Quantified Self Labs

What Quantified Self Labs does

Quantified Self Labs is a privately held, community-led social enterprise that operates the global Quantified Self movement, founded by Gary Wolf to support individuals conducting self-tracking and personal-science projects. The organization does not develop proprietary technology products; instead, it curates a methodology built around N-of-1 experiments and the "Three Prime Questions" framework (What did you do? How did you do it? What did you learn?), and packages it through a website containing a blog, a community forum, a searchable Show&Tell archive of hundreds of self-tracking projects, and an "Everyday Science" newsletter.

The platform operates through three primary distribution layers: a website (quantifiedself.com) hosting content and resources, over 100 local Show&Tell meetup groups coordinated via Meetup.com across North America, Europe, Asia, and Oceania, and annual global conferences (e.g., QS17 Amsterdam in 2017 with the QS Institute at Hanze University, QS18 Portland in 2018 with over 100 talks). The organization also runs recurring programs such as the Keating Memorial Self Research Group, a weekly peer-support group launched in 2021 in partnership with Open Humans.

Quantified Self Labs is funded as a social enterprise without disclosed venture backing. Revenue is generated primarily through conference registration fees, exhibition and sponsorship fees from partners, and nominal attendance donations at meetups (e.g., a $10 suggested donation at Bay Area events). Key strategic partners include Open Humans (board-level alignment on participant-driven research infrastructure, 2021), the Quantified Self Institute at Hanze University (academic collaboration, 2017), and Nutrisense (CGM-focused programming, 2023). Headcount is reported at 1-10 employees, and the company is headquartered in the San Francisco Bay Area, California.

Name

Quantified Self Labs

Legal name

Quantified Self Labs

Website

https://quantifiedself.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Quantified Self Labs is a community-led social enterprise operating the global Quantified Self movement, supporting individuals conducting self-tracking and personal-science projects through a website, forum, Show&Tell archive, and 100+ local meetup groups and conferences worldwide.

Ownership category

akta.pro rank

Product category

Self-tracking Community & Events

NAICS

Research and Development in the Social Sciences and Humanities (54172)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industry

Knowledge Management & Scientific Collaboration / Literature Intelligence (HLAGAJAN)

Keywords

• Self-tracking community
• Personal science
• N-of-1 experiments
• Biometric tracking
• Self-quantification

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Conference and Event Operations: Quantified Self organizes and operates annual global conferences and local meetup events. Revenue is generated through conference registration fees, exhibition fees from sponsors, and nominal attendance fees for meetups ($10 suggested donation at Bay Area meetups).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quantified Self Labs operates a global community and educational platform for self-tracking and personal science, organizing annual conferences, local meetup groups, and online forums where individuals share personal data, conduct N-of-1 experiments, and apply systematic personal science methodology to their own lives. The organization disseminates frameworks such as the Three Prime Questions and curates a Show&Tell archive of self-research presentations.

Product overview

Quantified Self Labs operates a community platform for self-tracking and personal science, providing a website with blog content, a community forum, Show&Tell presentation format for sharing self-research projects, and organizing global conferences and local meetup groups worldwide. The organization functions as a social enterprise supporting the Quantified Self community rather than as a product company with packaged software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual QS Conference

Quantifiable outcome

• Hundreds of self-research discoveries shared through Show&Tell talks and the community archive

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• NutrisenseminorGTM or Marketing Partner · 31 May 2023Quantified Self partnered with Nutrisense, a company providing minimally invasive continuous glucose monitors (CGM) and meal/activity tracking apps. The partnership involved exploring CGM technology for self-tracking discoveries and featured Nutrisense-integrated talks at the CGM Show&Tell event on June 13, 2023.
• Open HumanscoreStrategic or Co-development Partner · 6 February 2021Quantified Self partners with Open Humans, a nonprofit foundation creating tools for the future of self-research. The partnership supports the Keating Memorial Self Research Group, a weekly peer support group for self-researchers. Open Humans was co-founded by Mad Ball, and QS Labs has joined its board to create research infrastructure prioritizing participant agency.
• Quantified Self Institute at Hanze UniversitycoreStrategic or Co-development Partner · 17 June 2017Quantified Self collaborated with the Quantified Self Institute at Hanze University in Amsterdam to convene the QS17 Global Conference in June 2017. The institute advances new approaches to self-tracking through an international community of researchers, clinicians, students, and educators.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Exist.io: Exist.io is a quantified self platform that automatically aggregates data from wearables, apps, and trackers to surface correlations in personal metrics. It is the closest direct competitor to QS Labs because it occupies the same intersection of personal data integration and self-experimentation, but it does so via a software product rather than a community-first model.
• Open Humans: Open Humans is a nonprofit that provides tools and infrastructure for personal data and self-directed research; QS joined Open Humans' board in 2021 and runs the Keating Memorial Self Research Group in partnership with it. They share a participatory-research ethos and a participant-agency posture, making Open Humans a strategic partner and functional peer.

Emerging players

• Levels Health: Levels is a CGM-based metabolic health platform that emphasizes personal experimentation with diet and glucose. Overlaps with QS on the CGM Show&Tell series and continuous self-tracking narrative, but Levels is a product company focused on metabolic insights whereas QS is a methodology/community layer.
• Nutrisense: Nutrisense is a CGM and nutrition-tracking company with which QS Labs partnered in 2023 to host the CGM Show&Tell event. Comparable as a GTM partner serving the same self-tracking community, but operating commercially while QS operates as a social enterprise.
• Quantified Mind: Quantified Mind was an early quantified self experiment platform for self-testing cognitive performance. Historically comparable to QS as a niche tool in the quantified self ecosystem, though now less active than it once was.
• Habitica: Habitica is a habit-tracking and productivity app with a strong community/guild structure. It overlaps with QS in the personal-behavior-tracking and community-engagement dimensions but gamifies rather than methodologizes the experience.

Broad incumbents

• Strava: Strava is a fitness-tracking social network with a deep community ethos around personal activity data. While narrower in scope (sports rather than holistic self-tracking), it embodies the same model of community-driven quantified self engagement at much greater scale and is a useful incumbent benchmark.
• Apple Health: Apple Health aggregates personal health metrics across Apple devices and integrates with consumer wearables. It is the dominant broad incumbent in consumer health data aggregation, threatening QS's positioning as a curatorial layer unless QS leans further into methodology, education, and research-grade framing.
• Oura: Oura sells a smart ring focused on sleep, readiness, and personal health insights. It operates broadly in the self-tracking space and increasingly emphasizes personal experimentation content, partially overlapping with QS's educational mission.
• Fitbit (Google): Fitbit is one of the original consumer self-tracking platforms, now part of Google. It is a broad incumbent whose early adoption coincided with the rise of the quantified self movement and remains a touchpoint device for many QS community members.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/quantifiedself
• YouTubevimeo.com/qslabs
• LinkedInlinkedin.com/company/quantified-self

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantified Self Labs