What Exist Australia does

Exist Australia, operated by Hello Code Pty Ltd, is a Melbourne-based quantified-self SaaS that unifies personal data from wearables, calendars, productivity tools, and manual entry into a single statistical analysis platform. The product is delivered as a web application plus native iOS and Android companion apps, and ingests data through first-party OAuth integrations with Apple Health, Health Connect, Fitbit, Garmin, Oura, Withings, Strava, RescueTime, Todoist, Toggl, GitHub, Last.fm, Trakt, Apple Weather, and others, while supporting user-defined custom attributes and tags (quantity, decimal, duration, percentage, 1-9 scale, time of day, boolean). The core analytical layer runs a proprietary weekly statistical correlation engine that surfaces cross-domain relationships and generates trends, averages, insights, and weekly summary emails; analysis is purely statistical and the company has explicitly chosen not to deploy generative AI features. A public OAuth2 REST API (v2) with attribute-ownership and per-group read/write scopes extends the platform to third-party developers and integrations.

The business model is a single flat subscription tier priced at US$6.99/month or US$62.90/year (25% annual discount) following a 30-day free trial, processed via Stripe, with no feature gating and no enterprise tier. The paying user base sits in the low thousands (the 2025 user survey drew 100 respondents representing roughly 10% of paid users), and revenue is generated entirely from individual consumer subscriptions; the company does not sell user data and is bootstrapped without outside investors. The customer base is horizontally segmented across quantified-self enthusiasts, people managing chronic health or mental-health conditions, habit builders, wearable device owners, and API/developer users. Customer acquisition is organic, relying on owned content (blog, docs, public roadmap, forum), word-of-mouth, referral codes, Reddit mentions, and app-store discovery; there is no paid advertising or third-party web/mobile analytics.

Hello Code operates as a two-person founder-led company (Josh Sharp and Belle Cooper) supported by outsourced infrastructure providers (Stripe, Help Scout, Sentry, Campaign Monitor), and is privately held with no funding rounds, parent company, or institutional shareholders. Founded in 2014 and continuously operating for over a decade, the company has shipped major product inflection points including custom tags (2017), manual tracking (2020-2021), API v2 (2022), and a full cross-platform redesign (2025), with the most recent release being custom PDF and expanded CSV exports (June 2026). Founders have publicly noted that 'income from Exist has been struggling for some time,' indicating revenue pressure despite continued product investment.

Name

Exist Australia

Legal name

Hello Code Pty Ltd

Website

https://exist.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Exist Australia is a Melbourne-based, two-person SaaS that unifies wearable, productivity, and manually tracked personal data into a single dashboard, using a statistical correlation engine to surface behavior insights for individual consumer subscribers paying a flat $6.99/month.

Ownership category

akta.pro rank

Product category

Quantified Self / Personal Behavior Analytics Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Data Quality, Profiling & Validation (within Integration) (HDAEACAI)

akta.pro secondary industry

Data Observability & Monitoring (HDAEADAI)

Keywords

• Personal data tracking
• Quantified self software
• Behavioral analytics platform
• Wearable data aggregation
• Habit correlation dashboard

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Exist subscription: Recurring subscription is the sole revenue stream. Single tier at US$6.99/month or US$62.90/year (25% annual discount), 30-day free trial, processed via Stripe. Exist explicitly does not sell user data.
2. Free trial funnel: 30-day free trial converts to paid subscription at $6.99/month; multiple reminder emails sent before first charge, with refunds available if a user did not intend to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Exist is a personal behavior-tracking service that combines automatic syncing from 19+ third-party health, productivity, and life-tracking apps (Apple Health, Health Connect, Fitbit, Garmin, Oura, Withings, Strava, RescueTime, Todoist, GitHub, Last.fm, Trakt, Apple Weather, etc.) with manual entry of custom attributes and tags. It analyzes the unified data set using a statistical correlation and trend engine to surface relationships, averages, daily insights, weekly summary emails, and customizable PDF and CSV exports for individual subscribers on a single-tier subscription.

Product overview

Exist is a single unified personal-quantified-self product made by Hello Code in Melbourne, Australia. The core platform is the Exist web app, which is paired with two companion mobile clients, Exist for iOS (which syncs from Apple Health) and Exist for Android (which syncs from Health Connect). All three clients share a single backend that ingests data from a broad set of first-party integrations (Fitbit, Garmin, Oura, Withings, Strava, RescueTime, Todoist, Toggl, GitHub, Instapaper, Mastodon, Calendar, Swarm, Last.fm, Trakt, Apple Weather, Foreground, and others), supports manual tracking of custom attributes (quantity, decimal, duration, percentage, 1–9 scale, and time of day), and exposes a developer-facing Exist API for read/write integration. The platform also previously shipped a companion iOS app called Hello Habits (discontinued January 2022) for automatic habit tracking, and the team has separately built Hello Meds, an iOS medication tracker. Exist's analysis layer combines cross-source data into correlations, trends, averages, insights, weekly summaries, and now PDF/CSV exports, all generated using statistical methods rather than AI/ML.

