Name

Nebraska Realty

Legal name

AJ Alloway, Inc DBA Nebraska Realty

Website

https://nebraskarealty.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Nebraska Realty earns revenue through traditional real estate commission fees on residential, commercial, and land transactions. Agents operate under various commission split arrangements, including a 100% commission plan with no monthly fees and no franchise fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nebraska Realty operates an independently owned real estate brokerage that provides residential, commercial, and land buying, selling, and leasing services across Nebraska, Western Iowa, and Arizona through a 1,000+ REALTOR network. Complementary, fully owned service lines include mortgage financing coordination, title and escrow (Aksarben Title), insurance (NR Insurance), property management (Performance Property Management), specialized land brokerage (American Legacy Land Co.), and agent education (Randall School of Real Estate), with national expansion delivered via the Embarc Realty sub-brand.

Product overview

Nebraska Realty is a comprehensive real estate services platform operating as the largest independently owned real estate brokerage in Nebraska. The core offering consists of the Nebraska Realty brokerage platform providing residential and commercial property search, buying, and selling services. The platform integrates complementary service modules including new construction resources, mortgage financing coordination (via Arbor Bank, Guild Mortgage, and CharterWest Mortgage partnerships), title services (Aksarben Title), insurance (NR Insurance), and property management (Performance Property Management). Specialized land brokerage is delivered through American Legacy Land Co, while professional agent education is provided via Randall School of Real Estate. The company has expanded nationally under the Embarc Realty sub-brand, currently serving Nebraska, Iowa, and Arizona. The online portal includes property search, mortgage calculator, and virtual tour functionality for consumer use.

Differentiator

Problem solved

Functional benefit

Products and services

• Nebraska Realty Brokerage Services Full-service residential, commercial, and land real estate brokerage providing buying, selling, and leasing representation across Nebraska and Western Iowa through a 1,000+ REALTOR network.
• New Construction Services Resources and dedicated representation covering new home developments, builder information, builder galleries, floor plans, and subdivision listings in Omaha, Lincoln, and surrounding Nebraska markets.
• Mortgage Financing Services Referral and coordination services connecting Nebraska Realty clients with preferred mortgage lenders including Arbor Bank (Lot Loans, Construction Loans, Permanent Financing, FHA, VA, Conventional, Rural Housing), Guild Mortgage, and CharterWest Mortgage, with dedicated loan officers serving Nebraska and Iowa.
• Aksarben Title & Escrow (Title Services) Title insurance and settlement services offered through affiliated company Aksarben Title & Escrow for residential and commercial transactions, integrated with Nebraska Realty's brokerage workflow.
• NR Insurance Insurance solutions provided through NR Insurance for homeowners and real estate transaction coverage, integrated with Nebraska Realty's home buying and selling services.
• Performance Property Management Property management services for landlords and investors handling tenant placement, maintenance, and rental management, offered through the Performance Property Management subsidiary.
• American Legacy Land Co. Specialized land and acreage brokerage covering buying and selling of farms, ranches, and recreational properties in the Midwest, operated as a wholly owned division of Nebraska Realty.
• Embarc Realty National real estate brand founded to expand Nebraska Realty's agent-centric model into new markets outside Nebraska, currently serving Council Bluffs, Iowa, and Scottsdale/Southern Arizona.
• Agent Recruitment and Affiliation Program Recruiting program for new and transferring real estate agents and teams offering commission splits including a 100% plan with no franchise fees and no monthly fees, one-on-one training, paid CE credits, and free modern technology and marketing tools.
• Randall School of Real Estate Professional real estate education and training programs for agents seeking licensure and continuing education, provided through the Randall School of Real Estate subsidiary.
• Virtual Tours and Open Houses Virtual touring and open house scheduling features enabling remote property viewing for buyers and supporting safe listing practices for sellers across Nebraska and Western Iowa.

