What Make Lemonade does

Make Lemonade (legal entity: Make Lemonade Limited) is a London-based AI visibility consultancy serving luxury hospitality, travel, and adjacent publishing clients. Founded by Sara Lemos and Maria Sze, the firm helps hotels, resorts, tour operators, agencies and travel publishers understand and improve how their brands are surfaced by AI-driven discovery platforms such as ChatGPT, Claude and Perplexity. The company is privately held and bootstrapped, with operations described as founder-led and a stated headcount band of 1–10 employees operating from London with a globally distributed customer footprint spanning the UK, Maldives, Italy, Bermuda, China and beyond.

The firm's offering is a tiered service architecture that progresses a client from diagnosis to continuous optimisation: the AI Visibility Snapshot provides an initial assessment of how a brand is currently interpreted by AI systems; the AI Visibility Roadmap converts those findings into a prioritised action plan; and the AI Visibility Programme delivers ongoing implementation and monitoring. A separate "Going Deeper" line — The Full Story, PR Pitch Audit, and Signal Noir — adds specialised audit modules for deeper analysis. The technology layer consists of proprietary assessment, benchmarking and audit methodologies (e.g., the Snapshot and Audit tools) layered on top of third-party LLMs rather than in-house AI models; the firm is explicit that it is "not a technology company" but a strategic consultancy that built its own tooling to address a market shift.

The revenue model is professional services. Initial engagement is structured as a low-friction Snapshot entry point, with progression into paid Roadmap and Programme engagements. Distribution is sales-led and direct to enterprise luxury brands, augmented by an agency partner programme ("For Agencies") that channels AI visibility services through PR and marketing agencies, and a dedicated "For Publishers" line for travel and lifestyle publications. Thought leadership — including The Squeeze blog, the "Invisible or Influential?" whitepaper co-authored with Spotlight Communications, and a free AI Search Checklist lead magnet — is the primary top-of-funnel marketing channel. No external funding, M&A, or leadership changes are evidenced; ownership and strategic direction are concentrated in the two co-founders.

Name

Make Lemonade

Legal name

Make Lemonade Limited

Website

https://lovelemons.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Lemonade is a London-based AI visibility consultancy that helps luxury hospitality and travel brands, agencies, and publishers understand and improve how they are discovered on AI platforms such as ChatGPT, Claude, and Perplexity via tiered Snapshot, Roadmap, and Programme services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. AI Visibility Services: Tiered service offering progressing from initial audit/snapshot through roadmap to ongoing programme. Revenue appears to come from professional consulting engagements with luxury hospitality brands and their representative agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Make Lemonade is an AI visibility agency that helps luxury hospitality and travel brands become discoverable on AI platforms such as ChatGPT, Claude, and Perplexity. It sells a tiered consulting programme (AI Visibility Snapshot, Roadmap, and Programme) plus deeper specialist services (The Full Story, PR Pitch Audit, Signal Noir) to evaluate, plan, and continuously improve how brands are surfaced in AI-driven discovery.

Product overview

Make Lemonade is an AI visibility agency serving luxury hospitality and travel brands. The company offers a tiered service programme comprising three core products: AI Visibility Snapshot (initial assessment), AI Visibility Roadmap (strategic planning), and AI Visibility Programme (ongoing implementation). Additional services include The Full Story, PR Pitch Audit, and Signal Noir for deeper analysis. The company also provides agency partnership programmes and publishes research including the "Invisible or Influential?" whitepaper series. All services focus on helping brands optimize their discoverability across AI-driven platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Visibility Snapshot Initial AI visibility assessment providing a clear view of how a luxury brand is currently being seen, interpreted, and surfaced across AI platforms such as ChatGPT, Claude, and Perplexity. Designed as the starting point for client engagement with no jargon and no obligation to proceed.
• AI Visibility Roadmap Strategic planning service that converts Snapshot insights into a clear, prioritised action plan grounded in what actually drives visibility in AI-led discovery. Intended to give brands a practical roadmap rather than theory or trend-driven advice.
• AI Visibility Programme Ongoing implementation, monitoring, and refinement engagement where AI visibility becomes operational resilience. The Roadmap is the plan and the Programme is where it is executed and continuously adapted as platforms, signals, and sources of authority evolve.
• AI Visibility Audit Comprehensive audit evaluating brand visibility across AI platforms, providing objective, evidence-based assessment of how a brand is currently discovered (or fails to be) in AI-driven search. Surfaced as a key deliverable in customer engagements with Dorchester Collection and Dunia Baru.
• The Full Story Deeper-dive analysis service within the Going Deeper tier providing more extensive brand visibility insights for luxury hospitality and travel clients who want more than the standard engagement.
• PR Pitch Audit (Editorial Pitch Alignment Audit) Editorial pitch alignment audit examining how PR pitches and editorial content align with AI visibility requirements, helping PR teams structure their communications to be more easily understood, trusted, and surfaced by AI systems.
• Signal Noir Specialised AI visibility deep-dive service under the Going Deeper offerings, providing higher-precision analysis of how a luxury brand is interpreted and surfaced across AI platforms.
• For Agencies Partnership Programme Partnership programme enabling PR and marketing agencies to bring AI visibility capabilities to their luxury hospitality and travel clients, positioning the agency as the one bringing this to the table in client conversations.
• For Publishers Service Service helping travel and lifestyle publishers understand and improve their citation patterns and visibility in AI search, supporting editorial and commercial teams to maintain discoverability as AI-led discovery grows.

