SG Assist

Name

SG Assist

Website

https://SGAssist.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Emergency Response Platform

NAICS

Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

akta.pro secondary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Emergency response solutions
• Caregiving coordination platform
• Elder care support
• Lasting power attorney guidance
• Family caregiving services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

SG Assist is an Android-based platform that provides emergency response solutions and caregiving support services for Singaporean families. It helps families navigate proactive caregiving planning, elder care coordination, and lasting power of attorney (LPA) discussions to avoid costly legal delays when a loved one's mental capacity is lost.

Product overview

Based on the available sources, SG Assist is described as a social service organization focused on caregiving matters in Singapore. The sources indicate that SG Assist works alongside other social service organizations (SPD, TOUCH Community Services, Home Nursing Foundation) to address issues around caregiving plans and the cultural barriers to discussing such plans in Singaporean families. However, no specific product names, service offerings, technology products, or modules are identified in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• SG Assist Android Platform An Android-based emergency response and caregiving support platform for Singaporean families, providing tools for emergency response and access to caregiving planning resources.
• Caregiving Planning and LPA Advisory Guidance service supporting families with future caregiving arrangements, elder care coordination, and lasting power of attorney (LPA) discussions to avoid costly legal delays if mental capacity is lost.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• SPDminorOthers
• TOUCH Community ServicesminorOthers
• Home Nursing FoundationminorOthers

Recent moves2 records

Expansion highlights2 records

Direct peers

• Homage: Singapore-headquartered home and elder care services platform combining care coordination, emergency response, and caregiver matching. Operates in the same geography and overlaps on family-facing caregiving support and emergency response use cases.
• Jaga-Me: Singapore-based on-demand home nursing and personal care platform. Directly comparable as a tech-enabled caregiving service for Singaporean families, addressing similar daily living and post-acute care needs.
• Caregiver Asia: Regional caregiving marketplace connecting families with professional caregivers across Southeast Asia. Comparable as a digital platform mediating family-to-caregiver relationships for elder and post-acute care.

Broad incumbents

• NTUC Health: Large Singapore elder-care provider (part of NTUC group) operating home personal care, day care, and nursing services. Overlaps with SG Assist's family-facing caregiving support, but at much broader scale and with government-linked backing.
• SPD (Singapore): Established Singapore social service organization supporting people with disabilities and the elderly, directly named alongside SG Assist in caregiving commentary. Comparable as a community-based elder and disability support provider.
• TOUCH Community Services: Major Singapore community services organization running caregiver support, eldercare, and family wellness programs. Comparable as an incumbent family-care support provider in the same Singapore market.
• Home Nursing Foundation: Singapore-focused home nursing and elder care charity providing home medical and personal care. Comparable as a Singapore elder-care provider cited alongside SG Assist in caregiving discussions.

Regional players

• Active Global Specialised Caregivers: Singapore-based home care and live-in caregiver agency. Comparable as a regional elder-care service provider focused on in-home caregiving, with overlapping target customers (Singapore families).

Emerging players

• Ianacare: US-based caregiver support platform offering resources, coordination, and financial tools for family caregivers. Comparable as a digital platform addressing the same family caregiver navigation problem SG Assist targets, but in a different geography.
• Lotsa Helping Hands: Care coordination platform that helps families organize meals, rides, and check-ins for ill or aging loved ones. Comparable as a digital family-coordination tool overlapping with SG Assist's caregiver check-in and notification use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sgassist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Assist