Solid Digital

What Solid Digital does

Solid Digital is a privately held, founder-owned full-service digital agency headquartered in Chicago, Illinois, founded in 2007 and operating for nearly two decades. The company serves mid-market to enterprise clients across verticals including healthcare, B2B SaaS, energy and manufacturing, higher education, nonprofits, and online travel, with named customers such as Priceline, Redbox, ONEOK, 6sense, IMO Health, Aginity, MxD, Lightspeed Aviation, Baker Hill, PSI, and Calbright College. Average client tenure exceeds three years, and the firm operates on a consultative enterprise sales motion with custom quote-based project pricing.

The company's service portfolio spans four primary lines: Web & Digital Presence Services (strategy, UX/UI design, development, accessibility, GEO/SEO-ready builds), Marketing & Performance Services (SEO, PPC, analytics, content), Custom Software Development & Integrations, and AI Transformation Services (readiness assessment, custom AI tool design, training, governance). Underpinning the agency is an internal AI Lab that has produced eight production tools—including Solid Hub (Basecamp replacement), Path Pilot (GA4 replacement), Custom Sales CRM (HubSpot replacement), Website Concept Generator, AI Agents, Site Builder, Search Scout, and Proposal Generator—with 100% internal team adoption. These tools leverage third-party foundation models such as Anthropic's Claude alongside proprietary pipelines, with multimodal capabilities spanning text, structured data, and image processing.

Solid Digital monetizes through project-based professional services engagements, with revenue mechanics anchored in long-cycle custom builds, retainer support, and ongoing optimization contracts. The firm has productized portions of its AI Lab (e.g., Website Concept Generator, Site Builder) that have potential recurring-revenue characteristics but are not yet disclosed as standalone commercial offerings. Distribution is primarily direct enterprise sales supported by content marketing, a 10k+ subscriber newsletter, and a 4.9 Clutch rating. The company is founder-controlled, with Jesse McCabe as Founder & CEO, Travis McHattie as COO and Partner, Naveed Usman as CRO and Partner, and a leadership team spanning creative direction, user experience, and technology.

Name

Solid Digital

Legal name

Solid Digital, LLC.

Website

https://soliddigital.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Solid Digital is a Chicago-based full-service digital agency founded in 2007 serving mid-market to enterprise clients with web design, custom software, digital marketing, and AI transformation services, supported by an internal AI Lab of eight production tools.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDABAAAD

Managed Application Platforms (App PaaS & Runtime Services)

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/Public Cloud Infrastructure (IaaS/PaaS)

Keywords

• B2B web design
• Custom software development
• Digital marketing services
• AI transformation consulting
• AI website generation

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Web Design & Development: Custom web design, branding, and development services for mid-market to enterprise clients. Services include website strategy and architecture, UX/UI design, CMS development, accessibility and performance optimization, and GEO/SEO-ready build practices. Engagement typically starts with one need and grows organically, with average client relationships exceeding three years.
2. AI Transformation Services: AI readiness assessment, workflow and process analysis, custom AI tool design and implementation, staff training and change management, and ongoing optimization and governance services.
3. Digital Marketing Services: SEO and GEO optimization, paid search (PPC), analytics setup and reporting, content strategy, and campaign management services. Includes ongoing retainer support, security monitoring, performance and uptime monitoring, and strategic roadmap reviews.
4. Custom Software Development: Custom software development, system integration and API work, data pipeline and automation, legacy system modernization, and compliance and security considerations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Solid Digital is a full-service B2B digital agency that designs and builds websites, develops custom software, runs digital marketing campaigns, and delivers AI transformation services. The agency operates an internal AI Lab that builds proprietary AI-powered tools (project management, analytics, CRM, search, site generation) which it uses to run its own operations and deploys for client engagements.

Product overview

Solid Digital is a B2B digital agency that offers a portfolio of both professional services and internally-built AI-powered tools. The professional services include AI Transformation, Development & Integrations, Web & Digital Presence, and Marketing & Performance capabilities. The internally-developed product suite, collectively called AI Lab, consists of eight named tools: The Hub (project management platform replacing Basecamp), Path Pilot (privacy-first analytics), Website Concept Generator (AI prospecting engine), Custom Sales CRM (HubSpot replacement), Search Scout (semantic site search), AI Agents (autonomous development task execution), Site Builder (AI website generation), and Proposal Generator (AI-powered proposal creation). These tools are built using AI-assisted development methodology and many share authentication and infrastructure components. The agency also built these tools to replace their own legacy SaaS dependencies, demonstrating the products in real production environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Web & Digital Presence Services End-to-end B2B website strategy, design, and development services for mid-market and enterprise clients, including information architecture, branding, UX/UI design, CMS or static build, accessibility, performance, and GEO/SEO-ready implementation.
• AI Transformation Services Consulting and implementation services for adopting AI within client organizations, including readiness assessment, workflow and process analysis, custom AI tool design and implementation, staff training, change management, and ongoing optimization and governance.
• Development & Integrations Services Custom software development, system integration and API work, data pipeline and automation, legacy system modernization, and compliance and security implementation for client organizations.
• Marketing & Performance Services

Quantifiable outcome

• 497% enrollment growth for Calbright College
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SlackcoreTechnology or IntegrationIntegration with Solid Hub project management platform. Slack integration enables configurable event routing, notifications, and alerts. Deal updates, stage changes, and follow-up reminders route directly to appropriate Slack channels, keeping teams aligned without requiring login to the CRM.
• Google DrivecoreTechnology or IntegrationIntegration with Solid Hub for file sharing and document management. Enables seamless collaboration within the project management platform.
• ClickUpsupportingTechnology or IntegrationIntegration with Solid Hub enabling ticket creation from Slack triage. Allows workflow automation between communication and project management tools.
• BasecampsupportingTechnology or IntegrationFull project import capability for migration from Basecamp to Solid Hub. Enables seamless transition for organizations moving from Basecamp to Solid Digital's custom platform.
• Google AdssupportingTechnology or IntegrationUsed for targeted advertising to reach prospects. Data is masked and the company cannot identify actions from specific customers or users.
• CloudFlaresupportingTechnology or IntegrationUsed to accelerate web pages and enhance performance for client websites.
• StripesupportingTechnology or IntegrationPayment processing and accounting services for client billing and payment management.
• PayPalsupportingTechnology or IntegrationAlternative payment processing option for client billing alongside Stripe.

Scale indicators12 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Globant: Global digital and technology services incumbent offering large-scale web development, design, and AI services to enterprise clients — broader portfolio at much larger scale but overlapping capabilities and customer segments.

Direct peers

• WebFX: Full-service B2B digital marketing and web design agency of comparable size serving mid-market and enterprise clients with integrated SEO, web development, and CRO offerings — directly comparable to Solid Digital's positioning.
• Lounge Lizard: B2B digital agency offering web design, branding, and digital marketing services to mid-market and enterprise clients, with similar full-service single-team delivery model.
• SmartSites: Digital agency offering web design, development, and digital marketing services to B2B clients with similar integrated full-service positioning and vertical breadth.
• Digital Silk: B2B digital agency specializing in custom web design, branding, and digital marketing for mid-market and enterprise clients, with comparable full-stack delivery model.
• Thrive Internet Marketing Agency: Full-service digital marketing and web design agency serving mid-market and enterprise clients across multiple verticals with SEO, web development, and AI-driven marketing services.
• Idea Grove: B2B-focused branding, PR, and digital agency serving technology and industrial clients, overlapping Solid Digital's enterprise B2B and technology vertical focus.
• Clay: B2B branding and web design agency serving enterprise clients (including major tech brands) with design-led digital experiences, overlapping Solid Digital's enterprise design and development work.
• CyberOptik: Web design and digital marketing agency focused on B2B clients with integrated SEO, web development, and CRO services — closely comparable service mix and target customer profile.
• Ramotion: Digital design and development agency serving B2B SaaS and enterprise clients with branding, web design, and product design — comparable in client profile and creative-led delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soliddigital
• LinkedInlinkedin.com/company/solid_digital
• Instagraminstagram.com/solid_digital
• Xx.com/solid_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Digital