Golf Pad

What Golf Pad does

Golf Pad is a Seattle-based, privately held mobile golf technology company founded in 2011. Its core product is a free GPS rangefinder and scoring app (Golf Pad GPS) that delivers satellite aerial views, distances to the front/middle/back of greens, and tee-to-green shot tracking across a mapped base of more than 40,000 golf courses. The app also integrates with smartwatches (Apple Watch, Wear OS), Apple Health and Android Health, and Pulls USGA Handicap Index data for U.S. and Mexican users.

The company generates revenue through a freemium model: a free tier with basic GPS and scoring, and a Premium subscription priced at $29.99/year unlocking Plays Like distances (adjusted for elevation and weather), intelligent club recommendations, advanced analytics including Strokes Gained, green contour maps for 13,000+ courses, smartwatch sync, and offline maps. A second, distinct revenue stream comes from Golf Pad TAGS, an NFC-based hardware accessory ($119 for a 15-tag set, $140 in a bundle with a SuperStroke-made-in-USA SuperStroke putter tag) that enables one-tap automatic shot and club tracking. Additional accessories include the $24.99 Phone Caddy and $24 replacement 3-pack TAGS. The company also runs Golf Pad Events, a free tournament management platform with live leaderboards, online registration via PayPal, and USGA Handicap Index integration.

Distribution is global and channel-diversified — free through Apple App Store, Google Play, and direct web, with hardware sold via its own e-commerce site and Amazon storefronts across 11+ countries (US, CA, UK, DE, FR, IT, ES, SE, AU, JP, MX), plus specialty retailers (Golf & More, Sharper Image, Nordstrom, Trueform, In The Hole Golf, bol.com) and dealer and affiliate programs. The company is founder-led (CEO Konstantin Roslyakov), operates with 1-10 employees per public disclosures, has not raised disclosed outside funding, and reports more than 10 million golfers, 5 million+ downloads, and 24 million+ rounds played.

Name

Golf Pad

Legal name

Golf Pad Inc.

Website

https://golfpadgps.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Pad is a Seattle-based mobile golf technology company offering a free GPS rangefinder and scoring app used by more than 10 million golfers, monetized via a $29.99/year Premium subscription and NFC-based Golf Pad TAGS hardware for automatic shot and club tracking.

Ownership category

akta.pro rank

Product category

Golf GPS Rangefinder Software

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf GPS rangefinder
• Golf shot tracking
• Golf scoring app
• Golf tournament management
• Golf performance analytics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Premium Subscription: Annual subscription at $29.99 USD providing advanced features including Plays Like distances, club recommendations, smartwatch sync, advanced analytics, Strokes Gained, green contour maps, offline maps, and ad-free experience. 14-day free trial available.
2. Golf Pad TAGS Hardware: Physical NFC tags sold for $119.00 (15 tags) that attach to golf clubs for automatic shot tracking. Includes 1-year Premium subscription ($29.99 value). Individual replacement tags, putter tags, and bundles also available.
3. Accessories: Golf Pad Phone Caddy ($24.99), individual TAGS 3-pack ($24.00), and single putter tag for SuperStroke grips ($23.99)
4. Affiliate Program: Commission-based affiliate program with 8-15% commission based on sales volume, plus optional 5% discount codes for affiliates

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels7 records

Core offering

Golf Pad develops and operates a freemium mobile GPS rangefinder and scoring app (Golf Pad GPS) used by over 10 million golfers, with an annual Premium subscription ($29.99) unlocking advanced analytics, club recommendations, smartwatch sync, and Strokes Gained. The company also sells Golf Pad TAGS, NFC-enabled hardware that attaches to clubs for automatic shot tracking, and operates Golf Pad Events, a free tournament management platform.

Product overview

Golf Pad offers a mobile-first golf technology platform centered on the Golf Pad GPS App, a free rangefinder and scoring application that has attracted over 10 million downloads. The platform operates on a freemium model with Golf Pad Premium ($29.99/year) unlocking advanced analytics, club recommendations, smartwatch sync, and green contour maps. Hardware accessories include Golf Pad TAGS (NFC tracking tags at $119), available as standalone purchase or bundled with a SuperStroke putter tag ($140). The ecosystem extends to Golf Pad Events, a free tournament management platform, and Golf Pad Classic for legacy device support. An affiliate program and reseller program support distribution. The platform integrates with Google Maps APIs, Stripe/Apple/Google Play for payments, Apple Health/Android Health for fitness tracking, and PayPal for event registration. AI-powered features include club recommendations and Plays Like distance predictions using environmental factors.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Pad TAGS: NFC-based smart tags that attach to golf clubs for automatic shot tracking, scorekeeping, and game statistics analysis. Includes 15 black tags, 1-year Premium subscription, and integrates with the Golf Pad GPS app.
• Golf Pad Events

