What SRW does

SRW is a Chicago-based, full-service marketing agency founded in 2015 that serves as an Agency of Record (AOR) for wellness and better-for-you consumer packaged goods (CPG) brands. Its client base spans enterprise and growth-stage brands across categories including supplements, plant-based foods, organic snacks, and functional foods — with named relationships including Simple Mills, Alter Eco, Calbee, Kite Hill, Vital Proteins, Good Culture, Perfect Snacks, Catalina Crunch, Brazi Bites, and Natural Prairie Dairy. The agency operates from two U.S. offices (Chicago headquarters and Boulder) and reports approximately 50 team members.

The agency delivers integrated marketing services spanning marketing strategy, paid media, social media management, experiential activations, public relations, influencer marketing, and creative services, with an in-house registered dietitian providing nutrition and wellness consulting as a differentiated capability. There is no proprietary technology platform; the offering is human-led professional services. Revenue is generated through agency fees under quote-based, custom-scoped engagements. SRW was acquired by / merged into C.A. Fortune in 2024, joining a CPG sales and marketing platform while retaining its brand identity.

The business model is relationship-driven enterprise services: clients are acquired through business development with brand marketing teams and CMOs, with retention evidenced by multi-year engagements (notably a 4+ year relationship with Simple Mills). The agency monetizes outcomes through case-study-validated performance — e.g., growing Simple Mills from 800 to 20,000+ stores and Alter Eco campaigns delivering 13X–19X ROAS. As of 2024 the company operates as "SRW Agency, a CA Fortune Company," with no disclosed external funding and no AI/ML platform layer.

Name

SRW

Legal name

SRW Agency

Website

https://srw.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SRW is a Chicago-based full-service marketing agency serving as Agency of Record for wellness and better-for-you CPG brands. It delivers strategy, paid media, social, PR, influencer, and creative services from Chicago and Boulder offices under a 2024 merger with C.A. Fortune.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency professional services: SRW generates revenue through agency fees for strategic marketing services including paid media, social channels, experiential, PR, influencer marketing, and creative work. They operate as an Agency of Record (AOR) providing ongoing strategic and executional marketing support to wellness brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SRW is an Agency-of-Record marketing firm that provides integrated marketing strategy and execution to wellness and better-for-you consumer packaged goods brands. Services span paid media, social channels, experiential marketing, PR, influencer programs, and creative services, delivered under multi-year retainer engagements supported by in-house registered dietitian expertise.

Product overview

SRW is a marketing agency (not a software product company) offering a comprehensive suite of marketing services for wellness and better-for-you CPG brands. The agency's core offering is strategic marketing services spanning paid media, social channels, experiential activations, PR, influencer marketing, and creative services. These services are delivered as integrated campaigns rather than modular software products. The agency also provides in-house nutrition and wellness consulting through a registered dietitian to help craft health-forward messaging. SRW operates as a full-service agency, combining strategy with execution across multiple marketing disciplines to help wellness brands achieve mainstream success.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Services Strategic planning and business problem-solving services for wellness brands, including goal-setting, business objective consulting, and full-funnel campaign strategy.
• Paid Media Services Paid advertising campaigns across digital platforms (social, display, video) to drive brand awareness, acquisition, and sales for CPG and wellness brands.
• Social Media Marketing Social channel management and content strategy across platforms including Instagram, Facebook, TikTok, and YouTube for wellness CPG brands.
• Experiential Marketing In-person brand experiences and activations for wellness brands, including events and on-the-ground consumer engagements.
• Public Relations (PR) Media relations and earned media coverage services for wellness brands, including product launch PR and executive thought leadership.
• Influencer Marketing Influencer partnership programs and campaigns for wellness brands across social platforms, including talent vetting, content production, and amplification.
• Creative Services Creative development including graphic design, art direction, content creation, branding, and packaging design for wellness and CPG brands.
• Nutrition and Wellness Consulting In-house registered dietitian services providing nutrition expertise and wellness messaging for health-focused brands.

Quantifiable outcome

• Reduced paid social cost per click by 50% for Calbee
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• C.A. FortuneflagshipStrategic or Co-development Partner · 1 January 2024SRW announced it is joining the C.A. Fortune team, creating a CPG sales and marketing powerhouse. SRW Agency, a CA Fortune Company, combines SRW's strategic marketing expertise with C.A. Fortune's distribution and sales capabilities in the consumer packaged goods space.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giant Spoon: Independent, full-service agency with significant CPG and experiential work. Comparable in scale and offering mix (paid media, social, experiential, PR) and competes with SRW for mid-market and challenger-brand AOR engagements.
• Movers+Shakers: Independent agency specializing in digital and social-driven marketing for CPG and wellness brands. Closely comparable in channel mix (paid social, influencer, content) and customer segment (challenger wellness CPG) to SRW.
• GALE Partners: Independent, mid-sized agency with deep CPG and consumer brand expertise and similar full-funnel capabilities (strategy, paid media, social, creative). Direct head-to-head competitor for wellness and mainstream CPG AOR briefs at the same scale tier as SRW.
• Zambezi: Independent, founder-led creative agency known for CPG and challenger-brand work. Comparable in scale and positioning to SRW, with similar enterprise field-sales GTM targeting CMOs and brand marketers at growth-stage CPG companies.
• Terri & Sandy: Boutique CPG-focused creative and media agency with a long track record across food, beverage, and household brands. Comparable to SRW in size, CPG focus, and integrated AOR service model.

Broad incumbents

• Mother: Independent creative agency with a strong CPG and challenger-brand portfolio. Larger and more internationally recognized than SRW but competing for the same wellness and consumer-brand mandates.
• The Martin Agency: Long-established creative agency with deep CPG heritage (food, beverage, household). Larger and broader than SRW but competes for similar brand-building and AOR engagements in the wellness and consumer space.
• VaynerMedia: Large digital-first agency with deep CPG and consumer-brand expertise. Larger scale than SRW but frequently competes for the same wellness and challenger-brand briefs, particularly where social and influencer scale matter.
• R/GA: Global innovation and digital agency with a substantial CPG practice. While significantly larger than SRW, it competes for the same enterprise CPG clients seeking digital transformation and brand modernization work.

Others

• C.A. Fortune: Natural and specialty-channel broker and sales agency that acquired SRW in 2024. Not a peer in the agency sense but the parent company; useful as a benchmark for the integrated sales+marketing offering SRW is now positioned within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@srw.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRW