Mr. Chadd
Mr. Chadd is a Groningen-based Dutch edtech platform providing app-based coaching, AI chatbot support, and in-person tutoring for secondary school students (vmbo, havo, vwo, mbo), operating as a Sanoma subsidiary since March 2026.
- Company typePrivate
- Founded2016
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mr. Chadd does
Mr. Chadd is a Groningen-based Dutch digital educational assistant platform targeting secondary education students (vmbo, havo, vwo, and mbo segments) and their parents. The company was founded in 2015–2016 and operates with 11–50 employees. Its core service is an app-based chat where students can reach university-educated coaches with a 10-second response promise, supported by a content library of 1,000+ pedagogical articles. The platform combines three delivery formats: on-demand chat, structured homework guidance and exam preparation (Examenmodule), and in-person tutoring (Bijles) available across 14+ Dutch cities at €22–27.50 per lesson.
The product portfolio spans B2C and B2B lines: a consumer subscription app, an AI chatbot subscription (priced promotionally at €9/month) supporting text, photo, and voice modalities, in-person tutoring, and the Schoolportaal and Academy B2B products licensed to Dutch secondary schools including Winkler Prins, OLV Breda, and X11. The technology stack is anchored by human coaching capacity rather than proprietary AI; the chatbot is positioned as a complement rather than a replacement for the coach layer.
Mr. Chadd generates revenue through consumer subscriptions, per-lesson tutoring fees, B2B school licensing, and the chatbot subscription. Since March 2026, the company has operated as a wholly-owned subsidiary of Sanoma Corporation, the Finnish publicly-listed learning and media group, and does not publish standalone financials. The combination of a parent-owned consumer education brand and embedded B2B school contracts positions Mr. Chadd within Sanoma's broader European learning portfolio alongside other acquired education assets.
Mr. Chadd firmographics
Firmographics- Name
- Mr. Chadd
- Legal name
- Mr. Chadd
- Website
- https://mrchadd.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Chadd is a Groningen-based Dutch edtech platform providing app-based coaching, AI chatbot support, and in-person tutoring for secondary school students (vmbo, havo, vwo, mbo), operating as a Sanoma subsidiary since March 2026.
- Ownership category
- akta.pro rank
Mr. Chadd industry classification
Industry- Product category
- Educational Technology / Online Tutoring
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG), Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms (EDANAGAC)
Keywords
Where Mr. Chadd is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mr. Chadd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- App Subscription (Particulier): Monthly subscription for individual students/parents to access the learning platform with unlimited questions to coaches. Includes access to the chatbot and all platform features.
- Tutoring Sessions: Per-session or package-based pricing for 1-on-1 in-person or online tutoring in specific subjects. Packages range from 1 to 20 lessons at different price points.
- School Licensing: Schools and school consortia receive customized pricing based on their needs. Implementation includes onboarding support from educational specialists, account managers, and project coordinators.
- Chatbot Subscription: Promotional chatbot subscription offering unlimited questions across all subjects for a reduced rate, currently marketed with temporary discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single lesson tutoring package |
| Unit Pricing | Multi-year contract | 10-lesson tutoring package |
| Unit Pricing | Multi-year contract | 15-lesson tutoring package (Most Popular) |
| Unit Pricing | Multi-year contract | 20-lesson tutoring package |
| Subscription | Monthly | Chatbot promotional subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mr. Chadd product offering
Product offeringCore offering
Mr. Chadd operates a digital educational assistant platform that connects Dutch secondary school students (vmbo, havo, vwo, mbo) with university-trained coaches via a mobile and web app, providing on-demand homework help with a guaranteed 10-second response time across all subjects. The company also delivers 1-on-1 tutoring (online and in-person) and structured homework guidance services throughout the Netherlands, with a school portal that provides teachers analytics on student learning patterns.
Product overview
Mr. Chadd is a digital educational assistant platform for Dutch students (vmbo, havo, vwo, and mbo) that combines a real-time chat app, tutoring services, and academic content resources. The core offering is the Mr. Chadd App, which provides on-demand homework help from university-trained coaches within 10 seconds via text, photo, or voice messages. The ecosystem includes the Schoolportaal for teacher analytics, an Examenmodule for exam practice, a Mr. Chadd Chatbot subscription for AI-powered assistance, the free Mr. Chadd Academy content library, and in-person/online Bijles (tutoring) and Huiswerkbegeleiding (homework guidance) services. All offerings are aligned to support differentiation in classrooms and personalized learning outside school hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Mr. Chadd App A digital educational assistant mobile and web application that connects Dutch students (vmbo, havo, vwo, mbo) with university-trained coaches for real-time homework help within 10 seconds via chat (text, photo, voice), available 7 days a week across all subjects and levels.
