
Where Nureva is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Nureva business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audio conferencing hardware systems: Sale of audio conferencing microphone and speaker bar systems across multiple product lines (HDL200, HDL300, Dual HDL300, HDL310, HDL410, HDX series, Nureva XT). One-time hardware purchase with standard 2-year warranty, extendable to 3 years with Nureva Console registration or 5 years with additional warranty purchase.
- Software subscriptions and services: Nureva Pro subscription service bundled with Nureva XT or available separately, providing 3- or 5-year subscriptions that include extended warranty, advanced device management features in Nureva Console, expanded technical support, and advance hardware replacement. Nureva App provides free acoustic check features.
- Extended warranty: Additional two-year warranty purchasable on top of standard two-year warranty for a full five-year warranty coverage, providing ongoing revenue from existing customer base.
- Developer Toolkit APIs: Cloud-based APIs and support documentation available through Nureva Developer Toolkit, enabling third-party integrations and partnerships with camera and AV control system manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | HDL200 system — audio conferencing for small spaces up to 18' x 18' |
| One time/ perpetual license | Multi-year contract | HDX series — advanced audio conferencing for medium to large spaces |
| One time/ perpetual license | Multi-year contract | HDL310 and HDL410 systems — pro series audio for large and extra-large spaces |
| Subscription | Multi-year contract | Nureva XT — integrated audio, video and services for hybrid classrooms |
| Subscription | Multi-year contract | Nureva Pro subscription service |
| Subscription | Multi-year contract | Extended warranty |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Nureva product offering
Product offeringCore offering
Nureva designs, manufactures and sells wall-mounted audio conferencing microphone and speaker bars (HDL200, HDL300, Dual HDL300, HDL310, HDL410 and the HDX series) powered by patented Microphone Mist technology, along with the Nureva Console cloud management platform, Nureva Pro subscription support service, and the integrated Nureva XT classroom bundle. Its products target enterprise, education, government and healthcare customers that need full-room audio pickup for hybrid meetings and learning spaces.
Product overview
Nureva offers advanced audio conferencing systems for meeting and learning spaces, featuring the HDL series (HDL200, HDL300, HDL310, HDL410) and HDX series audio bars. All systems are powered by patented Microphone Mist technology that fills rooms with thousands of virtual microphones for full-room audio pickup. The portfolio includes hardware products for small to extra-large rooms, supported by software platforms: Nureva Console (cloud-based device management), Nureva App (mobile acoustic check), and Nureva Developer Toolkit (APIs for third-party integrations). Nureva Pro adds subscription services including extended warranties and advanced support. Nureva XT is an integrated classroom solution combining audio, CV30 camera, and services. Products integrate with Microsoft Teams, Zoom, Barco ClickShare, and various PTZ camera manufacturers (Lumens, AVer, Extron).
Differentiator
Problem solved
Functional benefit
Brands
- Nureva XT: Integrated audio and video solution for hybrid and HyFlex classrooms combining Nureva audio systems with CV30 camera and Nureva Pro services.
- Nureva Console
- Nureva App
- Nureva Pro
Products and services
- HDL200 System Wall-mounted microphone and speaker bar for small rooms up to 18' x 18' using 4,096 virtual microphones powered by Microphone Mist technology, with integrated full-color LCD display and 10 front-facing microphones.
- HDL310 System Pro series audio conferencing system for large spaces delivering professional AV performance and certified for large Microsoft Teams Rooms.
- HDL410 System Extra-large room audio system using dual microphone and speaker bars with a unified coverage map, covering spaces up to 35' x 55'; first microphone and speaker bar certified for extra-large Microsoft Teams Rooms.
- HDL300 System Mid-size room audio conferencing system using 8,192 virtual microphones for full-room pickup in spaces up to 25' x 25'; first microphone and speaker bar certified for large Microsoft Teams Rooms.
- Dual HDL300 System Large room configuration combining two HDL300 systems to extend coverage across spaces up to 30' x 50'.
- HDX 2 bar HDX series entry-level audio system for meeting rooms with plug-and-play setup combining two microphone and speaker bars.
- HDX 2 bar + 1 pod HDX series audio system with two bars plus one microphone pod for extended coverage in larger meeting rooms.
- HDX 4 bar HDX series configuration of four microphone and speaker bars for larger meeting spaces.
- HDX 4 bar + 1 pod HDX 4 bar configuration with one additional microphone pod for expanded coverage in large meeting spaces.
- HDX 4 bar + 2 pod HDX 4 bar configuration with two additional microphone pods for maximum coverage in the largest meeting spaces.
