Roost
Roost is a Sunnyvale, CA-based property telematics company that provides IoT smart home sensors and 24/7 monitoring services primarily through white-label B2B2C partnerships with insurance carriers including USAA, Desjardins, and Church Mutual.
- Company typePrivate
- Founded2014
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roost does
Roost, Inc. is a Sunnyvale, California-based property telematics company founded in 2014 that delivers IoT-based smart home sensor systems and monitoring services to the property and casualty insurance industry. The company's hardware portfolio includes Wi-Fi and cellular-enabled water leak and freeze detectors, smoke alarm listeners, motion sensors, entry sensors, keypads, and a central SmartBase hub communicating via Wi-Fi, 4G CAT-M1 cellular, and Sub1G radio protocols. The technology stack is protected by four US patent applications (US 9,070,263, US 9,858,784, US 9,858,785, US 10,033,208) covering smart battery technology for smoke alarm monitoring, and the company maintains ISO 27001 certification (achieved April 2019, recertified June 2023) for information security and data privacy.
Roost operates a B2B2C go-to-market model centered on white-label partnerships with insurance carriers who distribute its Security360 (personal lines) and Protection360 (commercial lines) solutions to policyholders, often offering premium discounts of up to 9% as an adoption incentive. Hardware revenue is generated through one-time purchases ($199-$399 for kits, $22.99-$49.99 for individual sensors) while professional monitoring subscriptions ($20.99/month) and self-monitoring subscriptions ($5.99-$9.99/month) provide recurring revenue streams. Key insurance partners include USAA, Desjardins Insurance (Canada), and Church Mutual Insurance Company, with integration partnerships extending to Duck Creek Technologies for automated claims incident creation and Guidewire via the Insurtech Vanguards Program. The company maintains a small team of 1-10 employees, has been recognized as a Gartner Cool Vendor in IoT (May 2020), and operates across the United States and Canada.
Roost firmographics
Firmographics- Name
- Roost
- Legal name
- Roost, Inc.
- Website
- https://getroost.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roost is a Sunnyvale, CA-based property telematics company that provides IoT smart home sensors and 24/7 monitoring services primarily through white-label B2B2C partnerships with insurance carriers including USAA, Desjardins, and Church Mutual.
- Ownership category
- akta.pro rank
Roost industry classification
Industry- Product category
- Smart Home Security and Property Telematics
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Environmental Monitoring (Water Leak/Freeze/Gas) Services (HSAHAAAK), Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH), Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)
Keywords
Where Roost is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roost business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales: One-time purchase of Roost devices including Security360 kits ($399), individual sensors ($22.99-$49.99), and components. Hardware includes SmartBase hub, sensors, keypads, and smoke alarm listeners.
- Professional Monitoring Subscription: Recurring monthly subscription for 24/7 professional monitoring service. Security360 pricing at $20.99/month for full monitoring. Multi-month commitment options available with billing every 30 days.
- Self-Monitoring Subscription: Lower-cost self-monitoring option for Water Security360 at $5.99-$9.99/month. Users receive alerts but no professional monitoring or emergency dispatch services.
- White-Label/Partner Licensing: Roost provides white-label solutions to insurance carriers who distribute the technology to their policyholders. Insurance partners may subsidize hardware costs and offer premium discounts to customers who adopt Roost's telematics solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Security360 Home Security System |
| Hybrid | Monthly | Water Security360 Self-Monitored System |
| Hybrid | Multi-year contract | USAA Special - Security360 |
| Unit Pricing | One time/ perpetual license | Individual Sensors |
| Other | Monthly | Support Contact |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Roost product offering
Product offeringCore offering
Roost designs and sells connected smart home sensors and a property telematics platform that detects water leaks, freezing conditions, smoke alarm events, motion, and entry, and delivers alerts through mobile apps and 24/7 professional monitoring services. Its flagship offerings Security360 (white-label home security for personal lines) and Protection360 (commercial loss prevention) are distributed primarily through insurance carrier partnerships, with direct-to-consumer sales of kits and accessories via its e-commerce storefront.