Products and services

• Golf Pad GPS App Free mobile GPS rangefinder and scoring application for iOS and Android providing satellite aerial views of 40,000+ golf courses, precise distances to front/middle/back of greens, scorecards for up to 4 players, and tee-to-green shot and club tracking with distance statistics. Targeted at recreational and competitive golfers.
• Golf Pad Premium

Quantifiable outcome

• Users report dropping handicap from 24 to 17+ in one year
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Golf & More (EU Dealer)minorChannel Partner/ Reseller/ DistributorEuropean dealer for Golf Pad TAGS products. Operates from Belgium.
• Sharper ImageminorChannel Partner/ Reseller/ DistributorUS retailer carrying Golf Pad TAGS products in their stores and online.
• TrueformminorChannel Partner/ Reseller/ DistributorOnline retailer partner for Golf Pad TAGS products.
• NordstromminorChannel Partner/ Reseller/ DistributorDepartment store chain carrying Golf Pad products at select locations.
• In The Hole GolfminorChannel Partner/ Reseller/ DistributorSpecialty golf retailer partner for Golf Pad TAGS products.
• Amazon (Multiple Country Stores)coreChannel Partner/ Reseller/ DistributorMajor distribution through Amazon marketplaces including US, Canada, UK, Germany, France, Italy, Spain, Sweden, Australia, Japan, and Mexico.
• bol.comminorChannel Partner/ Reseller/ DistributorDutch online retailer serving Netherlands and Belgium markets.
• USGAcoreTechnology or IntegrationOfficial integration with USGA Handicap Index system for automatic handicap lookup and score posting in USA and Mexico.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hole19: Hole19 is a golf GPS rangefinder and scoring app with a Premium tier offering detailed statistics, club recommendations, and smartwatch support. Direct competitor in the app-only golf GPS category with strong international presence.
• 18Birdies: 18Birdies provides a golf GPS rangefinder, scoring, social, and stat-tracking app with premium subscriptions and side-game features. Direct app competitor to Golf Pad GPS targeting the same recreational golfer audience with similar freemium economics.
• Arccos Golf: Arccos offers AI-powered shot tracking via sensor-based hardware attached to clubs, paired with a mobile app providing GPS distances, strokes gained analytics, and tour-quality statistics. Directly competes with Golf Pad's GPS rangefinder and TAGS shot-tracking system for the same amateur golfer segment.
• The Grint: The Grint is a golf GPS, scoring, and handicap-tracking app with USGA handicap integration and social league play features. Directly comparable to Golf Pad's app offering including handicap integration and tournament/community tools.
• SwingU: SwingU is a free golf GPS rangefinder and scoring app with a Premium tier, offering distances, scorecard tracking, and handicap features. Direct competitor to Golf Pad's freemium app model targeting amateur golfers on both iOS and Android.
• Shot Scope: Shot Scope provides wearable GPS watches and shot-tracking tags (similar concept to Golf Pad TAGS) that automatically record shot data and sync to a mobile app for performance analytics. Overlaps directly with Golf Pad's NFC tag approach and freemium-style app strategy.

Broad incumbents

• Garmin Golf: Garmin offers dedicated golf GPS handheld devices, smartwatches (Approach series), and the Garmin Golf app with scoring, shot tracking, and course database. As a broad incumbent with massive hardware scale and brand recognition, Garmin competes across both Golf Pad's app and hardware (TAGS) categories.
• Bushnell Golf: Bushnell is a market-leading golf rangefinder hardware brand (laser rangefinders, GPS devices) with companion mobile app. Broad incumbent that competes on rangefinder accuracy and an established golf-tech brand, overlapping with Golf Pad's rangefinder and wearable tech positioning.
• SkyTrak (SkyGolf): SkyTrak by SkyGolf offers launch monitors and indoor golf simulators with companion app for shot tracking and performance analysis. Broader golf-tech incumbent with overlapping performance analytics and Strokes Gained-style features that compete for the same improvement-focused golfer.

Emerging players

• Decade Golf: Decade Golf offers a mobile app with GPS rangefinder, scoring, and stats features aimed at casual golfers. Emerging direct competitor in the app-based golf GPS category, overlapping with Golf Pad's free-tier value proposition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golfpadgps
• YouTubeyoutube.com/channel/UCpeWOJTqYMAodFokj6Jl-VQ
• Facebookfacebook.com/golfpadgps
• Instagraminstagram.com/golfpadgps
• LinkedInlinkedin.com/company/golf-pad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Pad