Exaco Trading

What Exaco Trading does

Exaco Trading is the exclusive US importer and national wholesale distributor of premium European greenhouses and complementary garden lifestyle products. Founded circa 1986 and operating under the legal entity Track Trading Co., the company is headquartered in Pflugerville, Texas in a sustainably designed facility with solar panels, rainwater cistern, and a showroom displaying 14 fully assembled greenhouse models. Kim Tyson Cook serves as President, Owner & CEO, and the company maintains trademarks including EXACO and EXACO TRADING alongside BBB accreditation and WBENC women's business enterprise certification.

The core product portfolio comprises three exclusive European brands: Janssens glass greenhouses from Belgium (Victorian, Cathedral, Orangerie, and Pavilion lines including Junior Victorian, Royal Victorian, Cathedral, Retro Victorian, Royal Orangerie, Antique Orangerie, and Rondo Garden Pavilion), Hoklartherm/Riga polycarbonate greenhouses from Germany (Riga, Riga Black, Riga S, Riga XL, Santini II, Linea II, Berlin Solarveranda, Nelke 4 Pro), and Alton cedar greenhouses from the UK (Cheltenham, Durham, Cambridge, Westminster, Lancing, Fusion, Octagonal). Exaco has extended the catalog into garden rooms from Nordic Garden Buildings (Madison, Greenwich, Melbourne), outdoor structures (Bali Gazebo, Kota Grill House), and a yard and garden product range including backyard composters, raised beds, planters, cold frames, rain barrels, handcrafted water fountains, bird baths, and clotheslines. Custom Janssens units are manufactured-to-order in Belgium on a 14-16 week lead time, supported by an online configurator for selecting dimensions, glazing, doors, windows, and finishes.

Commercially, Exaco runs a wholesale distribution model serving independent garden centers, specialty retailers, and major national chains including Amazon, Home Depot, Walmart, Lowe's, Costco, Sam's Club, Tractor Supply, and Burpee. Direct consumer sales are limited to local customers through the Austin-area showroom. Pricing is quote-based for custom configurations and standard for stock items, with consumer financing offered through partner HFS Financial on terms up to 20 years. The company supports retail partners through a password-protected wholesale partner portal and invests in content marketing, product comparisons, customer testimonials, and a 15-year limited warranty on greenhouses as core go-to-market assets.

Name

Exaco Trading

Legal name

Track Trading Co.

Website

https://exaco.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Exaco Trading is a privately held US wholesale distributor and exclusive importer of premium European greenhouses, garden rooms, and outdoor lifestyle products, serving independent retailers and major chains since 1986 from its Pflugerville, Texas headquarters.

Ownership category

akta.pro rank

Product category

Garden Structures & Outdoor Living Products Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Greenhouse distribution
• Garden products wholesale
• Outdoor living structures
• European greenhouse imports
• Garden accessories wholesale

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wholesale Distribution: Exaco operates as an exclusive importer and national distributor of high-end greenhouses, compost bins, rain barrels, unique garden planters, and related products. They sell primarily to retail partners who then resell to end consumers. Direct sales are limited to local Austin TX area customers only.
2. Direct Consumer Sales (Local): Exaco maintains a showroom in Pflugerville, TX where local customers can purchase directly. Generally, they do not sell directly to the public unless local to the Austin TX area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Exaco Trading is an exclusive importer and national distributor of premium European greenhouses and garden products in the United States. The company distributes cedar, polycarbonate, and glass greenhouses manufactured by Janssens (Belgium), Hoklartherm (Germany), and Alton (UK), along with garden rooms, outdoor structures, composters, raised beds, planters, cold frames, rain barrels, fountains, bird baths, and clotheslines. Sales are primarily wholesale to independent garden centers and major retailers, with limited direct-to-consumer sales through an Austin-area showroom.

