GuruJal

What GuruJal does

GuruJal is a not-for-profit water-management initiative operated under the Abhipsa Foundation and headquartered in Gurugram, India. Founded in January 2019 as a Special Purpose Vehicle (SPV) for the District Government of Gurugram with sponsorship from Hero MotoCorp's Raman Kant Munjal Foundation, the organisation transitioned to an autonomous entity in July 2023 and now delivers integrated water-security and ecological-restoration programmes across five Indian cities — Gurugram, Faridabad, Sundarbans, Visakhapatnam and Delhi — serving government bodies, corporate CSR/ESG teams, and local communities affected by groundwater depletion and untreated wastewater.

Its service portfolio is structured around a '6R' framework (Resource, Reduce, Restore, Revive, Rethink, Realign) and comprises six core programmes: Support A Pond (pond rejuvenation with integrated nature-based wastewater treatment — phytorid and Anaerobic Baffled Reactor (ABR) systems, plus standard operating procedures covering baseline survey, structural works, biodiversity revival and long-term governance); Connect The Drops (community engagement, dialogues and water literacy); Water Proofing (institutional water audits and efficiency upgrades for universities, defence and government campuses, with reported outcomes of 145 ML/year freshwater reduction and 326 ML/year groundwater recharge); WeForWater Fellowship (one-year green-jobs apprenticeship); Eco Restoration (landscape-scale reforestation across the Aravalli); and ESG Advisory (carbon-neutrality and water-positive roadmaps with sustainability reporting across GRI, SASB, SEBI-BRSR, SBTi, TCFD and CDP). Field measurement and project planning rely on GIS and hydrological mapping rather than AI/ML tooling.

The organisation is funded through a blended model: (i) corporate CSR and ESG partnership fees from marquee donors including HDFC Bank, ICICI Bank, Honda, PepsiCo, Hyundai, Brookfield, Pearl Global, EY Foundation and Wipro Foundation; (ii) co-funded project budgets with government departments (e.g. ₹31.33 lakhs government + ₹6 lakhs community crowdfunding for Maujabad Pond); (iii) individual donations eligible under Section 80G and FCRA; and (iv) fee-based ESG Advisory engagements with Indian corporates. With 11–50 employees, 100+ restored ponds, 700+ rainwater harvesting structures, 100K+ trees planted, 3,000 hectares of Aravalli landscape restored, and 50,000+ people impacted, GuruJal combines community-led execution with government and corporate delivery channels.

Name

GuruJal

Legal name

Abhipsa Foundation

Website

https://gurujal.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GuruJal is a Gurugram-headquartered not-for-profit (Abhipsa Foundation) delivering community-led, nature-based water-security, pond rejuvenation, and eco-restoration programmes to Indian government bodies, corporate CSR/ESG clients, and local communities across five cities.

Ownership category

akta.pro rank

Product category

Water Conservation and Environmental Restoration Services

NAICS

Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (22132), Water Supply and Irrigation Systems (22131)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Agricultural Services (700), Water Supply (4941)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Water Resources, WASH & Integrated Water Management (BPADALAH), Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD), Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH), Water Treatment Plant Construction (Drinking Water) (IMAFAGAA)

Keywords

• Water conservation services
• Pond rejuvenation programs
• ESG advisory consulting
• Ecological restoration services
• Watershed management solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate CSR and ESG Partnerships: Revenue generated through corporate social responsibility (CSR) partnerships and ESG advisory services. Companies like Pearl Global, Brookfield, Honda, and others fund water conservation projects as part of their CSR obligations and sustainability commitments.
2. Government Project Funding: Funding from government bodies including Municipal Corporations, Haryana Water Resources Department, Forest Department, and National Jal Jeevan Mission. Government allocations matched by community crowdfunding (e.g., Maujabad Pond: ₹31.33 lakhs government + ₹6 lakhs community).
3. Individual Donations: Voluntary donations from individuals used to advance stated programs. All Indian-rupee donations eligible for tax benefits under Section 80G of the Income Tax Act. Foreign donations accepted under FCRA regulations.
4. ESG Advisory Services: Fee-based sustainability consulting services including carbon neutrality roadmaps, water neutrality projects, ESG reporting aligned with GRI, SASB, SEBI-BRSR frameworks. Case study client: Pearl Global (net-zero and water-positive by 2045).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GuruJal is a not-for-profit water conservation initiative operated under Abhipsa Foundation that delivers nature-based solutions for water security. Its core work includes pond rejuvenation with integrated wastewater treatment, institutional water auditing and proofing, eco-restoration of degraded landscapes, corporate ESG and CSR advisory, and community engagement programs aimed at building water stewardship at the village and city level.

