Moser Würselen

What Moser Würselen does

Moser Software GmbH (branded Moser) is a German software vendor headquartered in Würselen, North Rhine-Westphalia, that develops and sells modular ERP/business-management software for small and medium-sized trades businesses. Its core product, MOS'aik, is a configurable 'Baukastensystem' (building-block system) that targets two primary verticals: SHK (Sanitär/Heizung/Klima — plumbing, heating, and air conditioning) and Elektro (electrical) trades, with an additional generic SME tier. The platform covers the full quote-to-invoice workflow — including project costing (Kalkulation, Nachkalkulation), purchasing/logistics, inventory, service and maintenance management with digital asset files, and accounts-reivable/dunning — and is extended by a mobile suite (MOSER hybrid plus dedicated iOS/Android apps for job tickets, checklists, time tracking, and on-site measurement) and a browser-based access layer (MOSER allround). The underlying technology is a Microsoft SQL Server-based application running on Windows, with native support for German e-invoicing standards (XRechnung and ZUGFeRD 2.0.1) and 15+ pre-built interfaces to trade and accounting standards such as DATEV, DATANORM, ELDANORM, GAEB, ZVEH, IDS, OCI, SHK-Connect, and CAD systems (DDS, e-plan).

Moser monetizes through a mix of one-time software license fees for modular packages, recurring annual software maintenance contracts (Pflege, minimum 12-month term with automatic renewal), and professional services revenue from standardized training (Einsteigertag, Aufsteigertag at EUR 479 + VAT per person for support-contract customers) and bespoke consulting. Go-to-market is sales-led and consultation-driven: free initial Beratung sessions, direct field sales, partner referrals (e.g., WÜRTH), and a formal referral program. Pricing is quote-based and not publicly disclosed. The company serves German Mittelstand trades businesses primarily in Germany, with contact-form and partner reach extending to Austria, Switzerland, the Netherlands, Luxembourg, Spain, and Denmark. Since 2024, Moser has operated as part of the CRAFTVIEW Unternehmensgruppe, which consolidates established trade-software brands.

Name

Moser Würselen

Legal name

Moser Software GmbH

Website

https://moser.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Moser Software GmbH is a German vendor of modular ERP software (MOS'aik) for SHK and Elektro trades SMBs, combining quote-to-invoice workflows, service/maintenance management, mobile field apps, and German e-invoicing compliance; it sells via direct consultation-led sales and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Trade ERP Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

Keywords

• Trade ERP software
• Craft business software
• Field service software
• Modular ERP software
• E-invoicing compliance

Headquarters

HQ city

Würselen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software License Sales: One-time software license fees for the MOS'aik ERP system. Customers purchase modular packages based on their requirements, with pricing varying by number of modules and users.
2. Software Maintenance (Pflege): Annual software maintenance contracts providing updates, phone support, remote assistance, customer portal access, and discounted service offerings. Minimum contract term of 12 months with automatic annual renewal.
3. Training & Consulting Services: Revenue from training courses (Einsteigertag, Aufsteigertag, Individualschulung, Firmenschulung) and implementation consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Moser develops and sells MOS'aik, a modular ERP/branch software ("Baukastensystem") for German SHK (Sanitär/Heizung/Klima – plumbing, heating, air conditioning) and electrical trade businesses. The platform covers the full commercial workflow from quotation, order processing, project costing, inventory and purchasing through to invoicing (including native XRechnung/ZUGFeRD e-invoicing) and is complemented by mobile field-service apps (MOSER hybrid, Mobile Kundeneinsätze, mobile time tracking, mobile checklists) and a web-based remote-access solution (MOSER allround).

Product overview

Moser Software GmbH (operating under the brand Moser) is a provider of modular ERP/business management software targeting SHK (Sanitär/Heizung/Klima — plumbing, heating, air conditioning) and electrical trades in Germany. The core product is MOS'aik, a modular 'Baukasten' (building-block) platform that customers configure with add-on modules tailored to their trade and operational needs. The product portfolio spans: core commercial functions (quotes, invoicing, open-item/dunning, post-calculation); operations (inventory, purchasing/logistics, time-and-materials/day-work); and mobile field services (MOSER hybrid for cross-platform remote access, plus dedicated mobile apps for customer assignments, checklists, time-tracking, and on-site measurement). A web server application (MOSER allround) provides browser-based access with external connectivity. Integration is a key differentiator, with 15+ pre-built interfaces for German trade standards (DATANORM, ELDANORM, ZVEH, IDS, GAEB, Open Masterdata, SHK-Connect, Open-Connect), accounting (DATEV), e-invoicing (XRechnung, ZUGFeRD), office tools (Microsoft Office, Outlook), and e-commerce/supplier shop systems. CAD integration (DDS, e-plan) is available for electrical planning data exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• MOS'aik Modular ERP/branch software for SHK (plumbing/heating/AC) and electrical trades, covering the quote-to-invoice workflow, project management, inventory, purchasing, service/maintenance and mobile field operations. Sold as a configurable 'Baukasten' (building-block) platform to small and mid-sized German trades businesses.
• MOSER hybrid Cross-platform (iOS/Android) mobile access add-on enabling live access to MOS'aik business data — quotes, project management, calendar, invoicing and purchasing — from any device for remote and field users.
• Mobile Kundeneinsätze (Mobile Customer Assignments) Mobile app add-on for field technicians to receive, complete and transmit digital job tickets and work reports on-site at the customer, capturing photos and hours, and feeding data back into MOS'aik for billing.
• Mobile Checklisten (Mobile Checklists) Mobile checklist add-on for field technicians to document work completion and compliance items on-site as part of the service workflow.
• Mobile Zeiterfassung (Mobile Time Tracking) Mobile time-tracking add-on for field workers to record working hours directly on-site, replacing paper timesheets and integrating hours into MOS'aik payroll/project costing.
• MOSER allround Web server application add-on that provides browser-based access to the MOSER software for remote users via SSL/VPN/port forwarding.
• Service & Wartung (Service & Maintenance) Add-on module for planning, organizing and managing service and maintenance assignments, including the Digitale Anlagenakte (digital asset file) for centralized documentation of plant and equipment. Launched/expanded in 2018.
• Eingangsrechnungsimport (Incoming Invoice Import) Add-on module for importing and processing received electronic invoices (XRechnung / ZUGFeRD formats) into MOS'aik.
• Training Courses (Einsteigertag, Aufsteigertag, Individual-/Firmenschulung) Structured paid training offerings — beginner day (Einsteigertag), advanced day (Aufsteigertag), and customized individual or company training sessions — delivered at Moser's Würselen facility or on-site at the customer, covering MOS'aik fundamentals through advanced project controlling.
• Software Maintenance (Pflege) Contract Annual recurring maintenance contract providing software updates, phone/remote support, customer portal access and discounted service offerings; minimum 12-month term with automatic annual renewal.

Quantifiable outcome

• Digital work reports on iPad eliminate paper files and separate time sheets
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• WÜRTHcoreChannel Partner/ Reseller/ DistributorStrategic partner for the German trade market. WÜRTH is a major supplier of assembly and fastening materials, with shared customer base in the trades sector.
• DATEVcoreTechnology or IntegrationStandard interface for accounting data exchange with DATEV, the major German accounting software provider used by tax consultants and businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• DATEV eG: German cooperative providing accounting software and data interfaces to tax consultants and SMBs. Both a strategic integration partner for Moser (DATEV interface) and an adjacent ecosystem participant that could expand into trade ERP functionality.

Broad incumbents

• Lexware (Haufe Group): Established German SMB business software suite (accounting, invoicing, ERP) under Haufe Group. Overlaps with Moser on commercial process modules (Angebote, Rechnungen, OP/Mahnwesen) but is broader in scope and less specialized in SHK/Elektro.
• Sage GmbH (Sage Handwerk): Global ERP/accounting software vendor with a dedicated Sage Handwerk line targeting German trades businesses. Overlaps directly with MOS'aik in SHK/Elektro ERP functionality but operates as part of a much broader SMB software portfolio.
• Microsoft Corporation (Dynamics 365 Business Central): Microsoft's cloud mid-market ERP competes for the same Mittelstand trades customers as MOS'aik, particularly those standardizing on the Microsoft stack. Offers broader platform and ecosystem advantages against Moser's SQL Server-based architecture.
• SAP SE (Business One): Global enterprise software giant whose SAP Business One line serves mid-market ERP needs. Provides competitive threat at the upper end of Moser's target customer range as SHK/Elektro mid-market firms scale beyond SME-focused trade ERP.

Emerging players

• Plancraft GmbH: DACH-focused emerging trade SaaS for construction/trades project management and quoting. Targets a partially overlapping German trades customer base as Moser, but with a younger, cloud-native product focused on upstream project workflows.
• Weclapp GmbH: Cloud-native ERP/CRM platform targeting German SMEs and trades. Competes with MOS'aik for the same Mittelstand trades customers but differentiates via true SaaS architecture, faster onboarding, and broader cross-industry applicability.

Direct peers

• Hottgenroth Software GmbH & Co. KG: German vendor of trade software for SHK, Elektro, and other craft businesses, including ERP, CAD integration, and mobile field service. Highly comparable to Moser in vertical focus, modular approach, and Mittelstand customer base.
• SHD AG: German software vendor specializing in ERP and merchandise management for trades and wholesale. Direct overlap with Moser's target market in SHK, Elektro, and other Bauhandwerk trades with comparable modular architecture and German-market focus.

Regional players

• WINLine GmbH: Austrian/German vendor of business and ERP software for SMEs, with strong presence in the trades and construction sectors. Comparable modular ERP functionality to MOS'aik with primary geographic strength in Austria and southern Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mosersoftware
• YouTubeyoutube.com/c/MOSERSoftware
• Facebookfacebook.com/moser.software
• LinkedInlinkedin.com/company/moser-software-gmbh
• Instagraminstagram.com/moser_software
• Pinterestpinterest.de/moser_software

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moser Würselen