Product overview

Exaco Trading is an exclusive importer and national distributor of premium European greenhouses and gardening products, offering a comprehensive portfolio of core products and accessories. The main product lines include Alton Cedar Greenhouses (featuring Cheltenham, Durham, Cambridge, Westminster, Lancing, Fusion, and Octagonal models), Riga Polycarbonate Greenhouses by Hoklartherm (including Riga, Riga Black, Riga 's', Riga XL, Santini II, Linea II, Berlin Solarveranda, and Nelke 4 Pro), and Janssens Glass Greenhouses (Victorian-style models including Junior Victorian, Modern, Royal Victorian, Cathedral, Retro Victorian, Gigant, Rondo Pavilion, Arcadia, Livingten, Junior Orangerie, Royal Orangerie, Antique Orangerie, and Royal EOS T). Supporting products include Garden Rooms (Madison, Greenwich, Melbourne), Outdoor Structures (Bali Gazebo, Kota Grill House), and a full range of Yard & Garden Products including Backyard Composters (Aerobin, AeroPlus 6000, Eco Master, Eco King, Thermo series, tumbling composters, and kitchen pails), Raised Beds, Planters and Pots, Cold Frames, Rain Barrels, Handcrafted Water Fountains, Bird Baths, and Clotheslines. The company also offers greenhouse accessories, the Janssens Greenhouse Configurator for custom designs, financing services, and a 15-year limited warranty on greenhouses.

Differentiator

Problem solved

Functional benefit

Brands

• Exaco: Premium European Greenhouses - the company's primary brand for importing and distributing European-made greenhouses and garden products in the USA.

Products and services

• Alton Cedar Greenhouses Premium cedar greenhouses from Alton (UK) including Cheltenham, Durham, Cambridge, Westminster, Lancing, Fusion, and Octagonal models, crafted with Grade-A knot-free wood, aluminum frames, and precision tongue-and-groove joints for lasting strength and beauty; targeted at home gardeners and specialty retailers.
• Riga Polycarbonate Greenhouses German-engineered twin and triple-wall polycarbonate greenhouses by Hoklartherm including Riga, Riga Black, Riga 's', Riga XL, Santini II, Linea II, Berlin Solarveranda, and Nelke 4 Pro, designed for year-round protection and growing in all climates; for home gardeners and specialty retailers.
• Janssens Glass Greenhouses Victorian-style glass greenhouses from Janssens of Belgium including Junior Victorian, Modern, Royal Victorian, Cathedral, Retro Victorian, Gigant, Rondo Garden Pavilion, Arcadia, Livingten, Junior Orangerie, Royal Orangerie, Antique Orangerie, and Royal EOS T, featuring luminous glass, graceful lines, and uncompromising durability; for premium home gardeners.
• Premium Pavilions Modern, elegant outdoor structures including glass wall rotunda pavilions (such as the Rondo Garden Pavilion, available in 5 sizes) that transform gardens and terraces into refined retreats; for homeowners seeking premium outdoor entertaining spaces.
• Garden Rooms Durable outdoor structures designed for work, art, music, or creative spaces including Madison (11x11 ft), Greenwich (10x18 ft with shed feature), and Melbourne (14x14 ft); built to last and easy to set up for homeowners and hobbyists.
• Outdoor Structures Outdoor structures for relaxing and entertaining including the Bali Gazebo (shaded lounge structure in 2 sizes) and Kota Grill House (glamping hut for outdoor grilling and entertaining in 2 sizes); for homeowners and outdoor entertaining enthusiasts.
• Backyard Composters Composters that turn kitchen scraps and garden waste into nutrient-rich compost, including the no-stir Aerobin Composter, AeroPlus 6000 (large-capacity), Eco Master, Eco King, Thermo Wood, Thermo King, Thermo Star, AeroQuick 77, Mr. Spin (tumbling), Ms. Tumbles (tumbling), and kitchen pails (Exaco Eco 2000 and 2-n-1); for home gardeners practicing sustainable waste management.
• Raised Beds Sturdy, easy-to-assemble raised beds for vegetables, herbs, and flowers, including the ERGO Hexagonal Raised Bed & Composter Kit and ERGO Raised Garden Bed & Composter Kit (available in 3 sizes); for home gardeners.
• Planters and Pots Lightweight yet durable outdoor planters for patios, porches, greenhouse walkways, and garden borders; for homeowners and greenhouse growers.
• Cold Frames Protected microclimate structures including BioStar 1500, Year-Round Cold Frame, Double Cold Frame, and Kombi Raised Bed & Cold Frame that help plants thrive through frost, wind, and shifting temperatures; for home gardeners.
• Rain Barrels Rainwater collection and storage systems for garden irrigation; for homeowners practicing sustainable water management.
• Handcrafted Water Fountains Hand-carved concrete fountains crafted in Indonesia, featuring heirloom-quality designs that bring movement, calm, and artistry to gardens; for homeowners seeking premium garden aesthetics.
• Bird Baths Durable bird baths providing safe places for wildlife to drink and gather; for homeowners and garden enthusiasts.
• Clotheslines Outdoor clotheslines for energy-free laundry drying using sunshine and breeze; for homeowners seeking sustainable laundry solutions.
• 15-Year Limited Warranty Standard 15-year limited warranty included with Exaco greenhouse purchases, ensuring lasting customer satisfaction and protecting against defects; for greenhouse buyers.
• Financing Services Consumer financing through HFS Financial for greenhouse and outdoor structure purchases, offering low fixed rates, terms up to 20 years, same-day qualifications, and inquiries that do not affect credit score; for greenhouse buyers.

