What Treehouse Innovation does

Treehouse Innovation Ltd is a London-based strategic innovation consultancy founded in 2010 that helps enterprise clients create strategies, design new products and services, and build innovation and AI capabilities through human-centred design, futures thinking, and design thinking methodologies. The firm serves leadership and innovation teams at global organizations across pharmaceuticals (AstraZeneca, Novartis), media and technology (Sky, Sony PlayStation, NBC Universal), legal (DLA Piper, FCA), telecommunications (Airbus, Orange, Fujitsu), and other sectors, delivering flagship multi-month programmes such as Sky's Better Innovation rollout to 600 leaders and Freudenberg's 14-month cross-BU future readiness engagement.

The company's technology stack centres on proprietary frameworks and tools built around its design thinking methodology: the i2 Outcomes and i2 Skills assessments co-developed with Prof. Jeanne Liedtka at University of Virginia's Darden School of Business and validated across 1,000+ participants and 100+ organizations; the Facilitation Mastery App, a digital product with 50+ AI-assisted facilitation cards; the Law 2035 Illustrated Futures physical card deck; and integration with the Sprintbase remote innovation platform. AI capabilities are applied at the practitioner layer — LLM-powered synthesis, image and code generation, and a real-time AI facilitation agent — rather than as a core model or platform offering.

Treehouse operates a hybrid revenue model combining quote-based enterprise consulting and training programmes (the majority of revenue) with smaller recurring streams from subscription digital products (£/$10–$60 per user) and physical workshop kits (£399). Distribution is primarily direct enterprise sales via senior advisor consultations, supplemented by an e-commerce storefront, self-serve app subscriptions, and event-driven demand generation through conferences such as LegalTechTalk 2024. The firm has no disclosed external funding and operates as an independent, founder-owned limited company.

Name

Treehouse Innovation

Legal name

Treehouse Innovation Ltd

Website

https://treehouseinnovation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Treehouse Innovation is a London-based strategic innovation consultancy founded in 2010 that helps global enterprises develop strategy, build innovation capabilities, and adopt AI through human-centred design and design thinking.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Training and Workshops: Design thinking, innovation, and change leadership training delivered to enterprise clients. Includes ExperienceInnovation and ExperienceChange programs from ExperiencePoint partnership.
2. Facilitation Mastery App Subscription: Digital product with subscription pricing at $10/month, $40 for 6 months, or $60/year, providing AI-powered facilitation guidance.
3. Law 2035: Illustrated Futures Cards: Physical product sold for £399 including card deck, sample agenda, prep call, and community membership.
4. Consulting and Advisory Services: Strategic innovation consulting engagements with enterprise clients including strategy development, culture transformation, and AI adoption programs.
5. i2 Outcomes Diagnostic: Organizational assessment delivered through survey, insights dashboard, and roadmap session with leadership teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

No source content was provided in the input. Based solely on the company name "Treehouse Innovation," the core offering cannot be determined.

Product overview

Treehouse Innovation is a strategic innovation consultancy founded in 2010, offering a portfolio of consulting services, training programs, and digital products. The core offerings include Futures Strategy and Innovation Strategy consulting services, Human-Centred AI Workshops, and Design Thinking Training. Their product portfolio includes digital tools (Facilitation Mastery App, Sprintbase platform, i2 Outcomes, i2 Skills assessments) and physical products (Law 2035: Illustrated Futures Workshop in a Box). Training offerings span Facilitation Training, Design Sprint Certification, ExperienceInnovation, and ExperienceChange programs. The ecosystem also includes partnerships with ExperiencePoint for licensed simulation workshops and integrations with Accredit for certification credentials.

Differentiator

Problem solved

Functional benefit

Brands

• Facilitation Mastery App: A digital facilitation tool with over 50 cards providing expert facilitation strategies, tips and tactics, powered by AI. Priced at $10/month, $40 for 6 months, or $60/year.
• i2 Outcomes
• Law 2035: Illustrated Futures Workshop in a Box

Quantifiable outcome

• Sky's Better Innovation programme achieved the highest Net Promoter Score of any programme at Sky
• +4 more outcomes

Named customers18 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• ExperiencePointcoreStrategic or Co-development PartnerLong-standing partnership for delivering ExperienceInnovation and ExperienceChange simulation workshops. Treehouse is the Innovation and Design thinking partner for ExperiencePoint programs, enabling delivery of IDEO-origin methodologies to enterprise clients worldwide.
• LawtechUKflagshipStrategic or Co-development PartnerPartnership on JusticeTech initiative to improve access to justice for civilians and small businesses. Treehouse conducted research and co-authored the 'Building an Entrepreneurial Ecosystem to Improve Access to Justice' report with LawtechUK.
• University of Virginia, Darden School of BusinesscoreStrategic or Co-development PartnerAcademic partnership with Prof. Jeanne Liedtka for development of i2 Outcomes and i2 Skills assessments. Research-backed organizational diagnostics based on over a decade of academic research drawing on insights from more than 1,000 participants.
• SprintbasecoreTechnology or IntegrationRemote innovation platform used by Treehouse and recommended to clients for executing design thinking sprints. Treehouse provides Design Sprint Certification training for Sprintbase users.
• The Design Fiction Company (Bowman & Poole)minorStrategic or Co-development PartnerListed as a venture/affiliate partner bringing design fiction methodologies to Treehouse's innovation practice.
• Legal Transformation PracticeminorStrategic or Co-development PartnerInternal practice area focused on helping legal sector organizations navigate transformation through human-centred design approaches.
• Charlotte Sweeney AssociatesminorChannel Partner/ Reseller/ DistributorPartnership for delivering ExperienceChange workshops on the DE&I Professional Leadership Programme, combining Treehouse's innovation expertise with DE&I leadership development.
• True & NorthminorStrategic or Co-development PartnerClient-centred Thinking methodology partnership using design thinking, neuroscience and behavioural economics for internal consulting applications.
• CreaholicminorStrategic or Co-development PartnerEngineering consultancy partnership that played an invaluable role in the later stages of the KAUST smart home project.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livework: European service design and innovation consultancy working with enterprises on service design, transformation, and capability building. Comparable focus on human-centred design and futures strategy delivered to large corporates.
• Board of Innovation: Boutique innovation consultancy specialising in corporate innovation strategy, futures thinking, and innovation training. Closely comparable on services mix, enterprise target market, and methodology-led approach.
• Strategyzer: Firm behind the Business Model Canvas and Value Proposition Design; combines innovation consulting, training, and productised tools/assessments. Highly comparable on the hybrid services-plus-product model Treehouse is pursuing with i2.
• ExperiencePoint: Provider of simulation-based innovation and change workshops (ExperienceInnovation, ExperienceChange) — Treehouse is ExperiencePoint's global Innovation and Design Thinking delivery partner, making it both a partner and a structural peer in the simulation-training market.
• IDEO: Pioneer of human-centred design thinking and the originator of the design thinking methodologies that Treehouse delivers via its ExperiencePoint partnership. Most directly comparable on methodology, training programs, and enterprise innovation culture work.

Broad incumbents

• BCG X / BCG Platinion: BCG's build, design, and technology units offering innovation, design, and product engineering to enterprises. Comparable on enterprise innovation and AI transformation mandates, with significantly broader resourcing.
• Deloitte Digital (Deloitte): Large digital transformation and innovation practice within Deloitte, including its Doblin heritage. Competes for the same enterprise innovation culture, AI adoption, and transformation mandates Treehouse addresses.
• frog (Capgemini Engineering): Global design and innovation consultancy owned by Capgemini, offering strategy, design, and product innovation services to enterprises. Comparable offering portfolio at much larger scale and with deeper engineering capability.
• McKinsey Design (McKinsey & Company): Design and innovation practice within McKinsey offering human-centred design at global consulting scale. Directly competes for the same enterprise transformation mandates Treehouse targets, but with vastly larger delivery capacity.

Emerging players

• Sprintbase: Remote innovation platform for running design thinking sprints with distributed teams. Treehouse provides Design Sprint Certification training for Sprintbase users; comparable at the intersection of design thinking methodology and digital tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treehouse-innovation
• Xx.com/treehouseinnov

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Innovation