What Maxwell Fabrics does

Maxwell Fabrics is a Vancouver, Canada-based wholesale distributor of textile fabrics, wallcoverings, and related products selling exclusively to the interior design trade across the United States and Canada. Founded in 1953, the company operates a trade-only model in which designers must log in to access wholesale pricing, request memo samples, and place cut-yard orders, supported by a dedicated Sourcing Department (branded as Design Assistant®) that provides substitute sourcing, technical specification support, and lead-time solutions. The customer base is comprised of individual interior designers, decorators, and small-to-mid design firms, with an emerging contract/commercial channel served through dedicated contract lookbooks and design guides.

The product platform is built on a curated catalog organized into recurring seasonal collections (four launches per year, including the recent Fall 2025 "Atelier" with 8 new programs, Summer 2025 "Villa Reverie," and Spring 2025 "Coastal Echoes") and a library of named sample books such as Performance Textures III/IV/V, Curled Up, Menswear, Print Gallery, Stripes & Checks, and Wide-Width Basics. Three branded lines anchor the assortment: the core Maxwell modern-classic fabric collection, Telafina (a luxury natural-fiber capsule), and 1838 Wallcoverings (FSC-certified, water-based-ink wallcoverings). Performance lines carry proprietary or partner-applied finishes—MAXGUARD and FibreGuard—delivering commercial-grade durability (up to 100,000 double rubs, CAL 117-2013, NFPA 260 Class 1). The majority of the fabric line is Oeko-Tex Standard 100 certified.

The business model is wholesale transactional: trade customers purchase cut goods by the yard (with 2-yard minimums in ½-yard increments on Telafina), order memo samples to evaluate fabrics before committing, and pay via a secure payment portal with FedEx-tracked shipping. Distribution is served by a Vancouver head office, a Concord, NC warehouse for US fulfillment, and a secondary European warehouse whose stock is surfaced on the e-commerce platform. Sourcing is anchored by a network of vertically integrated mill partners in the US, Europe, and India, many operating onsite water treatment and renewable power. The company is privately held with no disclosed parent, funding rounds, or revenue figures.

Name

Maxwell Fabrics

Legal name

Maxwell Fabrics

Website

https://maxwellfabrics.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxwell Fabrics is a Vancouver-based wholesale distributor of textiles, wallcoverings, and performance fabrics selling exclusively to interior design trade professionals across the US and Canada through a trade-only e-commerce platform backed by dual-warehouse distribution and concierge sourcing services.

Ownership category

akta.pro rank

Product category

Wholesale Interior Design Fabrics

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Knit Fabric Mills (313240)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Knitting Mills (2250)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Wholesale fabrics
• Interior design textiles
• Contract upholstery
• Performance fabrics
• Wallcovering materials

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cut Goods Sales by the Yard: Trade customers purchase fabric by the yard through online ordering, with yardage quantities entered per SKU and cuts applied. Paid online via secure payment portal for expedited shipping. Telafina line requires 2-yard minimums in 1/2-yard increments.
2. Memo Sample Sales: Memo samples sold per unit for design professionals to evaluate fabrics before placing cut goods orders, with prepaid sample return bags included to facilitate reuse and reduce waste.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maxwell Fabrics is a trade-only wholesale supplier of modern-classic fabric collections to the interior design profession. The company sells fabrics, wallcoverings, and luxury textiles by the yard and through curated sample books via a dedicated e-commerce platform, serving interior designers, decorators, and contract design firms in the US and Canada. It also operates the Design Assistant concierge sourcing service and runs recurring seasonal collections (Spring, Summer, Fall).

Product overview

Maxwell Fabrics operates a single trade-only platform-plus-modules architecture rather than a unified software product. The core Maxwell Fabrics brand is the main fabric catalog organized into seasonal collections (Coastal Echoes Spring 2025, Villa Reverie Summer 2025, Atelier Fall 2025, Room With A View Fall 2024) and a library of curated sample books; the platform is the wholesale e-commerce site maxwellfabrics.com. Layered onto this core are several named product lines and modules: 1838 Wallcoverings (FSC-certified, non-woven wallcoverings), Telafina (luxury natural-fiber textile sub-brand with installments such as Season XVII), and recurring fabric book series including Performance Textures III/IV/V (with FibreGuard or MAXGUARD finishes), Stripes & Checks III, Menswear II — Plaids & Checks, Curled Up X (Home & Garden Act X), Wide-Width Basics III, Print Gallery III, and Performance Wovens Vol. VIII (Lakeside, Honeycomb, Quarry). Trade services (the Design Assistant® sourcing service, customer service, and US/Canadian accounts-receivable support) wrap the catalog offering.

