The Pearl

What The Pearl does

The Pearl Hotel is a 55-room, adult-oriented luxury boutique property at 63 Main Street in the Rosemary Beach community of South Walton, Florida, on Scenic Highway 30A. Operating since August 2013 and owned by The St. Joe Company (NYSE: JOE), the hotel is positioned as a Four Diamond / Four Star intimate beachfront escape with a minimum check-in age of 25. Its product mix combines guest accommodations (rooms, suites, and The Pearl Suite presidential suite in the clock tower), three dining operations anchored by the AAA Three-Diamond Havana Beach Bar & Grill, a four-treatment-room Spa Pearl, and six event venues (Pilar Boardroom, Pearl Ballroom, Hemingway Room, Pearl Foyer, and two Havana Beach Rooftop spaces) that accommodate up to 125 guests for meetings and up to 75 for weddings.

The underlying technology stack is third-party rather than proprietary: the Intelity ICE platform powers the in-room tablets for service requests, digital F&B ordering, concierge messaging, room climate and lighting controls, and streaming entertainment; a Synxis booking engine handles direct online reservations. The property integrates with Rosemary Beach community amenities (four pools, fitness, racquet club), Origins Golf Club (Davis Love III-designed), and BoatHouse Paddle Club, and it sources food and beverage ingredients within a 100-mile radius from City Green Farms, Ocheesee Creamery, and Camp Flowers Honey.

Revenue is generated across five streams: room accommodations (quote-based, seasonal/demand pricing with published special-offer discounts of 15-25%), food and beverage (transactional at restaurants plus banquet minimums), spa services ($50-$400 per treatment plus 20% gratuity), event venues (custom wedding and corporate packages), and packaged rate plans (Rise & Shine accommodations-plus-breakfast, Advanced Purchase non-refundable tiers). Go-to-market is direct-to-consumer through the hotel's own website, phone reservations (multiple dedicated lines), and a wedding/sales team, with auxiliary distribution via OTAs, travel trade partners, and St. Joe / Watersound brand cross-promotion. The customer base is leisure affluent adult travelers as the primary segment, with weddings, corporate retreats, and Florida resident staycations as additive secondary segments.

Name

The Pearl

Legal name

The Pearl Hotel

Website

https://thepearlrb.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

The Pearl Hotel is a 55-room, adult-only luxury boutique hotel in Rosemary Beach, Florida, owned by The St. Joe Company. It serves affluent leisure travelers, destination wedding parties, and corporate retreat groups with accommodations, fine dining, spa, and event venues on Scenic Highway 30A.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury boutique hotel
• Beachfront resort
• Hospitality services
• Spa and wellness
• Event venues

Headquarters

HQ city

Rosemary Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 55 luxury guest rooms and suites including standard rooms, suites, and the exclusive Pearl Suite presidential suite. Accommodations feature varied views (Gulf, pool, town) and are priced at published rates with seasonal/demand-based variations. Complimentary amenities (beach setups, bikes, WiFi, valet) are bundled into the room rate.
2. Food & Beverage: Revenue from Havana Beach Bar & Grill (AAA Three-Diamond restaurant), rooftop bar, in-room dining, and pool deck service. Farm-to-table dining concept sourcing locally within 100 miles. Brunch, dinner, happy hour, and special events drive F&B revenue.
3. Spa Services: Revenue from Spa Pearl offering HydraFacial treatments, massages, body treatments, facials, and waxing. Spa packages range from 2-4 hours with 15% savings on custom packages. Pricing from $50 for enhancements to $400 for signature treatments.
4. Event Venues & Weddings: Revenue from hosting weddings, corporate meetings, and special events across six distinctive indoor/outdoor venues (Pearl Foyer, Hemingway Room, Pearl Ballroom, Havana Beach Lounge, Havana Beach Rooftop Deck, Havana Beach Rooftop) accommodating 50-125+ guests.
5. Special Offers & Packages: Discounted and packaged rate offerings including Advanced Purchase (15-25% off), Florida Resident, Military Appreciation (15% off), AAA/AARP, and Rise & Shine Package (accommodations + breakfast). These drive incremental bookings during off-peak periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Pearl Hotel operates a 55-room luxury boutique hotel in Rosemary Beach, Florida, offering upscale accommodations (rooms, suites, and the exclusive Pearl Suite), on-site dining (Havana Beach Bar & Grill and in-room dining), full-service spa (Spa Pearl), and indoor/outdoor event venues for weddings, corporate meetings, and social events. The property is adult-oriented (minimum check-in age 25) and provides complimentary amenities including beach setups, bicycles, valet parking, and smart-room technology.

