Tilting The Lens
Tilting The Lens is a Dublin-based strategic accessibility consultancy providing audit, research, strategy, design, policy, and training services to enterprise clients across fashion, banking, media, cultural, and government sectors in Europe, founded in 2020 by Sinéad Burke.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tilting The Lens does
Tilting The Lens is a strategic accessibility consultancy founded in 2020 by Sinéad Burke and headquartered in Dublin, Ireland, with distributed team members across the UK, Germany, and Spain. The firm delivers human-led consulting across three practice areas — Built Environment, People and Workplace Culture, and Product and Service Design — operationalised through six service lines: Audit, Research, Strategy, Design, Policy, and Training. Its approach centres a Human-Centered Design framework that mandates co-design with Disabled people as paid intellectual contributors rather than passive subjects of consultation.
The company serves enterprise clients spanning banking (Allied Irish Banks), luxury and mass-market fashion (Chanel, British Vogue, ASOS, Rituals), technology (Pinterest), media and broadcasting (ITV, All3Media, the Met), cultural institutions (V&A, the Royal Dublin Society), government (publicjobs), and NGOs (Sightsavers Ireland, AsIAm ecosystem). Notable multi-year engagements include a 2.5-year strategic accessibility mandate for Chanel's global London headquarters, a year-long bank-wide accessibility strategy for AIB aligned to the European Accessibility Act, and ongoing flagship programmes such as the Parsons Disabled Fashion Student Programme (co-created with Parsons School of Design, supported by Ford Foundation, H&M Foundation, Carmen Busquets Foundation, and Capri Holdings Foundation) and Screen Stories with National Talent Academies.
Tilting The Lens is privately held, B Corp certified (B Impact Score 101.5), and a UK Living Wage Employer, with revenue generated on a project-based, negotiated professional services basis. The majority-Disabled, all-female team is central to its differentiation and IP. Go-to-market relies on direct senior-led enterprise engagement, thought leadership through conference keynotes (TED 2026, Zero Project 2026), earned media coverage, and partnerships with flagship cultural and educational institutions rather than paid acquisition or self-serve product channels.
Tilting The Lens firmographics
Firmographics- Name
- Tilting The Lens
- Legal name
- Tilting the Lens
- Website
- https://tiltingthelens.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tilting The Lens is a Dublin-based strategic accessibility consultancy providing audit, research, strategy, design, policy, and training services to enterprise clients across fashion, banking, media, cultural, and government sectors in Europe, founded in 2020 by Sinéad Burke.
- Ownership category
- akta.pro rank
Tilting The Lens industry classification
Industry- Product category
- Accessibility Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Management Consulting Services (8742), Services-Social Services (8300)
- akta.pro primary industry
- Ramp & Entryway Accessibility (Ramps, Railings, Thresholds) (HSAPANAB)
- akta.pro secondary industries
- Lighting, Switches & Controls Accessibility (Lever Handles, Rocker Switches) (HSAPANAH), Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD)
Keywords
Where Tilting The Lens is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
Tilting The Lens business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Professional Services (Audit, Research, Strategy, Design, Policy, Training): Tilting the Lens generates revenue by providing tailored strategic accessibility consulting services across three practice areas: Built Environment, People and Workplace Culture, and Product and Service Design. Engagements span research-led consulting, design sprints, audits, policy development, and training. Revenue is project-based and recurring with established clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Tilting The Lens product offering
Product offeringCore offering
Tilting the Lens is a strategic accessibility consultancy delivering six interconnected service lines—Audit, Research, Strategy, Design, Policy, and Training—across three practice areas: Built Environment, People & Workplace Culture, and Product & Service Design. Services are sold directly to enterprise clients as project-based and recurring engagements using a Human-Centered Design framework grounded in the lived experience of Disabled people.
Product overview
Tilting the Lens is a strategic accessibility consultancy, not a software product company. Their offering consists of six interconnected consulting service areas: Audit Services, Research Services, Strategy Services, Design Services, Policy Services, and Training Services. These services are organized around three core pillars—Built Environment, People & Workplace Culture, and Product & Service Design—delivered through a Human-Centered Design framework. Additionally, they produce educational resources including the Adaptive Fashion White Paper, maintain a Research Hub database of Disabled experts, and run specialized programmes such as the Screen Stories writers' scheme and the Parsons Disabled Fashion Student Programme. They have also delivered major editorial projects like the British Vogue 'Reframing Fashion' edition. The company operates across Europe with a majority-Disabled team.
Differentiator
Problem solved
Functional benefit
Products and services
- Audit Services Accessibility audits covering physical, digital, sensory, and information design across spaces and environments. Sold to enterprise clients as part of Tilting the Lens' Built Environment practice area.
- Research Services Qualitative and quantitative research with Disabled people to understand accessibility priorities and barriers, informing client accessibility strategy. Sold to enterprise clients across all three practice areas.
