Hyperinteractive

What Hyperinteractive does

Hyperinteractive is a Hamburg, Germany-based digital innovation studio founded in 2017, operating under the legal entity HYPERINTERACTIVE GmbH. The studio designs and builds custom interactive experiences spanning augmented reality, virtual reality, livestream productions, AI-driven applications, and blockchain-based solutions. Its client portfolio includes tier-one consumer and enterprise brands such as BMW and Apple Music, alongside Grammy-winning artists including Billie Eilish, Twenty One Pilots, and Lady Gaga. Notable technical work includes the Dot Translate AI Braille translation system, the Dot Go LiDAR-based assistive application, and the Meltdown Flags environmental data visualization project, several of which have received Cannes Lions, Webby, and Red Dot recognition.

The studio operates a B2B agency model with project-based revenue, delivering bespoke creative-technical engagements rather than licensed software at scale. The core team consists of approximately six employees, augmented by a flexible developer network that scales capacity per engagement. Strategic partnerships with Serviceplan Group and Lili Studios extend distribution and co-development reach into agency networks and live entertainment verticals respectively.

Hyperinteractive's technology stack is built around applied computer vision (LiDAR-based object recognition for accessibility), natural language processing (Braille translation), generative AI for creative production, and interactive livestream infrastructure capable of multi-million concurrent session scale. While the studio has begun productizing proprietary tooling through the Dot Translate and Dot Go lines in partnership with Dot Inc., the majority of revenue derives from services rather than recurring product revenue.

Name

Hyperinteractive

Legal name

HYPERINTERACTIVE GmbH

Website

https://hyperinteractive.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyperinteractive is a Hamburg-based digital innovation studio building custom AR/VR, AI, and livestream experiences for global brands including BMW, Apple Music, and Grammy-winning artists Billie Eilish and Twenty One Pilots, operating a project-based B2B agency model with a small core team and scalable developer network.

Ownership category

akta.pro rank

Product category

Digital Innovation Services

NAICS

Motion Picture and Video Industries (5121), Software Publishers (5132), Broadcasting and Content Providers (516), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Digital innovation services
• Immersive experience development
• AI integration services
• Rapid prototyping agency
• AR/VR solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Digital Innovation Services: Project-based digital innovation and creative technology services including Tech Hotline consultation, rapid prototyping, immersive experiences, blockchain solutions, and AI integration services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hyperinteractive is a digital innovation studio that designs and builds custom interactive experiences and intelligent software solutions for global brands and artists. Its work spans AI integration, AR/VR, immersive spatial experiences, blockchain/NFT, and accessibility technology, delivered end-to-end from concept ideation through final software build. Notable deliverables include livestream concert platforms (Billie Eilish, Twenty One Pilots), AR vehicle launches (BMW M3/M4), and accessibility products (Dot Go, Dot Translate).

Product overview

Hyperinteractive is a digital innovation studio offering a portfolio of services spanning rapid prototyping, immersive experiences (virtual events, AR/VR), blockchain solutions, and AI integration. Their project portfolio includes Dot Go (AI-powered smartphone app for visually impaired users leveraging iPhone LiDAR for object detection and customizable actions), Dot Translate (AI-based English to Braille translator web application), and various branded experiences for clients including Billie Eilish, Twenty One Pilots, BMW, and Stabilo. The studio operates on a project-by-project basis with services ranging from concept ideation to final software build.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech Hotline Innovation consultation service that generates creative and technical ideas never previously executed. Includes brainstorming sessions, technical and digital design consultation, a direct phone line, estimations, and documentation for brands and agencies.
• Rapid Prototyping
• Immersive Experiences
• Blockchain Solutions
• Intelligent Solutions (AI Integration)
• Dot Go Free smartphone app for blind and visually impaired users that uses iPhone LiDAR for distance measurement and object recognition, connecting any object to customizable actions such as sound, vibration, web interaction, and external devices. Built for Dot Inc. with open, crowd-sourced preset architecture.
• Dot Translate