Product overview

The Pearl Hotel is a 55-room luxury boutique hotel offering a unified hospitality experience combining accommodations (Rooms, Suites, and The Pearl Suite), dining (Havana Beach Bar & Grill and In-Room Dining), Spa Pearl spa services, event venues (Pilar Boardroom, Pearl Ballroom, Hemingway Room, Pearl Foyer, Havana Beach Lounge, and Havana Beach Rooftop venues), and recreational amenities including private beach access, pool, fitness facilities, and activity coordination. The property serves as a destination resort for adult travelers seeking luxury Gulf Coast experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Havana Beach Bar & Grill: AAA Three-Diamond signature restaurant serving coastal cuisine with Cuban and Gulf Coast influences.
• Spa Pearl

Products and services

• The Pearl Hotel Accommodations 55 luxury guest rooms, suites, and the exclusive Pearl Suite presidential suite in West Indies-inspired coastal style with Gulf, pool, or town views, private balconies, smart room technology, and complimentary amenities including beach setups, bicycles, valet parking, and nightly turndown treats. Targeted at adult travelers aged 25 and older.
• Havana Beach Bar & Grill The hotel's signature AAA Three-Diamond restaurant offering a fusion of Gulf Coast, Louisiana Creole, Mexican, and Cuban cuisine with indoor dining, veranda seating, mahogany bar, and rooftop access. Farm-to-table sourcing from family-owned businesses within 100 miles. Open for brunch, dinner, happy hour, and special events.
• In-Room Dining Private dining service allowing guests to order breakfast, lunch, dinner, and light menus directly from their room or suite via in-room iPad, integrated with the hotel's Intelity ICE platform.
• Spa Pearl Poolside spa within four private treatment rooms offering HydraFacial treatments, facials, signature pearl-inspired body treatments, massages (Swedish, deep tissue, Pearl Perfection, Pearl Stone Ritual), and waxing services. Treatments range from $50 for enhancements to $400 for signature services, with packages offering 15% savings on custom combinations.
• Weddings Wedding venue and planning services across four distinctive indoor and outdoor venues (Hemingway Room, Pearl Foyer, Havana Beach Lounge, and Havana Beach Rooftop venues) accommodating up to 75 guests, with custom-tailored planning, gourmet catering, and group accommodations.
• Meetings and Conferences Meeting and conference services across six indoor and outdoor venues (Pilar Boardroom, Pearl Ballroom, Hemingway Room, Pearl Foyer, Havana Beach Lounge, and Havana Beach Rooftop venues) accommodating up to 125 guests, with complimentary Wi-Fi, custom event planning, and audiovisual equipment.
• Special Events Programming Year-round special events including Harvest Wine & Food Festival, Rosemary Beach Uncorked, Seeing Red Wine Festival, 30A Songwriters Festival, and seasonal hotel-hosted events tied to the local South Walton community calendar.

