What Sprintbase does

Sprintbase is a London-headquartered, founder-led SaaS company (Sprintbase Limited, registered in England and Wales) that builds a cloud-based design thinking and innovation collaboration platform for remote and hybrid teams. The product centers on structured innovation workflows, comprising a library of 70+ method templates with step-by-step instructions and expert video guidance, nested workspaces containing multiple whiteboards, one-click output reports, and structured 3-step and 6-step design sprint blueprints. Recent platform versions (2022–2025) have added native MURAL integration (Aug 2022), multi-team sprint governance with team-level access controls and analytics (May 2022), and generative AI features for custom board template synthesis and whiteboard summarization (Aug–Dec 2024). The underlying architecture has been modernized in a major v4.0 framework release (May 2023), with ongoing minor releases through v4.14 in March 2025.

The business operates a hybrid go-to-market model combining product-led growth (a 14-day free trial and a $9 per-user-per-month annual Essentials subscription via sprintbase.online) with enterprise field sales for a quote-based Facilitator PRO tier that bundles multi-team capability, custom branding, SAML SSO, training, and certification. Distribution is augmented by a global Partner Network of innovation consultants, executive education providers (including the Moller Institute at University of Cambridge), and Treehouse Innovation, the founder's consultancy that originated the platform. Sprintbase is GDPR and CCPA compliant, serves customers in the UK, US, Canada, Australia, and China (including a Mandarin-localized deployment), and is used by enterprises (Deloitte, eBay, ABinBev, NBCUniversal, Sky, Capgemini), universities (Purdue, McGill, Notre Dame, Teach for America, Crummer), and non-profits. The company is privately held with no disclosed institutional funding and operates with a headcount of 1–10.

Name

Sprintbase

Legal name

Sprintbase Limited

Website

https://sprintbase.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprintbase is a London-based SaaS company offering a cloud-based design thinking and innovation collaboration platform with 70+ method templates, nested whiteboards, and structured sprint workflows, serving enterprises, universities, and innovation consultants globally.

Ownership category

akta.pro rank

Product category

Innovation and Design Thinking Collaboration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Design thinking software
• Innovation collaboration platform
• Remote workshop facilitation
• Design sprint tooling
• Innovation management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Sprintbase Essentials Subscription: SaaS subscription at $9 per user per month billed annually. Includes access to 70+ templates, learning resources, unlimited workspaces, whiteboards, storage, and MURAL integration. This is the primary revenue stream for individual teams and mid-market customers.
2. Facilitator PRO Packages: Premium tier with custom pricing for organizations. Includes workflow automation, multi-team sprint capability, custom branding, SAML SSO, user-defined templates, and training bundles. Revenue is derived from per-seat licensing and professional services.
3. Partner Network Revenue Share: Partners in the Sprintbase Partner Network access preferred rates when introducing clients to Sprintbase Studio, creating referral and channel revenue opportunities.
4. Training and Certification Services: Innovation Workshop Facilitation training (4 hours, hybrid/remote) and Design Sprint Coach Certification delivered by Treehouse Innovation partners. These professional services complement the software subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sprintbase is a cloud-based design thinking and innovation collaboration platform that enables distributed teams to run structured innovation sprints, workshops, and design thinking projects. The platform provides 70+ pre-built innovation templates with step-by-step instructions and expert video guidance, nested whiteboards and workspaces, multi-team sprint management, one-click output reports, branded studios, MURAL integration, and built-in analytics, sold as Sprintbase Essentials (self-serve subscription) and Facilitator PRO (premium enterprise tier with training and certification).

Product overview

Sprintbase is an innovation, design thinking, learning, and collaboration software platform that helps teams run innovation sprints and workshops remotely. The core product consists of Sprintbase Essentials (entry tier at $9/user/month with 70+ templates, whiteboards, workspaces, and MURAL integration) and Sprintbase Facilitator PRO (premium tier with workflow automation, multi-team sprints, team analytics, custom branding, and training). The platform includes nested workspaces for organizing multiple whiteboards and templates, a library of 70+ innovation method templates with video guidance, collaborative whiteboards with drag-and-drop graphics, and one-click output reports. Training programs (Innovation Workshop Facilitation and Design Sprint Coach Certification) and a global Partner Network of consultants complement the software offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprintbase Essentials Entry-level SaaS subscription tier providing teams with access to 70+ innovation templates, learning resources, video tutorials, unlimited workspaces and whiteboards, free whiteboard guests, MURAL integration, and one-click output reports. Priced at $9 per user per month billed annually. Targeted at individual teams, SMBs, and mid-market customers who want a self-serve innovation platform.
• Sprintbase Facilitator PRO Premium subscription tier for professional facilitators and organizations running high-impact innovation sprints. Includes workflow automation, 3-step and 6-step design sprint blueprints, facilitation guides and agendas, multi-team sprint capability, team performance analytics, custom branding (logo/colors), user-defined templates, and SAML SSO. Custom pricing based on organizational needs with multi-year contracts.
• Sprintbase Facilitator Training Training and certification services delivered by Treehouse Innovation partners, including Innovation Workshop Facilitation (4-hour hybrid/remote course) and Design Sprint Coach Certification. Targets facilitators, coaches, and consultants who want to deepen their design thinking and innovation workshop skills while becoming certified to deliver Sprintbase-based engagements.