Product overview

GuruJal is a not-for-profit water conservation initiative operated by Abhipsa Foundation, offering an integrated portfolio of six interconnected service programs focused on water security and ecological restoration. The core offerings include: Support A Pond (pond rejuvenation with wastewater treatment), Connect The Drops (community engagement and water literacy), Water Proofing (institutional water audits and efficiency), WeForWater Fellowship (green jobs training), Eco Restoration (landscape-scale ecosystem rebuilding), and ESG Advisory (corporate sustainability advisory). The organization also publishes detailed standard operating procedures, research roadmaps, and inventory studies that serve as replicable knowledge products for practitioners and governments. GuruJal operates primarily in India with a presence in five cities, combining community-led approaches with government partnerships and corporate CSR engagement.

Differentiator

Problem solved

Functional benefit

Brands

• WeForWater Fellowship: India's first green-jobs apprenticeship programme preparing youth to become workers, leaders, managers and enablers for sustainability through one year of hands-on, experiential learning across six green tracks.
• ESG Advisory
• 6R Approach

Products and services

• Support A Pond
• Water Proofing (Institutional Water Audit)
• Eco Restoration
• Corporate ESG and CSR Advisory
• Connect The Drops (Community Engagement)
• WeForWater Fellowship

Quantifiable outcome

• +2.5m groundwater table rise within 1 year at BSF Bhondsi Campus
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered minor and core.

• Prana EarthminorStrategic or Co-development Partner · 21 February 2026Partner for Real Nature in Restored Landscapes site visit under Delhi Climate Innovation Week 2026.
• Raahgiri FoundationcoreStrategic or Co-development Partner · 3 June 2025Host organizer for Urban Adda 2025 conference co-creating sustainable cities, partnered with ICCT and Nagarro.
• International Council on Clean Transportation (ICCT)minorStrategic or Co-development Partner · 3 June 2025Technical partner for Urban Adda 2025 sustainable cities conference.
• NagarrominorStrategic or Co-development Partner · 3 June 2025Support partner for Urban Adda 2025 conference.
• NITI AayogcoreStrategic or Co-development PartnerNational government think tank partnership for water governance and policy alignment. NITI Aayog has recognized GuruJal's work and complemented the organization for improved groundwater tables.
• National Water MissioncoreStrategic or Co-development PartnerPartnership with National Water Mission for water conservation initiatives and alignment with national water security goals.
• Gurugram Metropolitan Development Authority (GMDA)coreStrategic or Co-development PartnerLocal government partnership for water governance implementation in Gurugram district.
• Haryana Pollution Water & Wastewater Management AuthoritycoreStrategic or Co-development PartnerState authority partnership for wastewater treatment and pollution control initiatives.
• EY FoundationcoreStrategic or Co-development PartnerMajor foundation partner supporting Aravalli Eco-Restoration Project. EY Foundation collaborated on The Green Wall of Aravalli study bringing together 20+ experts.
• Wipro FoundationcoreStrategic or Co-development PartnerPartner for Roots & Recharge Symposium on reviving heritage water systems, held at India Habitat Centre with Wipro Foundation support.
• HDFC BankminorStrategic or Co-development PartnerCorporate CSR partner supporting water conservation projects as part of HDFC Bank's sustainability initiatives.
• HondaminorStrategic or Co-development PartnerCorporate partner for water conservation initiatives under Honda's CSR program.
• ICICI BankminorStrategic or Co-development PartnerCorporate CSR partner for water conservation projects.
• BrookfieldminorStrategic or Co-development PartnerReal estate partner supporting BSF campus restoration with Employee Voluntary Program for tree planting and beautification.
• Pearl GlobalminorStrategic or Co-development PartnerFashion manufacturer engaged for ESG advisory services targeting net-zero and water-positive operations by 2045.
• PepsiCominorStrategic or Co-development PartnerCorporate partner for water conservation initiatives.
• HyundaiminorStrategic or Co-development PartnerCorporate partner for CSR water projects.
• AIC IIT DelhiminorStrategic or Co-development PartnerAcademic partner through Atal Innovation Corridor supporting innovation initiatives.
• MakeMyTripminorStrategic or Co-development PartnerCorporate partner for sustainability initiatives.
• Suntory Global SpiritsminorStrategic or Co-development PartnerCorporate partner for water programs, including involvement in HydroMingle event.
• DiageominorStrategic or Co-development PartnerCorporate partner for water conservation.
• Max HealthcareminorStrategic or Co-development PartnerHealthcare partner for sustainability initiatives.
• Water DigestminorStrategic or Co-development PartnerMedia partner for HydroMingle 2025 water innovation platform.
• Global Shapers Community - Gurugram HubminorStrategic or Co-development PartnerYouth network partner for HydroMingle 2025 innovation convening.
• Brookfield PropertiesminorStrategic or Co-development PartnerEmployee Voluntary Program partner supporting tree planting and campus beautification at BSF Bhondsi pond restoration site.