Quantifiable outcome

• 3.6 million sessions and 3.48 million hours of view time from 202 countries for Twenty One Pilots project
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lili StudioscoreStrategic or Co-development Partner · 1 January 2021Creative and technical partnership for major livestream experiences including Twenty One Pilots and Billie Eilish virtual concerts. Lili Studios served as creative partner while Hyperinteractive acted as technical lead on these immersive projects.
• David+MartincoreStrategic or Co-development Partner · 1 January 2020Creative partnership for BMW M3 & M4 AR launch project, moving the vehicle premiere entirely into virtual space via Instagram AR filters.
• Serviceplan IOcoreStrategic or Co-development Partner · 1 January 2020Partnership for Meltdown Flags environmental initiative - visualizing glacier retreat through interactive AR filters.
• Serviceplan InnovationcoreStrategic or Co-development Partner · 1 January 2020Partnership for Dot Go accessibility app development - AI navigator using LiDAR for blind and visually impaired users.
• Albert Coon / Paulus Co.minorImplementation/ SI/ Consulting Partner · 1 January 2020Film production partners for Dot Go project based in Korea.
• Serviceplan GroupcoreStrategic or Co-development Partner · 1 January 2019Major agency partnership for Dot Translate - AI-based Braille translation engine developed with Serviceplan Group and Dot Inc. Also collaborated on Meltdown Flags and Dot Go projects.
• Kolle RebbecoreStrategic or Co-development Partner · 1 January 2018Partnership with Kolle Rebbe and Protonet for 'How China Are You?' campaign - an interactive game raising awareness for data harvesting issues.
• NPIREminorOthers · 1 January 2018Research partner for 'How China Are You?' data privacy awareness campaign.
• Jung von MattcoreStrategic or Co-development Partner · 1 January 2016Agency partnership for the TrueColours project - the world's first warning system for hidden risks in online T&Cs for STABILO.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• B-Reel: Stockholm-based creative technology agency that builds interactive digital experiences, AR/VR campaigns, and immersive brand work for global clients (Google, Nike, Spotify). Closely comparable to Hyperinteractive in services, client caliber, and cross-discipline creative tech approach.
• Unit9: London-headquartered creative production studio producing digital experiences, AR/VR, interactive films, and immersive installations for brands and agencies. Direct competitor in the experiential digital/immersive events space Hyperinteractive occupies.
• Resn: New Zealand creative digital studio known for award-winning interactive websites and immersive web experiences. Comparable boutique creative-tech agency with similar project-based model serving global brands.
• Tool of North America: Los Angeles-based production and innovation studio focused on branded content, AR/VR, and interactive digital experiences. Comparable portfolio of high-profile music and brand collaborations (Nike, Google, Billie Eilish adjacent campaigns).
• North Kingdom: Swedish digital experience agency specializing in gamified, interactive, and immersive storytelling for global brands. Adjacent Nordic-European peer with similar award-winning approach to creative technology.
• Deeplocal: Pittsburgh-based creative tech studio that builds interactive installations, AR experiences, and innovative product launches for brands like Google, Nike, and Netflix. Directly comparable in bridging technology and creative brand work.
• Buck: Los Angeles/New York creative studio producing motion design, interactive experiences, and immersive digital campaigns for brands and entertainment clients. Comparable boutique creative-tech studio with project-based engagement model.

Broad incumbents

• HEIMAT (part of Serviceplan Group): Berlin-based creative agency within the broader Serviceplan Group network, one of Hyperinteractive's stated agency partners. Larger incumbent delivering integrated campaigns with overlapping experiential/event capabilities.
• Kolle Rebbe: Hamburg-based creative agency that Hyperinteractive has partnered with on the 'How China Are You?' campaign. Larger German incumbent offering brand strategy, creative, and digital under one roof.
• AKQA: Global creative network (WPP) delivering brand experience, interactive product, AR/VR, and innovation services to enterprise clients like Nike, Google, and Audi. Scaled incumbent in the same experiential/digital innovation category Hyperinteractive competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hyprntractv
• Facebookfacebook.com/hyprntractv
• LinkedInlinkedin.com/company/hyperinteractive
• Instagraminstagram.com/hyperinteractive_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperinteractive