Grupo TERSA

Name

Grupo TERSA

Legal name

Grupo TERSA

Website

https://grupotersa.com.mx

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tire retail (TERSA Llantas & Car Service): Sells new tires (Michelin, BFGoodrich, Uniroyal, Toyo, Cooper, Hifly, TERSA All Terrain), alignment, balancing and brake services across 46 retail stores, 11 truck centers and 200+ points of sale in 9 states; subscription-like Póliza TERSA and Protección Vial 360° add recurring service revenue.
2. New-vehicle dealership (TERSA Autos): Franchised dealer of Renault (since 2006), Peugeot (since 2016) and JAC Motors (since 2018), with 13 dealership locations across multiple Mexican states. Revenue from unit sales, financing commissions and OEM incentives.
3. Tire retreading services (MRT): Operates Mexico-region-exclusive Michelin Retread Technologies retreading of truck casings; a casing can be retreaded up to three times, generating recurring per-casing service revenue and Michelin volume rebates.
4. Auto-parts distribution (TERSA Parts): Exclusive Mexican distributor of the Mighty Distributing System (Mighty Autoparts) franchise — filters, brake pads, wipers, batteries — since 2002.
5. Real estate (TERSA Inmobiliaria): Develops, owns and leases commercial plazas (5 plazas across Baja California and Sonora) and sells residential units (Coto Pedregal, 96 condominiums in Tijuana). 80% of the group's auto/tire/parts locations are owned by the inmobiliaria arm.
6. Aquaculture exports (Abulones Cultivados): Since 1989, commercializes live, fresh, frozen and canned abalone — described as the first company to commercialize abalone in Mexico — exporting to China, Japan and the United States.
7. Truck and bus sales (Corporación Tersa Camiones y Buses): Sells trucks and buses through a dedicated subsidiary; complementar to the Renault, Peugeot and JAC light-vehicle dealerships.
8. Motorcycle sales (Tersa Moto Sport): Sales and service of motorcycles through Tersa Moto Sport, S.A. de C.V. (Tijuana, B.C.).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Grupo TERSA is a Mexican automotive-mobility conglomerate that sells tires, cars, trucks, buses, motorcycles, and auto parts, and provides tire retail, car service, and truck-tire retreading across multiple business units. Its flagship is the TERSA Llantas & Car Service network (46 stores, 11 truck centers, 200+ points of sale in 9 Mexican states) supplemented by the Michelin Retread Technologies (TERSA MRT) retreading plant, the in-house TERSA All Terrain tire brand, and franchised Renault/Peugeot/JAC Motors dealerships (TERSA Autos). Layered on top are TERSA Parts (exclusive Mexican distributor of Mighty Autoparts), TERSA Inmobiliaria (commercial and residential real estate), Abulones Cultivados (aquaculture exports), and customer-protection programs (Póliza TERSA, Promesa TERSA, Protección Vial 360°).

Product overview

Grupo TERSA is a Mexican automotive-mobility conglomerate founded in 1982 by Rodrigo Valle Hernández, structured as a holding-group-plus-business-units architecture rather than a single product. Its core revenue engine is the TERSA Llantas & Car Service network (tire retail plus alignment, balancing, and brake services across 9 states and 200+ points of sale), supported by the proprietary TERSA All Terrain tire brand and the Michelin Retread Technologies (TERSA MRT) retreading plant. Layered on top are the TERSA Parts distribution franchise (Mighty Autoparts), the TERSA Autos dealership division (Renault, Peugeot, and JAC Motors brands), the TERSA Inmobiliaria real-estate arm, the Abulones Cultivados aquaculture business, and adjacent units including Corporación Tersa Camiones y Buses, Tersa Moto Sport, and customer-facing programs (Póliza TERSA, Promesa TERSA, and Protección Vial 360°). The philanthropic Fundación Valle Bibb and the Fuerza TERSA people-development programs (Programa de Sueños, Talento Influyente, Ejecutivo en Desarrollo, Equidad de Género) round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• TERSA Llantas & Car Service: Tire retail and car service network covering 9 Mexican states, 32 cities, 46 stores, 11 truck centers, and more than 200 points of sale.
• TERSA Autos
• TERSA Inmobiliaria
• TERSA Parts
• Abulones Cultivados
• Tersa Moto Sport
• Corporación Tersa Camiones y Buses
• TERSA Eco Motors

Products and services

• TERSA Llantas & Car Service Flagship tire retail and car service network covering 9 Mexican states (Baja California, Baja California Sur, Sonora, Sinaloa, Jalisco, Nuevo León, Coahuila, Nayarit, and Zacatecas), 32 cities, 46 stores, 11 truck centers, and 200+ points of sale; commercializes Michelin, BFGoodrich, Uniroyal, Toyo Tires, Cooper Tires, Hifly, and the proprietary TERSA All Terrain line, offering tire installation, alignment, balancing, and brake services for individual consumers and small-fleet buyers.
• TERSA Autos Franchised automotive dealership division distributing Renault (6 locations since 2006), Peugeot (3 locations since 2016), and JAC Motors (4 locations since 2018) across Tijuana, Mexicali, Hermosillo, Ensenada, Obregón, and Los Cabos; operated through Tersa Automotriz (Renault), Revor Automotriz (Peugeot), and Roval Automotriz (JAC).
• TERSA Parts Wholesale distribution of preventive-maintenance auto parts (oil filters, air filters, cabin filters, belts, brake pads, wiper blades, and batteries) as the exclusive Mexican distributor of the U.S.-based Mighty Distributing System (Mighty Autoparts) franchise since 2002.
• Abulones Cultivados Aquaculture division commercializing live, fresh, frozen, and canned abalone for export to China, Japan, and the United States; founded in 1989 and the first company in Mexico to commercialize abalone.
• TERSA Inmobiliaria Real estate arm developing, owning, and leasing commercial plazas (5 plazas in Baja California and Sonora) and residential developments (Coto Pedregal, 96 condominiums in Tijuana); 80% of the group's autos, tires, and TERSA Parts locations are owned in-house.
• TERSA MRT (Michelin Retread Technologies plant) Only Michelin Retread Technologies truck-tire retreading plant in the region, with a single casing retreadable up to three times; serves commercial truck-fleet operators with internationally audited quality standards.
• TERSA All Terrain (proprietary tire brand) Proprietary Grupo TERSA tire brand (TERSA All Terrain T/T) commercialized through the TERSA Llantas & Car Service retail network; Grupo TERSA is the second Mexican group to market its own branded tire.
• Corporación Tersa Camiones y Buses Dedicated subsidiary for sales of trucks and buses (Corporación Tersa Camiones y Buses, S.A. de C.V.), operating from Tijuana and complementary to the light-vehicle dealerships.
• Tersa Moto Sport Motorcycle sales and service subsidiary (Tersa Moto Sport, S.A. de C.V.) located on Calle General Porfirio Díaz No. 3130, Col. Guadalupe Victoria, Tijuana, B.C.
• Póliza TERSA (tire-protection coverage) Subscription-style tire protection policy that covers tire replacement in total-loss and risk situations plus repairs to return the tire to service, sold across the TERSA Llantas network.
• Protección Vial 360° (roadside assistance) Roadside assistance service bundled with the tire offering to support customers wherever they travel across Mexico.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship / strategic, core and minor.

