Shirley of Hollywood
Shirley of Hollywood is a family-owned Los Angeles wholesale manufacturer and distributor of intimate apparel and loungewear, selling multi-brand product lines through regional sales reps to boutiques, adult stores, multi-store chains, and online retailers across the U.S. and internationally.
- Company typePrivate
- Founded1966
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shirley of Hollywood does
Shirley of Hollywood is a family-owned wholesale manufacturer and distributor of intimate apparel headquartered at 3240 E 26th Street, Los Angeles, California. The business traces to 1948 when Herman Schlobohm began selling notions and supplies to the bra and corset industry, evolving through three generations of Schlobohm family ownership. The company operates today as a B2B wholesaler with no direct-to-consumer sales, distributing exclusively to retailers via registered wholesale accounts.
The core product portfolio spans corsets, bustiers, baby dolls, chemises, bras, panties, thongs, stockings, pajamas, and loungewear, organized across multiple sub-brands including the flagship Shirley of Hollywood, KOY (dancewear, launched circa 2000), Intimate Attitudes, H.O.T. (hosiery), Gyz, Showtime, Risque, Temptress, and seasonal Shirley Holiday/Valentine collections. Manufacturing is split between state-of-the-art sewing facilities in the U.S. and abroad, with a design team headquartered in Los Angeles. Distribution operates through independent regional sales representatives covering every U.S. state and international locations, with no minimum order requirement that lowers the barrier for small independent retailers. A drop-ship program supports online retailers at a $3.95 processing fee plus freight per order, with same or next business day shipping for in-stock items.
Revenue is generated through transaction-based wholesale pricing across a horizontal segmentation scheme that includes lingerie boutiques, adult stores, multi-store chains, costume/party retailers, online retailers, home-party sellers, and international retailers. Named customers include multi-location chains such as Lover's Lane, Cirilla's, Adam & Eve, Christie's Toy Box, Hustler Hollywood, and Yandy, alongside dozens of authorized online retailers. The company processes payments through Visa, Mastercard, American Express, and Discover and ships via FedEx, UPS, and USPS, with a typical 24–48 hour ship-at-once turnaround on standing inventory. There is no software platform, mobile app, AI/ML capability, or API offering—the technology layer is limited to a Magento-based wholesale ordering portal plus standard payment and shipping integrations.
Shirley of Hollywood firmographics
Firmographics- Name
- Shirley of Hollywood
- Legal name
- Shirley of Hollywood
- Website
- https://shirleyofhollywood.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shirley of Hollywood is a family-owned Los Angeles wholesale manufacturer and distributor of intimate apparel and loungewear, selling multi-brand product lines through regional sales reps to boutiques, adult stores, multi-store chains, and online retailers across the U.S. and internationally.
- Ownership category
- akta.pro rank
Shirley of Hollywood industry classification
Industry- Product category
- Intimate Apparel / Lingerie Manufacturing
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)
Keywords
Where Shirley of Hollywood is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shirley of Hollywood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Lingerie and Intimate Apparel Sales: Primary revenue from wholesale distribution of lingerie, intimate apparel, and loungewear to retail businesses including boutiques, adult stores, and multi-store chains. No minimum order requirement lowers barrier for small retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for registered retail customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Shirley of Hollywood product offering
Product offeringCore offering
Shirley of Hollywood manufactures and wholesales intimate apparel including corsets, bustiers, baby dolls, chemises, bras, panties, thongs, stockings, pajamas, and loungewear under multiple sub-brands (KOY dancewear, Intimate Attitudes, H.O.T. hosiery, Gyz, Showtime, Risque, Temptress, Shirley Holiday/Valentine). The company sells exclusively wholesale to registered retailers—boutiques, adult stores, and multi-store chain accounts—with no minimum order requirement and offers drop-ship fulfillment for online retailers.
Product overview
Shirley of Hollywood is a wholesale-focused intimate apparel company offering a portfolio of sub-brands. The core Shirley of Hollywood brand provides high-end lingerie including corsets, bustiers, baby dolls, chemises, bras, panties, thongs, stockings, pajamas, and lounge wear. Supporting sub-brands include KOY (dancewear), Intimate Attitudes, H.O.T. (hosiery), Gyz, Showtime, Risque, Temptress, and seasonal Shirley Holiday/Valentine collections. The company sells primarily to wholesale customers (retailers, boutiques, adult stores) with no minimum order requirement and offers drop-shipping services.
Differentiator
Problem solved
Functional benefit
Brands
- KOY: Dancewear genre product line
- Intimate Attitudes
- H.O.T.
- Gyz
- Shirley Holiday / Valentine
- Showtime
- Risque
- Temptress
Products and services
- Shirley of Hollywood (core intimate apparel line) The primary intimate apparel brand offering high-end, high-fashion lingerie including corsets, bustiers, baby dolls, chemises, bras, panties, thongs, stockings, pajamas, and loungewear. Sold wholesale to retailers.
- KOY Dancewear genre product line that expanded the company's category offerings.
- Intimate Attitudes Intimate apparel sub-brand available through wholesale channels.
- H.O.T. (Hosiery) Hosiery product line sold through wholesale channels.
- Gyz Lingerie sub-brand available through wholesale channels.
- Showtime Costume product line available through wholesale channels.
- Risque Lingerie product line available through wholesale channels.
- Temptress Lingerie product line available through wholesale channels.
- Shirley Holiday / Valentine Seasonal holiday-themed lingerie and costume collection.
Quantifiable outcome
- Orders ship within 24-48 hours during normal business days
- +2 more outcomes
Companies that use Shirley of Hollywood
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Shirley of Hollywood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Shirley of Hollywood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and minor.