Differentiator

Problem solved

Functional benefit

Brands

• 1838 Wallcoverings: FSC-certified (C119803) wallcoverings brand, printed on responsibly-sourced non-woven bases using water-based, non-toxic, VOC-free inks, with biodegradable bases and recycled-polyester content.
• Telafina

Products and services

• Maxwell Fabrics Core Collections Maxwell's main line of fashion-wise, modern-classic fabric collections for the interior design trade, organized into seasonal launches (Spring, Summer, Fall) and curated sample books including Performance Textures, Menswear, Curled Up, Home & Garden, Wide-Width Basics, Print Gallery, Performance Wovens, and Stripes & Checks series. Sold by the yard to verified trade accounts.
• 1838 Wallcoverings Wallcoverings line printed on FSC-certified (C119803), responsibly-sourced non-woven bases using water-based, non-toxic inks free of VOCs, with polyester content largely sourced from recycled bottles and fully recyclable packaging.
• Telafina Maxwell's capsule line of luxury textiles focused on natural fiber content, with seasonal installments (e.g., Telafina Season XVII) featuring decorative and textural wovens using boutique yarns and specialized finishing techniques.
• Performance Textures Series Multi-installment performance fabric book series (Books III, IV, V) offering durable, stylish textures treated with FibreGuard or MAXGUARD finishes, passing CAL 117-2013 and NFPA 260 Class 1 with up to 100,000 double rubs. Targeted at contract-grade interior projects.
• Performance Textures IV - Storrow Fourth installment introducing plush chenille woven Storrow using a novelty space-dyed yarn in both warp and weft for dynamic color movement, with 42 colorways treated with MAXGUARD finish and 100,000 double rubs.
• Performance Textures V Fifth installment of the performance textures series featuring 4 exclusive patterns (Well Dressed, Slogan, Texel, Moreau) with FibreGuard finish for enhanced cleanability, available across a broad color range.
• Stripes & Checks Series (Book III) Series of destination books for drapery and multi-purpose stripes featuring classic and on-trend woven fabrics, with Stripes & Checks III showcasing 6 cotton-blend stripe designs across nature-inspired color palettes.
• Menswear II - Plaids & Checks Multi-purpose destination book of classic haberdashery designs including plaids, checks, and stripes rendered in brushed wool blend qualities in warm to sophisticated neutral palettes plus traditional menswear suiting accents.
• Fall 2024 Collection - Room With A View Seasonal fabric collection featuring botanical prints and petite handblock-inspired designs in garden hues, capturing a sense of repose and escape surrounded by nature. Sold by the yard to verified trade accounts.
• Spring 2025 Collection - Coastal Echoes Seasonal fabric collection featuring nature-inspired textures, painterly prints, intricate embroidery, and artisanal woven techniques in serene seaside-inspired colors.
• Summer 2025 Collection - Villa Reverie Seasonal fabric collection inspired by Mediterranean landscapes featuring Print Gallery III, Performance Wovens Vol. VIII (Lakeside, Honeycomb, Quarry), and Stripes & Checks III in kelp green, terracotta, Aegean blue, and golden citrine colorways.
• Fall 2025 Collection - Atelier Seasonal fabric collection introducing 8 new programs including Curled Up X, Home & Garden Act X, Menswear II, three new Performance Textures books, Wide-Width Basics 3rd edition, and Telafina Season XVII luxury wovens.
• Design Assistant Sourcing Service Trade-only concierge sourcing service operated by Maxwell's Sourcing Department to help interior design professionals find ideal fabrics to specification, offering technical knowledge, substitute suggestions, budget and lead-time solutions, stock checks, priority sample shipping, and an online sourcing form.
• Wholesale E-commerce Platform Trade-only online platform at maxwellfabrics.com for designers to search products, view price and stock (including North Carolina and European warehouses), request memo samples, place yardage orders, track shipments, save favorites, and manage accounts, with separate US and Canada storefronts.

Quantifiable outcome

• Performance Textures pass 100,000 double rubs with CAL 117-2013 and NFPA 260 Class 1
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship brand line, core brand line, core certification partner, core performance finish partner, core logistics partner and core supply chain partners.