- Strategy Services Strategic accessibility consulting to develop and implement organisation-wide accessibility strategies, including preparation for legislation such as the European Accessibility Act. Sold to enterprise clients such as AIB.
- Design Services Co-design services using a Human-Centered Design framework to create accessible built environments, products, and services with Disabled people as equal partners. Sold to enterprise clients seeking inclusive design outcomes.
- Policy Services Development and review of accessibility policies, reasonable adjustment processes, and organisational frameworks for disability inclusion. Sold to enterprise clients seeking compliance and culture change.
- Training Services Disability awareness and accessibility training for teams, including workshops on inclusive design, reasonable adjustments, and embedding accessibility into organisational culture. Sold to enterprise clients such as ITV and AIB.
Quantifiable outcome
- 91% of Disabled customers would buy multiples of an item if it was accessible
- +3 more outcomes
Companies that use Tilting The Lens
Customer profileNamed customers16 records
Ideal customer profiles4 records
Tilting The Lens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Tilting The Lens partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- The Met (Metropolitan Museum of Art, Costume Institute)flagshipTilting the Lens provided consulting support to The Met's Costume Institute for the 2026 'Costume Art' exhibition and Met Gala, including language framing, curation advice on disability representation, catalogue drafting support, training volunteer guides, and accessibility guidance. Sinéad Burke was personally involved as a speaker and contributor.
- Sightsavers IrelandcoreIn 2025, Tilting the Lens collaborated with Sightsavers Ireland to develop accessible event planning frameworks and inclusive travel toolkits supporting safe and equitable inclusion of Disabled ambassadors in international exchange travel between Ireland and Cameroon under the 'Bridging the Gap' programme.
- Royal Dublin Society (RDS)coreTilting the Lens partnered with the RDS to complete an accessibility audit of ESB Science Blast, a landmark student event, evaluating the venue's physical, sensory, and communication environment through a human-centric lens.
- Parsons School of DesignflagshipTilting the Lens co-created the Parsons Disabled Fashion Student Programme with Parsons School of Fashion (The New School, New York). The programme offers scholarships of $50,000–$90,000 USD per year for Disabled students to study fashion design. Tilting the Lens designs faculty training, provides mentorship, and engages industry partners. Funders include H&M, Carmen Busquets Foundation, Capri Holdings Foundation, and Ford Foundation.
- All3MediacoreTilting the Lens was engaged by All3Media to develop a 116-page accessibility blueprint to serve as a guideline for All3Media's real estate decisions, covering physical, sensory, digital, and inclusive culture dimensions.
- British VogueflagshipTilting the Lens served as ongoing facilitators of learning and education for British Vogue's historic 'Reframing Fashion' May 2023 edition. Sinéad Burke was Consultant Editor. Tilting the Lens curated talent, advised on studio accessibility, held digital accessibility workshops, and consulted on overall strategy and rollout. The edition was the first to be available in Braille and audio.
- Royal National Institute of Blind People (RNIB)minorRNIB partnered with British Vogue (with support from Tilting the Lens) to extend the 'Reframing Fashion' edition to future issues in Braille format for one year.
- National Talent Academies (Film & TV Drama)coreTilting the Lens partners with the National Talent Academy for Film & TV Drama (an initiative of Fís Éireann/Screen Ireland managed by Ardán) on the 'Screen Stories: Getting Disabled Writers in the Room' programme. Now in its third iteration (2026), the programme supports up to three emerging Disabled writers per year with bursaries, mentorship, workshops, and a table read. Tilting the Lens provides accessibility expertise and programme design.
- Allied Irish Banks (AIB)coreTilting the Lens collaborated closely with AIB over one year to support the development and implementation of a bank-wide accessibility strategy, contributing directly to AIB's compliance with the European Accessibility Act. Work included qualitative and quantitative research with Disabled customers, digital accessibility guidelines, and staff training.
- ITVminorTilting the Lens has supported ITV in embedding accessibility and disability equity into its operations, with senior leadership engagement and organisation-wide training.
- RitualsminorClient of Tilting the Lens accessibility consulting services.
- PinterestminorClient of Tilting the Lens accessibility consulting services.
- V&AminorClient of Tilting the Lens accessibility consulting services.
- ChanelcoreTilting the Lens has been working for two and a half years on Chanel's global headquarters in London, addressing how a major luxury brand can not just employ Disabled people today but ensure a Disabled CEO can be part of its future.
- publicjobsminorTilting the Lens worked with publicjobs on an accessibility strategy for Irish public sector recruitment.
- ASOScoreASOS part-funded the Tilting the Lens white paper on adaptive fashion. Tilting the Lens also worked with ASOS on enhancing engagements with Disabled employees, including an internal disability hub.
- Music & Health IrelandminorTilting the Lens worked with Music & Health Ireland on accessible live music and music education, including the Notes & Signs project for Deaf education settings.
