Portal Pets Rio
RescueGroups.org (associated with Portal Pets Rio) is a nonprofit animal welfare technology platform, founded in 2002, that provides free and low-cost cloud-based shelter management software to over 6,200 rescues and shelters, automatically syndicating adoptable pet listings to 200+ adoption websites.
- Company typePrivate
- Founded2002
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Portal Pets Rio does
Portal Pets Rio is associated in the source data with the RescueGroups.org platform, a non-profit animal welfare technology organization founded in 2002. It provides a cloud-hosted, web-based animal management software suite used by more than 6,200 partner rescues, shelters, and animal welfare organizations across the U.S. and Canada. The core product is the Pet Adoption Portal, a free animal shelter management platform that automatically distributes adoptable pet data and images to over 200 pet adoption listing websites (including Petfinder, ASPCA, Adopt-a-Pet.com, Facebook, and DogTime) from a single data entry point. The platform also offers an HTTP/JSON adoptable pet data API (in operation since 2006), described as the only updatable pet data API in the industry, plus REST and FTP-based bulk data endpoints, an Adobe AIR-based offline Pet Adoption Kiosk, a JavaScript Pet Adoption Toolkit for third-party sites, and a Pet Adoption Tracker analytics service.
The business model is mission-driven and nonprofit: the Pet Adoption Portal and several ancillary tools (Toolkit, Tracker, Kiosk, Facebook iFrame, Free Organization Listing) are free with unlimited users and storage and no contracts, while paid add-ons — Data Management ($75/year), Website Service ($100/year), Online Forms ($59/year), tiered Email Marketing (up to $249/year), Voicemail ($150-$300/year), Fax-to-Email ($69/year), and Domain Name Services ($15/year) — are intentionally priced low. Revenue is supplemented by donations from the animal welfare community and a partnership with DogTime Media. Distribution is fully self-serve product-led growth via the rescuegroups.org website, with API sign-up for developer/integrator customers; there is no sales team or formal channel network. The company has operated continuously since 2002 with a historically small team (one full-time employee as of 2013, 11-50 per current firmographics), has never raised institutional funding, and has occasionally relied on loans to sustain operations.
Portal Pets Rio firmographics
Firmographics- Name
- Portal Pets Rio
- Legal name
- RescueGroups.org
- Website
- https://rescuegroups.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RescueGroups.org (associated with Portal Pets Rio) is a nonprofit animal welfare technology platform, founded in 2002, that provides free and low-cost cloud-based shelter management software to over 6,200 rescues and shelters, automatically syndicating adoptable pet listings to 200+ adoption websites.
- Ownership category
- akta.pro rank
Portal Pets Rio industry classification
Industry- Product category
- Animal Welfare Technology / Pet Adoption Software
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where Portal Pets Rio is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Portal Pets Rio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Service Fees (Low-Cost Tiered Services): Revenue generated from low-cost tiered services including Data Management ($75/year or $45/6-months), Website Service ($100/year or $60/6-months), Online Forms ($59/year), Email Marketing (up to $249/year depending on volume), Voicemail ($150-300/year), Fax-to-Email ($69/year), and Domain Names ($15/year). A 3-month free trial is provided before billing begins.
