Doobert

Name

Doobert

Legal name

Soft Paws, LLC

Website

https://doobert.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Software

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Animal rescue software
• Foster management platform
• Shelter management software
• Animal welfare SaaS
• Pet foster support services

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription Programs: Annual subscription plans for specialized programs including Owner Surrender/Rehoming ($729/year), Crisis Boarding, Spay & Neuter Clinics, and Pet Food Assistance. Bundle pricing offers 2 programs at $1239/year, 5 programs at $3098/year, and 10 programs at $5290/year.
2. Doobert Connect Services: Daily subscription tiers for 24/7 foster support: BASIC at $7/day, PRO at $10/day (adds foster management and FosterSpace), and COMPLETE at $20/day (adds onboarding, engagement, and placement).
3. Doobert Forward Store: Virtual pet supply store where 5% of each purchase is donated to the shopper's selected animal rescue or shelter. Doobert aggregates monthly orders and pays organizations via PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Doobert is a SaaS platform purpose-built for animal rescue and shelter organizations, providing foster home management, transport coordination, automated case management, two-way SMS with fosters, and AI-powered chatbot engagement. The platform is sold via annual subscription programs (Owner Surrender/Rehoming, Crisis Boarding, Spay & Neuter, Pet Food Assistance) and tiered Doobert Connect 24/7 foster support services, with a separate donation-linked pet supply store.

Product overview

Doobert is a SaaS platform designed as the ONLY foster home management solution for animal rescuers, supporting over 35,000+ volunteers and 5,000+ organizations across the US and Canada. The platform operates as a core platform with modular add-on programs including Owner Surrender/Rehoming, Crisis Boarding, Spay & Neuter, and Pet Food Assistance programs. Doobert Connect provides tiered 24/7 foster support services (BASIC, PRO, COMPLETE) with veterinary triage. Additional products include RescueTUBE for video capture, FosterSpace for two-way texting with fosters, Companion Case Management (CCM) for automated workflows, and an AI-powered Chatbot. The ecosystem also includes the Doobert Forward Store (5% donation marketplace), Doobert Store (pet supplies), and the Top Dog Podcast content series. The company is operated by Soft Paws, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Doobert Connect: 24/7 foster support service providing round-the-clock help for foster parents, real-time assistance, emergency guidance, and on-call vet support.
• Doobert Chatbot
• Doobert Forward
• RescueTUBE
• FosterSpace

Products and services

• Doobert Platform (Foster Management and Transport Coordination) Cloud-based SaaS platform for animal rescue and shelter organizations providing foster home management, transport coordination, and a foundation for modular rescue programs.
• Owner Surrender / Rehoming Program Annual subscription add-on program providing automated forms, workflows, and templates for rescues and shelters running owner surrender and rehoming programs.
• Crisis Boarding Program Annual subscription add-on program that identifies households needing pet boarding and rapidly places animals with caregivers, integrating with the Foster Management Program or usable standalone.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• ShelterBuddycoreTechnology or IntegrationShelter management software integration allowing Doobert customers to import animal and foster profiles directly from ShelterBuddy into their Doobert organization accounts.
• ShelterLuvcoreTechnology or IntegrationIntegration partner enabling profile imports from ShelterLuv shelter management system to Doobert platforms.
• Shelter ManagercoreTechnology or IntegrationShelter Manager integration for seamless animal and foster data import into Doobert organization accounts.
• PetPointcoreTechnology or IntegrationPetPoint shelter software integration allowing data synchronization with Doobert platforms.
• ChameleoncoreTechnology or IntegrationChameleon shelter management integration for animal and foster profile imports.
• Adopt a PetcoreTechnology or IntegrationAdopt-a-Pet integration enabling import of adoptable animal profiles and chatbot features within Doobert platform.
• RescueGroupscoreTechnology or IntegrationRescueGroups data integration for importing animal and organization profiles into Doobert.
• Microsoft Azure / ChatGPTcoreTechnology or IntegrationDoobert Chatbot is built on Microsoft ChatGPT technology via Azure cloud infrastructure for AI-powered customer support.
• AWScoreTechnology or IntegrationAmazon Web Services provides cloud infrastructure for Doobert platform hosting and data storage.
• CloudflarecoreTechnology or IntegrationCloudflare provides security and performance services protecting Dobert.com against malicious traffic.
• StripecoreTechnology or IntegrationStripe processes payments for Dobert's premium chatbot features and subscription upgrades.
• PlivocoreTechnology or IntegrationPlivo provides SMS/MMS infrastructure enabling Doobert's two-way texting with fosters through FosterSpace.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wag!: Wag! is an on-demand pet care platform offering dog walking, sitting, boarding, and veterinary services. Although its focus is consumer pet care rather than rescue management, it is structurally comparable as a pet services digital platform with subscription and transaction-based monetization.
• Rover: Rover is the largest online marketplace for pet care services (boarding, sitting, walking, doggy daycare) in North America. While it focuses on consumer pet care rather than rescue, it represents a comparable two-sided pet services platform with similar self-serve PLG mechanics and broad geographic reach.

Others

• Best Friends Animal Society: Best Friends Animal Society is a leading national animal welfare nonprofit operating the largest no-kill sanctuary network in the U.S. It is not a software peer, but it sits within Doobert's core customer and partner ecosystem and influences software procurement decisions for the rescue and shelter community Doobert serves.

Emerging players

• Petco Love Lost: Petco Love Lost is a free, Petco Foundation–backed lost-and-found pet reunification platform integrated into Doobert's chatbot. It overlaps with Doobert in serving animal welfare communities but specializes narrowly in lost pet reunification rather than full foster management.

Direct peers

• PetPoint by Pethealth: PetPoint is a widely deployed shelter management platform used by thousands of animal welfare organizations for animal and foster record-keeping. Doobert integrates directly with PetPoint for profile imports, making it a directly comparable shelter software peer.
• RescueGroups: RescueGroups.org provides animal rescue software including adoptable pet listings, foster management, and donor tools for shelters and rescues. It is a direct competitor in the animal welfare software category and is also a Doobert integration partner, making it a near-perfect peer for product and target customer comparability.
• Chameleon (shelter software): Chameleon provides shelter management software for animal welfare organizations with features for adoptions, fosters, and clinic operations. It targets a comparable customer profile and is integrated with Doobert for animal and foster profile imports.
• ShelterBuddy: ShelterBuddy is a comprehensive animal shelter management system used by shelters and rescues for intake, adoption, foster, and reporting workflows. It targets the same nonprofit and municipal shelter customers as Doobert and is integrated with the Doobert platform.
• Adopt-a-Pet: Adopt-a-Pet.com is North America's largest non-profit pet adoption platform connecting adopters with rescue and shelter pets. It is a mutual integration partner with Doobert and serves the same animal rescue organization customers, though its adoption-listing focus is adjacent to Doobert's foster management core.
• ShelterLuv: ShelterLuv offers cloud-based shelter management software with foster, adoption, medical, and volunteer management modules. It serves the same nonprofit animal welfare customer base as Doobert and is integrated via Doobert's organization import flow.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLgJvmcvQfQOvgfMBbgvMdvHd9dLt07NYh
• Facebookweb.facebook.com/Doobertrescue
• Xx.com/Doobert

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doobert