Quantifiable outcome

• 15-year limited warranty on greenhouses

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Janssens (Belgium)coreChannel Partner/ Reseller/ DistributorJanssens of Belgium is Exaco's exclusive partner for Victorian-style glass greenhouses in the USA. Exaco distributes Janssens' full product line including Royal Victorian, Cathedral, Junior Victorian, and custom-configured models. Custom greenhouse models are manufactured in Belgium with 14-16 week lead times.
• Hoklartherm / KGT (Germany)coreChannel Partner/ Reseller/ DistributorGerman manufacturer producing durable polycarbonate greenhouses including the popular Riga line. Exaco is the exclusive US distributor for Hoklartherm products.
• Alton Cedar Greenhouses (UK)coreChannel Partner/ Reseller/ DistributorBritish manufacturer of premium cedar greenhouses crafted since 1921. Alton products feature Grade-A knot-free wood with aluminum frames and precision tongue-and-groove joints.
• Nordic Garden BuildingsminorChannel Partner/ Reseller/ DistributorManufacturer of garden room products distributed through Exaco, including the Madison garden room.
• Juwel (Brand Partner)minorChannel Partner/ Reseller/ DistributorBrand partner for selected garden products distributed through Exaco's network.
• Garantia (Brand Partner)minorChannel Partner/ Reseller/ DistributorBrand partner for garden products including rain barrels and water features distributed through Exaco.
• AerobinminorChannel Partner/ Reseller/ DistributorAerobin manufactures innovative composters with no-stir technology. Exaco distributes Aerobin products as part of their composting product line.
• HFS FinancialminorGTM or Marketing PartnerFinancing partner offering consumer financing for Exaco greenhouse and outdoor structure purchases. Provides low fixed rates, terms up to 20 years, same day qualifications, and credit score protection during inquiries.
• Northwest Greenhouse SupplycoreChannel Partner/ Reseller/ DistributorRetail partner located in Fall City, WA. Exhibits greenhouse products on display for customer viewing before purchase.
• Farm & Homestead EquipmentcoreChannel Partner/ Reseller/ DistributorRetail partner located near St. Louis, MO with greenhouse products on display.
• AmazonminorChannel Partner/ Reseller/ DistributorMarketplace retailer offering select Exaco products for online purchase.
• The Home DepotminorChannel Partner/ Reseller/ DistributorMajor home improvement retailer offering select Exaco garden products through brick-and-mortar locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gardener's Supply Company: Gardener's Supply Company is a Vermont-based direct-to-consumer retailer of premium gardening products, including greenhouses, raised beds, and garden supplies. Like Exaco, it serves hobby gardeners seeking quality equipment, though it sources and develops its own products rather than importing European exclusives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtR5JdCOZWGzeg3GkmJ5Q6g
• Facebookfacebook.com/ExacoTrading
• LinkedInlinkedin.com/company/exaco-trading
• Instagraminstagram.com/exacogreenhouse
• Xx.com/ExacoTradingCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exaco Trading