- Donations: RescueGroups.org is a nonprofit that relies on donations from the animal welfare community. Donations support the free Pet Adoption Portal and other free services. No donation is required to access free services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Pet Adoption Portal - Free |
| Subscription | Annual | Data Management Service |
| Subscription | Annual | Website Service |
| Subscription | Annual | Online Forms iFrame Service |
| Subscription | Annual | Email Marketing - Up to 500 emails/month |
| Subscription | Annual | Email Marketing - Up to 2500 emails/month |
| Subscription | Annual | Email Marketing - Unlimited emails/month |
| Subscription | Annual | Local Voice Mail Service |
| Subscription | Annual | Toll-Free Voice Mail Service |
| One time/ perpetual license | Annual | Voice Mail Phone Number Port |
| Subscription | Annual | Canadian Voice Mail Service |
| Subscription | Annual | Fax-to-Email Service |
| Subscription | Annual | Domain Name Registration or Transfer |
| Freemium | Annual | Basic Website Setup |
| One time/ perpetual license | Annual | Online Form Creation (custom) |
| One time/ perpetual license | Annual | PDF Adoption Contract |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Portal Pets Rio product offering
Product offeringCore offering
Portal Pets Rio / RescueGroups.org provides a free, web-based animal shelter management software (the Pet Adoption Portal) that automatically distributes adoptable pet data to over 200 listing websites, plus a suite of low-cost paid add-on services including a Data Management Service, Website Service, Email Marketing, Online Forms, Voicemail, Fax-to-Email, Domain Names, and embeddable toolkits for offsite adoption events and partner websites. Services target non-profit animal welfare organizations (rescues and shelters) and operate on a self-serve, freemium SaaS model with no contracts.
Product overview
RescueGroups.org is a non-profit technology platform (operating since 2002) that provides free and low-cost animal welfare technology services to help maximize animal adoptions. The core product is the Pet Adoption Portal (free), which serves as the foundation for a suite of integrated services including Data Management Service and Website Service (paid add-ons). Additional tools include the Pet Adoption Toolkit, Pet Adoption Tracker, Pet Adoption Kiosk, and Pet Adoption iFrame for Facebook. The platform integrates with over 200 adoption listing websites including Petfinder, Facebook, and ASPCA. Developer tools include HTTP/JSON and REST APIs, plus Adoptable Pet Search iFrame for third-party websites. Communication services include Email Marketing, Voicemail, Fax-to-Email, and Online Forms. The platform has over 6,200 partner organizations and serves animal welfare organizations across the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Pet Adoption Portal: Free animal shelter management software with unlimited uploads to major pet adoption websites including Petfinder, Facebook, Adopt-a-Pet.com, and ASPCA.
- Pet Adoption Toolkit
- Pet Adoption Kiosk
- Pet Adoption Tracker
- Data Management Service
- Website Service
- Email Marketing Service
- Voice Mail Service
- Fax-to-Email Service
- Online Forms Service
Products and services
- Pet Adoption Portal Free animal shelter management software with unlimited users and storage that automatically sends adoptable animal data and pictures to over 200 pet adoption listing websites (Petfinder, Facebook, Adopt-a-Pet.com, ASPCA, DogTime). Risk-free, no contracts.
- Data Management Service Comprehensive animal data management service ($75/year or $45/6-months) that includes the Pet Adoption Portal plus enhanced data organization and tracking features for animal welfare organizations. Includes a free 3-month trial before billing begins.
- Website Service Website hosting and management service ($100/year or $60/6-months) that includes the Pet Adoption Portal, Data Management Service, Online Forms Service, and website hosting with built-in customization options for animal welfare organizations.
- Pet Adoption Toolkit Free embeddable HTML and JavaScript code that organizations can paste into their own websites to display adoptable pets from the Pet Adoption Portal, keeping visitors on the organization's site with no external links, no advertisements, and no 'powered by' logos.
- Pet Adoption Tracker Analytics service that tracks pet view statistics across adoption listing websites (Facebook Save a Cat/Save a Dog, Adopt-a-Pet.com, Pets911, and others), with charts and graphs showing which pets and breeds are most popular, geographic distribution of visitors, and time since each pet was last viewed.
- Pet Adoption Kiosk Free Adobe AIR desktop application (PC or Mac) that downloads all adoptable pets with one click and displays them at offsite adoption events, working with or without an Internet connection.
- Online Forms iFrame Service Embeddable online forms ($59/year, or free at a basic level) for adoption, foster, and volunteer applications that can be added to any website via iFrame, with built-in detailed static questions and per-user/per-form alerting.
- Email Marketing Service Email marketing service with tiered plans based on monthly volume (free up to 500 emails, $149/year up to 2,500, $249/year unlimited) with CAN-SPAM compliant features and confirmed opt-in requirements.
- Voicemail Service Full voicemail service for animal welfare organizations with local ($150/year), toll-free ($200/year), and Canadian options, including free setup and $25 one-time phone number ports.
- Fax-to-Email Service Incoming fax-only service with a dedicated local phone number ($69/year or $39/6-months); faxes are scanned and delivered as PDF attachments to the organization's email at a flat, unlimited-usage rate.
- Domain Name Services Domain name registration and transfer service ($15/year) including privacy service; organizations own their domain name with RescueGroups.org acting as registrar, with the ability to transfer to another registrar at any time.
- HTTP/JSON Adoptable Pet Data API Advanced HTTP/JSON programming interface for live queries of animals and organizations, searchable by postal code, distance, size, age, breed, and other fields. Supports access to public and private data and allows updating private data — the only updatable pet data API in the industry, with no logos, no advertisements, no 'powered by' requirements, and no limits on requests or records.
- REST Adoptable Pet Data API Deprecated simple GET/XML web service using URL parameters for animal and organization searches, designed for storing large amounts of pet data on external servers with hourly update capability.
- Pet Adoption iFrame for Facebook iFrame integration that allows organizations to display their adoptable pets directly on their Facebook page.
- Adoptable Pet Search iFrame Embeddable search tool that allows third-party websites to search adoptable pets from the RescueGroups.org database, used by ASPCA and other organizations on their own sites.
- Free Organization Listing Free organization listing service that sends public organization information to hundreds of websites, helping organizations be found even without using other RescueGroups.org services.
- Virtual Assistants Service Service launched to help rescues with recruiting, training, and maintaining volunteers.
Quantifiable outcome
- Animals listed on RescueGroups.org are automatically distributed to 200+ adoption listing websites simultaneously from a single data entry.
- +2 more outcomes
Companies that use Portal Pets Rio
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Portal Pets Rio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature12 records
Portal Pets Rio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DogTime MediacoreDogTime Media (ranked #1 in Pets with audience of 295 million) provides donations to RescueGroups.org from their Save a Dog and Save a Cat Facebook applications. For every 2,500 points earned by users of these apps, DogTime donates the financial equivalent of a cup of food to RescueGroups.org. DogTime also provided service grants for new and renewing users of Data Management, Website, and Domain Name services.
- PetfindercorePetfinder is one of the 200+ adoption listing websites that receives adoptable pet data automatically from RescueGroups.org. Organizations can export their pet listings directly to their Petfinder account from the RescueGroups.org platform.
- ASPCAcoreThe ASPCA receives adoptable pet data from RescueGroups.org and uses the Adoptable Pet Search Toolkit on their adoptable pet pages (cats and dogs).
- Adopt-a-Pet.comcoreAdopt-a-Pet.com is one of the major adoption listing websites that receives pet data exports from RescueGroups.org. Pet adoption tracker also tracks views from this platform.
- 200+ Adoption Listing WebsitescoreRescueGroups.org automatically exports adoptable pet data to over 200 pet adoption listing websites and services. Organizations have full control over which websites receive their pet data. Exports are free and included with the Pet Adoption Portal.
- Amazon Web ServicesminorAmazon Web Services is referenced in the Spam Email Policy as one of RescueGroups.org's vendors that enforces a strict spam policy, with their Acceptable Use Policy (AUP) applying to RescueGroups.org's operations.
- CuddlyminorCuddly is listed as a partner/platform that RescueGroups.org endorses or is affiliated with, appearing in the 'We Like' section of the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Portal Pets Rio competitors and assessment
Company assessmentBroad incumbents
- Salesforce.org (Nonprofit Cloud): Enterprise CRM platform with a discounted nonprofit program. Comparable as a CRM/marketing/forms stack that large animal welfare organizations could use instead of RescueGroups.org's lighter-weight tools.
- PetSmart Charities: Major animal welfare nonprofit affiliated with PetSmart. Comparable as a large, well-funded nonprofit in the same mission space but operates a broader fundraising and grant-making model rather than SaaS.