- ESB (Electricity Supply Board)minorESB is the sponsor of ESB Science Blast, the event for which Tilting the Lens conducted an accessibility audit in partnership with the RDS.
- AsIAm (Ireland's national autism charity)minorAIB partnered with AsIAm for Autism Friendly Accreditation across all 170 AIB branches. While this was an AIB-led initiative outside Tilting the Lens's direct engagement, it contributed to the wider accessibility ecosystem for AIB.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Tilting The Lens competitors and assessment
Company assessmentEmerging players
- Level Access: Digital accessibility platform and consultancy offering audits, training, and software. Comparable to Tilting the Lens's audit and training services in the digital accessibility domain, but with a more productized/SaaS-oriented model versus Tilting the Lens's bespoke Human-Centered Design approach.
- The Valuable 500: Global disability business initiative mobilizing 500+ CEOs to prioritize disability inclusion. Adjacent to Tilting the Lens's enterprise strategy work, with overlapping client bases (Chanel, etc.) but a non-profit, advocacy-led model.
- EmployAbility: Disability employment-focused organization supporting inclusive recruitment and graduate placement. Comparable to Tilting the Lens's People & Workplace Culture and publicjobs/recruitment work, though narrower in scope and focused on early-career paths.
Direct peers
- Purple (formerly Purple Space): UK-based disability inclusion consultancy that advises enterprises on disability confidence, employee networks, and workplace culture. Directly comparable to Tilting the Lens's People & Workplace Culture practice, with similar B2B mission-driven positioning and a focus on the disability consumer market.
- Open Inclusion: Specialist disability and accessibility consultancy offering research, design, and strategy services to enterprise clients. Closely comparable to Tilting the Lens's three-practice structure (built environment, workplace, product/service design) and Human-Centered Design methodology.
- Astley Laidlaw: UK-based disability inclusion consultancy providing workplace training, audits, and strategic advisory to enterprise clients. Comparable to Tilting the Lens's workplace culture and training services, with similar SME team and founder-led profile.
- Global Disability Inclusion: US-based disability inclusion consultancy that advises brands on accessible marketing, product design, and workplace inclusion. Directly comparable to Tilting the Lens's North American client work and brand-side engagements (e.g., ASOS, Rituals).
- Return on Disability Group: Global research and advisory firm quantifying the disability market and corporate disability inclusion. Comparable to Tilting the Lens's research-driven, market-sizing approach ($2.6T disposable income) and enterprise advisory model.
Broad incumbents
- Disability:IN: Large US disability inclusion nonprofit and consultancy that runs the Disability Equality Index and serves enterprises across the Fortune 500. Broader incumbent comparable to Tilting the Lens's enterprise consulting, but with a wider corporate membership and US-centric focus.
- Business Disability Forum: UK-based membership body and consultancy helping employers become disability confident. Comparable to Tilting the Lens's UK workplace culture work, but broader in scope and less focused on design/built environment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tilting The Lens social profiles
Digital presenceTilting The Lens compliance and trust
Trust signalCompliance4 records
Tilting The Lens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilting The Lens leadership team
Management profileNumber of profiles
Profiles6 records
Tilting The Lens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilting The Lens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilting The Lens
What does Tilting The Lens do?
Tilting the Lens is a strategic accessibility consultancy delivering six interconnected service lines—Audit, Research, Strategy, Design, Policy, and Training—across three practice areas: Built Environment, People & Workplace Culture, and Product & Service Design. Services are sold directly to enterprise clients as project-based and recurring engagements using a Human-Centered Design framework grounded in the lived experience of Disabled people.
Is Tilting The Lens a public or private company?
Tilting The Lens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tilting The Lens founded?
Tilting The Lens was founded in 2020. It employs 1 to 10 people.
Where is Tilting The Lens based?
Tilting The Lens is headquartered in Dublin, Ireland, in the Europe region.
How does Tilting The Lens make money?
One revenue line is on record: professional Services (Audit, Research, Strategy, Design, Policy, Training).
Who are Tilting The Lens's main competitors?
Emerging players on record are Level Access, The Valuable 500 and EmployAbility. Direct peers are Purple (formerly Purple Space), Open Inclusion, Astley Laidlaw, Global Disability Inclusion and Return on Disability Group. Broad incumbents are Disability:IN and Business Disability Forum.
Does Tilting The Lens have an API?
No public API is recorded for Tilting The Lens.
What industry is Tilting The Lens in?
Tilting The Lens's product category is Accessibility Consulting Services. Its primary akta.pro industry code is HSAPANAB, Ramp & Entryway Accessibility (Ramps, Railings, Thresholds), with a secondary code of HSAPANAH, Lighting, Switches & Controls Accessibility (Lever Handles, Rocker Switches). Its NAICS code is 54161 and its SIC code is 8742.