NextMark
NextMark is a private Hanover, NH-based SaaS company operating a searchable platform of 100,000+ addressable media programs, serving media planners, publishers, list managers, and brokers with media planning, media sales, and media operations tools across digital, email, postal, and insert channels.
- Company typePrivate
- Founded1994
- HeadquartersHanover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NextMark does
NextMark, Inc. is a privately held SaaS company founded in 1994 and headquartered in Hanover, New Hampshire, that operates a web-based platform for media planning, media sales, and media operations serving the direct and multi-channel marketing industry. The platform is anchored by Media Finder, a searchable database of 100,000+ addressable media programs spanning online, mobile, email, postal, and insert channels, and is protected by US Patent Nos. 7,047,212 and 7,246,077. The product portfolio comprises a Multi-Channel Media Planner, Digital Media Planner, Media Magnet, Mailing List Finder, MarketMax SE/Pro (publisher tools), Compass (sales intelligence), MediaAlert and MediaPulse (newsletter and email promotion), Media Operations modules for lists, inserts, and digital media, and ecosystem extensions including a Salesforce-integrated A+ Lead Finder, browser plug-ins, and a mobile edition. The company also operates a parallel d/b/a brand, Bionic Advertising Systems, which extends the platform into agency-facing media buying software.
NextMark monetizes through three revenue streams: (1) tiered subscription SaaS access — freemium trial, Professional/Pro, and Enterprise with volume pricing — distributed through a hybrid self-service (web signup) and direct enterprise sales motion; (2) a Preferred Provider Program in which publishers and list vendors pay for enhanced visibility and placement within the marketplace; and (3) advertising placements, including sponsored positions in the MediaPulse newsletter and contextually targeted search-result ads. Customers span a horizontal mix of media planners, publishers, list managers, brokers, media operations teams, and — via a free education program with the Direct Marketing Education Foundation — students at 40+ universities. Named enterprise users include Specialized Fundraising Services, MCH Strategic Data, and Media Source Solutions, with customer testimonials describing the platform as a critical operational dependency. The company is founder-led (Joseph Pych, Founder & CEO) with a Vice President of Sales (Adele Pellicane), has 11–50 employees, and is independently owned with no disclosed parent, no disclosed institutional shareholders beyond a 2001 venture round, and no public listing.
NextMark firmographics
Firmographics- Name
- NextMark
- Legal name
- NextMark, Inc.
- Website
- https://nextmark.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NextMark is a private Hanover, NH-based SaaS company operating a searchable platform of 100,000+ addressable media programs, serving media planners, publishers, list managers, and brokers with media planning, media sales, and media operations tools across digital, email, postal, and insert channels.
- Ownership category
- akta.pro rank
NextMark industry classification
Industry- Product category
- Media Planning Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where NextMark is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NextMark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Access: Media planning platform access through subscription-based licensing. Customers pay for access to search tools, data cards, and planning features. Free trials available for initial onboarding.
- Preferred Provider Program: Publisher and vendor partners pay for preferred status and enhanced visibility within the platform marketplace.
- Advertise in MediaPulse: Sponsored placement opportunities within the MediaPulse newsletter delivered to media professionals.
- Contextually Targeted Advertising: Premium advertising placements at top of search results within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Access to core platform features for evaluation |
| Subscription | Annual | Professional/Pro - Full platform access with enhanced features |
| Subscription | Annual | Enterprise - Customized solutions for large organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
NextMark product offering
Product offeringCore offering
NextMark provides a SaaS platform for media planning, media sales, and media operations, giving users searchable access to 100,000+ addressable media programs across online, mobile, email, postal, and insert channels. The platform includes the Media Finder database, Multi-Channel and Digital Media Planners, MarketMax data card publishing tools, and operations modules for order management and fulfillment. It is used by media planners, publishers, list managers, brokers, and ad operations teams to discover audiences, standardize data cards, and execute multi-channel campaigns.
Product overview
NextMark operates a platform-plus-modules architecture centered on its Media Finder platform, which provides access to 100,000+ addressable media programs across multiple channels. The core planning suite includes the Multi-Channel Media Planner for cross-channel campaign planning and the Digital Media Planner for streamlined digital inventory buying. Supporting discovery tools include Media Magnet (media research), the Mailing List Finder (list rental search), and the MediaPulse Newsletter (new program alerts). The Media Sales stack includes MarketMax SE for publishing data cards, MarketMax Pro for traffic monetization, MediaAlert for email promotion, and Compass for sales analytics. Media Operations tools handle order management for lists, inserts, and digital media. Additional add-on modules include browser plug-ins, a mobile edition, a Salesforce-connected A+ Lead Finder, contextually targeted advertising placement, a Preferred Provider Program, and a Sales Lead Referral Service. The portfolio collectively serves media planners, publishers, and ad operations teams across postal, email, insert, and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Finder
Quantifiable outcome
- Over 1,300 students from 40+ schools have successfully used the platform for media planning projects
- +2 more outcomes
Companies that use NextMark
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
NextMark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
NextMark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Direct Marketing Education Foundation (DMEF)coreNextMark and DMEF jointly developed a program providing qualified educational institutions with free access to NextMark's Media Planning System. This partnership enables students to gain real-world experience with industry-standard media planning tools and has been used by 40+ schools including Dartmouth, NYU, and UCLA.
- Laredo GroupcoreNextMark partnered with the Laredo Group to bring professional digital media training programs at every experience level. Programs cover planning, buying, and selling of interactive media. NextMark clients receive 15% discount on all Laredo Group seminars and webinars.
- Bionic Advertising SystemscoreNextMark, Inc. d/b/a Bionic Advertising Systems - Same legal entity operating under a trade name. Bionic provides media planning and buying software for agencies. Both platforms serve complementary segments of the media advertising ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NextMark competitors and assessment
Company assessmentDirect peers
- SRDS (Standard Rates & Data Service): SRDS publishes standardized data on advertising rates, audiences, and media programs across channels. It is the closest direct peer to NextMark's Media Finder and data card model, serving planners and publishers with comparable curated media intelligence.
- Vivvix (formerly SQAD): Vivvix supplies media cost data and planning benchmarks across digital and traditional channels to media agencies and planners. It directly competes with NextMark's Media Finder/Multi-Channel Media Planner use case of providing standardized media program intelligence for media planning workflows.
- MediaRadar: MediaRadar offers competitive advertising intelligence and media planning data across digital, TV, and print channels. It overlaps with NextMark's mission of giving media planners visibility into where and how to place ads, though it skews more to brand-side advertisers and agencies.
- SQAD (now part of Vivvix): SQAD historically provided media cost benchmarks and planning data to agencies and advertisers across channels, closely paralleling NextMark's Media Finder value proposition. Now part of Vivvix, it remains a directly comparable peer for media planning intelligence.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading demand-side platform for programmatic advertising with growing planning and audience discovery capabilities. While focused on execution rather than traditional media planning, it increasingly competes for the same agency planner workflows NextMark serves.
- Numerator: Numerator is a consumer data and media intelligence company that helps brands and agencies understand shopper behavior and media effectiveness. It overlaps with NextMark's audience-discovery and media planning use cases, particularly for direct-to-consumer and omnichannel marketers.
- Mediaocean: Mediaocean provides enterprise media management software spanning planning, buying, and finance for agencies and advertisers. It is a broader incumbent in the same workflow that NextMark targets, but with a much wider portfolio and larger enterprise footprint.
- Kantar Media: Kantar Media is a global leader in media intelligence, audience measurement, and advertising monitoring. It addresses the same media planning and inventory-discovery problem as NextMark but at enterprise scale across TV, digital, and print, with much larger data assets and reach.
Emerging players
- Pathmatics (Sensor Tower): Pathmatics (now part of Sensor Tower) provides digital ad intelligence, including spend estimates, creative tracking, and media planning insights. It addresses the same planner-side need for visibility into ad inventory as NextMark but with a digital-first lens rather than a multi-channel legacy media focus.
- Celtra: Celtra provides creative automation and ad serving technology for digital media, with overlap into planning workflows for agencies and brands. While it is more execution-focused than NextMark, it competes for the same agency planner's tool budget for media planning and execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NextMark social profiles
Digital presenceNextMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextMark leadership team
Management profileNumber of profiles
Profiles2 records
NextMark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextMark
What does NextMark do?
NextMark provides a SaaS platform for media planning, media sales, and media operations, giving users searchable access to 100,000+ addressable media programs across online, mobile, email, postal, and insert channels. The platform includes the Media Finder database, Multi-Channel and Digital Media Planners, MarketMax data card publishing tools, and operations modules for order management and fulfillment. It is used by media planners, publishers, list managers, brokers, and ad operations teams to discover audiences, standardize data cards, and execute multi-channel campaigns.
Is NextMark a public or private company?
NextMark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NextMark founded?
NextMark was founded in 1994. It employs 11 to 50 people.
Where is NextMark based?
NextMark is headquartered in Hanover, United States, in the North America region.
How does NextMark make money?
Four revenue lines are on record. Subscription SaaS Access are the primary driver. The others are preferred Provider Program, advertise in MediaPulse and contextually Targeted Advertising.
Who are NextMark's main competitors?
Direct peers on record are SRDS (Standard Rates & Data Service), Vivvix (formerly SQAD), MediaRadar and SQAD (now part of Vivvix). Broad incumbents are The Trade Desk, Numerator, Mediaocean and Kantar Media. Emerging players are Pathmatics (Sensor Tower) and Celtra.
Does NextMark have an API?
No public API is recorded for NextMark.
What industry is NextMark in?
NextMark's product category is Media Planning Software. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 519290 and its SIC code is 7310.