Scale indicators17 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Watershed Organisation Trust (WOTR): Indian not-for-profit focused on watershed development and community-based water resource management across drought-prone regions; directly comparable to GuruJal on integrated watershed/water restoration with community-led models and rural livelihood outcomes.
• Tarun Bharat Sangh: Pioneer Indian NGO (Rajasthan) known for reviving traditional johads/rainwater harvesting structures and recharging groundwater using community cooperation; highly comparable focus on traditional water systems revival and village-scale water security.
• ACWADAM: Pune-based NGO specializing in groundwater management and watershed hydrology with training and research programs; directly comparable to GuruJal's hydrology/GIS-driven well inventory and groundwater recharge work.
• Peoples' Science Institute: Indian NGO working on water management, watershed restoration and community resilience programs in Himalayan and central India; comparable to GuruJal on integrated natural resource management and community engagement.

Broad incumbents

• WaterAid India: India arm of global WASH NGO with significantly larger footprint, working on water supply/sanitation across states; broader scope than GuruJal but operationally similar on water governance, CSR-funded delivery, and partnerships with district/state bodies.
• Centre for Science and Environment (CSE): Delhi-based environmental research and advocacy NGO working on water, air, waste and climate policy; comparable to GuruJal on thought leadership, publications, and convenings around urban water and sustainability.
• TERI School of Advanced Studies: Academic-research institution with a dedicated Department of Regional Water Studies that conducts water management research and trains professionals; partly comparable to GuruJal's research/publications angle and overlaps via TERI advisor Ranjana Ray Chaudhuri.

Emerging players

• Development Alternatives: India-based sustainability organization focused on green jobs, decentralized water/sanitation and enterprise solutions; comparable to GuruJal on integrated water-sustainability model and green livelihoods, with overlap through advisor Zeenat Niazi.
• Intellecap (Aavishkaar Group): India-based advisory firm in climate/ESG and impact advisory for enterprises and donors; comparable to GuruJal's ESG Advisory service line as a competing sustainability consulting provider targeting Indian corporates.

Regional players

• Jaldhara Foundation: Indian NGO focused on lake/pond rejuvenation and groundwater recharge projects primarily in central India; highly comparable to GuruJal's Support-a-Pond model and community-led water body restoration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=gurujal
• Facebookfacebook.com/gurujal.gurugram
• LinkedInlinkedin.com/company/gurujal
• Instagraminstagram.com/gurujal_
• Xx.com/GuruJalGurugram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuruJal