Fire Avert
FireAvert is a fire prevention technology company founded in 2011 by a former firefighter that sells automatic stove shutoff devices which listen for smoke alarms and cut power to prevent kitchen fires. It serves homeowners, caregivers, multi-family property managers (including Morgan Properties and GoldOller), and now industrial manufacturers via SpinSafe through hardware sales and recurring PRO monitoring subscriptions.
- Company typePrivate
- Founded2011
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fire Avert does
FireAvert is a fire prevention technology company founded in 2011 by Peter Thorpe, a former firefighter with nearly two decades of experience who developed the original Auto Stove Shutoff device after responding to countless preventable kitchen fires. The company's flagship product is a plug-in device that listens for smoke alarm frequencies (~3.2kHz) within a 60-foot range and automatically cuts power to gas or electric stoves when sustained smoke is detected, using a 30-second delay mechanism to suppress false alarms from routine cooking. The product portfolio has expanded to include a Small Appliance Shutoff, WaterAvert leak detector, Z-Wave certified smart home variants, and SpinSafe, an industrial lockout/tagout machine safety device targeting OSHA and NFPA compliance launched in May 2026. FireAvert reports over 1 million homes protected and tracks 995 fires prevented in the trailing 365 days via live website statistics.
The company serves three primary customer segments: individual homeowners and caregivers seeking fire safety for elderly or memory-impaired relatives, multi-family property managers and owners (including flagship partner Morgan Properties at 97,000+ units across 350 communities and GoldOller at 40,000+ units), and manufacturing/industrial facilities via the SpinSafe product line. A hybrid revenue model combines hardware device sales (ranging from $99 for the Auto Stove Shutoff annual plan to $498.96 for the lifetime All-In plan and $249.99 for the Small Appliance Shutoff) with recurring PRO monitoring subscriptions at $10/month or $99/year. Distribution spans direct-to-consumer e-commerce, Amazon marketplace, Lowe's national retail, HD Supply industrial distribution, the Alzheimer's Store specialty retailer, QVC television shopping, and direct enterprise sales with bulk pricing for multi-family deployments.
FireAvert has built ecosystem integrations with Yardi property management software, the iApartments smart home platform, and Z-Wave certified devices (Home Assistant compatible, with SmartThings pending). The company maintains a wholly-owned Dutch subsidiary, FireAvert Netherlands, which won 'The Golden Fire Extinguisher' award at the 2025 Future-proof Fire Safety in Healthcare congress. Headcount remains in the 1-10 range with operations headquartered in Mapleton, Utah, and the company has operated without disclosed institutional funding beyond a 2014 Shark Tank appearance.
Fire Avert firmographics
Firmographics- Name
- Fire Avert
- Legal name
- FireAvert
- Website
- https://fireavert.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FireAvert is a fire prevention technology company founded in 2011 by a former firefighter that sells automatic stove shutoff devices which listen for smoke alarms and cut power to prevent kitchen fires. It serves homeowners, caregivers, multi-family property managers (including Morgan Properties and GoldOller), and now industrial manufacturers via SpinSafe through hardware sales and recurring PRO monitoring subscriptions.
- Ownership category
- akta.pro rank
Fire Avert industry classification
Industry- Product category
- Fire Safety Equipment / Smart Home Safety Devices
- NAICS
- Small Electrical Appliance Manufacturing (33521), Security Systems Services (56162)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF)
- akta.pro secondary industries
- Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)
Keywords
Where Fire Avert is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fire Avert business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Device Sales: One-time purchase of FireAvert devices (Auto Stove Shutoff, Small Appliance Shutoff, SpinSafe, etc.). Devices are sold directly through e-commerce and retail channels.
- PRO Monitoring Subscriptions: Monthly or annual subscription for PRO monitoring services including 24/7 text notifications, access to PRO Dashboard, event tracking, remote reset, MerryIoT Gateway Hub included. Monthly Plan: $10/month, Yearly Plan: $99/year.
- Enterprise Bulk/Multi-Family Sales: Bulk pricing for property managers and multi-family operators purchasing 50+ units. Includes dedicated sales support, installation services, and portfolio-level monitoring.
- Small Appliance Monitoring Add-on: Optional monitoring subscription for Small Appliance Shutoff devices: $5.99/month or $54.89 annually (1-year prepaid with discount).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - $10/month with PRO monitoring |
| Subscription | Annual | Yearly Plan - $99/year |
| One time/ perpetual license | Multi-year contract | All-In Plan - $498.96 |
| Unit Pricing | Monthly | Small Appliance Shutoff Device - $249.99 |
| Unit Pricing | Pay-as-you-go | WaterAvert Leak Detector - $39.99 |
| Unit Pricing | Pay-as-you-go | Pig Tail Extension Cord - $45.00 |
| Unit Pricing | Pay-as-you-go | Tamper Sensor - $64.99 |
| Unit Pricing | Pay-as-you-go | Fire Sprinkler Quick-stop Talon - $84.99 |
| Unit Pricing | Pay-as-you-go | Emergency Fire Blanket - price not listed |
| Unit Pricing | Pay-as-you-go | 2-in-1 Natural Gas + CO Plug-In Alarm - $49.95 |
| Unit Pricing | Pay-as-you-go | FireAvert Hot-Dots - $19.99 |
| Unit Pricing | Pay-as-you-go | First Alert Smoke Alarm - $34.99 |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Fire Avert product offering
Product offeringCore offering
FireAvert manufactures and sells patented fire prevention devices, primarily the Auto Stove Shutoff, which automatically cuts power to gas or electric stoves when it hears a smoke alarm (approximately 3.2kHz frequency up to 60 feet away). The company offers subscription-based PRO monitoring with a cloud dashboard and text alerts, and has expanded into industrial machine safety (SpinSafe), small appliance shutoff, and Z-Wave smart home integrated variants. Products are sold direct-to-consumer, through retail channels like Lowe's and Amazon, and via enterprise field sales to multi-family property managers.
Differentiator
Problem solved
Functional benefit
Brands
- SpinSafe: Auto Machine Shutoff device for heavy machinery in manufacturing and industrial settings, designed for lockout/tagout safety compliance with OSHA and NFPA standards.
- WaterAvert
Quantifiable outcome
- Over 1 million homes protected nationwide
- +6 more outcomes
Companies that use Fire Avert
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Fire Avert technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Fire Avert partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor, flagship and major.
- Z-Wave AlliancecoreZ-Wave certification enabling FireAvert products to integrate with smart home ecosystems using Z-Wave radio protocol. Currently compatible with Home Assistant, pending SmartThings integration.
- iApartmentscoreStrategic partnership to integrate FireAvert's automatic shutoff devices into the iApartments smart home platform for multifamily, student housing, and build-to-rent housing. Enables comprehensive fire prevention system at scale in multifamily housing.
- DeZorgBrandveilig (Dutch Healthcare Fire Safety)minorFireAvert NL recognized at Future-proof Fire Safety in Healthcare congress in Ede, Netherlands. Partnership with Dutch healthcare institutions for fire safety innovation.
- CES (Consumer Electronics Show)minorFireAvert exhibiting at CES 2026 in Las Vegas to debut Z-Wave certified products to consumers, integrators, and MDUs.
- YardicoreIntegration with Yardi property management software. FireAvert PRO tracks resident move-in/move-out activity and automatically refreshes Fire Risk Scores. Optional resident notifications through Yardi interface.
- Morgan PropertiesflagshipTop 3 largest multifamily owners in the nation. Partnership provides fire safety to more than 97,000 units in 350 apartment communities.
- GoldOllermajorReal estate investment property with portfolio of over 40,000 units across the nation.
- Peak LivingmajorProperty management company serving conventional, affordable, senior, and student apartment communities.
- Southwood RealtymajorPrivately held multifamily real estate firm operating across five Southeastern states since 1977.
- Synchrous Risk ManagementminorRisk management group providing affordable rates for affordable housing. Partnership helps keep rates low while increasing safety.
- Mosino OnemajorLargest security integration system offering complete security solutions for safer properties.
- HD SupplymajorIndustrial distributor in North America offering FireAvert products to commercial and industrial customers.
- Lowe'sflagshipAmerican retail company specializing in home improvement. FireAvert products available at Lowe's stores nationwide.
- Direct SupplyminorTechnology provider for senior living industry. Partnership helps keep seniors safe from fires.
- Construction Education ConsortiumminorEducational organization for architecture, engineering, construction, and real estate professionals about building safety and fire prevention.