Product overview
Roost is a property telematics company offering a unified platform-plus-modules architecture for home and commercial property insurance. The portfolio consists of two core solutions: Security360 (personal lines/homeowners) and Protection360 (commercial lines), both powered by a common sensor ecosystem. Security360 comes in three variants: the full-featured professionally monitored Security360 (white-label for insurance carriers), Security360 for Homeowners, and the self-monitored Water Security360. Protection360 serves commercial carriers and their policyholders. The product modules include SmartBase (central hub), Entry Sensors, Motion Sensors, Water Leak/Temperature Sensors, Smoke Alarm Listeners, and Keypads. All solutions integrate with insurance carrier systems to enable premium discounts and claims automation, while providing 24/7 professional monitoring or self-monitoring options.
Differentiator
Problem solved
Functional benefit
Brands
- Security360: White-label home security solution that bundles property insurance with complete home protection, including professional monitoring, intrusion detection, water leak protection, and smoke alarm monitoring.
- Protection360
- Water Security360
Products and services
- Security360 White-label home security solution that bundles property insurance with complete home protection, including 24/7 professional monitoring, intrusion detection, water leak protection, smoke alarm monitoring, and freeze alerts; targeted at insurance carriers for distribution to their personal lines policyholders.
- Security360 for Homeowners Consumer-focused variant of Security360 that combines professional home monitoring with homeowners insurance, offering intrusion, water leak, freeze, smoke alarm, and power outage alerts with 24/7 professional monitoring. Priced at $399 hardware plus $20.99/month monitoring with a 1-month free trial.
- Protection360 End-to-end commercial loss prevention service for insurance carriers writing property coverage in vertical segments including small and medium businesses, multi-family properties, houses of worship, and small hotels; delivers real-time water leak, extreme temperature, smoke alarm, and armed intruder alerts with 24/7 monitoring.
- Water Security360 Self-monitored leak detection system including SmartBase hub and two water leak/temperature sensors; monitors for water leaks, freezing temperatures, and power outages with mobile app alerts at $199 hardware plus $5.99/month or $59.99/year self-monitoring subscription.
- SmartBase Hub Model RSB-320 central hub of the Security360 system that connects wirelessly to all compatible devices, sends alerts to the cloud via internet, and produces alarm sounds when alerts are detected; supports Cellular (4G CAT-M1), Sub1G Radio with proprietary frequency hopping, and Wi-Fi 802.11 B/G/N.
- Smart Water Leak and Freeze Detector Model RSW-200A Wi-Fi enabled water leak and freeze detector that monitors humidity and temperature near the sensor and sends signals upon reaching thresholds; requires iOS 8+ or Android 4.2+ smartphone, Wi-Fi access, and free Roost app.
- Roost Smart Battery Smoke Alarm Monitor Smart battery product that monitors existing smoke alarms and sends alerts when smoke alarm sounds; protected by US patents 9,070,263, 9,858,784, 9,858,785, and 10,033,208; requires iOS 8+ or Android 4.2+ smartphone and Wi-Fi access.
Quantifiable outcome
- Water leak detection prevents approximately 900 gallons per day of water loss based on customer testimonial
- +2 more outcomes
Companies that use Roost
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Roost partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Church Mutual Insurance CompanycoreRoost announced commercial property telematics partnership with Church Mutual Insurance Company, launching the Protection360 Loss Prevention Service. Services expanded to include smoke alarm notification and armed intruder services.
- USAAcoreUSAA joined Roost's Home Telematics Program in 2018 to determine the impact of loss mitigation and member engagement. Roost later announced a formal relationship offering USAA members home security with multi-peril protection and premium discounts of up to 9% on home insurance policies.
- Desjardins InsurancecoreRoost partnered with Desjardins, Canada's third largest property and casualty home insurer, to bring Security360 professionally monitored home security solution to Canadian homeowners. Desjardins distributes Roost's white-label solution to its policyholders.
- Duck Creek TechnologiescoreRoost is a member of Duck Creek's Partner Ecosystem to provide property telematics solutions to Property & Casualty insurers worldwide. An Anywhere Enabled Integration in Duck Creek's Content Exchange allows Roost's Smart Leak sensor to automatically send messages and create incidents within Duck Creek Claims upon detection of a leak.
