What BRIGADE does

BRIGADE is an independent, founder-led branding and design agency headquartered in the Northampton, Massachusetts area (offices referenced at 195 Russell Street, Suite A, with a Florence, MA mailing address). The firm was founded circa 2005-2006 by Kirsten Modestow, who continues to serve as Founder and Executive Creative Director alongside Joe Marden as Group Creative Director. It is organized as BRIGADE, LLC under Massachusetts law, remains privately held with no disclosed outside investment, and operates with a team of 11-50 employees (placed in Ad Age's Best Places to Work 2026 up-to-150 bracket).

BRIGADE sells professional creative services to consumer brands across food, beverage, wellness, hospitality and adjacent categories. The service portfolio is organized around five capabilities: Brand Identity, Packaging, Sales & Promotion, Consumer Journey, and Campaign Development & Integration. Named clients include Jollibee Foods Corporation, Wyndham Hotels & Resorts (across multiple sub-brands including ECHO Suites, Trademark Collection, Travelodge, AmericInn and Baymont), SVEDKA, 21 Seeds, Westward Whiskey, BIC, Constellation Brands, Anheuser-Busch InBev, Dana-Farber Cancer Institute, Cooper's Hawk, Burgerville and Bat Conservation International, among others.

The commercial model is enterprise-tilted project-based professional services. The website intake form signals minimum budget thresholds of less than $50,000, $50,000-$100,000, and $100,000+, with multi-year contract cadence for major accounts. Distribution is direct enterprise sales with no app, API, SDK, or technology platform behind the offering. BRIGADE has accumulated over 200 industry awards and complements delivery with an educational content channel (the Academy blog) and earned media, most notably the 2026 Ad Age Best Places to Work recognition. There are no disclosed AI/ML products or proprietary technology assets; the firm's value proposition rests on creative talent, brand strategy expertise, and long-term client relationships.

Name

BRIGADE

Legal name

BRIGADE, LLC

Website

https://brigadebranding.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BRIGADE is an independent, founder-led branding and design agency in Northampton, Massachusetts, delivering brand identity, packaging, and integrated campaign services to consumer brands across food, beverage, hospitality, and wellness on enterprise-tier budgets.

Ownership category

akta.pro rank

Product category

Branding and Design Services

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Brand identity design
• Packaging design services
• Consumer brand marketing
• Advertising campaign development
• Brand strategy consulting

Headquarters

HQ city

Hadley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Branding Services: BRIGADE generates revenue through professional services including brand identity development, packaging design, sales and promotion, consumer journey work, and campaign development and integration for consumer brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRIGADE is an independent branding and design agency that develops brand identities, packaging, sales and promotion materials, consumer journey work, and integrated advertising campaigns for consumer brands. The agency primarily serves mid-to-large food, beverage, wellness, hospitality, and quick-service restaurant brands, helping them boost memorability and market share through distinctive, consistent branding.

Product overview

BRIGADE is an independent branding and design agency offering professional creative services, not a software product company. Their service offerings include Brand Identity, Packaging, Sales & Promotion, Consumer Journey, and Campaign Development & Integration. The company works with consumer brands in food, beverage, and wellness sectors to help boost memorability and market share. Their work encompasses brand strategy, visual identity development, packaging design, advertising campaigns, and promotional materials across various client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Development of distinctive brand identities including logos, visual identity systems, color palettes, brand guidelines, tone of voice, and naming for consumer brands in food, beverage, wellness, hospitality, and QSR sectors.
• Packaging Packaging design and packaging system development for consumer products including beverage cans, coffee bags, RTD drinks, spirits packaging, and consumer goods graphics.
• Sales & Promotion Sales and promotional campaign development including shopper marketing, point-of-sale materials, retail displays, limited-time offer (LTO) programs, and loyalty campaigns.
• Consumer Journey Consumer journey mapping and insight-driven strategy work that ties brand decisions to touchpoints across the consumer experience.
• Campaign Development & Integration End-to-end development and integration of advertising and marketing campaigns including 360 programming, video and photography, digital, social media, and activation across all touchpoints.

Quantifiable outcome

• Doubled donor base for Bat Conservation International non-profit client
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Pearlfisher: An independent brand and packaging design agency with a strong food, beverage and lifestyle CPG focus; directly comparable to BRIGADE in vertical specialization, packaging-led offering, and boutique creative model.
• MetaDesign: A global brand design agency with deep packaging and identity expertise for major consumer and lifestyle brands; comparable as an independently-positioned branding specialist pursuing award-winning CPG work.
• Moving Brands: An independent strategic design and brand consultancy working on identity, packaging and digital brand experience; comparable in size, scope of services (brand identity through campaign integration), and enterprise CPG client mix.
• BrandOpus: A global independent branding agency focused on brand strategy, identity and packaging for consumer brands; overlaps with BRIGADE on enterprise CPG brand-building and award-driven creative positioning.
• Tank (wearetank): An independent creative and design agency offering brand identity, packaging and campaign development; overlaps with BRIGADE across CPG verticals and integrated creative deliverables.

Broad incumbents

• Interbrand: A global brand consultancy offering strategy, identity and packaging to enterprise clients across CPG, hospitality and wellness; broader and larger than BRIGADE but competes for the same enterprise branding mandates.
• Lippe Taylor / Lippincott: A larger, established brand strategy and design consultancy serving Fortune 500 clients; competes for the same enterprise brand-identity and repositioning mandates as BRIGADE but at greater scale and breadth.
• Landor & Fitch: A large global brand consulting firm within WPP offering branding, packaging and experience design; overlaps with BRIGADE on enterprise brand identity but with significantly broader capability portfolio and reach.

Emerging players

• Eleven (Eleven Creative) / Beardwood & Co. An independent creative agency working with food, beverage and hospitality brands on branding, packaging and content; overlaps with BRIGADE on consumer CPG and hospitality brand engagements at a similar scale.
• Coley & Black Associates (CBA): An independent creative agency focused on food, beverage and lifestyle brands with packaging and brand-development capabilities; comparable in vertical mix and boutique engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearebrigade
• LinkedInlinkedin.com/company/wearebrigade
• Instagraminstagram.com/wearebrigade
• Facebookfacebook.com/WeAreBRIGADE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGADE