What Clemenger Group does

Clemenger Group, doing business as Clemenger BBDO Australia, is an Australian advertising and marketing communications agency headquartered in Melbourne. Founded in 1946, the firm operates as the Australian arm of BBDO within the Omnicom Group, serving major Australian and international brands across beverages (Great Northern), jewelry (Michael Hill), consumer electronics (Samsung), and confectionery (M&M'S Australia). Its stated geographic footprint is Australia and New Zealand.

The agency's core offering is creative services rather than a packaged software product: campaign strategy, brand transformation, branded content and entertainment production (e.g., "Long Way for a Beer" series), rebranding engagements (Michael Hill), and experience-led activations (M&M'S Australian Open pop-up). No proprietary technology platform, APIs, SDKs, or AI/ML capabilities are disclosed; the company's intellectual output is delivered through its creative talent bench led by a Creative Chairman. Pricing is not publicly disclosed and follows standard agency engagement mechanics (retainers and project-based fees).

Revenue mechanics are those of a mid-to-large Australian professional services firm with 1,001–5,000 employees, supported by enterprise-grade client relationships and benefiting from BBDO/Omnicom network affiliation for cross-border servicing. No revenue, funding, or financial performance figures are available in the source material, as the entity's financials are reported at the parent level. The leadership team consists of a CEO (Andy Pontin), Chairman (Robert Morgan), Creative Chairman (James McGrath), Chief Growth Officer (Anita Zanesco), CFO (Jonathan Isaacs), and Director (Peter Clemenger).

Name

Clemenger Group

Legal name

ClemengerBBDO

Website

https://clemengerbbdo.com.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Clemenger BBDO Australia is a Melbourne-based creative advertising agency operating as part of BBDO within Omnicom Group, delivering brand strategy, campaign development, and experiential marketing for enterprise clients such as Samsung, Great Northern, Michael Hill, and M&M'S Australia across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Clemenger Group (operating as ClemengerBBDO Australia) is a creative advertising agency providing advertising and marketing communication services. The agency delivers integrated marketing campaigns, brand transformation work, entertainment content series, and experiential marketing activations for major Australian and international brands across beverages, jewelry, consumer electronics, and confectionery sectors.

Product overview

ClemengerBBDO is a creative advertising agency offering marketing and advertising services. The company delivers integrated marketing campaigns and brand experiences for clients across various sectors including beverages (Great Northern beer), jewelry (Michael Hill rebrand), and consumer electronics (Samsung). Rather than a software product platform, the company provides creative services, campaign strategy, and branded content production. The portfolio consists of client work and campaign case studies rather than standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaigns Integrated creative advertising and marketing campaigns produced for major Australian and international brand clients, covering strategy, creative conception, and execution across channels.
• Brand Transformation and Rebranding Brand identity redesign and repositioning engagements for enterprise clients, such as the Michael Hill jeweller rebrand to design a new era for the iconic Australian brand.
• Entertainment Content Series Long-form branded entertainment content produced for clients, exemplified by the 'Long Way for a Beer' entertainment series created for Great Northern, Australia's biggest beer brand.
• Experiential Marketing Activations Experiential and event-based marketing activations, such as the Samsung 'Packed Full Of History' unboxing experience and the M&M'S Australia pop-up at the Australian Open with interactive installations, limited-edition merchandise, and customisation experiences.

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• M&M'S AustraliacoreGTM or Marketing PartnerM&M'S Australia launched a pop-up store at the Australian Open to celebrate its multi-year partnership as the official confectionery partner. The activation featured interactive installations, limited-edition merchandise, and customisation experiences, aiming to create memorable moments for tennis fans. Clemenger BBDO served as the creative agency for this activation.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Thinkerbell: Australian-founded creative agency that has scaled rapidly with a "measured imagination" positioning. Competes in the same premium creative segment and has won several of the same major ANZ brand accounts.

Direct peers

• McCann Australia: IPG-owned creative network operating in Australia. Competes head-to-head for big-brand creative mandates, including beverage, retail, and consumer goods accounts similar to ClemengerBBDO's portfolio.
• The Monkeys (Droga5 / Accenture Song): One of Australia's most awarded independent creative agencies, now part of Accenture Song. Direct competitor for premium brand transformation and creative effectiveness work in the Australian market.
• TBWA Australia: Omnicom sibling network (Disruption) competing in the same Australian market. Strong overlap on creative, brand strategy, and integrated campaign work for enterprise clients.
• BWM Dentsu Australia: Australian creative agency part of Dentsu network. Competes for similar enterprise clients and creative effectiveness awards; comparable in scale and ANZ focus.
• Ogilvy Australia: Australian arm of WPP's Ogilvy network. Competes for the same enterprise creative, brand strategy, and integrated communications mandates, particularly with multinational clients seeking ANZ coverage through a global network.
• Saatchi & Saatchi Australia: Publicis-owned creative network with significant Australian presence. Direct competitor for brand-led creative mandates and a long-standing presence in the ANZ market.
• M&C Saatchi Australia: Australia-based creative advertising agency competing for the same enterprise brand mandates across ANZ. Highly comparable on creative-led positioning, client verticals (FMCG, beverage, retail), and full-service model.
• Leo Burnett Australia: Publicis Groupe's creative network in Australia. Direct competitor for creative-led enterprise brand work, with comparable client roster in FMCG, beverage, and consumer electronics.
• Special Group: Independently owned creative agency with operations in Australia and New Zealand. Directly comparable as an ANZ-focused creative shop pursuing premium brand work and effectiveness recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clemsmelb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clemenger Group