- Constant Contact: Email marketing platform widely used by small nonprofits. Comparable on the email marketing and donor communication features RescueGroups.org offers at lower price points.
- Petco Love (formerly Petco Foundation): Animal welfare nonprofit backed by Petco that runs adoption, lifesaving, and grant programs. Comparable as a large incumbent in the same nonprofit animal welfare ecosystem.
Direct peers
- Shelterluv: Cloud-based animal shelter management software serving rescues and shelters with adoption, medical, and foster workflows. Directly competes with RescueGroups.org for the same nonprofit shelter customer base.
- Adopt-a-Pet.com: Major pet adoption listing site and one of RescueGroups.org's 200+ distribution endpoints. Comparable as a pet adoption marketplace with shelter-facing tools.
- PetPoint (Pethealth Software): Long-established animal shelter management SaaS used by thousands of shelters worldwide. Competes head-to-head with RescueGroups.org on adoption management, animal records, and reporting.
- Petfinder: Largest online pet adoption directory in North America; both a downstream distribution partner of RescueGroups.org and a potential competitor with proprietary shelter tools.
Others
- 24Petwatch (PetLink): Pet microchipping and lost-pet recovery service. Comparable as an adjacent animal welfare technology provider where RescueGroups.org already offers free microchip integration.
Emerging players
- VolunteerHub: Volunteer management software used by nonprofits including animal welfare organizations. Comparable on the CRM/forms/marketing-tooling dimensions adjacent to RescueGroups.org's online forms and email marketing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Portal Pets Rio social profiles
Digital presencePortal Pets Rio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Portal Pets Rio leadership team
Management profileNumber of profiles
Portal Pets Rio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Portal Pets Rio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Portal Pets Rio
What does Portal Pets Rio do?
Portal Pets Rio / RescueGroups.org provides a free, web-based animal shelter management software (the Pet Adoption Portal) that automatically distributes adoptable pet data to over 200 listing websites, plus a suite of low-cost paid add-on services including a Data Management Service, Website Service, Email Marketing, Online Forms, Voicemail, Fax-to-Email, Domain Names, and embeddable toolkits for offsite adoption events and partner websites. Services target non-profit animal welfare organizations (rescues and shelters) and operate on a self-serve, freemium SaaS model with no contracts.
Is Portal Pets Rio a public or private company?
Portal Pets Rio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Portal Pets Rio founded?
Portal Pets Rio was founded in 2002. It employs 11 to 50 people.
Where is Portal Pets Rio based?
Portal Pets Rio is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Portal Pets Rio make money?
Two revenue lines are on record. Service Fees (Low-Cost Tiered Services) is the primary driver. The others are donations.
Who are Portal Pets Rio's main competitors?
Broad incumbents on record are Salesforce.org (Nonprofit Cloud), PetSmart Charities, Constant Contact and Petco Love (formerly Petco Foundation). Direct peers are Shelterluv, Adopt-a-Pet.com, PetPoint (Pethealth Software) and Petfinder. 24Petwatch (PetLink) is listed as an others. VolunteerHub is listed as an emerging player.
Does Portal Pets Rio have an API?
Yes. RescueGroups.org offers an HTTP/JSON API (in use since 2006) that is designed for live queries from websites or services. The API allows searching for animals and organizations using any combination of fields including postal code, distance, size, age, breed, etc. It can access both public and private data and supports updating private data. They also offer a REST API (deprecated) that is a simple GET/XML based web service using URL parameters for animal and organization searches, designed to provide large amounts of pet data for storage on external servers. Additionally, they provide Complete Adoptable Pet Data Download via FTP for bulk data access. Developer documentation is at userguide.rescuegroups.org/spaces/APIDG/pages/8192120/API+Developers+Guide+Home.
What industry is Portal Pets Rio in?
Portal Pets Rio's product category is Animal Welfare Technology / Pet Adoption Software. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 54194 and its SIC code is 8300.