- Willis Towers WatsonminorRoost partnered with Willis Towers Watson, a leading global advisory, brokering and solutions company, to ensure credible third-party analysis for the Home Telematics Program incorporating installed sensor and policyholder claim data across all program members.
- IoT Insurance ObservatoryminorRoost joined the IoT Insurance Observatory, an industry group focused on promoting innovation in IoT applications for the insurance industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roost competitors and assessment
Company assessmentDirect peers
- Ring (Amazon): Amazon-owned smart home security brand offering video doorbells, cameras, and a professional monitoring service. Closely comparable to Roost's Security360 in the DIY-monitored home security category, though Ring's brand and distribution scale far exceed Roost's.
- Flo by Moen: Smart water leak detection and automatic shutoff system offered to homeowners and increasingly to insurance carriers. Directly comparable to Roost's water leak and freeze detection product line and adjacent to its insurance telematics channel.
- LeakSmart: Whole-home water leak detection and automatic shutoff solution. Comparable to Roost's water leak detection sensors and target use case (preventing catastrophic water damage), with overlap in insurance carrier partnerships.
- Vivint: Smart home security and automation provider combining professionally installed equipment with 24/7 monitoring. Comparable to Roost in the monitored security category, but with a professional-installation model versus Roost's DIY/white-label carrier-distributed approach.
- SimpliSafe: Direct-to-consumer home security system provider with professionally monitored and self-monitored tiers, packaged hardware kits, and monthly subscriptions. Highly comparable to Roost Security360 in product architecture, pricing model, and customer demographic.
- Frontpoint Home Security: DIY home security company with professionally monitored and self-monitored plans and cellular/Wi-Fi hub-based systems. Closely comparable to Roost Security360 in pricing, product architecture, and target homeowner customer.
Broad incumbents
- ADT: Largest US professionally monitored home security incumbent with broad product portfolio and large direct sales force. Comparable to Roost in core monitored-security category but serves a much broader residential and commercial customer base with legacy contracts.
- Comcast Xfinity Home: Bundled home security and automation offering sold to Comcast broadband subscribers. Comparable to Roost Security360 in the professionally monitored residential category, but Comcast's bundling advantage and large subscriber base dwarf Roost's standalone distribution.
- Google Nest: Google's smart home ecosystem (cameras, doorbells, thermostats, sensors, alarm monitoring via Nest Secure/ADT partnership). Overlaps with Roost's smart home sensor and monitoring portfolio; competes indirectly through platform reach and brand.
Emerging players
- Notion (by Alarm.com): Smart home sensor platform (leak, temperature, door, smoke) targeted at insurance carriers and homeowners, with similar DIY install and insurance telematics positioning. Directly comparable to Roost's leak/freeze/smoke sensor value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Roost social profiles
Digital presenceRoost compliance and trust
Trust signalCompliance1 record
Roost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roost leadership team
Management profileNumber of profiles
Profiles5 records
Roost funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roost
What does Roost do?
Roost designs and sells connected smart home sensors and a property telematics platform that detects water leaks, freezing conditions, smoke alarm events, motion, and entry, and delivers alerts through mobile apps and 24/7 professional monitoring services. Its flagship offerings Security360 (white-label home security for personal lines) and Protection360 (commercial loss prevention) are distributed primarily through insurance carrier partnerships, with direct-to-consumer sales of kits and accessories via its e-commerce storefront.
Is Roost a public or private company?
Roost is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roost founded?
Roost was founded in 2014. It employs 1 to 10 people.
Where is Roost based?
Roost is headquartered in Sunnyvale, United States, in the North America region.
How does Roost make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are professional Monitoring Subscription, self-Monitoring Subscription and white-Label/Partner Licensing.
Who are Roost's main competitors?
Direct peers on record are Ring (Amazon), Flo by Moen, LeakSmart, Vivint, SimpliSafe and Frontpoint Home Security. Broad incumbents are ADT, Comcast Xfinity Home and Google Nest. Notion (by Alarm.com) is listed as an emerging player.
Does Roost have an API?
No public API is recorded for Roost.
What industry is Roost in?
Roost's product category is Smart Home Security and Property Telematics. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of HSAHAAAK, Environmental Monitoring (Water Leak/Freeze/Gas) Services. Its NAICS code is 56162 and its SIC code is 3822.