- Nureva XT Integrated audio, video and services classroom solution combining a Nureva HDL300 or Dual HDL300 audio system with the CV30 classroom camera kit and Nureva Pro services subscription, designed for hybrid and HyFlex classrooms in K-12 and higher education.
- Nureva Console Cloud-based device management platform for deploying, monitoring and managing Nureva audio systems across multiple locations from a single secure dashboard, including proactive alerts and acoustic performance data.
- Nureva App Mobile application providing Acoustic Check functionality to analyze room acoustics using iPhone or iPad devices supporting Nureva audio deployments.
- Nureva Pro Subscription service available as 3- or 5-year terms bundled with Nureva XT or separately that includes extended warranty, advanced Nureva Console device management features, expanded 24/7 technical support and advance hardware replacement.
- Nureva Developer Toolkit Collection of cloud-based APIs and developer documentation enabling third parties (Lumens, AVer, Extron and other camera and AV partners) to integrate with Nureva audio systems, including the sound location device API used for camera tracking.
Quantifiable outcome
- First Nureva unit installed in 2017 at UNC-Chapel Hill continues running 24/7 nearly a decade later without any maintenance or intervention
- +5 more outcomes
Companies that use Nureva
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
Nureva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature6 records
Nureva partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, strategic and regional.
- MicrosoftcoreNureva audio systems (HDL310 and HDL410) are certified for Microsoft Teams Rooms. The HDL410 became the first microphone and speaker bar solution certified for extra-large Microsoft Teams Rooms. HDL310 is certified for large Teams Rooms. This certification enables Nureva products to be deployed as part of Teams Rooms deployments in larger spaces.
- LumensstrategicLumens uses Nureva's sound location device API (from HDL300 and Dual HDL300 systems) through CamConnect software to enable automatic PTZ camera tracking steered by Nureva audio sound location data. Sound locations are reported multiple times per second for smooth camera adjustments.
- AVerstrategicNureva HDL300 and Dual HDL300 integrate with AVer Pro AV and AI auto tracking cameras via AVer PTZ Link software. Uses Nureva sound location API to enable camera tracking to active speaker location, with automatic camera switching when multiple AVer cameras are deployed.
- ExtronstrategicNureva integrates with Extron to enable sound location camera tracking with leading cameras, using Nureva's sound location API to direct Extron-controlled camera systems.
- ZoomcoreNureva audio solutions are certified for and integrate with Zoom, alongside Microsoft Teams and other leading UC&C platforms. Products carry Zoom certification badges on the Nureva ecosystem page.
- BarcocoreFull line of Nureva audio systems (HDL200, HDL300, Dual HDL300) certified for Barco ClickShare Conference, a wireless BYOM (Bring Your Own Meeting) platform. Users wirelessly connect via ClickShare Button or Desktop App to automatically access Nureva audio for hybrid meetings.
- LogitechcoreLogitech is listed as a key ecosystem partner on Nureva's website, with integrations and certifications between Nureva audio and Logitech conferencing products including the Rally Board 65.
- SonycoreSony is listed as a key ecosystem partner with Nureva audio solutions certified and integrated into Sony's visual collaboration ecosystem.
- MAXHUBcoreMAXHUB is listed as an ecosystem partner, with Nureva audio integrated into MAXHUB's collaborative display and conferencing ecosystem.
- AudioCodescoreAudioCodes is listed as an ecosystem partner, with integration certifications between AudioCodes enterprise voice solutions and Nureva audio conferencing systems.
- SeytechregionalSeytech is a regional wholesale distributor focused on video collaboration systems, serving Argentina, Chile, Peru, Uruguay, and Mexico. Seytech brought Nureva to Banco Industrial S.A. and provides ongoing support and expertise.
- DataWiseregionalDataWise is an Argentina-based provider of IT solutions that worked with Seytech and BIND on the Nureva deployment, providing IT solutions expertise during the project.
- Intermark SistemiregionalIntermark Sistemi is a distributor focused on simple, value-added solutions serving Italy. It supported the Technip Energies Rome deployment and describes Nureva as delivering 'simplified IT management ideal for large multinational organizations.'
- VideoGecomregionalVideoGecom is a systems integrator with special expertise in optimizing user experiences, serving as the AV integrator for Technip Energies' Rome office Nureva deployment across 13 rooms.
- AscentaeregionalAscentae is a UK distributor that introduced Nureva to University of Chester at ISE 2020, provided demonstrations, and continues to offer support and advice as the university expands its hybrid teaching capabilities.
- ComcrossregionalComcross is a Netherlands-based meeting room technology supplier that provided Maritime Institute Willem Barentsz/MSTC with a demonstration of Nureva's HDL300 system and supported the installation.
- Roche AVregionalRoche AV is a UK-based AV integration company that installed Nureva systems at University of Chester and provides ongoing integration support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nureva competitors and assessment
Company assessmentDirect peers
- Poly (HP Poly): Poly (now part of HP) sells bundled audio and video conferencing hardware (e.g., Poly Studio, G7500) certified for Microsoft Teams Rooms and Zoom. It directly competes with Nureva as a one-stop room-system vendor for the same enterprise buyers.
- Logitech: Logitech is a listed ecosystem partner of Nureva and a major competitor in conference-room audio (Rally Bar, Rally Board, Logitech Sight). It competes across enterprise meeting rooms with bundled video + audio solutions and certified Teams/Zoom platforms.
- Sennheiser: Sennheiser's TeamConnect family (including TCC2 ceiling microphone) targets large conference rooms and hybrid learning spaces, putting it in direct competition with Nureva's HDL410 and Dual HDL300 for full-room coverage.
- Bose Professional: Bose Professional offers conferencing products (Bose Videobar VB1, ES1 ceiling audio solution with Sennheiser, and EdgeMax) targeted at the same meeting-room audio use cases as Nureva. It competes on premium audio quality for hybrid meeting and learning spaces.
- Shure: Shure is a leading pro-audio manufacturer with established conferencing microphone solutions (e.g., MXA, Microflex) for meeting rooms. It competes directly with Nureva across enterprise and education AV deployments using comparable installed ceiling/table microphone architectures.
- Yamaha Unified Communications: Yamaha UC (ESB-1080, YVC-2000, Adecia ceiling solution) targets the same enterprise and education conferencing audio segment as Nureva, with comparable certified-for-Teams/Zoom room-system positioning.
- Biamp: Biamp provides professional AV audio solutions including beamforming microphone arrays (Parlé, TesiraForte) and DSP processors for conferencing rooms. It overlaps with Nureva in medium-to-large UC&C environments and integrator-led sales channels.
- Crestron: Crestron offers integrated AV/UC room systems (Crestron Flex, 1 Beyond cameras) used in enterprise and education deployments. It competes with Nureva on large-room audio pickup, often through systems integrators in the same channel.
Broad incumbents
- Cisco (Webex): Cisco Webex offers a full collaboration platform (Webex Devices, Room Kits, Board series) and competes broadly in enterprise meeting-room audio and video, including certified Microsoft-compatible peripherals, making it an incumbent that overlaps with Nureva's buyer audience.
- Microsoft (Teams Rooms): Microsoft Teams Rooms defines the certification framework under which Nureva sells HDL310/HDL410. While a partner today, Microsoft is a broad incumbent that sets the standards and roadmap for certified room audio, and could expand its role in the value chain over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nureva social profiles
Digital presenceNureva compliance and trust
Trust signalCompliance3 records
Nureva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nureva leadership team
Management profileNumber of profiles
Profiles5 records
Nureva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nureva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nureva
What does Nureva do?
Nureva designs, manufactures and sells wall-mounted audio conferencing microphone and speaker bars (HDL200, HDL300, Dual HDL300, HDL310, HDL410 and the HDX series) powered by patented Microphone Mist technology, along with the Nureva Console cloud management platform, Nureva Pro subscription support service, and the integrated Nureva XT classroom bundle. Its products target enterprise, education, government and healthcare customers that need full-room audio pickup for hybrid meetings and learning spaces.
Is Nureva a public or private company?
Nureva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nureva founded?
Nureva was founded in 2015. It employs 101 to 250 people.
Where is Nureva based?
Nureva is headquartered in Calgary, Canada, in the North America region.
How does Nureva make money?
Four revenue lines are on record. Audio conferencing hardware systems are the primary driver. The others are software subscriptions and services, extended warranty and developer Toolkit APIs.
Who are Nureva's main competitors?
Direct peers on record are Poly (HP Poly), Logitech, Sennheiser, Bose Professional, Shure, Yamaha Unified Communications, Biamp and Crestron. Broad incumbents are Cisco (Webex) and Microsoft (Teams Rooms).
Does Nureva have an API?
Yes. Nureva offers a cloud-based API through the Nureva Developer Toolkit, including a sound location device API that streams data regarding sound direction, location and level from Nureva audio systems. This API is used by third-party camera partners (Lumens, AVer, Extron) to enable automatic camera tracking based on talker location. Sound locations are reported several times per second to enable real-time camera adjustments. Developer documentation is at www.nureva.com/software-and-services/developer-toolkit.
What industry is Nureva in?
Nureva's product category is Professional Audio Conferencing Equipment. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of CRACANAG, Soundbars. Its NAICS code is 334310 and its SIC code is 3651.