Differentiator

Problem solved

Functional benefit

Brands

• Hello Meds: A free, privacy-respecting medication tracker for iOS, built by Hello Code's founder Belle Cooper, focused on tracking regularly-recurring medication combinations.
• Hello Habits

Products and services

• Exist Personal behavior-tracking service that combines automatic syncing from third-party health, productivity, and life-tracking apps with manual entry of custom data points, analyzing the combined data set to surface correlations, trends, averages, weekly summaries, and insights for individual subscribers.
• Exist for iOS Native iOS application (rewritten in 2025) that syncs data from Apple Health and supports manual tracking, custom tags, mood rating, browsing of attribute history, pinned Home-tab attributes, and a Browse tab with full monthly raw-data history; available via the App Store.
• Exist for Android Native Android application (rewritten in 2025 with Material Design and dark mode) that syncs data from Health Connect and supports manual tracking, custom tags, mood rating, attribute history browsing, pinned Home-tab attributes, and RescueTime mobile screen time syncing.
• Exist web app Browser-based web application providing the full Exist experience including the Today dashboard, Trends, Correlations, Mood trends, Optimize, Goals, Attributes management, and account/data export (CSV and PDF).
• Exist API Public REST API (v2) allowing third-party developers to read user attributes, correlations, insights, averages, and profiles; write/update/increment attribute values; acquire or release attribute ownership; create templated or custom attributes; and append custom tags; authenticated via OAuth2 with fine-grained per-group scopes and simple-token authentication for read-only clients.
• Manual tracking Manual tracking capability within Exist that lets users create custom attributes of types quantity, decimal, duration, percentage, 1-9 scale, or time of day, with templates for common attributes (energy level, stress level, coffees, alcoholic drinks, water, caffeine, vitamin C), all flowing through the same correlation, trend, average, and insight engine as synced data.
• PDF and CSV data exports Reporting capability within Exist that generates custom PDF reports (graphs, correlations, averages, raw value tables) and expanded CSV spreadsheets spanning multiple attributes and custom date ranges, designed for sharing with health professionals and family.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature6 records

Partnerships

19 partnerships are on record, tiered flagship integration - primary data source for ios users, syncing activity, sleep, heart rate, nutrition, and dozens of other attributes via exist for ios., flagship integration - primary android data source., core - major wearable partner syncing steps, active minutes, sleep, heartrate, body metrics, etc., core - major wearable partner., core - sleep-tracking ring partner (migrated from oura api v1 to v2 in late 2023)., core - smart-scale and health-device partner., important - workout and cycling partner., important - productivity-time partner (android mobile screen time added in 2023)., important - tasks-completed partner., important - developer-productivity partner (commits)., important - events partner., important - music-listening data hub (also powers spotify/deezer support)., important - weather data provider (replaced dark sky)., critical infrastructure - payment processing and subscription management., critical infrastructure - user support tooling and knowledge base., important - mobile and web error tracking., important - email marketing and product-update notifications., strategic - sister product for automated habit tracking (now sunset). and minor - sister product mentioned as a related free tool..