Quantifiable outcome

• Named winner of 2026 Omaha Choice Awards in the Real Estate Company category, determined entirely by community votes.
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• American Legacy Land CocoreOthersAmerican Legacy Land Co handles land sales including farms, ranches, and recreational land. It is described as the premier choice for buying or selling land in the Midwest, with experienced agents providing unparalleled service. It operates as a specialized division of Nebraska Realty.
• Arbor BankcoreChannel Partner/ Reseller/ DistributorArbor Bank provides mortgage solutions for Nebraska Realty clients including Lot Loans, Construction Loans, and Permanent Financing. The bank specializes in FHA, VA, Conventional, Rural Housing and first-time home buyer programs. Justin Pinkerton serves as Lead Mortgage Originator for Nebraska Realty with a dedicated team of mortgage professionals.
• Guild MortgagesecondaryChannel Partner/ Reseller/ DistributorGuild Mortgage is a leading independent mortgage lender in the United States specializing in residential home loans with over 60 years of experience. They offer loan officers who serve Nebraska Realty clients, including Spanish-speaking certified officers. Licensed in Nebraska and multiple other states.
• CharterWest MortgagesecondaryChannel Partner/ Reseller/ DistributorCharterWest Bank is a Nebraska-born, Nebraska-owned community bank and the #1 purchase lender in Nebraska with nearly 40 years of community banking experience. They offer a full range of home loan options including Conventional, FHA, USDA, and VA loans through their Mortgage Center team serving home buyers across Nebraska and Iowa.
• Aksarben Title & EscrowsecondaryChannel Partner/ Reseller/ DistributorAksarben Title & Escrow provides title and escrow services to Nebraska Realty clients as part of the company's comprehensive suite of real estate services.
• NR InsurancesecondaryChannel Partner/ Reseller/ DistributorNR Insurance provides insurance solutions as part of the company's comprehensive suite of services for home buyers and sellers.
• Performance Property ManagementsecondaryChannel Partner/ Reseller/ DistributorPerformance Property Management provides property management services as part of the company's comprehensive suite of real estate services.
• Randall School of Real EstatesecondaryStrategic or Co-development PartnerRandall School of Real Estate provides professional education for agents as part of the company's comprehensive suite of services.
• 2-10 Home Buyers WarrantyminorOthers2-10 Home Buyers Warranty is listed as a featured partner/vendor providing home warranty services.
• NATIONAL PROPERTY INSPECTIONSminorOthersListed as a featured partner/vendor providing property inspection services.
• Home Standard Inspection ServicesminorOthersListed as a featured partner/vendor providing home inspection services.
• Complete Inspection ServicesminorOthersListed as a featured partner/vendor providing inspection services.
• Bug-Z Termite and Pest ControlminorOthersListed as a featured partner/vendor providing pest control services.
• Integrity TermiteminorOthersListed as a featured partner/vendor providing termite and pest control services.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Keller Williams Realty: Largest agent-centric brokerage in the U.S. with a similar model of empowering agents with high commission splits and training — a direct competitor for Nebraska Realty's recruiting pipeline.
• RE/MAX: Global franchise brokerage with a heavily agent-driven, commission-based model; directly competes with Nebraska Realty for independent and experienced REALTORS in Nebraska and the broader Midwest.
• Coldwell Banker: Established national brokerage brand with strong Midwestern presence; competes for agents and listings using similar full-service residential brokerage and ancillary service offerings.
• eXp Realty: Cloud-based brokerage with a 100% commission / cap-based model that directly mirrors Nebraska Realty's agent value proposition and recruits the same pool of experienced REALTORS.
• Better Homes and Gardens Real Estate: National franchise brokerage with a Midwest-heavy agent network offering residential brokerage, relocations, and affiliated services — directly comparable to Nebraska Realty's full-service brokerage model and agent-recruitment competition.
• Berkshire Hathaway HomeServices: Large national brokerage franchise particularly strong in the Midwest; competes with Nebraska Realty for agents and listings in Nebraska and Western Iowa with similar brand-affiliated ancillary services.
• Howard Hanna Real Estate: Large privately held regional brokerage with strong Midwest and Mid-Atlantic presence; offers comparable full-service residential brokerage and ancillary services (mortgage, title, insurance).

Broad incumbents

• Compass: Tech-forward national brokerage scaling via agent recruitment and platform tools; competes with Nebraska Realty for high-producing agents and has expanded into Midwestern metros.

Emerging players

• Realty ONE Group: Fast-growing agent-centric brokerage using a 100% commission model with no franchise fees — directly competes with Nebraska Realty's recruiting proposition in Midwest expansion markets.

Regional players

• NP Dodge Real Estate: Long-standing Nebraska-based independent brokerage headquartered in Omaha; the closest direct regional competitor to Nebraska Realty in the Omaha metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nebraskarealty
• Facebookfacebook.com/nebraskarealty
• LinkedInlinkedin.com/company/nebraska-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Realty