- Assured PartnersmajorInsurance and risk management firm. Six years of tracking showing zero kitchen fires in properties with FireAvert installations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Fire Avert competitors and assessment
Company assessmentBroad incumbents
- First Alert: First Alert is one of the largest US smoke and CO alarm manufacturers, with deep retail penetration (including Lowe's, where FireAvert is also sold). FireAvert even resells a First Alert photoelectric smoke alarm as part of its ecosystem, illustrating direct channel overlap.
- Kidde: Kidde is a leading residential smoke, CO, and fire extinguisher brand owned by Carrier. It competes with FireAvert at the retail shelf level and represents the incumbent low-cost alternative for household fire safety.
- Vivint: Vivint is a smart-home and security provider offering professionally monitored smoke, CO, and intrusion protection. Its multifamily and smart-home bundles overlap with FireAvert's enterprise and Z-Wave-enabled consumer offerings.
- ADT: ADT is the largest US professionally monitored home security provider, with smoke and fire detection as core service elements. It competes for the same recurring monitoring revenue stream that FireAvert's PRO subscription targets.
- SimpliSafe: SimpliSafe is a DIY home security system with optional smoke and CO sensors and professional monitoring. It competes for the same monthly-subscription safety-and-monitoring wallet that FireAvert's PRO service targets.
- Google Nest (Nest Protect): Nest Protect is a smart smoke and carbon monoxide alarm that sends mobile alerts and integrates with the broader Google Home ecosystem. It competes for the same smart-fire-safety wallet share and benefits from being embedded inside a major smart-home platform.
Others
- Brady Corporation: Brady is a major manufacturer of lockout/tagout and industrial safety products. It is relevant as a peer for FireAvert's SpinSafe line, which targets OSHA/NFPA industrial machinery compliance — an adjacent rather than directly competitive category.
Emerging players
- Roost (by Notion): Roost makes smart smoke-alarm batteries and connected safety sensors that deliver mobile alerts. It targets the same smart-fire-safety use case with a retrofit model, overlapping with FireAvert's monitoring-and-alerts value proposition.
- Notion (smart home sensors): Notion builds multi-purpose smart home sensors (smoke, water, temperature, doors) with mobile alerts. It overlaps with FireAvert's monitoring and WaterAvert sub-brand in the connected-safety-for-multifamily category.
Direct peers
- StoveTop FireStop: StoveTop FireStop makes a stovetop-mounted fire suppression device that deploys automatically when a pan fire starts. It is the closest direct competitor in the kitchen-fire-prevention category and is even shown alongside FireAvert in FireAvert's partner logo wall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Fire Avert social profiles
Digital presenceFire Avert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Avert leadership team
Management profileNumber of profiles
Fire Avert subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fire Avert funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Avert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Avert
What does Fire Avert do?
FireAvert manufactures and sells patented fire prevention devices, primarily the Auto Stove Shutoff, which automatically cuts power to gas or electric stoves when it hears a smoke alarm (approximately 3.2kHz frequency up to 60 feet away). The company offers subscription-based PRO monitoring with a cloud dashboard and text alerts, and has expanded into industrial machine safety (SpinSafe), small appliance shutoff, and Z-Wave smart home integrated variants. Products are sold direct-to-consumer, through retail channels like Lowe's and Amazon, and via enterprise field sales to multi-family property managers.
Is Fire Avert a public or private company?
Fire Avert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fire Avert founded?
Fire Avert was founded in 2011. It employs 1 to 10 people.
Where is Fire Avert based?
Fire Avert is headquartered in Provo, United States, in the North America region.
How does Fire Avert make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are PRO Monitoring Subscriptions, enterprise Bulk/Multi-Family Sales and small Appliance Monitoring Add-on.
Who are Fire Avert's main competitors?
Broad incumbents on record are First Alert, Kidde, Vivint, ADT, SimpliSafe and Google Nest (Nest Protect). Brady Corporation is listed as an others. Emerging players are Roost (by Notion) and Notion (smart home sensors). StoveTop FireStop is listed as a direct peer.
Does Fire Avert have an API?
No public API is recorded for Fire Avert.
What industry is Fire Avert in?
Fire Avert's product category is Fire Safety Equipment / Smart Home Safety Devices. Its primary akta.pro industry code is HSAHAFAF, System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring), with a secondary code of HSAHAFAA, Smoke Alarm Systems (Battery, Hardwired & Interconnected). Its NAICS code is 33521 and its SIC code is 3634.