• Telafinaflagship brand lineOEM/ Whitelabel/ Licensing PartnerTelafina is Maxwell's owned luxury capsule brand dedicated to natural-fiber content textiles. It appears on the homepage as a flagship line and as Telafina Season XVII in the Fall 2025 Atelier collection, an assortment of decorative and textural wovens using boutique yarns and specialized finishing techniques.
• 1838 Wallcoveringscore brand lineStrategic or Co-development Partner1838 Wallcoverings is Maxwell's branded wallcovering line, printed on responsibly-sourced, non-woven bases using water-based, non-toxic inks free of VOCs. FSC certified (C119803) and part of the FSC Chain of Custody; majority of polyester content is sourced from recycled bottles; cardboard and shrink film packaging are fully recyclable.
• Forest Stewardship Council (FSC)core certification partnerOthersFSC certifies 1838 Wallcoverings (license C119803) and provides Chain of Custody oversight, ensuring wood pulp for the non-woven base comes from responsibly managed forests.
• Oeko-Texcore certification partnerOthersOeko-Tex Standard 100 certification covers the majority of Maxwell's fabric line, certifying textiles are free of pesticides, heavy metals, and formaldehyde across the supply chain.
• FibreGuardcore performance finish partnerTechnology or IntegrationFibreGuard is a stain-resistant finish technology applied across the Performance Textures V line (Well Dressed, Slogan, Texel, Moreau patterns) for enhanced cleanability, paired with 65,000-100,000 double rub testing, NFPA 260, CAL 117-2013, and OEKOTEX certification.
• MAXGUARDcore performance finish partnerTechnology or IntegrationMAXGUARD is a proprietary performance finish applied to Performance Textures IV (Storrow) with WASH BELOW 30, DRY CLEAN cleaning, and 100,000 double rub testing.
• FedExcore logistics partnerOthersFedEx provides shipping and tracking for Maxwell customer orders; tracking numbers are surfaced on the customer's Shipped Order Summary in their account page.
• Mill Partners (US, Europe, India)core supply chain partnersStrategic or Co-development PartnerCore group of mill suppliers in the US, Europe, and India specializing in different areas of textile construction; share commitment to sustainability and ethical practices. Fully vertically integrated weaving mills are preferred to shorten the supply chain, putting weaving, dyeing, and finishing under one roof; many operate onsite water treatment and reuse facilities, recycling waste, and wind/solar power.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kravet Inc. Kravet is one of the largest family-owned to-the-trade fabric and home furnishings distributors in North America, offering decorative and performance textiles, wallcoverings, furniture, and trim through a multi-brand portfolio. Directly comparable to Maxwell as a wholesale-only interior design trade supplier with seasonal collections, performance lines, and a global mill partner network.
• Lee Jofa / Stroheim / Brunschwig & Fils: Lee Jofa and related brands (Stroheim, Brunschwig & Fils) are trade-only luxury fabric and wallcovering brands operated under a major parent in the home furnishings industry. Comparable to Maxwell's Telafina and 1838 Wallcoverings on luxury/premium positioning, trade gating, and design heritage.
• Highland Court (Kravet family): Highland Court is a decorative fabric line distributed through the Kravet trade network to interior designers. Comparable to Maxwell's Curled Up and decorative core lines as a fashion-forward to-the-trade decorative fabric brand with seasonal collections.

Direct peers

• Duralee: Duralee is a to-the-trade wholesale fabric, wallcovering and home furnishings company with showrooms across North America and seasonal collections. Comparable to Maxwell on trade-only distribution, multi-brand portfolio, performance/contract lines, and concierge-level designer services.
• Fabricut / Trend / S. Harris: Fabricut, Trend and S. Harris are sister trade-only fabric brands under the Fabricut umbrella serving interior designers with decorative, performance and contract textiles. Comparable to Maxwell as a multi-brand trade wholesaler with vertical mill relationships and design-assistant-style sourcing support.
• Robert Allen (Beacon Hill): Robert Allen and its Beacon Hill division are established to-the-trade fabric brands distributed to interior designers with seasonal lookbooks and performance lines. Comparable to Maxwell on trade-only wholesale, fashion-driven decorative collections, and contract textile offerings.
• JF Fabrics: JF Fabrics is a Canadian-based to-the-trade wholesaler of decorative fabrics and wallcoverings serving North American interior designers. Highly comparable to Maxwell as a fellow Canadian-headquartered trade-only wholesaler with seasonal collections and a similar designer customer base.
• Scalamandre: Scalamandre is a heritage trade-only textile house offering decorative fabrics, trimmings and wallcoverings to the interior design trade. Comparable to Maxwell on trade gating, heritage brand positioning, and decorative/performance fabric mix.
• Norwall Group: Norwall is a Canadian-based wholesale distributor of wallcoverings and complementary decorative products serving the interior design and retail trades. Comparable to Maxwell as a fellow Canadian trade wholesaler with wallcovering focus and complementary decorative offerings.

Regional players

• Calico (wallcoverings): Calico is a North American retail and trade source for wallcoverings, custom fabrics and window treatments. Comparable to Maxwell on wallcovering product category and trade channel, though Calico serves both retail and trade whereas Maxwell is strictly trade-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaxwellFabrics
• Facebookfacebook.com/maxwellfabrics
• LinkedInlinkedin.com/company/maxwell-fabrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Fabrics