- Mr. Chadd Bijles (Tutoring)
- Mr. Chadd Huiswerkbegeleiding (Homework Guidance) Structured homework guidance service combining 1-on-1 in-person or online support with the Mr. Chadd app for continuous support between sessions, focusing on 'learning to learn' skills including planning and structure for all subjects.
Quantifiable outcome
- 10-second guaranteed response time for student questions
Companies that use Mr. Chadd
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Mr. Chadd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Mr. Chadd partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mr. Chadd competitors and assessment
Company assessmentDirect peers
- StudyGo: StudyGo is a leading Dutch online learning platform offering homework help, explanations, and study support for secondary school students across all subjects. It directly competes with Mr. Chadd on the same Dutch vmbo/havo/vwo audience with a similar on-demand digital tutoring model.
- Lyceo: Lyceo is one of the largest Dutch providers of homework guidance and tutoring services, working directly with schools to deliver in-person and online support. It competes with Mr. Chadd's Huiswerkbegeleiding service and Schoolportaal offering for the same school contracts.
- Bijles.nu: Bijles.nu is a Dutch marketplace that connects students with private tutors across all subjects and levels. It competes with Mr. Chadd's 1-on-1 tutoring (Bijles) offering, particularly for individual students seeking in-person tutors.
- Squla: Squla is a Dutch online supplemental learning platform for primary and secondary school students, offering gamified practice questions, educational videos, and adaptive learning content. It competes with Mr. Chadd Academy and the chatbot subscription for student/parent attention and budget.
- Brainly: Brainly is a global homework help platform with community-driven Q&A and AI tutoring (Brainly Tutor) operating in many European markets. It represents an emerging cross-border competitor to Mr. Chadd's on-demand Q&A homework help model, especially as AI-native alternatives mature.
- Wyzant: Wyzant is a US-based marketplace connecting students with private tutors for 1-on-1 sessions across subjects. While geographically distinct, it shares Mr. Chadd's tutoring marketplace business model and lessons per package pricing structure.
Broad incumbents
- Sanoma Learning: Sanoma Corporation is Mr. Chadd's publicly listed parent company and a major European learning and media group with K-12 digital learning, educational publishing, and tutoring operations across multiple countries. Comparable as the broader incumbent operating Mr. Chadd within its Dutch Learning portfolio.
- Khan Academy: Khan Academy is a global nonprofit offering free supplemental video lessons, practice exercises, and now AI tutoring (Khanmigo). It competes indirectly with Mr. Chadd Academy as a free alternative for student self-study, particularly in subjects where free content suffices.
Others
- Magister: Magister is the dominant Dutch Student Information System (SIS) used by most Dutch secondary schools, providing scheduling, gradebook, and communication tools. It is an ecosystem participant/adjacent rather than direct competitor, but its role in school procurement decisions makes it a relevant comparison point for Mr. Chadd's school-side channel.
Emerging players
- Teachmint: Teachmint is an AI-powered tutoring and teaching platform from India expanding into European markets. It represents an emerging cross-border competitor with an integrated tutor + content + AI delivery model similar to Mr. Chadd's hybrid coach-and-chatbot approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr. Chadd social profiles
Digital presenceMr. Chadd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Chadd leadership team
Management profileNumber of profiles
Profiles1 record
Mr. Chadd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Chadd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Chadd
What does Mr. Chadd do?
Mr. Chadd operates a digital educational assistant platform that connects Dutch secondary school students (vmbo, havo, vwo, mbo) with university-trained coaches via a mobile and web app, providing on-demand homework help with a guaranteed 10-second response time across all subjects. The company also delivers 1-on-1 tutoring (online and in-person) and structured homework guidance services throughout the Netherlands, with a school portal that provides teachers analytics on student learning patterns.
Is Mr. Chadd a public or private company?
Mr. Chadd is a private company. It is classified as corporate owned and is currently operating.
When was Mr. Chadd founded?
Mr. Chadd was founded in 2016. It employs 11 to 50 people.
Where is Mr. Chadd based?
Mr. Chadd is headquartered in Groningen, Netherlands, in the Europe region.
How does Mr. Chadd make money?
Four revenue lines are on record. App Subscription (Particulier) is the primary driver. The others are tutoring Sessions, school Licensing and chatbot Subscription.
Who are Mr. Chadd's main competitors?
Direct peers on record are StudyGo, Lyceo, Bijles.nu, Squla, Brainly and Wyzant. Broad incumbents are Sanoma Learning and Khan Academy. Magister is listed as an others. Teachmint is listed as an emerging player.
Does Mr. Chadd have an API?
No public API is recorded for Mr. Chadd.
What industry is Mr. Chadd in?
Mr. Chadd's product category is Educational Technology / Online Tutoring. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12). Its NAICS code is 611691 and its SIC code is 8200.