Quantifiable outcome

• Voted #1 World's Best Resort Hotel in Florida by Travel + Leisure (2018)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The St. Joe CompanycoreOthersThe Pearl Hotel is owned and operated by The St. Joe Company, a major Florida-based real estate development and hospitality company. St. Joe operates multiple luxury hotel properties along the Gulf Coast including Watersound Inn, WaterColor Inn & Resort, and other Watersound-branded properties. The Pearl is part of the Watersound lifestyle brand collection of distinctive coastal experiences.
• WatersoundcoreStrategic or Co-development PartnerThe Pearl Hotel is part of the Watersound lifestyle brand - a collection of distinctive places and experiences connected by elevated hospitality, coastal experiences, and shared commitment to quality. Located along Scenic Highway 30A, The Pearl blends refined luxury and walkable charm with the Watersound standard of excellence.
• BoatHouse Paddle ClubminorStrategic or Co-development PartnerPartnership with BoatHouse Paddle Club at WaterColor for complimentary kayak rentals (one hour) and discounted SUP rentals for Pearl Hotel guests. Located at WaterColor BoatHouse, the club offers kayaking, paddleboarding, bootcamps, TRX suspension, nature kayak tours, and eFoil surfboard training on Western Lake.
• Local Farms & Purveyors (City Green Farms, Ocheesee Creamery, Camp Flowers Honey)minorStrategic or Co-development PartnerFarm-to-table sourcing partnerships with small production, family-owned businesses within 100 miles. Executive Chef sources meat, fish, and produce from City Green Farms, Ocheesee Creamery, and Camp Flowers Honey. Supports local agriculture and enables differentiated culinary identity.
• Rosemary Beach Community (Parks, Pools, Fitness, Tennis)minorStrategic or Co-development PartnerPartnership providing Pearl Hotel guests access to Rosemary Beach community amenities including four pools (Coquina, Sky, Cabana, Barbados), Rosemary Beach Fitness Center ($25/day), and Rosemary Beach Racquet Club (8 clay tennis courts). Community Access Key provided at check-in.
• Origins Golf ClubminorStrategic or Co-development PartnerPartnership with Origins Golf Club (573 Pathways Drive, Watersound, FL) offering hotel guests access to six-hole regulation course designed by Davis Love III. Course alternatively plays as ten-hole par 3 layout. FootGolf available 3-6 PM.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Henderson, a Salamander Beach Resort: Luxury full-service resort in Destin (next major market west of 30A) with spa, multiple dining venues, and event space. Directly comparable in Florida Gulf Coast luxury positioning, group business, and seasonal leisure demand.
• WaterColor Inn & Resort: Sister property under The St. Joe Company on Scenic Highway 30A, also Forbes-Recommended and AAA Four Diamond. Directly comparable Florida Gulf Coast luxury resort serving similar affluent family and couple segments; closest functional competitor within the same parent's Watersound portfolio.
• Hotel Effie Sandestin: Luxury lifestyle hotel on the Emerald Coast targeting affluent leisure and group travelers with spa, multiple dining outlets, and conference space. Competes for the same Florida Gulf Coast luxury weekend/regional group demand as The Pearl.
• Hilton Sandestin Beach Golf Resort & Spa: Large full-service beachfront resort with spa, golf, and extensive meeting space in Destin/Sandestin. Overlaps in luxury leisure, family-oriented group, and corporate retreat segments on the same Emerald Coast destination set.
• Watersound Inn: Also owned by The St. Joe Company on 30A; intimate luxury inn experience targeting adult travelers. Overlaps with The Pearl in style, guest profile, AAA Four Diamond positioning, and amenities on the same coastal corridor.

Broad incumbents

• The Don CeSar: Iconic luxury Pink Palace resort on St. Pete Beach; broader Florida Gulf Coast comparable with full-service spa, F&B, and event venues. Operates at a larger scale and serves similar premium leisure and wedding demand.
• JW Marriott Marco Island Beach Resort: Large luxury beachfront resort on Florida's Gulf Coast with spa and meeting facilities. Comparable on property amenity mix and group/wedding business; broader incident brand at larger scale.
• The Ritz-Carlton, Naples: Flagship luxury resort on Florida's Gulf Coast with Forbes Five-Star credentials, award-winning spa, and significant event capacity. Sets the regional luxury price ceiling against which The Pearl's rate positioning is benchmarked.

Emerging players

• Four Points by Sheraton Destin-Fort Walton Beach: Mid-scale beachfront option targeting leisure travelers on the Emerald Coast. Captures overflow demand and price-sensitive corporate retreats that fall below The Pearl's luxury threshold; overlaps the same destination geography and group RFPs.
• Camp Creek Inn (Watersound Club): Newer boutique inn adjacent to the Watersound Beach Club on 30A, owned by The St. Joe Company. Competes for the same adult-couple boutique guest segment on the same coastline; relevant for cross-portfolio cannibalization and pricing benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ThePearlHotelRosemaryBeach
• Facebookfacebook.com/ThePearlRB
• Instagraminstagram.com/thepearlrb
• Xx.com/pearlrb
• LinkedInlinkedin.com/company/the-pearl-rb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pearl