• Apple Health (Apple Watch / iPhone)flagship integration - primary data source for ios users, syncing activity, sleep, heart rate, nutrition, and dozens of other attributes via exist for ios.Technology or IntegrationFirst-party integration that pipes Apple Health metrics into Exist attributes. Listed in the 'Connected services' carousel and the /apps-data-syncing page as a core source of automatically imported data.
• Health Connect (Android)flagship integration - primary android data source.Technology or IntegrationHealth Connect powers Exist for Android's automatic syncing, with explicit adherence to the Health Connect Permissions policy (Limited Use requirements) per the privacy policy.
• Fitbitcore - major wearable partner syncing steps, active minutes, sleep, heartrate, body metrics, etc.Technology or IntegrationFitbit OAuth integration imports activity, workouts, sleep, weight and other attributes. Listed in the homepage logo bar and the data-syncing page.
• Garmincore - major wearable partner.Technology or IntegrationGarmin integration imports activity, workouts, sleep breakdown, heart rate and other metrics from Garmin Connect.
• Ouracore - sleep-tracking ring partner (migrated from oura api v1 to v2 in late 2023).Technology or IntegrationOura integration syncs sleep, readiness, and heart-rate data. Migration to v2 was completed to ensure continuous syncing after Oura's v1 sunset.
• Withingscore - smart-scale and health-device partner.Technology or IntegrationWithings integration imports weight, body composition, sleep, and heart-rate metrics.
• Stravaimportant - workout and cycling partner.Technology or IntegrationStrava integration pulls workouts, distance, and active minutes from cycling, running, and other activities.
• RescueTimeimportant - productivity-time partner (android mobile screen time added in 2023).Technology or IntegrationRescueTime integration imports productive, neutral, and distracting minutes as well as mobile screen time on Android.
• Todoistimportant - tasks-completed partner.Technology or IntegrationTodoist integration imports tasks-completed counts into Exist for productivity tracking and habit automation in Hello Habits.
• GitHubimportant - developer-productivity partner (commits).Technology or IntegrationGitHub integration imports commit counts for developer users as a productivity attribute.
• Calendarimportant - events partner.Technology or IntegrationCalendar integration (via CalDAV) imports event count and total event duration for context.
• Last.fmimportant - music-listening data hub (also powers spotify/deezer support).Technology or IntegrationLast.fm integration imports scrobble data for tracks-played counts; Last.fm also proxies Spotify and Deezer listening history.
• Apple Weatherimportant - weather data provider (replaced dark sky).Technology or IntegrationLatitude and longitude shared with Apple Weather to retrieve local weather conditions; WeatherKit data attribution displayed. Replaced Dark Sky after Apple's acquisition shut the old service down.
• Stripecritical infrastructure - payment processing and subscription management.Strategic or Co-development PartnerStripe processes all subscription payments, stores credit-card information, and retains email and payment history (legally required for accounting). Exist has no direct payment handling.
• Help Scoutcritical infrastructure - user support tooling and knowledge base.Strategic or Co-development PartnerHelp Scout handles support emails (name, email, correspondence) and powers the kb.exist.io knowledge base with its docs platform.
• Sentryimportant - mobile and web error tracking.Technology or IntegrationSentry receives crash and error logs from Exist's iOS, Android, and web apps, including username and device attributes, used to diagnose and fix bugs.
• Campaign Monitorimportant - email marketing and product-update notifications.Strategic or Co-development PartnerCampaign Monitor sends informational and product-update emails; receives user name and email at account creation.
• Hello Habits (Hello Code)strategic - sister product for automated habit tracking (now sunset).Strategic or Co-development PartnerHello Habits was a separate iOS app from Hello Code that used Exist data to automatically track habits. Discontinued from Jan 2022; documented as an example of cross-product integration.
• Hello Meds (Hello Code)minor - sister product mentioned as a related free tool.Strategic or Co-development PartnerHello Meds is a free, privacy-respecting medication tracker for iOS made by Hello Code's Belle, focused on regularly-recurring medication combinations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oura: Oura is a sleep- and readiness-tracking ring whose app offers its own trends, correlations, and insights; it is both an Exist integration partner and a partial competitor in the health-tracking dashboard space, especially for users focused on sleep and recovery.
• Bearable: Bearable is a self-tracking app that combines mood, symptom, medication, activity, and sleep data into charts and correlations — the closest small-scale direct competitor to Exist's manual + correlated-insights approach for health-focused users.
• Cronometer: Cronometer is a nutrition and biometrics tracking service with its own analytics dashboards; it overlaps with Exist's food and weight attributes and is comparable as a personal-data tracking SaaS with a privacy-respectful brand similar to Exist's.
• Daylio: Daylio is a mood and habit tracker that lets users log moods on a 1-5 scale and custom activities with statistics; it overlaps with Exist's manual mood tracking and tag-based habit tracking but lacks Exist's automatic-service integrations.

Direct peers

• Gyroscope: Gyroscope is a quantified-self dashboard that aggregates data from wearables, productivity, and life-tracking apps into a single scoring and insights experience. It is the closest direct peer to Exist, sharing the same "single dashboard for all your personal data" positioning and similar automatic-sync + manual-entry model.
• RescueTime: RescueTime is a productivity time-tracking service that automatically logs computer and (on Android) mobile activity and feeds directly into Exist; as both an integration partner and a stand-alone productivity-tracking SaaS, it overlaps with Exist's productivity attribute area.

Broad incumbents

• Strava: Strava is a workout-tracking platform and an Exist integration partner that also operates its own fitness dashboard with social and training analytics; it is a broad incumbent in the workout tracking segment of Exist's aggregated dataset.
• Fitbit (by Google): Fitbit is a major wearable platform and a core Exist integration partner; its own dashboard offers activity, sleep, and heart-rate analytics that partially overlap with Exist's value proposition, though Fitbit is hardware-led rather than cross-service.
• Apple Health: Apple Health is the default iOS health-data aggregator and a major Exist integration partner; it is a broad incumbent that already aggregates steps, sleep, workouts, heart rate, and other metrics natively, providing overlapping but less cross-domain functionality than Exist.
• Google Health Connect / Google Fit: Health Connect is Google's Android-side unified health-data API and the primary Android data source for Exist; it functions as a broad incumbent aggregator with overlapping activity, sleep, and workout tracking features built into the Android ecosystem.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/hellocodeco
• Xx.com/ExistApp
• LinkedInlinkedin.com/company/exist-mobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exist Australia