- Lovers LanemajorMajor online and physical retail chain selling Shirley of Hollywood products. One of the primary authorized retailers for the brand's intimate apparel and costumes.
- Her RoomminorOnline lingerie retailer carrying Shirley of Hollywood products among their intimate apparel selection.
- Hustler HollywoodmajorAdult retail chain and online store selling Shirley of Hollywood products. Hustler Hollywood has multiple physical locations and a significant e-commerce presence.
- YandymajorMajor online retailer of costumes and intimate apparel including Shirley of Hollywood products.
- Trashy.comminorOnline retailer of intimate apparel and costumes carrying Shirley of Hollywood styles.
- Lingerie DivaminorOnline lingerie retailer selling Shirley of Hollywood products.
- Spicy LingerieminorOnline retailer of intimate apparel carrying Shirley of Hollywood styles.
- Foxy LingerieminorOnline lingerie retailer selling Shirley of Hollywood products.
- Fashion EnvyminorOnline retailer of clothing and lingerie featuring Shirley of Hollywood designer pieces.
- Arm Candy ClothingminorOnline retailer selling Shirley of Hollywood products.
- Wicked TemptationsminorOnline retailer carrying Shirley of Hollywood products.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Shirley of Hollywood competitors and assessment
Company assessmentBroad incumbents
- Victoria's Secret: Largest U.S. intimate apparel retailer and brand, dominating bras, panties, loungewear, and the sensual segment through company-owned stores and digital. Sets the competitive bar for both Shirley of Hollywood's wholesale customers and consumer mindshare in intimate apparel.
- ThirdLove: Digital-first intimates brand focusing on bras, bralettes, and loungewear. Represents the broader DTC disruption pressure on wholesale intimate apparel suppliers and competes for consumer share of wallet in everyday intimates.
- Savage X Fenty: Direct-to-consumer intimates and loungewear brand with strong digital presence. Operates in the same end market as Shirley of Hollywood but with a fundamentally different (DTC-led, venture-backed) go-to-market model that represents competitive pressure.
- Frederick's of Hollywood: Iconic American lingerie brand with both retail stores and wholesale distribution, operating at significantly larger scale than Shirley of Hollywood. Comparable in product positioning (sensual/corset-driven lingerie) but much broader distribution model.
Regional players
- Hustler Hollywood: Large U.S. multi-location adult retail chain that both stocks Shirley of Hollywood products and operates as a competitor in the adult intimates retail vertical. Comparable overlap in sensual positioning and adult-store channel.
Direct peers
- Leg Avenue: Los Angeles-based wholesale manufacturer and distributor of lingerie, hosiery, costumes, and intimate apparel sold through boutiques and adult retailers. Directly competes with Shirley of Hollywood across the same wholesale channels and overlapping product categories including costumes, corsets, and thigh-highs.
- Coquette International: Wholesale intimate apparel and costume manufacturer with multi-brand portfolio serving boutiques and adult retailers worldwide. Comparable in scale, multi-brand portfolio strategy, and wholesale distribution model.
- Elegant Moments / Escante: Wholesale lingerie and intimate apparel brand family serving boutiques, adult stores, and online retailers. Directly comparable as a wholesale-only intimate apparel supplier with similar no-minimum-order and drop-ship programs.
- Dreamgirl International: Wholesale costume and lingerie manufacturer based in Los Angeles with B2B distribution to adult retailers, costume shops, and boutiques. Closely comparable to Shirley of Hollywood in product mix (corsets, babydolls, chemises) and go-to-market through independent sales reps.
- California Costumes: Wholesale costume manufacturer and distributor selling through Halloween/boutique retailers. Overlaps with Shirley of Hollywood's Showtime, Risque, and Shirley Holiday/Valentine costume product lines and shared wholesale channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shirley of Hollywood social profiles
Digital presenceShirley of Hollywood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shirley of Hollywood leadership team
Management profileNumber of profiles
Profiles10 records
Shirley of Hollywood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shirley of Hollywood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shirley of Hollywood
What does Shirley of Hollywood do?
Shirley of Hollywood manufactures and wholesales intimate apparel including corsets, bustiers, baby dolls, chemises, bras, panties, thongs, stockings, pajamas, and loungewear under multiple sub-brands (KOY dancewear, Intimate Attitudes, H.O.T. hosiery, Gyz, Showtime, Risque, Temptress, Shirley Holiday/Valentine). The company sells exclusively wholesale to registered retailers—boutiques, adult stores, and multi-store chain accounts—with no minimum order requirement and offers drop-ship fulfillment for online retailers.
Is Shirley of Hollywood a public or private company?
Shirley of Hollywood is a private company. It is classified as family owned and is currently operating.
When was Shirley of Hollywood founded?
Shirley of Hollywood was founded in 1966. It employs 1 to 10 people.
Where is Shirley of Hollywood based?
Shirley of Hollywood is headquartered in Los Angeles, United States, in the North America region.
How does Shirley of Hollywood make money?
One revenue line is on record: wholesale Lingerie and Intimate Apparel Sales.
Who are Shirley of Hollywood's main competitors?
Broad incumbents on record are Victoria's Secret, ThirdLove, Savage X Fenty and Frederick's of Hollywood. Hustler Hollywood is listed as a regional player. Direct peers are Leg Avenue, Coquette International, Elegant Moments / Escante, Dreamgirl International and California Costumes.
Does Shirley of Hollywood have an API?
No public API is recorded for Shirley of Hollywood.
What industry is Shirley of Hollywood in?
Shirley of Hollywood's product category is Intimate Apparel / Lingerie Manufacturing. Its primary akta.pro industry code is CRAOADAG, Intimates, Hosiery & Sleepwear Wholesale. Its NAICS code is 424350 and its SIC code is 5130.