• Michelin (Michelin Retread Technologies — MRT)flagship / strategicStrategic or Co-development PartnerLong-standing supplier relationship under which Grupo TERSA sells the full Michelin tire line across its 46-store retail network and operates the only Michelin Retread Technologies (MRT) truck-tire retreading plant in the region — awarded Michelin's "Best of the Best Achievement Award" for maintaining a 98%+ audit score (2010-2013 and 2015-2017). Includes joint branding of "TERSA-MRT" retread services.
• Renault (Renault Mexico)flagship / strategicChannel Partner/ Reseller/ DistributorFranchised Renault automotive dealership relationship in place since 2006. Operates 6 Renault locations in Tijuana, Mexicali, Hermosillo, Ensenada, Obregón and Los Cabos. Awarded DOTY (Dealer of the Year) by Renault in 2015 and 2017 for highest national sales volume.
• Peugeot (Peugeot Mexico)coreChannel Partner/ Reseller/ DistributorFranchised Peugeot dealership relationship started in 2016. Operates 3 Peugeot Tersa locations in Tijuana, Mexicali and Ensenada under the commercial name "Tersa Autos Peugeot."
• JAC Motors (Mexico)coreChannel Partner/ Reseller/ DistributorJAC Motors dealership relationship started in 2018. Operates 4 JAC locations in Tijuana, Mexicali, Ensenada and Los Cabos under the commercial name "Tersa Autos JAC." Vehicles are assembled in Mexico and carry a 5-year / 100,000 km warranty.
• Mighty Distributing System (Mighty Autoparts)flagship / strategicOEM/ Whitelabel/ Licensing PartnerGrupo Tersa has been the exclusive Mighty Autoparts distributor in Mexico since 2002 (TERSA Parts). Mighty is a Georgia-based franchise, founded in 1963, that supplies preventive-maintenance products and inventory-management solutions to the automotive aftermarket.
• BFGoodrich (Michelin brand)coreChannel Partner/ Reseller/ DistributorBFGoodrich passenger and light-truck tires distributed through the TERSA Llantas retail network of 46 stores and 200+ points of sale across 9 states.
• Uniroyal (Michelin brand)coreChannel Partner/ Reseller/ DistributorUniroyal passenger tires distributed across the TERSA Llantas retail network.
• Toyo TiresminorChannel Partner/ Reseller/ DistributorToyo Tires passenger and performance tires distributed across the TERSA Llantas retail network.
• Cooper TiresminorChannel Partner/ Reseller/ DistributorCooper Tires distributed across the TERSA Llantas retail network.
• HiflyminorChannel Partner/ Reseller/ DistributorHifly value-segment tires distributed across the TERSA Llantas retail network.
• Fundación Valle Bibb, A.C.coreStrategic or Co-development PartnerCorporate social-responsibility vehicle created with the Valle Bibb family and Grupo TERSA executives to host conferences, sporting events, musical events and social gatherings to raise funds for health, gender-equality and education causes (www.vallebibbfundacion.org). Operated as a separate non-profit foundation.
• Great Place to Work MexicocoreGTM or Marketing PartnerExternal employer-brand recognition partner that has awarded Grupo Tersa at national, regional and retail-sector levels (since 2012) for its people programs including Programa de Sueños, Talento Influyente and Ejecutivo en Desarrollo.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Grupo Andrade / CarOne: Mexican multi-brand automotive dealership conglomerate operating Renault, Nissan, Chevrolet and other franchises across multiple Mexican states; directly comparable to Grupo TERSA's TERSA Autos multi-brand dealership model and overlapping retail footprint in northern Mexico.
• AutoZone Mexico: Mexican aftermarket auto-parts retail chain selling filters, brakes, wipers and batteries; directly comparable to TERSA Parts' distribution of Mighty Autoparts preventive-maintenance parts to consumers and workshops.

Broad incumbents

• Bridgestone Mexico: Mexican arm of one of the world's largest tire manufacturers, with both wholesale distribution and proprietary retail networks; overlaps with Grupo TERSA's tire retail and 200+ points-of-sale footprint as a competing brand-owner and channel.
• Michelin Mexico: Mexican operations of the global tire manufacturer that is Grupo TERSA's flagship supplier and MRT licensor; competes in the same tire categories and dealer channels while licensing the retread plant to TERSA.
• Continental Mexico: Tire and automotive-components manufacturer with Mexican distribution and retail; comparable to TERSA Llantas' tire portfolio breadth across passenger, light-truck and commercial segments.
• Hankook Tire Mexico: Korean tire manufacturer with growing Mexican distribution, selling passenger and light-truck tires through independent dealer networks; comparable to the Toyo, Cooper and Hifly lines carried by Grupo TERSA.
• Pirelli Mexico: Premium tire manufacturer with established Mexican distribution and dealer network; competes with TERSA Llantas in the premium passenger and performance segments that Grupo TERSA serves through BFGoodrich, Uniroyal and Michelin.
• Yokohama Mexico: Japanese tire manufacturer with Mexican distribution across passenger, light-truck and commercial segments; comparable to the multi-brand tire portfolio carried by Grupo TERSA across its 46 stores.
• Goodyear Mexico: Major tire manufacturer and retailer in Mexico with proprietary retail stores and fleet services; overlaps with TERSA Llantas' passenger, light-truck and commercial-tire retail and retreading footprint.

Emerging players

• Marangoni: Italy-based manufacturer of retreading systems and technologies competing in the same B2B retread space as Michelin's MRT platform; relevant to assessing the competitive dynamics around Grupo TERSA's licensed Michelin retread plant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/grupotersa
• LinkedInlinkedin.com/company/grupo-tersa-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo TERSA