Quantifiable outcome

• 42% of high-income leisure travellers using AI for trip design by mid-2025
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Spotlight CommunicationscoreStrategic or Co-development Partner · 1 January 2025Co-author of 'Invisible or Influential? Brand Discovery in the Age of AI Search' whitepaper. Research partnership studying how luxury travel and lifestyle publications appear in AI search across four major AI platforms. 30 publications analysed, 4 AI platforms, 1,400+ citations studied. Also partnered on study of 'The publications AI actually cites'.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BrightEdge: BrightEdge is an established enterprise SEO platform that has been expanding into AI search visibility and content optimisation. It is a broad incumbent whose AI capabilities increasingly compete with Make Lemonade at the discovery-and-visibility layer, particularly for digitally mature in-house teams.
• Semrush: Semrush is a large, broad SEO and content marketing platform with an expanding AI search visibility toolkit. It is a wide-portfolio incumbent whose Enterprise AI SEO/AI Visibility features overlap materially with Make Lemonade's core offer at large marketing teams.
• Yext: Yext is a digital presence platform that has layered in AI search visibility and listings management across LLMs. It competes with Make Lemonade by addressing similar brand-discoverability problems for enterprise customers through a software suite rather than bespoke consultancy.

Direct peers

• Otterly.ai: Otterly.ai provides automated AI search visibility monitoring and prompt-level brand tracking across ChatGPT, Perplexity and other LLMs. It overlaps directly with Make Lemonade's AI Visibility Programme and offers a self-serve alternative to the consultancy's ongoing monitoring engagements.
• Evertune: Evertune is an AI brand-mention and share-of-voice analytics platform that measures brand performance across generative AI engines. It directly competes with Make Lemonade's AI visibility assessment methodology and targets brands seeking data-driven insight into LLM discovery.
• AthenaHQ: AthenaHQ is an AI search optimisation platform focused on helping brands improve citation frequency and share-of-voice in generative search results. It is solving the same discoverability problem as Make Lemonade and targets similarly sophisticated marketing teams.
• Peec AI: Peec AI is an AI search analytics tool that tracks how brands surface across ChatGPT, Perplexity and Google AI Overviews. It is a software-led competitor to Make Lemonade's monitoring layer, particularly attractive to brands that prefer a dashboard over a consultancy engagement.
• Profound: Profound is an AI brand-visibility analytics platform that helps brands measure and optimise how they are cited across generative search engines. It is the closest technology-side analogue to Make Lemonade's AI Visibility Snapshot/Roadmap offerings and competes for the same pool of marketing budget at enterprise brands.

Emerging players

• Nozzle: Nozzle is an AI search rank-tracking and brand-visibility tool covering generative engines. It overlaps with the diagnostic component of Make Lemonade's offering and could be used either as a substitute product or as an upstream data source in the consultancy's methodology.
• Goodie AI: Goodie AI is an emerging AI search optimisation platform that helps brands structure content for LLM citation and retrieval. It is comparable to Make Lemonade in problem-space but is technology-led and earlier-stage, representing a future platform-style competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights14 records

Customer concentration

• Xinstagram.com/makelemonadefizz
• LinkedInlinkedin.com/company/makelemonadelimited
• Instagraminstagram.com/makelemonadefizz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Lemonade