Quantifiable outcome

• Companies using design thinking outperform S&P 500 by 228% over ten years

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Treehouse InnovationcoreStrategic or Co-development PartnerLondon-based innovation consultancy that created Sprintbase and uses it to support consulting projects, action learning programs, and training. Delivers Innovation Workshop Facilitation and Design Sprint Coach Certification programs for Sprintbase users.
• ExperiencePointcoreStrategic or Co-development PartnerToronto-based innovation training provider that teaches human-centered approach to innovation. Has integrated their proprietary process and tools into Sprintbase to enable participants to translate workshop learning into sustainable impact.
• Moller Institute, University of CambridgecoreImplementation/ SI/ Consulting PartnerExecutive development and education institution at Churchill College, University of Cambridge. Since 1992, has inspired over 600,000 leaders through programs delivered at their state-of-the-art facilities. Uses Sprintbase as part of their innovation training offerings.
• RavenCominorChannel Partner/ Reseller/ DistributorBoutique human-centred design and innovation consultancy based in Australia. Specializes in remote delivery of HCD services and coaching, using Sprintbase as part of their practice.
• Strategies by DesignminorChannel Partner/ Reseller/ DistributorInnovation consulting firm in East Lansing, Michigan. Supports leaders and organizations ready to innovate faster and more successfully using design thinking approaches.
• Potential SquaredminorChannel Partner/ Reseller/ DistributorUK-based consultancy specializing in leadership development, team development, talent development, executive coaching, and innovation consulting and training.
• InnovationshipminorChannel Partner/ Reseller/ DistributorFounded by former IDEO leadership team members in Berkeley, California. Helps organizations cultivate human-centered culture that encourages original ideas and tackles complex problems.
• Bridge InnovateminorChannel Partner/ Reseller/ DistributorManagement consulting firm in Chattanooga, Tennessee providing strategy design, inspiration & foresight, human-centered design, and leadership development services. Offers design sprint facilitation and design thinking certification.
• Voya ConsultingminorChannel Partner/ Reseller/ DistributorPreferred Sprintbase partner in China for coaching, consulting, and training. Has integrated localized content and delivers projects using a fully Mandarin language instance of Sprintbase.
• MURALcoreTechnology or IntegrationSprintbase offers native integration with MURAL, allowing users to embed and collaborate on Mural boards within Sprintbase workspaces. MURAL users can connect their accounts and add murals as notes within Sprintbase sprints. This integration enables MURAL users to leverage Sprintbase's structured innovation processes while continuing to use Mural's visual collaboration canvas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InVision Freehand: InVision Freehand is a collaborative whiteboard built into the InVision design platform, used by design teams for ideation, sticky note exercises, and design thinking. It overlaps with Sprintbase on visual collaboration use cases for design and product teams.
• FigJam by Figma: FigJam is Figma's collaborative whiteboard product bundled free with Figma, used heavily by design teams for ideation and design thinking workshops. It competes with Sprintbase for design team and product team workshop use cases, with significant distribution advantages via the Figma installed base.
• Lucidspark: Lucidspark is Lucid's collaborative whiteboard offering targeting team brainstorming, design thinking, and agile ceremonies. It serves enterprise customers with structured templates and facilitation features directly overlapping with Sprintbase Essentials and Facilitator PRO.
• Mural: Mural is a leading digital whiteboard and visual collaboration platform used for design thinking, workshops, and remote collaboration. It is both Sprintbase's most direct competitor and its integration partner, serving the same enterprise facilitators and innovation teams with overlapping collaborative whiteboard functionality.
• Stormboard: Stormboard is a collaborative whiteboard and idea management platform with structured templates for brainstorming, design thinking, and agile workflows. It serves enterprise and consulting users with overlapping use cases to Sprintbase's facilitator-led workshop model.
• Whimsical: Whimsical combines flowcharts, wireframes, and collaborative sticky notes for product and design teams running brainstorming and design thinking exercises. It serves the same product/design facilitator personas with overlapping whiteboard and ideation capabilities.
• Conceptboard: Conceptboard is a collaborative whiteboard platform with strong visual collaboration and annotation features used by agencies and design teams. It targets similar remote workshop and design thinking use cases as Sprintbase, though with a broader visual collaboration focus.

Emerging players

• Brightidea: Brightidea is an innovation management platform covering idea crowdsourcing, evaluation, and execution workflows used by enterprises to run innovation programs. It overlaps with Sprintbase on the innovation program use case but focuses more on pipeline management than facilitation.
• IdeaScale: IdeaScale provides innovation management software for idea collection, evaluation, and implementation across enterprise teams. It targets similar corporate innovation buyer personas as Sprintbase but focuses on crowdsourced idea pipelines rather than synchronous workshop facilitation.

Broad incumbents

• Miro: Miro is the broadest incumbent in collaborative whiteboarding, used by teams for brainstorming, agile workflows, and design thinking. It offers templates, facilitation features, and free tiers that overlap with Sprintbase's core offering, with significantly greater scale and venture funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprintbase