Elonex Technologies

What Elonex Technologies does

Elonex Technologies is a privately held UK Digital Out of Home (DOOH) advertising operator founded in 1986 as a consumer electronics company and repositioned over four decades into a nationwide DOOH media business. The group operates through multiple UK private limited companies (Elonex DOOH Limited, Elonex Outdoor Media Limited, WeDOOH Limited, Buyers & Sellers Limited, PSNET Limited, and Elonex Estates Limited), is headquartered at Bromsgrove Technology Park with a registered office in Birmingham, an additional sales office in Blackpool, and an on-site LED Innovation Centre supporting in-house manufacturing and distribution. Its core product is a nationwide network of over 3,000 digital billboards spanning roadside (D48 and D96 formats), retail parks and shopping centres (PanVision), convenience stores (EveryDay Media Network), sports clubs (Powerleague, 35 clubs, 9 million annual visitors), health clubs (Bannatyne, 64 clubs, 1.3 million monthly visitors), and ski lifts in seven French Alps resorts (SkiDOOH). The company also operates the largest DigiVan mobile-led advertising fleet in the UK, extended in June 2026 by the Elonex Curve — a proprietary 360-degree wrap-around curved-edge LED DigiVan for experiential campaigns.

Elonex monetises its screen inventory through four advertising-led revenue streams: digital billboard space sales (location- and reach-based pricing across roadside, retail, leisure, and experiential environments), DigiVan mobile advertising rentals for events and product launches, exclusive long-term venue contracts (a ten-year, three-year-renewed deal at Birmingham's Frankfurt Christmas Market covering 12 screens over the 54-day season and 5.5 million annual visitors), and programmatic DOOH buying via data-driven triggers such as time, audience profile, location, and weather. ROUTE provides independent audience measurement. Pricing is quote-based and not publicly disclosed, with custom multi-year media plans built around screen format, location, duration, and frequency. The go-to-market motion is sales-led, combining a direct field sales team, an inside sales team for SMB availability checking, and event-driven revenue from site-specific activations; bespoke campaigns can launch in as little as one hour.

The customer base is segmented across local independent businesses (the primary SMB segment), national and global brands (Popeyes is named as an enterprise user), advertising and media agencies, and festive/event advertisers (the Frankfurt Christmas Market trade). Select enterprise-grade references include Popeyes, NSPCC (a £5 million five-year pro-bono media partnership covering 335 spaces), Birmingham Hospice, and Birmingham City Council as a venue partner. Long-tenured executive leadership (CEO Nick Smith, CTO Darren Smith, Sales and Marketing Director Andrew Shelton) indicates stable, founder/management-controlled governance with no external venture or private equity backing disclosed in the data.

Name

Elonex Technologies

Legal name

Elonex DOOH Limited

Website

https://elonexoutdoormedia.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Elonex Technologies is a UK-based Digital Out of Home advertising operator running a nationwide network of 3,000+ digital billboards, DigiVans, and venue-specific screens, serving local businesses, national brands, and agencies across roadside, retail, leisure, and experiential environments.

Ownership category

akta.pro rank

Product category

Digital Out of Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Digital out of home advertising
• DOOH media network
• Digital billboard advertising
• Mobile advertising vehicles
• Retail media network

Headquarters

HQ city

Edgbaston

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Digital Billboard Advertising Space: Elonex sells advertising space on its network of over 3,000 digital billboard screens across the UK, including roadside, shopping centre, retail park, and lifestyle environments. Charges are based on location, audience reach, campaign duration, and frequency, with flexible booking options for brands and agencies of all sizes.
2. DigiVan Mobile Advertising: Revenue generated from renting mobile digital advertising vehicles (DigiVans) for experiential campaigns at events, festivals, city centres, and product launches, including the new Elonex Curve 360-degree wrap-around DigiVan.
3. Event and Venue Advertising Contracts: Exclusive long-term contracts to operate digital advertising screens at premium event venues such as Birmingham's Frankfurt Christmas Market, generating recurring revenue from brands advertising during high-footfall seasonal events.
4. Programmatic DOOH Advertising: Revenue from automated, data-driven digital billboard inventory sales through programmatic platforms, enabling optimised performance throughout campaign lifecycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Elonex Technologies operates a UK nationwide Digital Out of Home (DOOH) advertising network of more than 3,000 digital billboards and screens across roadside, shopping centres, retail parks, convenience stores, sports stadiums, health clubs, and ski resorts. It sells advertising space on fixed digital billboards (D6, D48, D96, Mega 6, PanVision, Fame XL) and mobile DigiVans, including the new Elonex Curve 360° curved-edge LED DigiVan for experiential campaigns. Campaigns are sold direct to brands and agencies or via programmatic DOOH buying.

Product overview

Elonex Technologies operates a comprehensive Digital Out of Home (DOOH) advertising platform with multiple product lines and network types. The core offering is a nationwide network of over 3,000 digital billboards and screens across the UK, comprising: the Roadside Network (large-format D48 and D96 digital billboards along major commuter routes), PanVision (premium screens in shopping centres), the EveryDay Media Network (retail media in convenience stores), the Powerleague Network (D6 screens at 35 sports clubs), the Bannatyne Health Clubs Network (D6 screens at 64 health clubs), and SkiDOOH (screens at 7 French Alps ski resorts). The product portfolio also includes mobile advertising solutions: standard DigiVans and the new Elonex Curve (360° Curved-Edge DigiVan) with seamless wrap-around LED displays. Additional services include Programmatic Advertising for automated buying, Rapid Reach for quick activation, Event Screen Hire, Exhibition Vehicles, Blox modular displays, Brand Rovers, and Local Advertising for community targeting. The company was founded in 1986 and operates across major UK cities including Birmingham, Manchester, Leicester, Coventry, Liverpool, Bristol, and Gloucester.

Differentiator

Problem solved

Functional benefit

Brands

• DigiVans: Mobile digital advertising vehicles with LED displays for experiential brand activations.
• EveryDay Media Network
• PanVision
• Powerleague Network
• Bannatyne Health Clubs Network
• SkiDOOH
• The Curve
• Brand Rovers
• Blox

Products and services

• DigiVans Mobile Advertising
• Elonex Curve (360° Curved-Edge DigiVan)
• PanVision
• EveryDay Media Network
• Roadside Network
• Powerleague Network
• Bannatyne Health Clubs Network
• SkiDOOH
• Programmatic DOOH Advertising
• Event Screen Hire
• Brand Rovers
• Blox

Quantifiable outcome

• Elonex has operated for 40 years (1986–2026) and supports the NSPCC for over 9 years, demonstrating sustained market presence and long-term partnerships.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NSPCCcoreOthers · 1 November 2025Elonex entered a five-year pro-bono advertising agreement with the NSPCC, donating billboard space worth £5 million across 335 UK advertising spaces. The partnership began with the charity's Christmas campaign and reflects Elonex's ongoing commitment to child welfare causes, with CEO Nick Smith receiving an NSPCC Loyal Award for nine years of sustained support.
• Birmingham HospiceminorOthers · 1 October 2025Elonex donated free digital media space across its Birmingham screen network to support Birmingham Hospice's Treecycling 2026 campaign, an annual Christmas tree collection and recycling fundraising initiative. The partnership aimed to raise awareness and increase household sign-ups for the eco-friendly fundraising activity.
• Birmingham City CouncilcoreStrategic or Co-development Partner · 1 October 2025Elonex was awarded a new three-year contract by Birmingham City Council to operate digital advertising screens at Birmingham's iconic Frankfurt Christmas Market — the largest authentic German-style Christmas market outside Germany and Austria, attracting over 5.5 million visitors annually. This marks the tenth consecutive year Elonex has held exclusive advertising rights at the market, with the contract covering 12 digital screens across Victoria Square, New Street Market Entrance, and New Street Central.
• ROUTEcoreTechnology or IntegrationElonex uses ROUTE's independent audience measurement insights to provide advertisers with transparent data on potential reach and impacts before booking, and post-campaign reporting for performance evaluation. ROUTE is the standard for UK outdoor audience measurement.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Vivid Outdoor: UK-based DOOH media operator focused on roadside digital billboards, retail, and leisure environments. Comparable to Elonex in network scale, product mix, and SMB-to-enterprise advertiser targeting within the UK market.
• Ocean Outdoor: UK-focused premium digital out-of-home advertising company operating large-format digital screens in iconic city locations, shopping centres, and roadside environments. Closely comparable to Elonex's premium DOOH positioning (similar PanVision-equivalent formats, retail destinations, and UK-only footprint) and a direct competitor for premium national brand campaigns.
• MediaCo (Outdoor Plus): UK digital out-of-home media owner operating premium digital billboards and experiential formats. Comparable to Elonex in DOOH product offering and direct competition for UK national and regional advertiser budgets.
• Global (Primesight): UK and European outdoor advertising operator following the merger of Primesight and Exterion Media, providing digital billboards, roadside, and transit OOH. Direct competitor to Elonex in UK roadside and retail DOOH, with comparable product offerings for national brand advertisers.
• Bikemap / AdVan (Mobile Billboard Operators): UK-based mobile billboard and experiential advertising operators deploying vehicle-based advertising for events, festivals, and city activations. Directly comparable to Elonex's DigiVan mobile advertising fleet and Elonex Curve experiential offering, competing for the same experiential advertiser budgets.

Others

• Vistar Media: Global programmatic DOOH technology provider and SSP enabling automated buying of digital billboard inventory. Comparable to Elonex's programmatic DOOH offering as an enabling platform, and a potential integration partner as Elonex expands programmatic capabilities.
• Place Exchange: Programmatic DOOH supply-side platform monetising digital out-of-home inventory through automated channels. Adjacent to Elonex's programmatic offering as a technology and channel partner, comparable in enabling data-driven DOOH buying.
• AdRoll: Multi-channel digital advertising platform offering programmatic display, video, and connected TV. Not a direct DOOH competitor, but comparable as a technology-enabled advertising platform targeting SMB and mid-market advertisers — the same audience Elonex courts with its Rapid Reach and programmatic offerings.

Broad incumbents

• Clear Channel Outdoor: Major international OOH media company operating digital billboards, transit advertising, and street furniture in the UK and globally. Closely comparable to Elonex in DOOH product offering and advertiser base, with broader geographic coverage and deeper agency relationships.
• JCDecaux: Global leader in out-of-home advertising with extensive digital billboard and street furniture networks across the UK and worldwide. Directly comparable to Elonex as a DOOH network operator, but with substantially greater scale, international reach, and premium inventory in airports, transport hubs, and city centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elonexofficial
• Facebookfacebook.com/elonex
• LinkedInlinkedin.com/company/elonex
• Instagraminstagram.com/elonexoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elonex Technologies